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• Educating Professionals • Creating and Applying Knowledge • Engaging our Communities
Your CV/Resume
and
Strategic Self Marketing
Tony McAvaney, Careers Adviser
UniSA Career Services, City East
Session overview
• Do you need a resume, a CV, or both? How
to decide?
• The selection process – what are
employers looking for:
o Academia
o Industry
o Clinical
• Your profile statement – why it is important
• What to include in your profile
• Selling the benefits of what you have to
offer
Quiz
• The purpose of a resume or CV is….
• The most important information in these documents is…
• Your tips for preparing an effective resume or CV are….
Resume or CV?
• Are they the same thing?
• Above all else a resume or CV is a sales brochure
• Targeting your information to the position requirements is essential,
therefore ………write about what is important to your audience
• If a position is advertised, the quality and relevance of your resume or
CV will be the reason you’ll get an interview (or not….)
• There isn’t any single correct format/style for a resume, or a CV
• IMO – the single most important information in your document is your
profile (and accompanying skills summary)
The selection process
In research, industry or academia…..
A well designed selection process evaluates
candidates this way:
CAN you do the job – your skills, professional/technical and transferable skills, knowledge (and qualifications) WILL you do the job – interest in the position, the organisation, industry sector, motivation to perform the role, work ethic, where/how you derive job satisfaction etc FIT – personality, values, communication style, likeability, personal presentation
Evaluation of your suitability from your
resume or CV
• There is a ‘shopping list’ – selection criteria
• Readers ‘skim read’ your document
• 15-45 seconds to decide
• First piece of information – your profile
• Then – key skills summary and then….?
Key question – how will you differentiate?
Resume styles
Three main resume styles:
• Reverse chronological – demonstrates a logical career progression, links skills & achievements to respective job roles
• Functional – highlights transferable skills sets associated with job function rather than job roles, supports a change of career, or a career niche job target
• Combination – profiles both functional skill sets and achievements
Functional resume – profile with achievements
Summary/Profile
Intelligent, pragmatic and energetic academic and researcher whose
career has encompassed roles in higher education, and senior
management roles in the private and public sectors. Related Achievements Summary
Project management Managed development of 3 new online training course projects during the past 12 months which involved supervision of 2 company staff and 3 contractors, with budget responsibility of $250k. Projects completed on time and within budget, and to complete satisfaction of clients.
Communication Developed a change management strategy as part of a merger between my employer and a major competitor…
Strategic planning
Highlight your
achievements
according to job
functions
Combined style resume – profile with achievements
Summary/Profile
Intelligent, pragmatic and energetic academic and researcher whose
career has encompassed roles in higher education, and senior
management roles in the private and public sectors. Related Achievements Summary • Managed development of 3 new online training course projects during the
past 12 months which involved supervision of 2 company staff and 3 contractors, with budget responsibility of $250k. Projects completed on time and within budget, and to complete satisfaction of clients.
• Developed a change management strategy as part of a merger between my employer and a major competitor…
Sub- headings omitted
Resume/CV style - It’s a question of emphasis
Academic CV Clinical CV Industry Resume
Research reputation –
publications etc
Knowledge of the area,
includes good clinical
practice
Commercial awareness,
knowledge of the area
Teaching experience –
lecturing, tutoring,
mentoring
Research experience –
relevant publications
Administrative
experience – particularly
management
Admin experience –
organising, managing
Transferable (soft skills)
– communication,
teamwork etc
Technical skills –
occupation specific
Ability to attract funds Administrative
experience – organising,
managing
Transferable (soft) skills
Technical skills – subject
specific
Numeracy, IT skills Research skills
Writing Your Profile
Your profile – two parts
Headline sentence • What you are
• Main area/s of expertise or
specialisation
Summary statement/s • Details of your
o experience
o interests
o achievements
Profile - Headline statement
• Describe what you are – functionally e.g. researcher, academic,
clinician (this is not your job title)
• Use compelling language - brainstorm key words relevant to the field
you are targeting:
• Key words for your specialised functions? – Seek.com, google
etc
• Personality and/or work style attributes?
• What are you famous for?......e.g. prestigious grants, scoring the
most grants, award winning work, exclusive, leading edge, ground
breaking….
• Lack experience or fame? Indicate your passion for the topic or
special interest area
• Past tense action verbs to describe what you
have done e.g. completed, created, developed,
investigated…..
• Powerful adjectives to describe yourself –
adaptable, pragmatic, resourceful, commercially
astute
Profile - Headline statement - Samples
1. Intelligent, pragmatic and energetic academic and researcher,
whose expertise lies in the area of adult learning and development,
and instructional design. Specialises in designing learning for
online delivery.
2. Research specialist and academic involved in ground breaking
Type 2 Diabetes research. Research focus is on roles of genetic
variation and gene expression on the metabolic syndrome,
diabetes, obesity and athletic ability.
3. Peripheral Vascular Disease clinical research specialist with a
strong background in vascular, cell and molecular biology.
Profile – Summary statement - possible content
What is most relevant or special about:
• the type or diversity of positions you’ve held?
• the extent or diversity of your experience?
• the scope of your responsibility – level in organisation, people
managed, $$$s, territory, market size/share etc?
• actual organisations you’ve worked for? (name dropping)
• research grants obtained – type, how many, $$$$s?
• significant achievements, awards
• your career progression/advancement so far?
• how you might have added value so far?
• your aims/goals/ambition going forward?
Completed profile sample
Intelligent, pragmatic and energetic academic and researcher, whose
expertise lies in the area of adult learning and development and
instructional design. Specialises in designing learning for online
delivery.
Has enjoyed a diverse career encompassing teaching and research in
higher education, and management roles in the private and public
sectors.
Versatility is evidenced by a record of achievement in a range of
industry sectors including banking, retail/wholesale, ICT and
manufacturing.
Profile sample – with strengths summary
Intelligent, pragmatic and energetic academic and researcher, whose
expertise lies in the area of adult learning and development and
instructional design. Specialises in designing learning for online
delivery.
Has enjoyed a diverse career encompassing teaching and research in
higher education, and management roles in the private and public
sectors.
Key strengths include:
• Highly developed qualitative and analytical research skills with a
strong capacity to conduct independent research
• Demonstrated ability to develop goals, objectives and implement
strategies through lesson planning and teaching experience
• Proven ability to conceptualise problems and develop well-
reasoned, integrated solutions as demonstrated throughout PhD
and Honours research
• Competent in the use of MS Office suite and SPSS
Writing about strengths or
competencies
• There a much better words
than ‘good’!
• Can your strengths be
quantified or qualified in some
way?
• Features into benefits -
translate what you can do
into how you can help
Features- benefits example
• Highly developed (or extensive) research qualitative and analytical
skills……
Which means……
• Have a strong capability to conduct independent research???
Resources
• Some other resources:
• http://www.vitae.ac.uk/researchers/1373/Academic-CVs.html
• http://www.agcas.org.uk/agcas_resources/115-University-
Researchers-and-the-Job-Market
Summary
Summary
• Targeting is absolutely the key – in your job search, and
development of job application documents
• Communicate your strengths and attributes that are relevant to the
job, and/or to the interests/needs of your contact
• Different resume/CV styles for differing purposes and audiences
• The purpose of your profile or career summary statement is to attract:
1. Attention
2. Interest
• Get the ‘headlines’ right and people are more likely to read the rest of
the article!
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