DIGITAL MARKETING

YOUR BUSINESS ADVANTAGE

YO U R B U S IN E S S A DVA N TAG E

IS YOUR BUSINESS READY TO FLEX ITS DIGITAL MARKETING MUSCLE?

News Xtend will help you navigate the digital marketing wilderness to smash your business goals.

Powered by News Corp Australia and with a direct bat-phone to Google and Facebook, we provide powerful digital campaigns and first class service that our rivals can’t match.

With staff based across Australia, you have access to local experts who are masters of spruiking businesses - including getting you found on search engines, starting a conversation on social media and delivering your message where it matters most.

News Xtend ensures every dollar you spend is an investment in improving your business and you can track your results anytime, anywhere via your online dashboard.

We give you the ability to focus on your business today, while we help you catch your customers of tomorrow.

spruik

LO C A L E X P E RT S W H O A R E M A S T E R S O F S P RU IK IN G B U S IN E S S E S

AdelaideAlice SpringsBrisbaneCairnsCoffs HarbourDarwinFraser CoastGeelongGladstoneGold CoastGrafton

HobartLismoreMackayMelbourneRockhamptonPerthSunshine CoastSydney (News Xtend HQ) ToowoombaTownsville

NEWS XTEND LOCATIONS

service

L E A R N A B O U T O U R E X P E RT S

BORIS LESHINSKYPROGRAMMATIC LEAD

Boris is responsible for developing commercial opportunities within the Programmatic channel for News Xtend and its clients. He has worked with agencies from Tokyo to LA, applying a unique combination of analytic and creative talents. In 2011, Boris dived into one of Australia’s first Independent Trading Desks, eventually leading their team.

CHRISTOPHER STOBBSSOCIAL MEDIA & CONTENT LEAD

Christopher is responsible for driving performance based results through Social Advertising, he ensures industry standards and best practice is implemented across all social products. Building his first computer program at 8, he grew up to become a Software Developer and Microsoft Certified Professional with 17 years’ experience in coding and Digital Marketing.

TODD FISHERSEARCH LEAD

Todd focuses on driving performance based results across Google, Bing and YouTube. Todd ensures best practices and standards are implemented across Search and that our product offering is continuously evolving. Over 15 years, Todd has worked across a range of industries specialising in digital performance and ROI based results.

G U IDIN G YO U TO TO M O R R OW ’ S C U S TO M E R

TRUST NEWS XTEND TO SHOW YOUR BUSINESS THE WAY.

With a team of resourceful, expert guides, News Xtend will keep your business on track to meeting your goals.

explore discover navigate

spruik service resultsgrowth

G U IDIN G YO U T H R O U G H T H E D IG I TA L M A R K E T IN G W IL D E R N E S S

Your always-on lead converter, making sure you’re present when your most valuable customers are ready to make a connection with your business.

• SEM • YouTube • SEO

News Xtend’s team of experts are committed to providing a service that enhances your business and keeps you informed throughout your journey.

• Creative services • Call tracking • Reporting dashboard • Campaign management

Put your business in front of your most valuable customers while they are on Facebook increasing your brand’s awareness, driving demand or increasing your sales.

• Awareness campaigns • Consideration campaigns • Conversion campaigns • Facebook business page creation

Place your business in front of your most valuable customers, wherever or however they live their lives online.

• Premium News Corp inventory • Premium audience extension inventory • Retargeting • Video

display

search

social

service

P OW E R F U L D IGI TA L C A M PA IG N S A N D S E R V I C E

Get your phones ringing

PHONE CALLS

Drive more customers to your website

WEBSITE TRAFFIC

Stimulate conversation and drive recommendation

BRAND ENGAGEMENT

Put your business top of mind

BRAND AWARENESS

Make the shopping cart

ONLINE SALES

More leads from less work

LEADS

DI S P L AY

Place your business in front of your most valuable customers, wherever or however they live their lives online.

PREMIUM NEWS CORP WEBSITESRunning display campaigns with News Xtend allows your business to gain access to top tier websites owned and operated by News Corp Australia, giving your business access to one of Australia’s largest and most trusted online marketplaces.

OTHER PREMIUM WEBSITESPremium audience extension campaigns allow your business to be across well-known and trusted websites outside of News Corp online platforms.

Target audience Visit a siteAd servesDesign audience campaign

Open Inventory

Matched target

audience

PREMIUM TARGETING CAPABILITYNews Xtend also has the ability to access all three levels of behavioural data including News Corp Australia’s first party data. News Corp data combines purchase behaviours and product preferences to create bespoke segments using advanced data techniques to deliver messages directly to your most valuable customers.

Web surfer Prospect customer sees your ad on other sites

Leaves without checking out

Visit your site Prospect customer is tracked

Web surfer turns into happy customer Your retargeting ad captures their interest

RETARGETINGKeep your business in front of your most valuable customers after they leave your website, reminding them of your business, keeping you on their shopping list and increasing the chances of conversion.

Retargeting allows you stay in front of potential leads and repeat customers whilst they visit numerous premium websites throughout their purchase cycle.

CAMPAIGN INCLUSIONS• Creation of highly engaging display ads free of charge through News Corp’s creative studio.

• Retargeting strategies allowing your business’s display ads to stay in front of potential leads or repeat customers while they are online.

• Access to a results dashboard allowing you to monitor your campaign and view the delivery and performance of your display ads at any time.

Web surfer turns into happy customer Your retargeting ad captures their interest

navigate

B AT- P H O N E TO G O O G L E

WHAT DOES IT MEAN TO BE A GOOGLE PREMIER PARTNER?

• Work with Google certified Digital Specialists

• Google AdWords masters building your campaigns

• First access to new Google features and applications

• Best practice AdWords employment

• Access to testing and innovation

• Bat-phone to Google = quick, prompt service

• Always up to speed with the latest knowledge

• Keeping up a high standard means you’re in good hands!

S E A R C H

SEARCH ENGINE MARKETING (SEM) Increase your presence across major search engines and help your most valuable customers easily find and visit your website.

CAMPAIGN INCLUSIONS• Google certified digital specialists build and optimise

all your business’s campaigns

• AdWords best practice guidelines are implemented across all campaigns

• Ad extensions – display an easy access map to your business, links to important additional pages within your site, click-to-call phone numbers and can include business ratings and reviews

• News Xtend is a certified Google Premier Partner. Our partnership ensures your campaign is managed by a News Xtend team who have Google AdWords certifications and are well versed in all the latest features

SEARCH ENGINE OPTIMISATION (SEO) Ensure your website’s information is relevant to your most valuable customers and appears more frequently in their search results and increases in your website visitors.

CAMPAIGN INCLUSIONS• Site audit and site structure• Keyword mapping, research and opportunities• Content refresh• Performance reporting• Benchmarking and competitor analysis• Optimisations

YOUTUBE VIDEOEngage with your customers on, the world’s second largest search engine. Get your business in front of your most valuable customers, on the platform where they are living their lives every day, with high impact ad formats to ensure your brand gets noticed.

Skip

S O CI A L

Put your business in front of your most valuable customers while they are on Facebook increasing your brand’s awareness, driving demand or increasing your sales.

CAMPAIGN INCLUSIONS• A Facebook strategy that aligns directly with

the objectives of your business

• The creation of dynamic content to suit the messaging, tone of voice and personality of your brand, driving your chosen objective

• The best possible targeting of the audience that will act/respond to your brands ads and are well versed in all the latest features

L A N DIN G PAG E S

• Creation of a dedicated landing page designed specifically for your digital marketing campaign goals

• Ensure your message is clear with exclusive promotion of your deal or competition online

• Service includes templates and free customization: logo, images and description of your business

• Service includes URL and hosting of the landing page

Book a car service and receive 10% off*

SUBMIT REQUEST

F I R S T C L A S S S E R V I C E

News Xtend’s team of experts are committed to providing a service that enhances your business, keeps you informed throughout your journey and provides a smooth landing free-of-charge.

CAMPAIGN MANAGEMENTA dedicated campaign management team ensures your campaign is running smoothly to meet your objectives, so you can get back to running your business.

CREATIVE SERVICES• Creative experts will produce bold and eye-

catching digital advertising and landing pages to market your brand online.

• News Xtend’s dedicated team of social content experts will create Facebook social ads for your campaign to engage your ideal customers and achieve your business’s campaign goals.

CALL TRACKINGIdentify true return on investment from your marketing campaign by tracking, listening to and measuring ‘real time’ phone calls from your Search campaign.

R E S U LT S DA S H B OA R D

With News Xtend’s eyes firmly on your objectives, we will ensure your business is always at its personal best and crossing the finishing line first.

Access all of your campaign results instantly via our easy-to-use online dashboard.

716K 42K 6.03%CLICKS CONVERSIONS CONVERSION RATE

Google AdWords

1.5% 2.78M 417KCTR IMPRESSIONS CLICKS

Facebook Insights

97.86K 137K 0.14% 21KIMPRESSIONS CLICKS CTR CONVERSIONS

RTB Display

IN V E S T IN S T R E N GT H W I T H N E W S X T E N D

“Our News Xtend campaign delivers fantastic results, amazing reporting capability and a great team to work with.”Nicoleta Giurgiu: Phillip Island Nature Parks, Sales & Marketing Manager

“Our Google AdWords performance is really out of this world now, it’s completely jumped and succeeded my expectations. In the first month we saw a 300% increase in sales and since then, it’s been a steady incline.”William Lucas: Allied Bearings & Tools, Director

“News Xtend operated as if they were an extension to our marketing team and provided us with a comprehensive digital solution that was a perfect fit.”Anna Fitzpatrick: Aviation Australia, Team Leader Marketing

R E A DY TO C ATC H YO U R C U S TO M E R S O F TO M O R R OW ? L E T N E W S X T E N D’ S C E RT IF IE D D IGI TA L S L E U T H S C LU E YO U IN TO A S U C C E S S F U L D IGI TA L M A R K E T IN G C A M PA IG N.

1300 935 848 info@newsxtend.com.au newsxtend.com.au

YOUR BUSINESS ADVANTAGE newsxtend.com.au

Visit www.newsxtend.com.au/news-xtend-terms-and-conditions/ for our full terms and conditions.