You’ll like what I have to say…

Emotionally appealing words closely associated with highly-valued concepts and beliefs. They carry conviction without supporting information or reason.

Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor. They ask for approval without examination of the reason.

By using this device the person tries to show his audience that he is just

like them in political, social, economic, and other ways.

In other words, he’s just “plain folks” and really no different from

them.

The technique that involves an indirect endorsement by association. The positive qualities of one person or product are indirectly transferred

to another.For example, a man in a white coat,

dressed to look like a doctor or scientist, advertises a remedy for

backache.

This usually involves an endorsement of an issue, product, or person by some prominent person or group.

For example, Michael Jordan promotes Hanes clothing.

These are words that carry strong favorable or unfavorable

connotations.Examples include progress,

American, science, war, pollution.

This method encourages support of a person, policy, or product because everyone else is supporting it. The

emphasis lies on following the crowd by making a popular choice and insuring one’s acceptance by his

friends.

In this device, the arguments and facts are stacked in someone’s

favor through careful use of words and facts. The reason it is so

effective is that it involves provable statements of fact that seem to tell the true whole story but actually

do not.Politicians love this one.

This involves calling someone names or attaching labels to someone,

usually unfavorable.For example, names such as radical,

fascist, pig, warmonger, hawk, revolutionary, etc.

SlogansSlogansCatchy phrasesEx: Just do it!

RepetitionRepetitionBombards an audience with a message

Ex/ repeating a phone number over and over and over

Appeals to FearsThese can be subtle, incorporates

facts but perhaps not the truth

Scares you into doing something.