You support your patients. We support you.€¦ · delivering quality patient care In-Practice Staff Training Take advantage of customised staff training relevant to the needs of

You support your patients. We support you.

You’ve mastered the science of optometry. We’ll support you with the science of business.Running a business on your own can be isolating. While you’re there supporting your patients, who’s there supporting you? We offer you a network with a comprehensive skill base, so you never feel like you’re going it alone. ProVision lets you play to your strengths as an Optometrist while we play to ours – providing you with the tools and expertise to grow your business.

Let’s start with some important facts

Why trust ProVision?ProVision is wholly owned by Optometry Australia

and autonomously governed by a Board of Directors consisting of six passionately independent Optometrists,

representing almost 100 years of combined ProVision membership. Our services and advice have been tried and tested in market, and are supported by evidence-

based outcomes. Fittingly, 100% of our income is reinvested into the business to benefit all Members.

What does ProVision offer you and your business?

We know that our comprehensive level of business support for independent

Optometrists is unparalleled in Australia. Best in market optical supplier partner

pricing is just the beginning. With a team of 30, you can access expertise across

every business discipline as you require. This means you can focus on your area of expertise – delivering best in class

eyecare to your local community.

Can you connect with other ProVision Members?

Our Members tell us that the ability to connect with other like-minded Optometrists

and practice teams is of fundamental value to them. The alternative is potential

isolation. We facilitate regular Member interaction through many forums, giving

you the chance to talk and exchange ideas, as well as have some fun. With ProVision,

you’re never alone - you are a part of something much bigger.

Will you lose your independence and local brand?

Categorically, no. We know that you chose independence for a reason. To that end, everything we do is geared towards

strengthening your own brand and leveraging your independence as a valuable

point of difference. With ProVision, you choose the resources that are important to you at any point in time and we’ll support you in getting the right things actioned.

Why does ProVision exist?For almost 30 years, ProVision’s charter has been to support the future of independent optometry.

Our vision is to be the leading champions of innovative independent Optometrists in Australia.

We exist to grow our Member practices by providing them with the business services and products

needed to keep them competitive and profitable.

We know that Optometrists spend a lot of time worrying about their staff.

You need support to become a great leader.

Industry Leading Education Gain a competitive advantage through professional development.

• Face-to-face business and optical courses • Customised practice training• Monthly webinars • National Member Conference

Applied Optical Dispensing Program Equip your optical staff with the necessary technical skills and confidence.

• 5 months of intense theory and practical training• Presented by a qualified Optometrist and

Registered Optical Dispensing Trainers

Human Resources AdviceWe remove the stress by ensuring you do the right thing.

• Expert guidance and support • Award-related and Work, Health & Safety advice• Policies and procedures

Staff Recruitment We do all the hard work to find you the right people.

• Cost effective recruitment process • You make the final decision

Staff Induction Tools A structured approach to inducting new staff.

• 10-week practice induction • Employee Optometrist induction

Services and Resources

ProLearn Online education anywhere, anytime.

• Retail, customer engagement, marketing, culture, optical training and more

Express3 Recruitment Software Pinpoint applicants with the right skills, attitude and cultural fit.

• Proven recruitment system• Solves staff selection

Systems

Engaging ProVision is the best recruitment decision I’ve made. They place the ads, engage candidates for initial evaluation via online application and short list for final interview. They sorted through over 160 applicants to a short list of four.

John Warren, Kay Street Eyecare, VIC

ProVision’s Applied Optical Dispensing course has increased my confidence, knowledge and skills in many aspects of my job. My colleagues have noticed that I am more confident in talking to patients and other staff about optics.

Jess Norman, Total Eyecare, TAS

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Reny FrighettoHuman Resources & Education Manager

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We’re regularly told by our Members that marketing can be overwhelming.

You need the support of marketing experts.

Custom MarketingUse our expertise and knowledge to create tailored marketing that works.

• Customised marketing advice• Branding, collateral, signage, and more• Quality, cost-effective graphic design

Digital SupportKnow where to invest in digital marketing and have trusted digital partners do the work for you.

• Preferred digital partner network for website development, search engine optimisation, online marketing and video production

• ‘How to’ social media marketing

Marketing PlanNo more adhoc marketing, benefit from a planned approach to deliver year-round activity.

• Tailored 12-month plan and budget

Retail CampaignsPeace of mind that you’ll have marketing campaigns for the year sorted – just opt in.

• Differentiate and amplify your clinical excellence • Tools to retain and attract new patients • Detailed instructions for execution


ProMarketWe’ve done all the thinking and creative - all you need to do is execute, saving you time and money.

• Exclusive online marketing system• Your brand integrated into hundreds

of marketing communications• Direct mail, email and SMS marketing • Printing and distribution

ProVision WebsiteProVision helps you attract new patients at no direct cost to you.

• Dedicated practice page on provision.com.au• Leverage ProVision’s digital investment

Systems

ProMarket is absolutely first class. The quality of the marketing materials that are made available as part of our ProVision membership, are beautifully crafted and incredibly well thought out. The ideas behind the marketing campaigns have allowed us to drive our business forward without the worry of coming up with the marketing ideas ourselves.

Claire & Ben Park, 20/20 Eyewear, QLD

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Sarah O’ConnorMarketing ManagerLeading a team of 7 experienced marketers

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We find that most practices struggle to combine clinical excellence with best practice retailing.

You need an expert team beside you.

Best Practice Retail StrategiesLeverage the collective intelligence of highly skilled professionals and access proven techniques to drive retail growth.

• Actions to increase staff productivity• Identification of proven initiatives to grow

retail sales • Understand how to WOW patients • Make products the stars

Business Coaching Spend less time worrying about the people, product and operational aspects of your business.

• Dedicated practice visits and regular contact • Focus on actioning the right things to keep you

competitive and profitable • Enables you to do what you enjoy most –

delivering quality patient care

In-Practice Staff Training Take advantage of customised staff training relevant to the needs of your practice.

• Ensure continuous growth and development of practice staff

• Reinforce online learning via in-practice education


ProWOW Feedback Access a world class client feedback program.

• Actionable customer feedback • Reinforce and recognise the right behaviours • Drive customer loyalty

ProShop e-Commerce Participate in a ready-made and tested e-Commerce solution to supplement your in-practice customer experience.

• Broad choice of optical, sunglass and contact lenses

Online Bookings Access a proven online appointment booking service.

• Drive new patient activity

Systems

We soon found out, after opening our business, that ProVision has invaluable experience across every facet of running a successful practice. The most important resource is our Business Coach, Kate. We regard Kate as an integral part of our team. Her approach is to help us learn and she keeps us on-track and organised. She has assisted us with staff management, marketing, financial planning and much more and we’ve learnt that there are no stupid questions. ProVision has been our guardian angel!

Kristin Guppy & Kelly O’Brien, Bridge Eye Care, SA

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Rob EllisRetail Operations ManagerLeading a team of 9 commercially experienced Business Coaches

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We know that you’ll face important commercial decisions throughout your career.

You need trusted, expert advisors.

Practice Mergers & AcquisitionsAn independent sounding board to provide you with the most feasible options.

• Guidance on a new practice purchase or existing practice merger

• Assessment of financial, operational and personal considerations

Succession PlanningTools and advice to help you assess the appropriate pathway.

• Assessment of future business and personal objectives

• Understand options for expansion or transition to retirement

Lease NegotiationWe can remove the stress, save you thousands of dollars and provide security of tenure.

• Rent assessment and evaluation of terms and conditions

• We liaise directly with leasing agents on your behalf• We ask the questions you may not know to ask

Shop-fitUnderstand the shop-fit process and leverage quality optical shop-fit partners.

• A starting point to explore options and considerations

• Library of inspirational fitout ideas• Design and shop-fit partners with optical expertise


Practice SaleAccess known buyers and expert facilitation of the sale process.

• Receive a practice valuation • Leverage ProVision’s known prospective buyer

database• Assistance with negotiation of the sale

Financial AnalysisPeace of mind and a clear path forward.

• Cash Flow and Profit & Loss analysis• Assistance with Budget preparation

Graeme guided, supported and walked us through our recent negotiations. He worked away in the background leaving us worry free and able to concentrate on the daily running of the business. He was thorough and got us many benefits we didn’t even know to ask for! This included a $75,000 contribution towards the shop-fit, a shop with a better position and more favourable trading conditions. We are beyond delighted.

Peter & Julia Ramshaw, Forestway Optometry, NSW

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Graeme Schneider Business Development Manager

Leigh-Anne StratfordFinance Manager

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You need a proven methodology and framework.

Product Range Review Refine your product offer to maximise sell-through, margin and cashflow.

• Review of your product mix, inventory levels and pricing

• Recommendations to improve inventory management

Category DevelopmentStrategies and resources to identify key growth opportunities.

• How to build and execute category specific growth plans eg. sunglasses

• Education and marketing support

27 Supplier PartnersWe negotiate the best in market commercial terms for you using the collective power of 450 practices.

• Laboratories, 200+ frame brands, contact lenses and accessories

One Monthly StatementWe make your life easier by consolidating the cost of all product purchases made through our preferred suppliers.

• One statement, one payment• Ease of administration• Peace of mind


ProSupply Improve cash flow, save time and cost, and maximise sales of best-sellers.

• Largest frame database in Australia• 23,000 frames including 13,000 Supply & Fit

options• Expand your frame offer with ‘consumer-mode’

viewing

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60% of our frame mix is made up of ProSupply Supply & Fit models. This ensures we have the right number of frames in a range of price points. We can keep the best sellers on the shelf always. We have better stock management, and have also reduced our postage and freight expenses. ProSupply has offered a lot of benefits and efficiencies for both our practice and our patients.

Tiffany Duncan & Mitch Hancock, Gulf & Ranges Optometrists, SA

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Andrew ParkerBusiness Systems Manager

Tony JonesMerchandise Manager

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Our experience is that most practices don’t recognise the bottom line benefits of better managing their stock.

I know you can feel isolated running a business on your own.

You need a supportive network.

Shaun BreakspearOne of hundreds of ProVision Members supported at every stage of their independence

Network GroupsShare information and ideas to grow your business.

• State based groups • Learn what’s working and how • Cultivate relationships

Member MeetingsKeep updated on relevant industry topics and ProVision developments.

• State based Member meetings • Gain useful business insights • Networking

ProVision Education Events Learn in a supportive environment with like-minded practice teams.

• State-based face-to-face education tailored to ProVision practices

• Share mutual learnings

ProVision National Conference Plan what’s next, network and have fun.

• 2-3 day Conference every two years• Practice team and guests welcome• World class key-note speakers to help

you innovate• Social networking

Networking

Weekly EmailsUnderstand what’s important now.

• Register or action your involvement in activities• Latest ProVision and Supplier Partner news

ProFile Quarterly Magazine Peer learnings and ProVision initiatives.

• Best practice case studies• ProVision initiatives and opportunities• Learn about the many ways we can support you

Monthly Webinars Challenge your thinking.

• Gain a deeper understanding around key business topics

• Ask questions and hear the views of your peers

Communications

When I opened my doors, I had the blinkers on and a sense of over-confidence that I could tackle the competition head on. When the dust settled, it was easy to feel isolated which is why I joined ProVision. This support network is ever increasing and evolving with both ProVision staff and Members.

Shaun Breakspear, Eyefix Optometrists, QLD

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Steven JohnstonProVision CEOLeading a team of 30 business professionals & a membership of 450+ independent practices

It’s clear to us that Independent Optometrists need to innovate to grow.

You need a partner that’s future focused.

Networks and Industry Associations We share information with the right stakeholders. • Established networks locally and internationally • Who’s winning and why • Continuous improvement

Member ForumsYou can contribute to ProVision strategy.• State based Member meetings • Formal network groups • Direct communication with the CEO and Directors

Balanced ScorecardWe ensure we implement the right things.• Formalised planning sessions with the

management team and Board• Clear set of objectives, strategies and initiatives

Market IntelligenceWe keep abreast of important and relevant trends. • Industry reports and analysis• Observations in Australia and overseas• Significant emphasis on new and emerging

technologies • Primary research

Chief Executive Officer and ProVision DirectorsWe have a formalised process ensuring alignment with our Vision and Mission.• 4 dedicated Board Meetings annually • Monthly teleconferences • Proven track record of performance

Approach

One of the key roles of the ProVision Board is to approve strategy and the long term direction, in the way independent optometry can grow and be sustained in the years to come. We face many challenges as technology and the marketplace evolve, but these challenges present us with so many opportunities to support our Optometrists.

Ian Bluntish, ProVision Chairman

Optometrist & Owner, Holdfast Bay Optometry, SA

From the Board

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We are the leading champions of innovative independent Optometrists in Australia We grow our Member practices by providing them with the business services and products needed to keep them competitive and profitable.

Vision & Mission

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ProVision offers two different levels of Membership to suit the needs of you and your practice – the Comprehensive Program and Essentials Program.

What’s the difference between the Comprehensive and Essentials Program?

Comprehensive Program

Access to all ProVision services, resources and systems are included in your membership service fee.

The scope of resources provided in the Comprehensive Program is inclusive of the following:

• Regular access to a commercially experienced Business Coach who provides dedicated business support to help you achieve your business goals and make your life easier

• Attendance at all face-to-face education programs for your entire practice team

• Point of sale marketing materials to support National Retail Campaigns

• Professional advice in relation to the spectrum of Human Resource related matters and important commercial decisions including leasing, sale of business and practice fit out

• Preferential rates on services over and above your membership benefits including internal graphic design services, recruitment service Express3, ProVision’s 5-month Applied Optical Dispensing Course and e-Commerce solution, ProShop

Essentials Program

Access to ProVision services, resources and systems of which some specific elements are provided on a user pays basis eg. face-to-face education and retail campaign materials.

This provides you with the flexibility to access resources relevant to you and your practice at any given point in time. Regular access to a dedicated Business Coach is only provided to members in the Comprehensive Program.

Can I change my membership?

Yes, ProVision provides members with the flexibility to transition between the Comprehensive Program and Essentials Program dependent on your business needs, as well as being able to satisfy the respective program qualification criteria.

Comprehensive Program Terms and Investment

• Monthly service fee of 1% (incl GST) of gross revenue (ex GST)^

• 75% of total product purchases must be through ProVision supplier partners

• Mandatory (confidential) monthly reporting of gross income and other performance data to ProVision for analysis and benchmarking

Essentials Program Terms and Investment

Membership Fee

An annual membership investment of $1,000 (incl GST) per practice will be charged in arrears only if a practice’s supplier partner purchases for the previous full year of membership is less than $12,500 monthly or $150,000 annually (ex GST).

Service Fee

Flat monthly service fee^ on net purchases through preferred suppliers:

• 3% (incl GST) on total purchases up to $10,000 (excluding GST) per month

• 2% (incl GST) on total purchases if purchases are between $10,001 to $16,500 (ex GST) per month

• 1% (incl GST) on total purchases if purchases are between $16,501 and $25,000 (ex GST) per month

• Nil service fee on total purchases if purchases exceed $25,000 (ex GST) per month

For multiple practices, the monthly service fee will be calculated on the total combined practice purchases for the month.

Membership Qualification Criteria

• Optometrist[s] must own a significant share in the practice

• Optometrist[s] must be Optometry Australia members

• The practice[s] must be full scope [offering consulting and dispensing services]

• The practice[s] cannot be a member of any other optometry management, marketing or buying groups

• ProVision Board approval required

ProVision Membership. An investment in your future.

^Fee will remain subject to periodic reviews and indexation and may be varied by ProVision from time to time at our discretion.

The information in this brochure and the Terms and Conditions in relation to each Program are subject to change. When you apply to join a Program, you must ensure that you fully understand the current Terms and Conditions of that Program. If you have any questions, please do not hesitate to contact us. As this information is general in nature, it does not take into account the financial situation or particular needs of any person or particular group of people and therefore you need to make your own assessment as to whether a Program is suitable for you.

92 Peters Avenue Mulgrave VIC 3170 | P 1800 035 618 | optom.provision.com.au

Ready to discuss your next step?Have a chat with our Retail Operations Manager, Rob Ellis on 0411 075 945.

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You support your patients. We support you.€¦ · delivering quality patient care In-Practice Staff Training Take advantage of customised staff training relevant to the needs of