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24th June 2008

Your London CardA Regional Model?

SCNF Workshop24th June 2008

Facilitator

Kevin Farquharson

Smartran Ltd

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24th June 2008

Workshop Agenda

• Introductions

• Brief History & Recent Progress

• YLC Exec Group & Outputs

• Challenges

• Opportunities

• Learning & Discussion

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24th June 2008

Why is London progressing fast this year?

• Positive experience with Oyster cards

• Not distracted by the ENCTS concessionary scheme

• Need to replace cash collection and other cards

• Borough is “self-contained” viable size for scheme

• Basic common design decisions made

• BSF investment in schools

• Youth & health focused initiatives

• Borough lead – funding, design & priorities

• Information exchange between boroughs

Summary - Local schemes within regional framework

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+ Olympic Card?

“Cripes!Smartcards everywhere!”

Rollout History & Status in London

• Oyster – Launched 2003• SEaLEGS dual chip cards in

Croydon, Greenwich & Lewisham• Library trial in Newham • Waltham Forest OneCard (4/07)• Kingston library scheme• Lewisham – Youth & Schools (3/08)• Hillingdon (2009)• + 3 schemes in planning

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24th June 2008

London Connects Exec GroupProgress 2007-8

• Your London Card Vision (Jan 2007)• London borough smartcard survey (2007)• Negotiations - TranSys/TfL and Oyster• Well supported conference in Nov 2007• Governance rules and card specification• Joint Procurement of 50,000 4k Mifare cards• International APACS number structure (12/07)• Costs and high level business case (Jan 08)

– multi-borough libraries and leisure• Costs and business case for school meals (Feb 08)• Web-services Design (Apr 08)

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24th June 2008

Your London Card SchemeCustomer Segmentation (Examples)

CH

ILD

RE

N /

YO

UN

G A

DU

LTS

OLD

ER

PE

OP

LE

HO

US

ING

CU

STO

ME

RS

STAFF

School mealsLibraries

Proof of ageConcessionary transport

Building accessSystem ID token

LibrariesID – One-stop-shop

Concessionary transport

Leisure Libraries

Payment ID – Rent

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24th June 2008

• 20 individual boroughs responded• 80% of people found the Your London Card Vision useful• More than half interested in a library smartcard• Almost the same number are looking at leisure as

well• In both cases, a majority were keen on including

other applications on the same card• 65% have an interest in schools applications• Interestingly, 11 would like to offer a solution for unbanked

/ underbanked citizens

2007 Survey - Positives

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24th June 2008Year 1Year 2Year 3Year 4Year 5

Acc

umul

ated

va

lue

CostsCashable benefitsNon-cashable benefits

“Using a representative set of data, the models developed to support this report show a payback within 18 months to 3 years for a 100 000 card scheme.”

– Your London Card – Libraries / Leisure Costs & Biz Case - Nov 07

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24th June 2008

Challenges – Multiple Supplierseg London Library

London Libraries Con.Supplier ASupplier BSupplier CSupplier D

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24th June 2008

Opportunities

Libraries – LLDA, MLA and the LLC (Chief Librarians support)

Leisure – supplierCollaboration?

Staff authentication

E-Payment

Stored value cards (e.g. sQuid, Visa etc)

Looked after Children

Schools

Youth Services

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24th June 2008

Discussion?

Questions?

FacilitatorKevin Farquharson

www.smartran.co.uk01483 77224107785 361551

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24th June 2008

Pan-London Smartcard& Web-services Design

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24th June 2008

Single Borough Only Solution

BoroughCard

ManagementSystems

School

SchoolAdmin

Time &Attend

AccessCtrl

LibraryL Centre

MgmtSystem.

MgmtSystem.

Web-services

CARDPRNTR

CARDPRNTR

Bureau

WebEnroll

Reg &Enroll.

CardHolderMgmt

CardHolderMgmt

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24th June 2008

Multi-Borough Scenario?

Over 990 links are required to enable each Borough’s cards in Library & Leisure services across 33 boroughs!

Consider logical links required to enable one borough’s cards in half of the Libraries in London!

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24th June 2008

Why Web Services?• The team considered a messaging based solution, bi-

lateral links and Central Repository (CR). The CR was found to minimise potential performance and dependency issues as well as being feasible to design and build.

• Web-services are preferred technical solution because a) Real time, secure data transferb) Local Authorities will be using widely in the futurec) Can be used with CRM or CMS

• There are working examples in a number of schemes which provide a proven technical approach (Dudley & Caerphilly)

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24th June 2008

Schools

AdminTime &Attend

AccessCtrl

Libraries

LeisureCentres

MgmtSystem.

MgmtSystem.

CARDPRINT

BureauExchange& OtherCouncils

Reg &Enroll.

WebEnroll

CardHolderMgmt

CardHolderMgmt

Readonly

Read/Update

Update

CardManagement

System

OtherCouncils

Multi-Council SolutionPaymentService

POS POS

POS

Borough

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24th June 2008

Web-servicesFunctions Supported

• Enrol for a service• Check service entitlement is still valid• Remove the specific service entitlement• Create a new cardholder and make cardholder

details available for other services• Resident requests personal details are updated

and provides necessary evidence• Set/Unset card as hotlisted • At cardholder or service provider’s authority

remove generic service entitlement• At cardholder or card issuer’s authority logically

delete card account and retrieve card

Min

Add

ition

al (

CM

S)

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24th June 2008

Potential Benefits

Cashable Benefits Non-cashable Benefits

Other Benefits

Increase use of services

Efficient linkage between boroughs

Economies of scale

Reduction of fraud

Cost of receiving cash

Improved debt collection

Less existing cards issued

Sponsorship/advertising

Staff time savings

Reduced transaction costs

More efficient management

Social inclusion

Borough brand/image

Better management information

Meeting IEG objectives

Cross-boundary services

Milestone towards Olympic card

Strengthen relationship with residents

Flexibility over level of integration via CR

Unlocks the multi-borough benefits in business case report (30% increase estimated)