Your floral choice for today and tomorrow.

Floral is our passion, it’s in our heart and in our souls.

Our Mission

We provide tailored floral solutions to retail customers throughout North America that deliver compelling consumer value that is Different, Better and Special.

Floral is our passion, it’s in our heart and in our souls.

We Are

• In 2010 Lakeshore Inc. and Seacliff Farms joined forces to become One Floral Group.

• To reach more consumers, we combined our 100+ years of experience and resources committed to learning and expanding the floral industry.

• Now one of the largest providers of tailored floral solutions to retail customers in North America, the union represents a significant expansion of business activities.

• Dedicated to maximizing our new size, capabilities and buying power we can provide you with product that is different, better and special.

Who

Floral is our passion, it’s in our heart and in our souls.

One Floral Group has 7core business areas:

• Consumer Insight Research • Potted Plants & Planters • Fresh Cut Bunches, Bouquets & Arrangements • Outdoor Lawn & Garden • Vegetable Propagation • In Store Merchandising Programs • Strategic Supply Chain & Consolidated

Distribution

Together these shape our: • Tailored Business Solutions

We Do What

Floral is our passion, it’s in our heart and in our souls.

We Grow

• Over 4 million square feet of growing and production space across more than 6 facilities in 3 different climate zones across Canada and the USA. Giving us the ability to grow and build a variety of products in the best conditions.

• Facilities built with the environment and continuous improvement at the forefront of the design.

– CO2 and heat recovery systems result in spectacular product, energy cost saving and a reduction in our carbon footprint.

– We focus on integrated pest management and use little to no chemicals to manage our crops.

– Storm water management and filtration system allows us to be self sustaining reducing our impact on the environment.

• In our search of new systems, renewable and biodegradable materials and new crops we are able to give you the choice of best in season best in class programs.

Where

Floral is our passion, it’s in our heart and in our souls.

We Offer

We can offer you:

• Growing, manufacturing and processing facilities.

• Consolidation of fresh product from multiple sources.

• Full logistics solution for inbound and outbound moves.

• Store support functions.

• Marketing and category development support.

Services

Floral is our passion, it’s in our heart and in our souls.

How We Can You: Processing Benefit

Quality

Our passion: In a recent floral consumer insight survey, freshness and quality were within the top five reasons consumers purchase floral. Where almost 90% of respondents expect their purchase to last more than six days in their home*. To ensure freshness and longevity, our facilities are audited weekly by third party inspectors to measure quality assurance requirements such as ambient and cooler temperatures, water quality, cleanliness, processing methods etc… We meet and exceed third party audits to reinforce our commitment to quality, freshness and optimal consumer experience.

* Floral Department Research; February 2012, Peregrine Marketing Research Inc.

* Product moving directly from temperature controlled production areas to cooler, to maintain strict cold chain.

Floral is our passion, it’s in our heart and in our souls.

How We Can You: Logistics Benefit

Our passion: To bring you multiple source products from around the world consolidated through a strict and consistent cold chain that maximizes the life of the flowers. We monitor ambient and product temperatures throughout all stages of the distribution channel to maintain temperature integrity and give your customer an exceptional experience bringing them back for more. Reduce your freight cost, downtime labour and out of department time by having a single on time delivery. All of our inbound and outbound loads are traced and tracked every four hours to know where they’ve been and when they’ll arrive to ensure on time deliveries to your warehouse or direct to your stores.

Floral is our passion, it’s in our heart and in our souls.

How We Can You: Insight & Support Benefit Our passion: To know the consumer. Only about half of the people that are buying flowers are purchasing from their grocery retailer an average of four times a year.* Increase their purchase frequency by giving them what they want: Relevant variety of great quality product that is going to last. With our comprehensive consumer insight research, we can help you learn what the consumers are looking for, build what they want and add merchandising solutions to make it easier on them to buy and save you labour at store level.

* Floral Department Research; February 2012, Peregrine Marketing Research Inc.

Know your customer! •Build impact •Build displays •Build Sales

Consumer Insight

Floral is our passion, it’s in our heart and in our souls.

Source One

ourcollections

Floral is our passion, it’s in our heart and in our souls.

Signature Selections Potted

Our passion: We are one of the largest growers of hydrangea canes in North America, giving us the ability to work directly with breeders to trial and grow you the newest, best and unique varieties from around the world. We produce multiple sizes from cutting to finished plant perfecting the complex growing process. Our spacing and specs give your customer the size, blooms, beauty and exceptional value they look for. With our years of commitment to learning and perfecting the category and our strategically located growing facilities we have the best product with a streamlined cold chain in close proximity to any marketplace. Hydrangea

30 different large bloom mophead and lacecap varieties.

Multiple sizes to hit any price point:

5”, 6.5”, 9”, 10”, 12” and custom

Blue to bi-colour and every colour in between.

Floral is our passion, it’s in our heart and in our souls.

Signature

Drive your potted sales

with these Signature

selections that are grown to be

best in season and best in

class.

Selections Potted

Our passion: We pride ourselves on choosing the most vibrant and unique cyclamen varieties from around the world. Indigenous to Europe and the Mediterranean the cyclamen have beautiful colours and eye catching flower shapes that are great for indoors or many outdoor gardens. To offer you best in season, best in class plants we marry our planting schedule with the natural winter blooming growth habit of cyclamen and deliver on a bloom count spec that is at the top of the industry.

Cyclamen Our passion: A Schlumbergera, otherwise known as a zygo cactus is native to the jungles of Brazil. Although called a cactus, a zygo is not a desert plant. It requires humid growing conditions and low light levels to bloom. Our greenhouses are situated in prime locations to grow these symbolic plants. In addition to excellent growing conditions, we have increased the number of pads per pot and the growing space per plant in order to increase the size and spec of this seasonal plant to give the consumer excellent value. Zygo Cactus

Floral is our passion, it’s in our heart and in our souls.

Signature

Increase category

penetration and contribution margin with

style and impact.

Selections Potted

Our passion: Unlike the original golden colour, where chrysanthemums got their name from the Greek word ‘chrysos’ meaning gold, we choose select varieties for their colour, flower shape and bloom size. We deliver exceptional consumer value with impressive colour impact and more cuttings per pot to yield a larger plant size for both hardy and indoor chrysanthemums. We use the plant’s 12 week growing cycle to your advantage to tailor a promotional calendar that will create an event and excite the consumer.

Chrysanthemums

Euro Crate

Our passion: We are committed to delivering products to the consumer that are different, better and special. We take our years of experience growing the best potted blooming products and hand it to our talented arrangement design team. The result is our Euro Crate Collection that combines the style and sophistication our European neighbours are known for at a value our consumers are compelled to purchase.

Floral is our passion, it’s in our heart and in our souls.

Artisan Bouquet Collection Hand Crafted

Our passion: We grow our own signature cut flowers as well as source flowers from world class farms from around the globe to design our hand-crafted Signature bouquet collection. Using our in depth consumer insight research we tailor the collection to build a program for all categories; consumer bunches, roses and mixed bouquets that will compel the consumer to purchase and meet your strategic objectives. Whether it be roses from Kenya or world class tulips from our own backyard we grow, source and hand craft design collections that are Different, Better and Special.

The lily, tulip and gerbera are in the

top 10 best selling flowers in

North America.

~Agriculture & Agri-food

Canada “Consumer Trends”: August 2010

Home Grown Artisan Floral

Lily and Lace Including…

Floral is our passion, it’s in our heart and in our souls.

Include a targeted offering

of mixed bouquets and

rose bunches to entice consumer

purchase.

Our passion: Artfully designed in a variety of sizes to meet any price point, our European Hand-tied bouquets are skillfully crafted in a tight spiral arrangement to give the consumer an exceptional designer experience with an effortless vase ready arrangement. Our hand crafted bouquets are available in many different recipes, using a vast array of products that are tailored to the season and style needs of the consumer.

Global Roses

Our passion: The rose is the number one selling cut flower item in North America. A complete rose offering is essential for a successful retail floral program. Using consumer insight we can tailor an offering that will grow your rose category and make you a destination floral retailer. We source world class roses from premiere farms around the globe ensuring that all rose bunches, bouquets and bulk stems from Colombia, Ecuador and South Africa follow a stringent post harvest and cold chain process.

Premiere Bouquet Selections Global

Hand-Tied

Floral is our passion, it’s in our heart and in our souls.

Premiere Bunch Selections Hand Crafted

Our passion: We source flowers from world class farms from around the globe as well grow our own signature cut flowers. Complete your floral offering with a tailored assortment of consumer bunches that offer value and design style for your consumer. Great value, targeted price points, seasonal and promotional flushes and colour or country events will motivate your consumer to purchase more frequently increasing sales and contribution.

Designer Stems Premiere Bunches

Premiere Tulips

Flowers from Around the World;

Colombia, Ecuador, Israel,

Costa Rica, Holland, Kenya,

Mexico, Australia, Thailand, USA and

Canada.

Floral is our passion, it’s in our heart and in our souls.

Artisan Arrangements Design Styled

Our passion: Flowers from around the world go into each couture vase arrangement. Skillfully designed using on trend colours, containers and accessories each arrangement is tailored to meet the fancy of the consumer. Included in the collection are a variety of designs, sizes and colour combinations making developing a labour saving arrangement program easy. Combine low to high price points to fit the needs of individual stores and regions and capture more consumer sales.

Simply Natural Signature Vases

Couture Vases Save time, money

and shrink by including grab

and go gift ready arrangements into

your category assortment.

Floral is our passion, it’s in our heart and in our souls.

Save time, money and shrink by

including grab and go gift ready

arrangements into your category

assortment.

Our passion: An endless collection of contemporary and traditional vase arrangements that are seasonally relevant and available in a variety of sizes to meet any price point. Add dimension to your offering with labour saving selections that will increase your grab and go sales and increase contribution. Give your customer a splendid experience in their home or as a gift to others. Each vase is complete with care instructions and clearly priced ~ carry home wrapping is also available.

Our passion: Blossom Bags are the best grab and go arrangement. Available in a variety of price points to fit any objective, the Blossom Bag is styled to make a statement. Designed in fresh eye catching colours with a variety of different styles and recipes the Blossom Bag merchandises easily and yells to the customer to pick me up and take me home. Add the Blossom Bag to your arrangement assortment to complete your category offering.

Artisan Arrangements Design Styled

Vanity Vases

* Each arrangement is accented with complete care instructions and is clearly priced for easy customer purchase.

Blossom Bags

Floral is our passion, it’s in our heart and in our souls.

Spectrum: Grower

Tomatoes are the most widely

cultivated vegetable in the

world, while cucumbers are

the fourth.

~whfoods.org: February 2012

Home Grown Veggie Propagation

Tomatoes

Our passion: Growing quality products,

including vegetables. Our vegetable propagation division provides the service of starting the seedlings for the rapidly growing Greenhouse Vegetable Industry. Growers use our service to enable them to reduce their production down time, to reduce costs in a microenvironment where peace of mind is established through our bio security measures.

Vegetable Propagation

Floral is our passion, it’s in our heart and in our souls.

Spectrum: Grower

The outdoor garden category

makes up the largest portion of

consumer transactions and

dollar spending of any floral segment.

~The Changing Floriculture

Industry; SAF 4ed. 2007 Spring&Fall Programs

Our passion: Bringing flowers to market that

consumers want to bring to their homes. Our lawn and garden programs feature a full array of outdoor bedding and container gardens to entice the consumer to spend more on home decoration. Large size specs in designer and custom mixes that follow garden and home décor trend will build sales in this growing category.

Lawn and Garden

Inspiration Gardens

Floral is our passion, it’s in our heart and in our souls.

We can offer you: • Tailored floral solutions that are different, better and

special.

• Consumer insight research intelligence

• In store merchandising support

• Marketing and category development analysis

How this benefits you: • Learn what your consumer is looking for

• Create merchandising impact at store level

• Increase consumer awareness

• Increase total floral penetration

• Drive floral sales with different, better and special product

• Reduce shrink & improve contribution

Source One

Thank you for considering us as your floral choice for today and tomorrow.