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How To Set Up Your Etsy Shop to Maximize Your Profits

by Nancy Alexander

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ETSY INTENSIVE RECAP

Webinar 1

Choosing Shop Name

Choosing Username

Getting Paid

Connecting Social Media Links

Message to Buyer

Making Banners

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POLICIES Welcome Message

Payment Policy

Shipping Policy

Refund Policy

Additional Information

Seller Information

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INFO AND APPEARANCE

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NAME, TITLE, BANNER IMAGE

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INFO AND APPEARANCE

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MESSAGE TO BUYERS

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INFO AND APPEARANCE

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INFO AND APPEARANCE

MESSAGE TO BUYERS

Along with your friendly “Thank You”, you can include a “Coupon Code” for a future purchase.

This is a great place to add your… 100% Satisfaction Guarantee!

Politely ask the customer to leave feedback if they are happy with their purchase.

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INFO AND APPEARANCE

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MESSAGE TO BUYERS

You have many options here that help you begin forming a relationship with your buyer

Be creative with your message

Talk about the care of the product

Great place to add links to your media pages like Facebook and Pinterest

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POLICIES

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INFO AND APPEARANCE

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PAYMENT POLICY

This one is really very simple

Payment policy tells customers what forms of payment you accept

For example: “I am happy to accept PayPal, Credit Cards of all Types, and Debit Cards”

You do not have to accept these yourself

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INFO AND APPEARANCE

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SHIPPING POLICY

Inform customer which shipping provider they can expect to deliver their package

Is it ground, priority, standard or first class shipping

How item is packaged? I talk about how I tie my wreath to the bottom of the box to assure safety

How many days after the purchase date the item will ship

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INFO AND APPEARANCE

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REFUND POLICY

Buyers feel safer and trust buying from an established shop that offers refunds

If you’re conscientious when packing, you should have very few refunds

Very Important: 100% Satisfaction Guarantee

If you will not be offering refunds or exchanges then state it politely

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INFO AND APPEARANCE

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REFUNDS & EXCHANGES

List terms and conditions for refunds and exchanges

How long do they have to ask for a refund after receiving your item? I give 3 days after receipt

Will you refund the cost of the item plus shipping

Important to plan & think about ahead of time; If the buyer returns the item to you, who will pay for shipping

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INFO AND APPEARANCE

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ADDITIONAL POLICIES

Custom Order Policy Estimate a price; I always estimate high, they my customer

will be pleasantly surprised if it is less

Require 50 to 100% down payment (I require 100% down)

Describe how long special order will take (give yourself time)

I require the full price as my down payment.

This is also a good place for a FAQ section (Frequently Asked Questions)

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INFO AND APPEARANCE

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OPTIONS

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Request Custom Order Offer shipping upgrades Automatic Listing translation Rearrange Shop

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VACATION MODE

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On or Off Vacation Announcement Conversation Auto-Replay Web Analytics (only if you have an analytics account) Download Data, Spreadsheet of shop info Close your shop

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PHOTOS

Potential customers are searching all day long

They see a photo of one wreath… your wreath

You want them to click - to see more

How can you do this?

With a “STICKINESS” factor!

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PHOTOS

ONE CHANCE

ONE PHOTO

A FEW SECONDS

ENTICE & INTRIGUE

STICKINESS FACTOR

MAKE CUSTOMERS WANT MORE

ONE PHOTO NEEDS TO ENCOURAGE CUSTOMERS

TO STAY – LIKE – & CLICK TO SEE MORE

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PHOTOS

What is “stick factor” or “stickiness factor”? They stick when they like what they see They are intrigued, they’re curious & want more How can you make this happen? What makes them click on your Etsy shop

just from viewing one photo? What makes them want to delve further? They are starting to stick; they like what they see! They want more… “But, How?”

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Photos are as Important as Your Wreath

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PHOTOS

Etsy allows 5 photos with each product listing

Give your customers 5 great photos!

Why not give them as many quality photos as possible at different angles

Suggested size is 1000 to 1500 pixels

Don’t worry if they are larger, ETSY will resize them for quick loading time

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PHOTOS How can “I” know how to take great photos?

I have filmed 2 videos for you about taking photos and editing them – both are important in your ETSY shop.

ETSY also just introduced the cropping tool in listings manager. You can crop inside ETSY before you reposition your photo.

Add some text over your 5th photo – such as “favorite my item”

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FAVORITE MY SHOP

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HOMEWORK

1. Think about your policies and write them down.

2. Work on your Personal Profile.

3. Watch my video on the “About” section create your own with photos!

4. Work on taking a lot of great photos

5. Use Fotofuze.com to whiten your pictures backgrounds

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CRITIQUES

Wreaths From Me To You (started shop 12-31-10)

Nadine Mann BANNER: Needs a lighter background, more color SHOP TITLE: Not in use ANNOUNCEMENT: More keywords in first 166 PHOTOS: Lighten backgrounds SHOP SECTIONS: Be more specific

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CRITIQUES

Wreaths From Me To You (started shop 12-31-10)

Banner – lighter background with brighter and lighter wreaths on each side

Shop title – is not in use; fill it our with what you sell such as: “All Occasion Deco Mesh & Floral Wreaths”

Announcement – first 166 characters most important; use keyword phrases. The second sentence should really be your first sentence. Then fill out the announcement a little bit more.

Policy pages are incomplete, spend time there

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CRITIQUES

Wreaths From Me To You (started shop 12-31-10)

Photos – background on each needs to be lighter and consistent throughout

Photo view on each photo needs to be more consistent; some views close up and other further out

Shop sections need to be more specific using 2 to 3 words per section: Ex. College Sports Wreaths, Military Wreaths, Deco Mesh Wreaths, etc. – and then remove Color Accent

Listing descriptions need to be more thorough making sure you include size of each wreath in same spot of description for each… for ease of use

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CRITIQUES

Wreaths From Me To You (started shop 12-31-10)

Recommended New Title LSU Wreath, College Sports Wreath, LSU Tigers Wreath, Purple and Gold Beaux, Louisiana State University

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