YOUR CONTACTS - konradinmediaservice.konradin.de/mediadaten/2007/cze-2007.pdf · tierte Jeff Ravencraft, Präsi dent des USB Implementers Forum und Intel-Technikstratege, auf der

2007

Advertisement ManagerAlexander Grimmer, phone +49 (0)711 - 75 94 - 450e-mail: [email protected]

Director Business DevelopmentAxel Hollenbach, phone (089) 4 56 16 - 114e-Mail: [email protected]

Advertisement AdministrationGudrun Bauer, phone +49 (0)711 - 75 94 - 499e-mail: [email protected]

Sales representativeCornelia Truchseß-JacobiZündterstraße 26, 80689 Munichphone +49 (0)89 - 71 94 00 03, fax +49 (0)89 - 4 56 16 -250e-mail: [email protected]

Publishing HouseKonradin IT-Verlag GmbHErnst-Mey-Str. 870771 Leinfelden-Echterdingen, Germanyphone +49 (0)711 - 75 94 - 0fax +49 (0)711 - 75 94 - 399

Konradin IT-Verlag GmbHBretonischer Ring 1385630 Grasbrunn, Germanyphone +49 (0)89 - 4 56 16 - 0fax +49 (0)89 - 4 56 16 - 250

Sales Offi ces International

Great Britain Oliver, Smith & Partners Ltd., Colin Smith, 18 Abbeville Mews, 88 ClaphamPark Road, London SW4 7BXphone (020) 79 78 14 40, fax (020) 79 78 15 50e-mail: [email protected]

Israel Marcus Sheff, P.O. Box 42 28, 15 Yakinton Street, Netanya 42141phone (09) 8 85 36 87, fax (09) 8 85 36 89e-mail: [email protected]

Italy Cesare Casiraghi, Pubblicità internazionaleViale Varese 39, 22100 Comophone (031) 26 14 07, fax (031) 26 13 80e-mail: [email protected]

Japan MEDIAHOUSE Inc., Teiko HommaKudankita 2-Chome Building., 2-3-6, KundankitaChiyoda-ku, Tokyo 102phone (03) 32 34 - 21 61, fax (03) 32 34 - 11 40e-mail: [email protected]

Switzerland IFF Media AG, Bruno FischEmmersbergstraße 1, 8200 Schaffhausenphone (052) 6 33 08 84, fax (052) 6 33 08 99e-mail: [email protected]

USA, East Coast / Canada, East

Avani Media, Inc.Rosanna Chiang38 Windsong Road, Cumberland, RI 02864phone (401) 658 - 1898, fax (401) 658 - 2573e-mail: [email protected]

USA, West Coast / Canada, West

Avani Media, Inc.Leslie Hallanan69a Liberty Ship Way, Sausalito, CA 94965phone (415) 331 - 2150, fax (415) 289 - 0402e-mail: [email protected]

Publisher

Katja Kohlhammer

Editorial Staff

Editor-in-chief: Rainer HuttenloherDeputy editors-in-chief: Armin Barnitzke, Peter Koller, Rochus RademacherEditors: Jürgen Frisch, Dr. Frank-Michael Kieß,Michael Reiter, Dr. Stefan Schwögler, Franz Graser,Hans-Thomas Hengl, Sabine Koll,Markus Strehlitz, Silke Thole

Phone/fax editorial staff

phone +49 (0) 89 - 4 56 16 - 0fax +49 (0) 89 - 4 56 16 - 100

E-mail

Editorial staff: [email protected] Advertisement: [email protected] Employee: first [email protected]

Internet

www.computerzeitung.de

YOUR CONTACTS

Characteristics, Content and Circulation Analysis 2

Readership Analysis (LAC Business 2005) 4

Rate Card No. 38 of October 1, 2006 5

Loose Inserts/Affixed Postcards 8

Editorial Programme 10

Contacts, Publishing House 16

Media-Information

● IT Directors

● Departmental managers

● IT executives

In this way you will be speaking directly to your

target group of IT decision makers responsible

for substantial investment decisions:

01_04_cz_eng_titel.indd 101_04_cz_eng_titel.indd 1 24.08.2006 9:49:49 Uhr24.08.2006 9:49:49 Uhr

2

Characteristics: Week after week COMPUTER ZEITUNG reports on the whole industryfor IT opinion formers in German speaking countries. It provides topicaland exclusive evaluations of relevant products, services and trends formedium-sized and large companies, emphasizing practical use andbenefits. COMPUTER ZEITUNG also surveys and reports on interna-tional developments.

Volume and year: Volume 38, 2007

Frequency: Weekly, Mondays

Subscription rates: Annual subscription: postage includedGermany € 140.40 Abroad € 163.80 Copy price € 2.90

ISSN-No.: 0341-5406

Analysis of editorial content 2005 = 848 pages

News News from the IT and telecommunications 295 pages = 34.8%industries, interviews, reports, research

IT-Trends Developments in the IT and tele- 336 pages = 39.6%communications industries, technical and economic aspects, analysis, industry oriented reports

Issue themes Thoroughly researched and comprehensive 217 pages = 25.6%reports covering all major topics in the IT and telecommunications industry, market surveys

848 pages = 100.0%

Characteristics | Content Analysis | Circulation Analysis

15

Circulation audit:

Circulation analysis: Average copies per issue (July 1, 2005 to June 30, 2006)

Print run: 55,100

Distributedcirculation: 55,034 of which abroad 692

Copies paid: 20,691 abroad: 571– subscriptions: 20,660 members: 18,882– sales per copy: –– other sales: 31

Controlledcirculation: 34,343

Remaining andarchive copies: 66

● IT Directors


● IT executives




October

Oct 29, 2007Oct 22, 2007

44 Software modellingTools for software modelling, UML, automatic code generators, tools for test coverage also: SYSTEMS discoveries

November

Nov 05, 2007Oct 29, 2007

45 Peripheral devices in the companyPrinters, beamers, displays, print server, fax devices, copiers, scanners, multi-function devices, smart card readers, RFID systems, USB devices

Beamers

November

Nov 12, 2007Nov 05, 2007

46 Server-based computingCitrix solutions, terminal services, administration tools, Tarantella, client concepts, thin clients, server architectures, 64-bit computing, network optimization, accelerated printing

Thin clients

November

Nov 19, 2007Nov 12, 2007

47 Network managementAdministration tools, management suites, configuration management, software distribution, service level agreements, security problems, corporate performance management

November

Nov 26, 2007Nov 19, 2007

48 Integrative security conceptsAudits, security suites, security appliances, firewalls, intrusion detection and prevention, anti-virus and anti-spam solutions, security service providers, biometrics, WLAN security, business continuity

December

Dec 03, 2007Nov 26, 2007

49 Wide area networksWAN and metro networks, metro Ethernet, city carriers, convergence of Sonet and IP, broadband access, VoIP, telecom carriers

December

Dec 10, 2007Dec 03, 2007

50 Service oriented architecturesWeb services, integration platforms, SOAP, enterprise service bus, XML, governance, business rules, sourcing, introduction and migration concepts

December

Dec 17, 2007Dec 10, 2007

51-52 Migration conceptsServer consolidation, blade concepts, 64-bit computing, virtualization, asset management, storage systems

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1Titelporträt | Verlag | Inhalts-Analyse

3

News

Week after week the editorial team sifts through and asses-ses the major news stories in the IT and TC markets. Opini-ons from users and analysts are added into the mix, alongwith up to the minute interviews with experts from researchand commerce. A focus page provides comprehensive coverage of the hot topic of the last week – with a consistentemphasis on the benefits to the user.

IT-Trends

This section offers in depth technical treatment. Examples ofactual use show how other users have already mastered a typical kind of problem. Technical reports present funda-mental innovations comprehensively and in detail, companyreports assess the impact of changes in the manufacturers’world on the users. The Project Wizard page explains how tooptimize business processes by presenting the solution to aconcrete task.

Profile of theweekly IT newspaper for industry

Theme of the week

In every issue of COMPUTER ZEITUNG the editorial teamfocuses on a particular theme and deals with it in detail. Theschedule is drawn up in advance (see pages 10 to 15) and theeditorial team researches all aspects of these themes, inclu-ding training, as well as relevant research results. With theirown online market surveys (www.computerzeitung.de) thesethemes provide a directory of sources for the product cate-gory in question.

NACHRICHTEN4 Computer Zei tung Nr. 27 / 3. Juli 2006

Drahtlose Übertragungstechniken wie WLAN haben sicheinen festen Platz in der Business-IT erobert. Doch die künftigeMarschrichtung beim Thema Wireless geben Entwicklungen ausder Consumer-Welt vor, wie etwa die drahtlose Variante von USB.

BRENNPUNKT:WIRELESS-

TECHNOLOGIEN

Frequenzen sollen Anfang 2007 weltweit zugewiesen sein – Geräte können ihre Rolle wechseln

USB-Schnittstelle kann ohne Kabel nochmals gut zulegen

Taipeh (sts) – USB bleibt als Allround-Schnittstelle nicht vom Drahtlos-Boom ver-schont: Seine Funkversion steht vor dem Durchbruch. Aus elf Millionen Netzknoten auf Basis von Wireless USB (WUSB) im kommenden Jahr soll bis 2010 bereits eine Anzahl von über 300 Millionen werden. Diese Marktprognose präsen-tierte Jeff Ravencraft, Präsi dentdes USB Implementers Forum und Intel-Technikstratege, auf

der Certified WUSB De velopersConference in Taipeh. „Von Chipsets und Single- Chip-Lö-sungen werden Samples ange-fertigt, geeignete Treiber sind vorhanden, also macht voran und liefert Produkte für die WUSB-Plattform“, forderte Ravencraft deshalb die Entwick-lergemeinde auf.WUSB soll als Alternative dienen für den kabelgebundenen USB und die mit der Spezifikation USB 2.0 festgelegte Übertra-

gungsrate von 480 Megabit pro Sekunde bieten. Die Technik arbeitet per Hub-and-Spoke, also als Speichenarchitektur mit zentralem Knoten, und un ter-stützt dabei laut Ravencraft Dual-Role-Geräte: Dabei kann beispielsweise eine Kamera mit einem Host-PC kommunizieren oder aber selbst als Host agie-ren, etwa gegenüber einem Drucker.„Eines der größten Hindernisse auf dem Weg, WUSB zu einem

wirklich globalen Standard zu machen, waren die Frequenz-zuweisungen“, kommentierte Stephen Wood, Präsident der Wimedia Alliance, eines der Herstellerkonsortien, die sich für die hinter WUSB steckende Funktechnik Ultrawideband (UWB) einsetzen. Doch hier zeige sich Besserung, denn die USA ge nehmigen gerade ein Spektrum, und am Ende des ers -ten Quartals 2007 „wird WUSB weltweit einsetzbar sein“.

User haben verschiedene Funknetze zur Auswahl

Wimax kommt in Kombiprodukten

Boca Raton (sts) – Fixed wie auch mobile Wimax unter-stützt das Rosedale-2-Chip -set von Intel. Und Wimax- Entwickler Airspan kombiniert die Funktechnik mit WLAN. Mit dem Micromax SDR bringt Funkspezialist Airspan eine Wi -max-Basisstation in zwei Aus-führungen, die den öffentlichen Bereich beziehungsweise Poli-zei, Feuerwehr und Ambulan-zen adressieren. Letztere Ver-sion unterstützt derzeit die Richtfunkvariante von Wimax, soll aber auf den Mobilstandard 802.16e aufrüstbar sein. Wie

die Basistationen bietet auch das Professional Subscriber Ter-minal (Prost) neben dem Wimax-Access auch WLAN. Auch Wimax-Protagonist Intel präsentierte ein Dual-Mode- Wimax-Chipset für beide Ver-sionen der Funktechnik auf der Wireless Communications Asso-ciation International (WCA) 2006 Conference in Washing-ton. Die Rosedale 2 getaufte Hardware soll in Gateways oder Modems von Anwendern wer-keln, die Kalifornier denken aber auch über einen Einsatz in Picozell-Basisstationen nach.

IT-TRENDS16 Computer Zei tung Nr. 27 / 3. Juli 2006

Mit einem Portal verbindet die Lufthansa Informationen undApplikationen im gesamten Unternehmen. Besonderen Wert hatder Konzern auf die Usability gelegt. Auch IT-Laien finden sich daher in den Anwendungen schnell zurecht

PROJEKTWISSEN:SYSTEMKONSOLIDIERUNG

IM INTRANET

Contentmanagement, Dokumentensuche, Workflow-Steuerung und IP-Telefonie laufen auf einer Plattform – Hohe Performance erfordert Bandbreite

Lufthansa bildet Prozesse im SAP-Portal ab Mit E-Base hat Lufthansa eine einheitliche Infrastruktur für den Datenaustausch und die Digitalisierung von Pro-zessen geschaffen. Die Kon-solidierung der ehemals he -terogenen IT-Landschaft bringt qualitative sowie mo -netäre Vorteile und verein-facht Geschäftsabläufe.Schon 2003 hatte sich die Deut-sche Lufthansa entschieden, das unternehmensweite Wissens- und Prozessmanagement mit einem Netweaver-Portal zu ver-einheitlichen. „Die SAP Portal-Lösung bildet die Basis für die systemseitige Abbildung von Unterstützungs- und Steue-rungsprozessen“, erklärt Ralf Bosch, Leiter Konzernportal bei der Fluglinie. „Unser mittelfristi-ges Ziel ist die verstärkte Abbil-dung operativer Abläufe.“ Das Portal integriert Web-Con-

das Portal auf Informationen und Applikationen zu. Kommunikation und Prozess-unterstützung sind laut Bosch nicht die einzigen Ziele des Por-tals: „E-Base soll auch die Wie-derverwendung von Wissen und IT-Anwendungen im Kon-zern fördern. Eine einheitliche Plattform vermeidet Medien-brüche und verbessert gleichzei-tig die Integration von Anwen-dungen.“ Lässt ein Fachbereich etwa eine Portalanwendung entwickeln, so soll sich diese idealerweise auch in anderen Konzernbereichen wieder ver-wenden lassen.In der ersten Phase nach der Implementierung, die SAP als Generalunternehmer leitete, lag der Fokus neben der Verbes-serung der Kommunikation zu -nächst auf Self-Services für Mit-arbeiter wie Reiseplanung Rei-

nenten werden in unterschied-lichen Szenarien eingesetzt. So nutzt zum Beispiel ein Shared Service Center eine Wissens-datenbank in E-Base, um schnell Kundenfragen zu beantworten. · Auch Voice-Over-IP-Telefonie ist in E-Base integriert. Mitarbei-ter wählen Ge sprächspartnerdirekt aus der im Portal inte-grierten Adressdatenbank aus und stellen dann per Mausklick eine Verbindung her.

Oracle-Datenbanksteht im Zentrum

Die gesamte Portalinfrastruktur läuft auf mehreren Sun-Servern und einer Oracle-Datenbank. Die Implementierung des Portal-systems folgte einem mehrstufi-gen Plan. „Das System durch-läuft seinen Reifeprozess, der von SAP-Beratern professionell

Redakteure füllen den Informationspool auf

70 000 Lufthansa-Mitarbeiter nutzten das E-Base-Portal fürs Contentmanagement. Im Konzern gibt es Redakteure, die die Informationen bereitstellen, welche die Geschäftsbereiche verlangen Der Infor

Foto: Lufthansa

gierflug-Abteilung (Foto) differiert sehr stark, aber es gibt auch Nachrichten, die alle interessieren. Je nach Klassifizierung sind die Dokumente für unter-schiedliche User Gruppen verfügbar in öffent

SCHWERPUNKT: SERVER-ARCHITEKTUREN 17Computer Zei tung Nr. 27 / 3. Juli 2006

Einschubsysteme stellen noch eine Minderheit in den Rechenzentren dar – Doch ihr Konzept hilft, die Zukunftsprobleme der IT-Infrastrukturen zu lösen

Blades adressieren Designziele von morgen Weit mehr als nur eine wei-tere Verkleinerungsstufe zu den gängigen Rackmodellen stellen die Serverblades dar: Über die Zentralisierung von Systemkomponenten lösen sie Probleme, in die alle DV-Infrastrukturen über kurz oder lang hineinlaufen.Blickt man auf den Gesamtser-vermarkt, so scheinen die Blade-systeme eine untergeordnete Rolle zu spielen: Gerade mal sie-ben Prozent der 2005 ausgelie-ferten Maschinen waren Ein-

schubkarten, rechnet Gartner vor. Doch das Potenzial ist groß: In vier Jahren, so Analyst John Enck, werden bereits 20 Prozent aller Server in Bladebauweise verkauft.So ist der Kampf um die Pole- Position in diesem Marktseg-ment auch bereits heiß ent-brannt: Um die Spitze rangeln IBM und HP – im vergangenen Jahr hatte IBM mit 35,6 Prozent aller ausgelieferten Systeme die Nase vorn, HP folgte mit 27,5 Prozent.

Dann kommt lange nichts: Dell, bei Standardservern ansonsten ein Kistenschieber par excel-lence, tut sich bei Bladesyste-men nach wie vor schwer und erreicht lediglich 10 Prozent Anteil nach Stückzahl. Ein Her-steller wie Sun, sonst stets ein Technologie-Avantgardist, sitzt gar erst in den Startlöchern für einen neuen Versuch, im Blade-geschäft Fuß zu fassen.

Stromverbrauch darf nicht weiter steigen

Der Grund, warum den Blades höhere Aufmerksamkeit zuteil wird als ihren zahlenmäßig überlegenen Rack-Kollegen: Ihre Designkonzepte adressie-ren just die Probleme, auf wel-che die Rechenzentren ganz generell zusteuern – als da wären steigender Strombedarf, Kühlprobleme, mangelnde Fle-xibilität der Ressourcennutzung und wachsende Komplexität in der Administration.Mit der neuen Generation von Bladesystemen wie sie IBMs

breite im Chassis, ausgefeiltes Wärmemanagement und flexi-ble Verdrahtungsmöglichkei-ten. „Man scheint eine Balance gefunden zu haben einerseits

müssen zumindest bei konstan-tem Energieprofil und Verwal-tungsaufwand erreicht werden. Im Highperformance Compu-ting schon oft ein Vorreiter für

Der Rechenbedarf im Datacenter soll auch künftig wachsen – der Administrationsaufwand nach Möglichkeit nicht. Foto: Intel

Serverumsätze weltweit, erstes Quartal 2006 (in MillionenDollar; Marktanteil und Veränderung zum Vorjahr in Prozent)

28,6- 3,7

IBM3534,8

Sun1298,8

Fujitsu/Fujitsu-Siemens765,3

16,1+ 10,3

10,5+ 7,6

6,2- 13,7

Andere1987,2

Sun berappelt sich

Ineffizienz wird nicht mehr toleriert Es bewegt sich was imServer-bau. Die Zeiten, in denen hohe Stückzahlen auch ein suboptimales Systemdesign kompensierten, scheinen zu Ende. Stromverbrauch und Hitzeentwicklung sind an einen kritischen Punkt gera-ten, der breit angelegte In -novationen rechtfertigt: Multicore-Chips, Parallelver-arbeitung, neue Lüfterkon-zepte und Bladesysteme lie-fern Beispiele. Dass vieles davon wieder recht proprie-tär ist, regt kaum einen auf. In einem Punkt haben die Einheitspropheten indes Recht behalten: Die Befehls-satzarchitektur der CPU hat tatsächlich an Bedeutung verloren. Ist die Konstruktion des Server on a Chip ge -glückt, dann kommt es gar

Kommentar

CirculationCOMPUTER ZEITUNG has an actual circulation of 55,034 copies.

Market expertiseCOMPUTER ZEITUNG was Germany’s first computer magazine, having been launched at thefirst Cebit in 1970. Editorial quality has always and continues to be the highest priority. COM-PUTER ZEITUNG reviews relevant products, services and trends exclusively and from the per-spective of actual users, providing the IT managers and decision makers, Chief InformationOfficers (CIOs), Managing Directors, IT professionals and specialists who are its target groupwith the information they need to make their decisions.

TopicalThe printed edition of COMPUTER ZEITUNG is published every Monday and sums up all theevents in the IT industry over the previous week for its target group. The information is pre-sented in such a way that the reader can rapidly reap the benefits of it in his or her businessactivities, with the many practical examples being particularly useful. It also covers the impactfor IT of advances in research from around the world.

Sections COMPUTER ZEITUNG is divided into the following three sections.

03_cze_profil.qxd 25.08.2006 8:48 Uhr Seite 3

Readership AnalysisLAC Business 2005

4

Purchasing plans for the next 12 month

Share of readers (K1)all IT-

Reader decisionCOMPUTER ZEITUNG makers

planned spendings Projektion % %

under 5,000 Euro 7,000 9 175,000 up to 9,999 Euro 10,000 14 18

10,000 up to 24,999 Euro 16,000 22 2525,000 up to 49,999 Euro 11,000 15 10

50,000 up to 124,999 Euro 9,000 12 5125,000 Euro and more 5,000 7 5

amount jet unknown 5,000 20 19statistical adjustment 15,000 1 1

73,000 100 100

products and services

Hardware solutions 60,000 82 68Software solutions 70,000 95 93External services 42,000 57 43System expansion 56,000 76 65Network components 50,000 69 57Printers, Fax machines, Copiers 51,000 70 59Monitors, Displays, TFT 51,000 70 60Telecommunication products 46,000 63 52Operating systems 41,000 57 40Data protection, Securit 45,000 61 55

multiple replies (100 % = 73,000)

Based on LAC Business 2005:COMPUTER ZEITUNG’s core readers are in medium & large companies.COMPUTER ZEITUNG’s readers plan & decide on major IT investments.

LAC Business 2005 focuses on the relevant IT decision makers in business.The universe of LAC Business consists of 1.575 m. extremely/very interested professional ITdecision makers with an IT spend of Euro 10,000 or more in their area of responsibility over thelast 12 months.

Breakdown by company size


Reader decisionCOMPUTER ZEITUNG makersProjektion % %

1–49 employees 28,000 39 5350–99 employees 10,000 14 18

100–499 employees 22,000 30 18500 and more employees 12,000 16 10

statistical adjustment 1,000 1 1

73,000 100 100

Breakdown by job function


Reader decisionCOMPUTER ZEITUNG makersProjektion % %

Management 16,000 22 24Telecommunication/DP 32,000 43 34Administration/HR 14,000 20 21Finance 13,000 18 13Sales, Marketing 13,000 18 18Purchasing/Logistics 3,000 5 5Production/Manufacture 5,000 6 5Developement/Design engineering 4,000 6 6

multiple replies (100 % = 73,000)

04_cze_leser.qxd 25.08.2006 8:48 Uhr Seite 4

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Rate Card No. 38 of October 1, 2006Distributed Circulation (IVW): 55,034 copies

Size of publication: 305 mm x 470 mm (width x depth)

Type area: 295 mm x 420 mm (width x depth)6 columns, width of column: 45 mm

Printing process: Rotary offset, without extra lining (newspaper’s character), digitally produced. Delivery of digital ad data via internet (www.anzeigen.konradin.de), ISDN or data carrier. Reproduction costs for other artworkwill be charged.

Dates: Frequency: weekly, every MondayClosing date for ads: Monday of the preceeding week.Ads with affixed reply cards: Friday before closing date.Closing date for situations offered: Wednesday of the preceeding week, 14 p.m.

Publishing house: Konradin IT-Verlag GmbHPostal address: 70765 Leinfelden-EchterdingenAddress: Ernst-Mey-Straße 8, 70771 Leinfelden-Echterdingen, GermanyAdvertisement Dept.: Phone +49 (0)711 - 75 94 - 450, fax +49 (0)711 - 75 94 - 399

Terms of payment: 30 days net without discount. 2 % discount for payment within 10 daysfrom date of invoice.

Bank account: Baden-Württembergische Bank, 2 245 849 (bank code 600 501 01)BIC: SOLADEST, IBAN: DE35 6005 0101 0002 2458 49

Advertisement sizes Sizes width x depth in mm rates b/wand basic rates:

2 x 1/1 page 2 x 295 x 420 € 36,700.–1/1 page 295 x 420 € 19,200.–1/2 page 295 x 210, 145 x 420 € 10,295.–A4-format 195 x 275 € 8,990.–1/3 page 295 x 140, 95 x 420 € 7,235.–1/4 page 295 x 105, 145 x 210 € 5,395.–

rate per mm, b/w: 1 column width 45 mm € 8.652 columns width 95 mm € 17.303 columns width 145 mm € 25.954 columns width 195 mm € 34.605 columns width 245 mm € 43.256 columns width 295 mm € 51.90

Surcharges:Colour surcharge: Sizes up to 2 colours 3 colours 4 colours

2/1 p., 5040 mm 2,750.– € 4,740.– € 6,340.– €1/1 p., 2520 mm 1,390.– € 2,390.– € 3,210.– €1/2 p., 1260 mm 1,260.– € 2,090.– € 2,730.– €1/3 p., 840 mm 910.– € 1,110.– € 1,550.– €

400 mm 640.–€ 780.–€ 1,050.–€200 mm 370.–€ 450.–€ 620.–€

Special positions: Prescribed position: +10 %

Bleed surcharge: Ads exceeding double page spread, ads exceeding type area, trimmed ads:For trimmed ads please add 5 mm to each side. Bleed formats andprices please see pages 6/7

Classified ads: Price per mm (1 column, width 45 mm)Situations offered: € 7.45Science and research: € 5.70Seminar ads and classified ads: € 5.90Situations wanted: € 2.65Box number fee € 17.00

Special ads: Masthead ads, Island ads, Market ads, Flying PageSee special ads on page 9

Discounts: For 3 ads 3 % 3,000 mm 3 %(insertions within For 6 ads 5 % 5,000 mm 5 %12 months) For 12 ads 10 % 8,000 mm 10 %

For 24 ads 15 % 12,000 mm 12 %For 48 ads 20 % 18,000 mm 15 %

24,000 mm 18 %36,000 mm 20 %48,000 mm 23 %

No discounts for colour surcharges, 72,000 mm 25 %loose inserts, bound-in inserts, 96,000 mm 28 %special ads and situations offered 120,000 mm 30 %

Online: A wide variety of advertising is available on www.computerzeitung.de,please contact us for further information.

Loose inserts, affixed inserts: see page 8

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Size and Rate Examples(width x depth)

2x1⁄1 page within type area295x420 mm= 2520 mm

295x420 mm= 2520 mm

2x1⁄1 double page within type area spread600x420 mm

2x1⁄1 double page bleed spread610x470 mm

For the trim please add 5 mm to each side

basic rate: € 36,700.–1 add. colour: € 2,750.–2 add. colours: € 4,740.–4 colours: € 6,340.–






1⁄1 page within type area295x420 mm= 2520 mm

1⁄1 page bleed305x470 mm

For the trim please add5 mm to each side

double A4 page spread410x275 mm

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A4 page195x275 mm= 1100 mm

A4 page bleed(only below and on theside)

202x292 mm

For the trim please add 5 mm to each bleed side

1⁄2 page 3 columns145x420 mm= 1260 mm


1⁄3 page 2 columns95X420 mm= 840 mm

Bleed: 7 mm on outside, 17 mm on booth top and bottom, plus 5 mm trim on all bleed sides








basic rate: € 7,235.–1 add. colour: € 910.–2 add. colours: € 1,110.–4 colours: € 1,550.–




07_cze_formate.qxd 25.08.2006 8:50 Uhr Seite 7

Loose Inserts | Affixed insertsCompletion to Rate Card No. 38 of October 1, 2006

8

Loose insert in The LINF is located between two parts of the newspaper and will beNewspaper Format opened with the newspaper itself. The LINF is an independent part of(LINF): the newspaper in newspaper format (therefore there will be no

reference on your insert).

Format: Newspaper format, 305 mm x 470 mm (width x depth), folded in themiddle

Copies required: Only Germany 55,600 copies (incl. contribution).

Copy date: Until 7 days before publication of the issue agreed

Rates: LINF 4 pages € 18,660.– LINF 6 pages € 27,990.– LINF 8 pages € 37,320.–

Production: Our printing plant can produce your LINF on request. Please ask fordetailled information

Affixed postcards: Affixed inserts will be charged as loose inserts

Rate per 1,000(incl. postage costs)

Postcards as affixed inserts up to 3 g € 61.– mechanical affixing € 35.–

Costs for manual affixing on requestCosts for affixed inserts with higher weight as well as affixed tradesamples and CD-ROMs on request with sample

Delivery address Postage paid to: Central-Druck GmbH + Co. KGfor loose inserts, Dornierstr. 14, 71034 Böblingen-Hulb, GermanyLINF and affixed Phone +49 (0)7031 - 6 20 60inserts: Railway Station: Böblingen

Remark: COMPUTER ZEITUNG issue (No.)

Loose inserts: Orders can only be accepted and confirmed by Konradin PublishingGroup if sample copies have been supplied.Inserts may promote products of one customer only. Their layout mustdiffer basically from the editorial.

Reference on inserts: A reference on your insert will be given free of charge in the advertise-ment part of the newspaper.

Format: 210 mm max. x 297 mm max. (width x depth)

Copies required: 55,600 copies (incl. contribution)

Copy date: Until 7 days before publication of the issue agreed (see Editorial Programme page 10–15)

Rates: Weight of insert Rate per 1,000(incl. postage costs)

up to 25 g € 215.– up to 30 g € 236.– up to 35 g € 258.– up to 40 g € 279.– up to 45 g € 301.– up to 50 g € 322.– each 5 g over 5% additional charge on the basic rate up to 25 g

Partial inserts are possible. Surcharge 10 % on the inserts costs.Rates are valid for all loose inserts which can be processed auto-matically without additional time involved. Rates for loose inserts withhigher weight and for loose inserts on Florpost-paper on request (with sample).No discount for loose inserts.

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9

Special Ads

Market ads

The ad will be positioned together with other ads.There are 3 fixed formats:

1/9 page 95 x 137 mm2/9 page vertical 95 x 279 mm2/9 page horizontal 195 x 137 mm

Basic rate b/w 2c 3c/4c

1/9 page € 1,600.– € 1,850.– € 2,180.–2/9 page € 2,950.– € 3,450.– € 4,110.–

Guaranteed positions are not available

Island ads

The ad is surrounded on all 4 sides by editorial content

Column width:1-columns: 45 mm 3-columns: 145 mm2-columns: 95 mm 4-columns: 195 mm

Price per column mm (Minimum height 60 mm):

Format b/w 2c 3c/4c

column mm € 14.65 € 24.75 € 30.80

Masthead ads

Beside masthead on front cover

Fixed format: 40 x 50 mmColour: 4c

Price per ad: € 2,900.–

1-column upto 4-columns,f.e.

Only spot colours from the European colour scale possible. No discounts on special advertising formats. Further special advertising formats include spread ads, bookmarks, sealing in printedfilm, etc. on request, Alexander Grimmer, telefon +49 (0)711 - 75 94 - 450.

Flying Page

Top-positioning around the first book, printable outside andinside.Formats (type area):Page I: 205 x 337 mm, pages II-IV: 205 x 420 mm

Price, 4cincl. paper costs, enclosing, postage costs€ 28,800.–

Order date: 3 weeks before publication date.

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Editorial Programme 2007Publication and Copy Dates

In each issue the editors focus on a specifi c theme, usually in conjunction with a market survey. IT topics are covered in a regular sequence through detailed reports dealing with technology, companies and business processes.

Visit www.computerzeitung.de/cz-themenvorschau for details of current themes and reports.

MonthPublication DateCopy Date

Issue Issue themes Market survey Trade Fairs

January

Jan 15, 2007Jan 08, 2007

1-2 Software developmentSoftware quality, development environments, compilers, debuggers, model driven architecture, rapid development, extreme programming, requirements driven development

Software development tools

OOP, MünchenJan 22-26

January

Jan 22, 2007Jan 15, 2007

3-4 Internet securityIntrusion detection and prevention, virus protection, fi rewalls, anti-spam appliances

Anti-spam appliances

January

Jan 29, 2007Jan 22, 2007

5 Corporate networksGigabit Ethernet, 10 GbE, intelligent switches, network management, quarantine functions, network service providers, cabling concepts, convergent networks, VoIP

Gigabit switches

February

Feb 05, 2007Jan 29, 2007

6 Servers and clustersCPU architectures, multicore systems, 64-bit computing, consolidation, virtualzation, operating systems, middleware, failover concepts

64-bit multi-processor systems

February

Feb 12, 2007Feb 05, 2007

7 IT delivery modelsFinancing, leasing, on-demand, application service providing, hosting models, service level agreements

February

Feb 19, 2007Feb 12, 2007

8 Business intelligenceData warehousing and data mining, Analysis tools, introduction strategies, server and storage systems, databases, data quality, real time reporting, information consolidation

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11

February

Feb 26, 2007Feb 19, 2007

9 ComplianceIT-governance, archiving instructions, international regulations, SOX, GdPDU, enterprise risk management, ITIL, business intelligence

March

March 05, 2007Feb 26, 2007

10 StorageRAID, storage sub systems, storage administration, virtualization, information lifecycle managementalso: CeBIT preview

Backup up systems

March

March 12, 2007March 05, 2007

11 CeBITMain CeBIT issue,special distribution at show, 15,000 copies

CeBIT: March 15-21

March

March 19, 2007March 12, 2007

12 Enterprise content management solutionsE-publishing, document management, search techniques, integration, output management also: CeBIT discoveries

ECM solutions

March

March 26, 2007March 19, 2007

13 Integration of software infrastructureEnterprise application integration, web services, host linking, business rules, portal techniques, business intelligence, service oriented architectures

April

April 02, 2007March 26, 2007

14 System managementSoftware distribution, patch distribution, update services, desktop inventory production, system management suites, remote control software, KVM switches

April

April 10, 2007April 02, 2007

15 IT service managementTools for IT service management, ITIL, IT controlling, asset management, software licence management, on-demand computing

April

April 16, 2007April 05, 2007

16 Product Lifecycle ManagementCAX techniques, design and production, simulation techniques, special computers, grid computing, MES

Hanover Fair: April 16-20

April

April 23, 2007April 16, 2007

17 Non stop operation of business processes/Failure securityFailure security, servers, clusters, UPS, computer centre equipment, Computer centre mirroring, disaster recovery, RAID systems, virtualization concepts, utility computing

UPS systems above 2000 VA





April

April 30, 2007April 23, 2007

18 Enterprise Resource Planning (ERP) for medium-sized companiesMigration, customizing, services, hosting models, introduction concepts

ERP solutions

May

May 07, 2007April 30, 2007

19 Collaborative working processesGroupware solutions, development environments, collaboration tools, messaging, anti-spam solutions, application integration, portal techniques

May

May 15, 2007May 07, 2007

20 Storage management/information lifecycle managementVirtualization software, information lifecycle management, storage networks, backup concepts, high availability

SAN switches

May

May 21, 2007May 14, 2007

21 Identity management and encryptionIdentity management solutions, directory services, LDAP, encryption techniques

May

May 29, 2007May 21, 2007

22 Voice over IP in the companyMigration to VoIP, end devices, VoIP capable TC systems, network services, evaluation tools, planning tools

VoIP-based TC systems

June

June 04, 2007April 25, 2007

23 Business performance managementBusiness intelligence tools, OLAP, analysis tools, database technology, scalable server systems, semantic web integration, balanced scorecard, infomanagement

BI tools for OLAP

June

June 11, 2007June 04, 2007

24 Wireless networksMobile end devices, mobile company solutions, administration of WLAN-devices, carriers, security concepts

WLAN access points


13

June

June 18, 2007June 11, 2007

25 Portal softwareDevelopment tools, XML, web technologies, web service providers, knowledge management, content management systems, analysis technology, search technologies, integration strategies

June

June 25, 2007June 18, 2007

26 Network printingColour laser printers, inkjet printers, multi-function devices, output management solutions, in-house printing, RFID printers,

Colour laser printers with network connection

July

July 02, 2007June 25, 2007

27 Mobile solutions in the companyUnifi ed messaging, multimedia messaging, chat systems, blogs, smart phones, security

Mail-capable PDAs

July

July 09, 2007July 02, 2007

28 IT project managementPlannings tools, skills management solutions, collaboration tools, strategies, outsourcing, benchmarking and controlling tools, change management, balanced scorecard

July

July 16, 2007July 09, 2007

29 Virtualization conceptsHardware and software virtualization, storage virtualization, operating systems

July

July 30, 2007July 23, 2007

30-31 E-business and e-commerceShop solutions, e-payment, mobile payment, CRM linkage

e-procurement solutions

August

Aug 13, 2007Aug 06, 2007

32-33 Desktop infrastructureDesktop management tools, workplace computers, notebooks, WLAN, PDAs, smart phones, virus protection, anti-spam solutions, desktop software, offi ce packages

TFT displays

August

Aug 27, 2007Aug 20, 2007

34-35 Business Process Management (BPM)Modelling tools, Key Performance Indicators (KPI), application acceleration, service oriented architectures

September

Sep 03, 2007Aug 27, 2007

36 Supply Chain Management (SCM) and RFIDSCM solutions and applications, RFID integration, Supply Chain Management services





September

Sep 10, 2007Sep 03, 2007

37 Outsourcing strategies Project management, service level agreements, IT consulting, project design, legal parameters

SAP service providers

September

Sep 17, 2007Sep 10, 2007

38 Data archiving and document managementDMS solutions, revision security, digitization of documents, database management, legal requirements (compliance)

September

Sep 24, 2007Sep 17, 2007

39 Trends in researchOrganic computing, nanotechnology, ambient intelligence, robotics, virtual reality

GI annual conference:September 04DMS, Cologne: September 25-27

October

Oct 01, 2007Sep 24, 2007

40 Storage networksSAN and NAS solutions, virtualization software, storage appliances, ISCSI, fi bre channel, serial SCSI, Gigabit Ethernet

NAS systems

October

Oct 08, 2007Oct 01, 2007

41 Databases and data integrationQuery languages (SQL), management systems, 64-bit solutions, clustering, grid approaches

October

Oct 15, 2007Oct 08, 2007

42 Business application strategies for ITProductive processes, business rules, compliance, migration, outsourcing, on-demand concepts, consolidationalso: SYSTEMS preview

October

Oct 22, 2007Oct 15, 2007

43 Customer Relationship Management (CRM) Sales control, RFID integration, marketing, helpdesk systems, customer service, self service portalsMain SYSTEMS issue, special distribution at show, 10,000 copies

CRM solutions SYSTEMSOctober 22-26


2

Characteristics: Week after week COMPUTER ZEITUNG reports on the whole industryfor IT opinion formers in German speaking countries. It provides topicaland exclusive evaluations of relevant products, services and trends formedium-sized and large companies, emphasizing practical use andbenefits. COMPUTER ZEITUNG also surveys and reports on interna-tional developments.

Volume and year: Volume 38, 2007

Frequency: Weekly, Mondays

Subscription rates: Annual subscription: postage includedGermany € 140.40 Abroad € 163.80 Copy price € 2.90

ISSN-No.: 0341-5406

Analysis of editorial content 2005 = 848 pages

News News from the IT and telecommunications 295 pages = 34.8%industries, interviews, reports, research

IT-Trends Developments in the IT and tele- 336 pages = 39.6%communications industries, technical and economic aspects, analysis, industry oriented reports

Issue themes Thoroughly researched and comprehensive 217 pages = 25.6%reports covering all major topics in the IT and telecommunications industry, market surveys

848 pages = 100.0%

Characteristics | Content Analysis | Circulation Analysis

15

Circulation audit:

Circulation analysis: Average copies per issue (July 1, 2005 to June 30, 2006)

Print run: 55,100

Distributedcirculation: 55,034 of which abroad 692

Copies paid: 20,691 abroad: 571– subscriptions: 20,660 members: 18,882– sales per copy: –– other sales: 31

Controlledcirculation: 34,343

Remaining andarchive copies: 66

● IT Directors


● IT executives




October

Oct 29, 2007Oct 22, 2007

44 Software modellingTools for software modelling, UML, automatic code generators, tools for test coverage also: SYSTEMS discoveries

November

Nov 05, 2007Oct 29, 2007

45 Peripheral devices in the companyPrinters, beamers, displays, print server, fax devices, copiers, scanners, multi-function devices, smart card readers, RFID systems, USB devices

Beamers

November

Nov 12, 2007Nov 05, 2007

46 Server-based computingCitrix solutions, terminal services, administration tools, Tarantella, client concepts, thin clients, server architectures, 64-bit computing, network optimization, accelerated printing

Thin clients

November

Nov 19, 2007Nov 12, 2007

47 Network managementAdministration tools, management suites, configuration management, software distribution, service level agreements, security problems, corporate performance management

November

Nov 26, 2007Nov 19, 2007

48 Integrative security conceptsAudits, security suites, security appliances, firewalls, intrusion detection and prevention, anti-virus and anti-spam solutions, security service providers, biometrics, WLAN security, business continuity

December

Dec 03, 2007Nov 26, 2007

49 Wide area networksWAN and metro networks, metro Ethernet, city carriers, convergence of Sonet and IP, broadband access, VoIP, telecom carriers

December

Dec 10, 2007Dec 03, 2007

50 Service oriented architecturesWeb services, integration platforms, SOAP, enterprise service bus, XML, governance, business rules, sourcing, introduction and migration concepts

December

Dec 17, 2007Dec 10, 2007

51-52 Migration conceptsServer consolidation, blade concepts, 64-bit computing, virtualization, asset management, storage systems

10_cze_themen.indd Abs2:15 24.08.2006 9:26:15 Uhr

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2007

Advertisement ManagerAlexander Grimmer, phone +49 (0)711 - 75 94 - 450e-mail: [email protected]

Director Business DevelopmentAxel Hollenbach, phone (089) 4 56 16 - 114e-Mail: [email protected]

Advertisement AdministrationGudrun Bauer, phone +49 (0)711 - 75 94 - 499e-mail: [email protected]

Sales representativeCornelia Truchseß-JacobiZündterstraße 26, 80689 Munichphone +49 (0)89 - 71 94 00 03, fax +49 (0)89 - 4 56 16 -250e-mail: [email protected]

Publishing HouseKonradin IT-Verlag GmbHErnst-Mey-Str. 870771 Leinfelden-Echterdingen, Germanyphone +49 (0)711 - 75 94 - 0fax +49 (0)711 - 75 94 - 399

Konradin IT-Verlag GmbHBretonischer Ring 1385630 Grasbrunn, Germanyphone +49 (0)89 - 4 56 16 - 0fax +49 (0)89 - 4 56 16 - 250

Sales Offi ces International

Great Britain Oliver, Smith & Partners Ltd., Colin Smith, 18 Abbeville Mews, 88 ClaphamPark Road, London SW4 7BXphone (020) 79 78 14 40, fax (020) 79 78 15 50e-mail: [email protected]

Israel Marcus Sheff, P.O. Box 42 28, 15 Yakinton Street, Netanya 42141phone (09) 8 85 36 87, fax (09) 8 85 36 89e-mail: [email protected]

Italy Cesare Casiraghi, Pubblicità internazionaleViale Varese 39, 22100 Comophone (031) 26 14 07, fax (031) 26 13 80e-mail: [email protected]

Japan MEDIAHOUSE Inc., Teiko HommaKudankita 2-Chome Building., 2-3-6, KundankitaChiyoda-ku, Tokyo 102phone (03) 32 34 - 21 61, fax (03) 32 34 - 11 40e-mail: [email protected]

Switzerland IFF Media AG, Bruno FischEmmersbergstraße 1, 8200 Schaffhausenphone (052) 6 33 08 84, fax (052) 6 33 08 99e-mail: [email protected]

USA, East Coast / Canada, East

Avani Media, Inc.Rosanna Chiang38 Windsong Road, Cumberland, RI 02864phone (401) 658 - 1898, fax (401) 658 - 2573e-mail: [email protected]

USA, West Coast / Canada, West

Avani Media, Inc.Leslie Hallanan69a Liberty Ship Way, Sausalito, CA 94965phone (415) 331 - 2150, fax (415) 289 - 0402e-mail: [email protected]

Publisher

Katja Kohlhammer

Editorial Staff

Editor-in-chief: Rainer HuttenloherDeputy editors-in-chief: Armin Barnitzke, Peter Koller, Rochus RademacherEditors: Jürgen Frisch, Dr. Frank-Michael Kieß,Michael Reiter, Dr. Stefan Schwögler, Franz Graser,Hans-Thomas Hengl, Sabine Koll,Markus Strehlitz, Silke Thole

Phone/fax editorial staff

phone +49 (0) 89 - 4 56 16 - 0fax +49 (0) 89 - 4 56 16 - 100

E-mail

Editorial staff: [email protected] Advertisement: [email protected] Employee: first [email protected]

Internet

www.computerzeitung.de

YOUR CONTACTS

Characteristics, Content and Circulation Analysis 2

Readership Analysis (LAC Business 2005) 4

Rate Card No. 38 of October 1, 2006 5

Loose Inserts/Affixed Postcards 8

Editorial Programme 10

Contacts, Publishing House 16

Media-Information

● IT Directors


● IT executives




01_04_cz_eng_titel.indd 1 01_04_cz_eng_titel.indd 124.08.2006 9:49:49 Uhr 24.08.2006 9:49:49 Uhr

Documents

YOUR CONTACTS - konradinmediaservice.konradin.de/mediadaten/2007/cze-2007.pdf · tierte Jeff Ravencraft, Präsi dent des USB Implementers Forum und Intel-Technikstratege, auf der