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Your company in today’s online world.
How to build it Quicker, faster and
consistently in today’s high speed environment
Examples of what marketing means to
you ….
Marketing techniques (Old Method)What have we used/have done in the past
NewspapersAdsYellow pagesMailers (Snail mail)Newsletters Person to Person (why – building relationships)
THESE STILL WORK in some capacities.
But their time is passing and they are MUCH more expensive!
5 years
10 yearsDon’t believe it…?????
Internet functioning in 1969 (1974)
WWW - 1991
>>>> Google – 1996 <<<<<<
Wireless – 2003/4
I Pad – 2010
How we did Business …..
Used to be (1990 +/-):Letters (Mail)
BAG phones
Pagers
Roll up paper faxes (1995)
How we do business in today’s world ….Instant messaging and responses
Blackberries
I phones I – Pads …. WOW I have GOT to get one of
these…
Things are happening MUCH faster and quickerin today’s digital world.
Small Tablets (computers)
Pocket PC’s
Smart Phones
E-books
Why are people “surfing” the net?
I A D D
Internet Attention
DeficitDisorder
Today’s world is FAST… and getting >>>>>>>>>>>>>>>FASTER!!!!!!
During the course of this conversation on
internet marketing, please remember two (2) things
IADD
Homer Simpson
Who has a website?
More than one website?
Why ??? Would you have MORE than one website?
Websites “just sit there” …
Do you USE it? Are people USING it? Are people SEEING IT?
Are “online” people seeing you if they are not
“seeing” your website?
We are not talking about “just” awebsite… we are talking about anadvanced tool that you can use toenhance your sales.
What does the website of today look like… how do we help them to SEE US!?
WEB 3.0 (4.0)
Any doubters at this point?
A T & T
AT & T .COM
How do we help them to FIND US! NEW METHODS….
Key words ArticlesBlogs Squeeze pages Video! SOCIAL Networking
Social Networking sites
CraigslistTwitterLinked In My SpaceFace book (Week of March 8, 2010)++++++ >>>>MORE!
When you USE all of the aforementioned,
you are “driving” people to you.
DRIVING PEOPLE TO YOUR COMPANY
How do we do “get the word out’ overthe internet while using all of the
above?
Inorganic
Organic
Inorganic – you PAY for this
Ad-words
PPC Positioning
OrganicWhen you build it, they will come
Using what the search engines will Recognize
SEO (Search Engine Optimization)
When someone is looking for something on the Internet,
they do >>> what …?
GOOGLE IT! Yahoo Bing
They are using a Search Engine to “find something” (or a company)… do you want them to find your company???
When they “Google it”, they can besurfing OR they can be looking forspecific key words.
On Google, where do you want to be?
This is called … Ranking! 1 – 2 -3
Page ONE 1!
How does this all work … ?
Google Algorithms (A.I.)
Searching over 25.2 BILLION web pages (early 2009 estimate)
Spiders – searching (think “The MATRIX”)
Google saves three – four previoussearches… so they are not starting theirsearches over every time.
Keywords (remember Homer?) Fire Water Restoration
Key phrases Fire and Water Water Restoration Water Mitigation Fire and Water Restoration in “X”
( city, county, etc)
Articles
Articles BUILD your online credentials
Elance.comGuru.com Hiremymom.com
Blogs – WEBlog
Personalize it
Articles on them – about you/your company.
Squeeze pages
Should capture their interest… remember
IADD ? You have “ x ” seconds ….
How long do you think that you have toto capture their interest?
The purpose of squeeze pages is to:
Capture their information!
What: Name and E-mail address …
How : we give them a “free report” about your company in exchange fortheir Information.
Once we have their info, we are now able to“drip” information BACK to them on a
regularbasis…
We use a contact manager such as: Constant ContactA Webber Infusionsoft
Not only can you “drip” market them but
you can also:
Send them e-blasts (adjusters)AnnoucementsNewsletters
The Number one thing on the web thatdraws attention to you and RANKS youhigher is ….
VIDEO Can you name one video site on the
Internet?
What about …. AUDIO!?
How do we learn? Communicate?
SEEING – Video
Hearing – Audio
These two things “build relationships”
Social Networking
Face book My Space Twitter Linked In
ALL of your social networking has to be “linked back” to your website ….
THIS could be very important
You can set up your area that people aresearching by: Zip Code City State Region Nationally
The more “national” it is, the more youhave to do to “rank it” higher.
So, what is the objective of all of this?
GET MORE PEOPLE SEEING YOU SOTHAT YOU CAN GET ….
MORE BUSINESS!
Four critical parts to a website
ConnectConveyCaptureConvert
Connect
How do they find you… Multiple sources
of getting to you and getting your name
“out on the Web”.
Convey
What are you working at conveying to the
people that are visiting any of your areas
of contact? What is the message?
Capture
Their imagination OR curiosity and THEN,
THEIR INFORMATION…
Convert
Ultimately, any form of marketing is toconvert your contacts to sales. You will becontinuously monitoring your site to see
whois “buying” or is NOT buying. Then, you willreview and revise on a regular basis.
Five biggest website mistakes
No opt – in No sequential auto responder No testimonials No action is required No “sales cycle” direction
In Closing….
Are you
Behind
Even
Ahead
THANKS to my Internet Mentors
Ken Auriella for the info on GoogleSam BellDan Kennedy and Bill Glazer (No BS
Marketing) Colin Egbert
