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LEO BURNETT MELBOURNE | [email protected] | [email protected]
Dan Sparkes Ed HeckesS P
AR K E S A N D H E C K
ES
C R E A T I V ET E A M
When disasters hit, emergency vehicles are there for aid, but no one is there to help spread the word that individual people are ok, as communication/ power are often the first thing to be knocked out.
Insight:
Idea: Only two types of vehicles head into affected areas: emergency response and news vans.
Starting firstly with CNN, our idea is to use their news vans heading into disaster areas and refit them to be connection centres, helping spread the word people are ok.
As news vans already have satellite and connectivity capabilities, these would be increased, refitting the vans to make them news ‘connector’ vehicles (NCVs) - still reporting on the disaster, and also providing ‘connectivity relief’
for those effected.
CONNECTOR VEHICLES
LEO BURNETT MELBOURNE | [email protected] | [email protected]
CNN will also create a centralised aid page on their site, designed so people from the effected area can log in from the vans and say they are ok for friends/ family to check.
LEO BURNETT MELBOURNE | [email protected] | [email protected]
Equipped with self-generating power (solar powered, huge battery stations), and upped connectivity capabilities, people use NCVs to:
• Chargeitems(torepowerspentphones/laptops)
• ProvidefreeWi-Fi,phonereceptionand utilise the news satellite (to send word to others)
• UsetabletsmountedontheNCVs (to connect to the site/ friends)
• Demonstrateshowpeoplecan go on the connection website
LEO BURNETT MELBOURNE | [email protected] | [email protected]
NCVs initially used by CNN, however eventually are adopted by other news stations globally as well. Awareness is raised through the news broadcast services themselves, with information on how to access the connectivity sites and more featured on the news website/ broadcast.
