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Pittsburgh Penguins Fans and Game Attendees
Scarborough 2015 Release 2
Young Connected
Affluent
We Are Young
Median Age of Penguins Fan
50.8 Median Age of Pirates Fan
52.1 Median Age of Steelers Fan
52.7
% of Penguins Fans attending school
2.1 % of Pirates Fans attending school
1.7 % of Steelers Fans attending school
1.6
% of Penguins Game Attendees with Children Under Age 2
17.7 % of Pirates Game Attendees with Children Under Age 2
9.5 % of Steelers Game Attendees with Children Under Age 2
12.6
# of Penguins Fans expecting a baby in the next 12 months
24,550 # of Pirates Fans expecting a baby in the next 12 months
17,871 # of Steelers Fans expecting a baby in the next 12 months
24,245
Age Demographics of Penguins Game Attendees
25-34 Year Olds
17.7%
Penguins Attendees
15.2%
Pittsburgh DMA
35-44 Year Olds (% of Base)
20.7% Penguins Game Attendees
15.2% Penguins Fans
14.1% Pittsburgh DMA
35-44 Year Olds (% of Base)
Attendees
20.7%
WAL
15.2%
Attendees
16.7%
WAL
14.5%
Attendees
17.1%
WAL
14.4%
Penguins Pirates Steelers
We are Connected
Penguins Game Attendees are more likely than the average Pittsburgher to use the following social media sites:
Twitter – 52% more likely
Facebook – 13% more likely
Instagram – 13% more likely
*past 30 days
Hours Spent Online Per Day
Average Penguins Fan
6.40 hours per day
Average Pirates fan
5.75 hours per day
Average Steelers fan
5.36 hours per day
On average, Penguins fans
spend more time connected than Pirates fans and
Steelers fans
Hours Spent Online in an Average Day
Those attending Penguin games spend more time connected than the average Pittsburgher:
7.05 hours
Penguins Attendees
5.33 hours
Pittsburgh DMA
Social Media Usage
Penguins Attendees: 60% Average Pittsburgher: 53%
Penguins Attendees: 17.9% Average Pittsburgher: 11.7%
Penguins Attendees: 15.5% Average Pittsburgher: 13.7%
Facebook Usage
Penguins Fans 56.3%
52.6%
52.6%
Pirates Fans
Steelers Fans
Twitter Usage
Penguins Fans
Pirates Fans
Steelers Fans
12.2%
11.3%
11%
We are Affluent
Penguins
Attendees
40.6% are College
Graduates
$80,473 Median HHLD
Income
$680 spent online past 12
months
Pittsburgh
DMA
27.0% are College
Graduates
$51,392 Median HHLD
Income
$479 spent online past 12
months
Pirates
Attendees
35.1% are College
Graduates
$71,544 Median HHLD
Income
$472 spent online past 12
months
Steelers
Attendees
34.7 are College
Graduates
$65,214 Median HHLD
Income
$451 spend online past 12
months
Amount Spent on Online Purchases
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
$700.00
$800.00
Penguins Pirates Steelers PittsburghDMA
Attendees
WAL
*past 12 months
College Graduates
Pens fans are among the most educated within the Pittsburgh area with
percentages of college graduates greater than that of Pirates and Steelers fans
Pirates Steelers Pittsburgh DMA
Attendees
35.1%
Fans
29.5%
Attendees
34.7%
Fans
26.8%
27%
