YOUR CITY. YOUR MAGAZINE. DELIVERING YOUR MESSAGE.€¦ · corrected, hi-res (300 dpi), CMYK files. Overall printing density of all colors should not exceed 300%. ADDITIONAL FEES

MEDIA KIT | 2017

YOUR CITY. YOUR MAGAZINE.DELIVERING YOUR MESSAGE.YOUR CITY. YOUR MAGAZINE.YOUR CITY. YOUR MAGAZINE.DELIVERING YOUR MESSAGE.DELIVERING YOUR MESSAGE.

WE ARE MILWAUKEE.

MEDIA KIT | 2017

WE ARE MILWAUKEE.WE ARE MILWAUKEE.

MEDIA KIT | 2017MEDIA KIT | 2017

REVIEW: GRAIN OF SENSE JANUARY 2016

All deadlines close at noon. | Copyright 2017 Milwaukee Magazine. | Slated covers and dates subject to change.Sources: Google Analytics 2016 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo® from © 2010-2016 Scarborough.

MILWAUKEE MAGAZINE | CALL 414.273.1101 | SEARCH MILWAUKEEMAG.COM | VISIT 126 N. JEFFERSON ST., MILWAUKEE

2017THE MILWAUKEE MAGAZINE BRAND

MILWAUKEE MAGAZINE Reaching over 180,000 Milwaukee-area readers monthly, Milwaukee Magazine is the place to turn to for the latest news and dialogue on culture, politics, restaurants, bars, style trends, sports and events. Readers turn back to our pages again and again as a trusted voice in our city.

SPECIAL ISSUES These topical special issues mail to all subscribers and are also sold separately on newsstands.

MILWAUKEE WEDDINGS

MILWAUKEE HEALTH

SPECIAL AD SECTIONS DINING EXTRA

FACES OF MKE

MBA HOME & FINE LIVING MAGAZINE

MILWAUKEEMAG.COM The city’s best culture, dining and beer critics, plus insightful news and analysis - every day.

WEEKLY E-NEWSLETTER Our magazine, web stories and timely news updates delivered straight to your inbox.

SOCIALIZE Images, videos and the stories behind the issues that you won’t find anywhere else.

MILMAG DIGITAL Our team of data professionals and web advertising coordinators will help you design and execute a digital campaign that targets your next customer.

SOCIAL MEDIA TARGETING

RETARGETING CAMPAIGNS WITH AUDIENCE SEGMENTATION

SEO SERVICES

DATA COLLECTION & TRANSPARENT REPORTS

BEST ETHNIC RESTAURANTS APRIL 2016



2017EDITORIAL CALENDAR

SPACE CLOSE

MATERIALS DUE

JAN CONVERSATIONSSTYLE: Before & After Renovations

WEDDINGS SPECIAL ISSUE | DEADLINE: OCT 25 SPECIAL SECTIONS: Be Your Best Self • Adult Education

NOV8

NOV11

FEB BRAND: MILWAUKEEDINING OUT: Five Fab Fish Fries

SPECIAL SECTIONS: Ask the Experts in Women’s Health • Valentines Gift Guide • New Rides

DEC20

DEC23

MAR THE CHEF ISSUESTYLE: Fashion

DINING EXTRA | DEADLINE: JAN 3

SPECIAL SECTIONS: Summer Programs • Eye care

JAN17

JAN20

APR BEST OF THE ‘BURBSSPECIAL SECTIONS: Real Estate Map • Realtor Profiles • Seniors Guide

FEB14

FEB17

MAY HIDDEN MILWAUKEESTYLE: Chic Boat House

SPECIAL SECTIONS: College Guide • Law • Boating & Marinas • Weekend Getaways

MAR21

MAR24

JUN CITY GUIDESTYLE: Fashion SPECIAL SECTIONS: Finance • Patio Dining • Spas

APR18

APR21

JUL AMERICAN DREAMMKE HEALTH SPECIAL ISSUE | DEADLINE: MAY 2 MKE HEALTH SPECIAL SECTIONS: Dental • Hearing • Eyecare

MAY16

MAY19

AUG TACOS!!HEALTH: Eldercare FACES OF MILWAUKEE | DEADLINE: JUNE 20

JUN20

JUN23

SEP MADISON VS. MILWAUKEESTYLE: Fashion

SPECIAL SECTIONS: Fall Getaways • Statewide Education • Cosmetic Care

JUL18

JUL21

OCT BEST OF…SPECIAL SECTIONS: Fall Festivals • Dental • Ask the Expert in Men’s Health • Remodeling

AUG15

AUG18

NOV WOMEN’S & MEN’S ISSUESPECIAL SECTIONS: Year-end Giving • Winter Gala Directory • Museums

SEP19

SEP22

DEC THE DEFINITIVEGUIDE TO DRINKING IN MKESTYLE: Home SPECIAL SECTIONS: Best Cocktails • Weekend Getaways

OCT17

OCT20

CULTURE: COMMON THREAD NOVEMBER 2016



2017WE ARE MILWAUKEEIT’S A POPULARITY CONTEST, AND WE’RE WINNING. How many people have read local magazines in the last six months?

1 Milwaukee Magazine (180,076)

2 M Magazine (68,772)

3 MetroParent (36,622)

4 Exclusively Yours (25,105)

5 BizTimes Milwaukee (15,568)

READERSHIP RANKING How we stack up against other print media sources.

1 Milwaukee Journal Sentinel (344,415)

2 Milwaukee Magazine (180,076)

3 Any CNI/NOW newspaper (74,755)

4 Journal Times (Racine) (71,331)

5 M Magazine (68,772)

6 Any Lake Country publication (47,373)

7 The Business Journal (42.224)

How much are you paying to reach readers?

1/2 Page Full Color Ad Cost/reader

Milwaukee Magazine $2,499 $0.014

Milwaukee Journal Sentinel $5,760 $0.017

M Magazine $2,057 $0.030

*Cost per reader based on 1/2 Page Full Color ad. Rates based on the most recent available rate card.

THE REAL COST OF ADVERTISING

| CALL 414.273.1101 | SEARCH MILWAUKEEMAG.COM | VISIT 126 N. JEFFERSON ST., MILWAUKEE | CALL 414.273.1101 | SEARCH MILWAUKEEMAG.COM | VISIT 126 N. JEFFERSON ST., MILWAUKEE

2017CIRCULATION & DISTRIBUTION

Milwaukee Magazine delivers more paid distribution than any other local publication and readers are renewing their subscriptions at a rate of 70%.©2016 Scarborough

180,076 MONTHLY READERS30,456 TOTAL DISTRIBUTION

TOP RETAIL LOCATIONS

Barnes & Noble

Pick’n Save

General Mitchell Int. Airport

Sendik’s

Target

Walgreens

Walmart

Outpost Foods

Whole Foods Market

TARGETED DISTRIBUTION

Paid subscribers

In-room copies at select hotels

400+ Newsstands

Local events

870+ Healthcare offices

ONLINE PRESENCEMILWAUKEEMAG.COMANALYTICS

200,000+ average page views per month

E-NEWSLETTER

6,700+subscribers receive our e-newsletters three times a week

4%average click-through rate

SOCIAL MEDIA

45,900+followers on twitter

13,500+ likes generated on facebook

17,200+followers on instagram

YEAR OVER YEAR READERSHIP GROWTH26%

10% OF THE MILWAUKEE MARKET READS MILWAUKEE MAGAZINE(Second largest print product in the market after the daily newspaper.)

OF READERS STILL HAVE THE OLD EDITION IN HAND WHEN THE NEW EDITION ARRIVES.

76% OF READERS STILL HAVE THE OLD EDITION IN HAND WHEN THE NEW EDITION ARRIVES.

76%



READER PROFILE

CONSUMER SPENDING

MEAN HOUSEHOLD INCOME

32% $50,000 to $99,999

16% $100,000 to $149,000

12% $150,000+

Milwaukee Magazine’s engaging, captivating, thought-provoking content is a trusted source of news and information our readers can use. It is the area’s most-read monthly publication and leading lifestyle brand for more than 34 years. Each monthly issue reflects the city’s culture, current events and local personalities through its glossy pages and digital assets.

GENDER & STATUS

Female 51%

Male 49%

Married 60%

Single 40%

AGE

71% between ages 25-64

Average age: 49

EDUCATED & INVOLVED AUDIENCE

69% readers with college degrees or higher

78% have occupations in business, professional or management positions

OF HOMES VALUED AT $2 MILLION+ READ MILWAUKEE MAGAZINE.

49%

OUR READERS ARE CONSUMERS Readers plan to purchase the following products and services during the next twelve months.

85% Dining & Entertainment

77% Women’s Apparel

65% Men’s Apparel

65% Vacations or Travel

69% Medical or Physicians

51% Furniture or Home Furnishings

OF READERS FREQUENTLY PURCHASE PRODUCTS & SERVICES FROM ADS SEEN IN THE MAGAZINE.

73%

49%

THE NEW CLASSICS WEDDINGS 2017



- 2018 -

SPACE CLOSE

MATERIALS DUE

IN HOMES

NOV6

NOV9

JAN1

2017SPECIAL ISSUES

PUBLISHED ANNUALLY, POLYBAGGED WITH THE JANUARY ISSUE.

Milwaukee Weddings is a sophisticated guide to planning your Milwaukee wedding. Its content is fresh; its ideas inspirational. Insider tips and gorgeous photography will guide the bride on her journey to this very special occasion. Full of elegance, drama and artistic flair, Milwaukee Weddings is the ultimate wedding guide for today’s savvy bride.ON NEWSSTANDS FOR 3 MONTHS.

- 2017 -

SPACE CLOSE

MATERIALS DUE

IN HOMES

OCT25

OCT28

JAN1

SPACE CLOSE

MATERIALS DUE

IN HOMES

MAY2

MAY5

JAN1

PUBLISHED ANNUALLY, POLYBAGGED WITH THE JULY ISSUE.

WELLNESS. FITNESS. DIET. PREVENTION.

Milwaukee Health is a new favorite magazine for many local health-conscious readers. This publication features stories on wellness, fitness, diet and prevention along with human interest stories on how to live a happy, healthy life.ON NEWSSTANDS FOR 3 MONTHS.

2017

AD SUBMISSION ELECTRONIC ADS: All ads must be submitted digitally. ACCEPTED AD FORMAT: PDF files only. FILE REQUIREMENTS: All files must be final, color corrected, hi-res (300 dpi), CMYK files. Overall printing density of all colors should not exceed 300%.

ADDITIONAL FEES PMS: Customers may request PMS ink, metallic ink or fifth color at an additional charge. AD ARCHIVING AND RETRIEVAL: We archive all electronic ads for 18 months. LATE FEE: A fee of $25 will accrue daily for ads and/or materials received after the production deadline.

LATE CHANGES: If an advertiser, agency or designer wishes to make changes after we begin sending final files to Quad/Graphics, they will be subject to the additional $80 charge to reprocess the file.

PRINTING PROCESS DENSITY: Overall printing density of all colors should not exceed 300%.TYPE: Reverse type must be no smaller than 8 point.

IN-HOUSE AD PRODUCTION Milwaukee Magazine offers onsite production services. All supplied artwork must be provided in digital hi-res (300dpi) format. Estimates furnished upon request.

Changes to new and existing ads will be subject to production charges billed back to the customer. Production charges are in addition to space rate.

ACCEPTABLE PROOFS We only accept SWOP (Specifications for Web Offset Publications) Certified proofs on publication grade stock. Note: Laser or Epson proofs are not acceptable. Milwaukee Magazine cannot guarantee color reproduction and will not be held liable for any variance in the printing of an ad submitted without a SWOP certified proof. PROOF UPON REQUEST: A SWOP Certified proof can be pulled upon request for a fee of $50, plus delivery. Please contact your Milwaukee Magazine sales representative for further details.

PRINT AD OPPORTUNITIES

Full Page

1/2 V

1/6 H

1/2 H

2/3 V 1/3 V

WIDTH X HEIGHT

TWO-PAGE SPREAD(.125 in. Bleed required)

TrimLive

16.25 in. x 10.875 in.15.375 in. x 10 in.

FULL PAGE(.125 in. Bleed required)

TrimLive

8.125 in. x 10.875 in.7.25 in. x 10 in.

2/3 VERTICAL 4.625 in. x 10 in.

1/2 VERTICAL1/2 HORIZONTAL

4.625 in. x 7.375 in.7.25 in. x 4.875 in.


2.25 in. x 10 in.4.625 in. x 4.875 in.

1/4 CO-OP 3.5 in. x 4.75 in.


2.25 in. x 4.875 in.4.625 in. x 2.375 in.

1/3 H 1/6 V1/4 H 1/4 H

MECHANICAL REQUIREMENTS

QUESTIONS about rates, special ad packages available or inclusions in our SAS sections?

CONTACT US TODAY!



2017WEB AD OPPORTUNITIES

DIGITAL AD OPPORTUNITIES

QUESTIONS? Contact us! WIDTH X HEIGHT

SEO & RETARGETING CAMPAIGNS, ETC. (SEO, Retargeting, Outreach, GeoFencing, Social Networks, Behavioral Targeting, Keywords, Mobile Apps, Video and IP Targeting)

Campaign Specific

COMPLETE SITE TAKEOVER(ROS: Leaderboard, Full Width, Home Page & Sidebars)

728 px. x 90 px.790 px. x 90 px. 300 px. x 250 px. (4/page)

CATEGORY SPECIFIC SITE TAKEOVER(ROS: Leaderboard, Full Width, Home Page & Sidebars)

728 px. x 90 px.790 px. x 90 px. 300 px. x 250 px. (4/page)

ROADBLOCK(Leaderboard & Full Width)

728 px. x 90 px.790 px. x 90 px.

RECTANGLE(Home Page & ROS Sidebars)

300 px. x 250 px.

HOME PAGE & ROS FOOTER 300 px. x 250 px.

WIDTH X HEIGHT

E-NEWSLETTER SKYSCRAPER (MWF) 160 px. x 600 px.

E-NEWSLETTER BANNER SPONSOR(Powered by: Logo & Footer)

728 px. x 90 px.

DISPLAY AD REQUIREMENTSSTATICACCEPTED FORMATS: JPEG, JPG, PNG, GIF FILE REQUIREMENTS: <50KB, 72dpi, RGBLINKS: To be provided with final ad submission.

ANIMATED GIFACCEPTED FORMATS: GIFFILE REQUIREMENTS: <5fps, <30 seconds, <150KB, 72dpi, RGBLINKS: To be provided with final ad submission.

FLASHACCEPTED FORMATS: Flash file 4.0-10.1 recommended FILE REQUIREMENTS: 24fps or slower, <30 seconds, <150KB, 72dpi, RGB, No strobbing/flashing/distracting elementsLINKS: Final file must contain a clickTAG

ADDITIONAL REQUIREMENTS All files must be final, and submitted 5 days prior to campaign date. Avoid using the word ‘Click’ in the ads as some publishers/networks will not allow it.

BEST PRACTICES• Keep messages focused and simple• Logo should be prominent and easy to find• Avoid using the word “click”, but phrases like

“order here”, “enroll today”, “instant access”• Include a strong call-to-action

CALL 414.273.1101 SEARCH MILWAUKEEMAG.COM VISIT 126 N. JEFFERSON ST., MILWAUKEE

Documents

YOUR CITY. YOUR MAGAZINE. DELIVERING YOUR MESSAGE.€¦ · corrected, hi-res (300 dpi), CMYK files. Overall printing density of all colors should not exceed 300%. ADDITIONAL FEES