2020 MEDIA KIT

NEW FOR 2020!Advertorial

opportunity!See details inside!

YOUR CONNECTION TO THE ONTARIO ASPHALT PAVEMENT INDUSTRY

BEST DISTRIBUTION

BEST GEOGRAPHIC COVERAGE

SOCIAL MEDIA

BEST VISIBILITY

BEST VALUE

ADVERTISERS SPOTLIGHT

ASPHALTopics is the official publication of the Ontario Asphalt Pavement Council (OAPC) – A Council of the Ontario Road Builders’ Association (ORBA).

OAPC is the voice of Ontario’s asphalt producers and is dedicated to excellence in asphalt pavement.

ORBA represents hot mix producers, road builders, asphalt cement suppliers, equipment manufacturers, consulting engineers and other companies supplying products and services to the asphalt industry.

ASPHALTopics is the best-read magazine in the industry. Published three times a year, each issue covers the latest technological innovations and projects, company profiles, industry news and views.

2020 MEDIA KIT

T H E M A G A Z I N E I S P R O M I N E N T LY F E A T U R E D O N O A P C ’ S W E B S I T E W W W . O N A S P H A LT. O R G

THE BEST DISTRIBUTION More than 2,000 copies sent to key decision makers in the hot mix producing and paving industry—hot mix producers, road builders, consultants, equipment suppliers and municipal and provincial engineers. The magazine is distributed to over 1,500 subscribers across Canada, the U.S. and the globe. Additional copies are available at major trade shows and conferences for added advertising exposure.

THE BEST VISIBILITYReaders spend more time with ASPHALTopics. They read it with interest and keep it for reference. And when they read the magazine, it’s your ad they see. An electronic version of ASPHALTopics is also prominently featured on OAPC’s website. Our digital archive of ASPHALTopics goes back to 2003. Ads you place today will be available and visible for years to come.

THE BEST GEOGRAPHIC COVERAGEORBA represents virtually every asphalt producer and road builder in Ontario. ASPHALTopics is distributed to all regions of the province.

THE BEST VALUE ASPHALTopics ad rates are much lower than competitive magazines. And ASPHALTopics is produced by the industry. Your ad dollars stay at work in your industry supporting ORBA and OAPC projects and programs.

SOCIAL MEDIAArticles in ASPHALTopics are frequently promoted on the OAPC’s social media channels, exponentially expanding the reach of the magazine.

ADVERTISERS SPOTLIGHTAll advertisers’ company names and website live links will be listed in the Advertisers Spotlight featured in each edition of ASPHALTopics ’ Industry News section.

LOOK TO ASPHALTopics FOR

ADVERTISING SPECIFICATIONS

AVAILABLE ADVERTISING SIZES – please specify by letter.See following page for detailed ad specifications.

FULL PAGE8.5 x 11

plus 1/8” bleed

1/2 ISLAND

4.875” x 7.5”1/2

HORIZONTAL 7.5” x 4.875”

1/4 HORIZONTAL 7.5” x 2.375”

1/4 LANDSCAPE 4.875” x 3.75”

1/4 PORTRAIT

3.625” x 4.875”

1/3 SQUARE

4.875” x 4.875”

1/3 VERTICAL

2.375” x 9.75”

1/3 HORIZONTAL

7.5” x 3.25”

1/2 VERTICAL

3.625” x 9.75”

A B

E

H

C

F

I

D

G

J

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ADVERTISING SPECIFICATIONS

FORMAT SIZE WIDTH” x HEIGHT”

A FULL PAGE 8.5 x 11 plus 1/8” bleed

B 1/2 PAGE ISLAND 4.875” x 7.5”

C 1/2 PAGE HORIZONTAL 7.5” x 4.875”

D 1/2 PAGE VERTICAL 3.625” x 9.75”

E 1/3 PAGE HORIZONTAL 7.5” x 3.25”

F 1/3 PAGE VERTICAL 2.375” x 9.75”

G 1/3 PAGE SQUARE 4.875” x 4.875”

H 1/4 PAGE HORIZONTAL 7.5” x 2.375”

I 1/4 PAGE LANDSCAPE 4.875” x 3.75”

J 1/4 PAGE PORTRAIT 3.625” x 4.875”

RATES FOR AD PREPARATION We want your ad to look as good as possible. If you need help, please call the ORBA office at 905-507-1107, and we can arrange to have your ad designed by ASPHALTopics graphic designer P-Dominique Plante. From concept to the finished design, your ad will be created to ensure the highest quality and creativity that will generate results for your company.

LAYOUT AND DESIGN CHARGES COLOUR AD DESIGN

Full Page $475

1/2 Page $325

1/3 Page $250

1/4 Page $145

NOTE: Copy and high resolution images (300dpi) must be provided for above.

SUPPLIED AD SPECIFICATIONS FILE FORMATSOnly the following digital file types are accepted, supplied via email or file transfer sites:

PREFERRED FORMAT • High Res PDF with outlined fonts and CMYK images embedded.Also accepted • Adobe Photoshop EPS or TIF at minimum 300dpi at full size. • Adobe Illustrator EPS with outlined fonts and CMYK images embedded. • InDesign CS6 with outlined fonts and CMYK images embedded.

PRODUCTION CHARGES WILL APPLY TO ANY FILES PROVIDED IN A FORMAT OTHER THAN THOSE MENTIONED ABOVE.

• Please export Corel Draw files to Adobe Illustrator with fonts changed to outlines.

• All ads sent electronically must also have a PDF for proofing.• We require outlined EPS files, to avoid font issues.• If file manipulation is required on supplied ads, a production fee will be charged.• We will be happy to arrange for the design and preparation of your

advertisement if you do not have access to an experienced designer. Call the ORBA office at 905-507-1107 for details.

• Clearly mark all material for ASPHALTopics.

ASPHALTopics is not responsible for any colour or position variation if advertiser does not adhere to the above specifications.

Payment for advertising in ASPHALTopics should be made directly to ORBA.

SEND DIGITAL FILES TO

PATRICIA ABBASpabbas8@gmail.com

All rates are net Canadian dollars.

* The OAPC is introducing a special advertorial opportunity for 2020. Advertorials are limited to one per edition of ASPHALTopics and are subject to review by the OAPC. Advertorials will be sold pending approval by the OAPC. Please see last page to view advertorial guidelines.

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2020 ADVERTISING RATES

CONTRACT Page Rate

Member Cover Rate

Non-Member Sub-Total per insertion

HST @ 13%

Single Insertion Two Insertions Three InsertionsTotal per insertion

# of issues

Issue Date(s): Contract Total

COMPANY CONTRACT AGREEMENT

Contact Client

Phone Title

FaxSignature

AddressDate

PUBLICATION ISSUE BOOKING DEADLINE MATERIALS REQUIRED Ad Copy

SPRING FEBRUARY 06 FEBRUARY 13 File Enclosed

SUMMER MAY 07 MAY 14 Repeat

FALL SEPTEMBER 24 OCTOBER 01 To Follow (date)

FORMATNON MEMBERS MEMBERS

1 TIME 3 TIMES 1 TIME 3 TIMES

FULL COLOUR RATES Full page 2,900 2,600 2,360 2,050

Half Page 2,500 2,050 1,850 1,700

1/3 page 2,125 1,900 1,740 1,550

1/4 page 1,850 1,625 1,525 1,400

COVER RATES Back Cover — — 2,950 2,460

Inside Cover — — 2,760 2,360

FULL PAGE ADVERTORIAL* — — 2,360 —

WHAT IS AN ADVERTORIAL? An advertorial is an advertisement that looks similar to a magazine article and presents content in an editorial-like format. Advertorials tell a story that can be used to promote a company, product or service. An advertorial is a good way to communicate to readers more content than a traditional advertisement.

THINGS TO CONSIDER To create an effective advertorial, consider the goal of the advertorial and the key message to be communicated. Here are a few points to consider before placing an advertorial:

• Is there a product, service or technology you wish to highlight?

• What are the benefits of this product or technology?

• Can you include testimonials or a case study where the product or technology has been used?

• What images or other graphical elements e.g. charts can you add to enhance your message?

FORMAT

1. Advertorials are limited to one page in length. ASPHALTopics will publish only one advertorial per magazine edition.

2. Word count for an advertorial may be up to 500 words depending on the number of graphic elements.

3. It is recommended that no more than two graphic elements, which would include graphs and or charts, be included in the advertorial.

4. A template for ASPHALTopics advertorials will be provided, which will include the word “advertorial” in the header.

5. The company logo must appear on the page.

6. The advertorial must not refer to itself as an “article”.

7. All products or messages must be congruent with OAPC’s vision to promote excellence in asphalt product quality and paving techniques.

PROCESS

1. All advertorials will be submitted to OAPC for approval. OAPC reserves the right to refuse any advertorial.

2. Submittals should include any content and high resolution images or graphics to be used.

3. Once approved, the advertorial will be edited for style and grammar by ASPHALTopics ’ editor.

4. The advertiser will have the opportunity for final approval.

ADVERTORIAL GUIDELINES

F O R P U B L I C A T I O N I N F O R M A T I O N A N D T O B O O K Y O U R A D V E R T I S I N GP A T R I C I A A B B A S T 4 1 6 - 4 3 8 - 7 6 0 9 | E p a b b a s 8 @ g m a i l . c o m