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Your Money eZine

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November 18, 2009

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08-SLC-029 Sagicor Product & SerPage 1 10/1/08 4:11:07 PM

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pparently, foregoing bitter winters and grey skies for tropical sunshine and beaches is not an easy a decision as it might seem. For Neil Patrick, CEO of CoreTalk Caribbean and mobile telecoms veteran, the decision to leave the United Kingdom for a post at Digicel was a defining one. “Leaving the relative comfort of the UK to come and work for Digicel in 2006 was a big move, said

Mr. Patrick as he spoke in the Business Lounge, “embrac-ing a new culture and lifestyle was a great experience, one that I probably would not have started my company without”.

The company of which Mr. Neil Patrick speaks is CoreTalk Caribbean, a company responsible for the selling, distri-bution and supporting the CoreTalk Customer Relation-ship Management- Short Message Service (CRM-SMS) software in the Caribbean. The Englishman who had as-pirations of being a professional sportsman before being bitten by the business bug explained that CoreTalk is not simply a bulk messaging application. “CoreTalk… is an intelligent but affordable communications platform that allows any organisation to exploit the reach, low cost and immediacy of SMS in all facets of its business in order to save time and money, improve service or drive new busi-ness”, said the CEO. Stating that the company’s clientele ranged from multinationals such as Ford and Toshiba to small-to-medium sized entities (SMEs), Mr. Patrick made it clear that the software added value to business or or-ganization.

CoreTalk originated from an idea by its founder in South-Africa who was being overwhelmed by the number of phone calls he was getting because of his rapidly ex-panding small business. This focus on SMEs led to the versatility which the product is known by today. Mr. Pat-rick believes that because of this versatility the software can benefit organizations anywhere and as such plans to launch CoreTalk throughout the Caribbean whether di-rectly or through distributors.

Despite the differences in the business environment s of Jamaica and the UK, Mr. Patrick has found Jamaica to be a fertile place to do business. “There is a lot more bureau-cracy here compared to the UK which is obviously frustrat-ing, but at the same time there are a lot more opportunities if you have the resources, and patience, to take advan-

tage, stated Mr. Patrick, “Jamaica is arguably the most ad-vanced mobile telecoms mar-ket in the Eng-lish-speaking C a r i b b e a n and despite the fact that the weather is a lot better here, that is main reason that has kept me here”.

A

CoretAlk And the CAribbeAn: neil pAtriCk, Ceo, lAys out his vision

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neil patrick, Ceo of Core talk Caribbean

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here is an old Persian proverb which states that a drowning man is not troubled by rain. Many a pessimist would say that Jamaica is currently grasping at straws in the choppy waters of economic and social trials with a chance of showers being a distinct possibil-ity. At the risk of prolonging a metaphor, it seems that it never rains but it pours as

Jamaica has been downgraded by yet another interna-tional agency. This time, the agency is Transparency In-ternational (TI) and the Berlin based agency has given Jamaica a score of 3.0 out of a possible 10 in its annual corruption perceptions index (CPI), a ranking of 99 out 180 countries.

Jamaica has never been rated very highly since TI began publishing its annual rankings in 1993 but since 2006 where it had a score of 3.7, the decline has been rapid. There are some who may question the methodology and hence the validity of such a ranking as it depends heavily on third party surveys but few would deny that corruption is a scourge in Jamaican society. In fact it is a scourge that may affect us where it hurts most, in our collective pockets.

It is not the most sensible of seafood chefs who sticks his hand into the lobster tank with no knowledge of number and size of the lobsters in said tank. Bad analogy aside, the same could be said of foreign investors who survey international prospects to contribute to a country’s For-eign Direct Investment (FDI). Why the stress on FDI? Sim-ply put, over time, the importance of foreign input into the economies of developing countries has grown to a point where many local economies would suffer immensely if they were to lose such input.

In 2008 alone FDI flows to Latin America and the Ca-ribbean reached US$128.3 billion, which even after an expected drop of up to 45% this year is still a tidy sum. A lack of transparency and a subsequent proliferation of corruption are important signals when prospecting for in-vestment. Non-transparency and corruption simply add additional costs to the running of a business, costs which an investor may lessen or avoid if they were to set up shop elsewhere. These costs may range from extra work being

put in to gain the full details of a business deal to more unsavoury as-pects such as the price of bribery or the conse-quences incurred by not participat-ing in bribery.

As is evident by the steady de-cline in these rat-ings, something needs to be ad-dressed and ad-dressed soon. Jamaica cannot afford to be un-dermined in its efforts to have some semblance of economic recovery, the bleeding of our ideals has to be stemmed and the wound that is corruption cauterized if we are to have any hope of stopping the slide.

T

shAded outlook:the impACt of Corruption And non trAnspArenCy on fdi

Andre Burnett - Your Money Reporter

YOUR MONEY INSIGHTS

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Page 5: Your Money eZine

5 things investors should always

remember

Many investors suffer from anxiety by chasing returns, trying to time market movements, and hoping that their investments will continuously increases in value. A better idea, rather than stressing out over the movements of the financial markets, is to look for wisdom in time-test-ed methods. No matter if you are a seasoned investor or just getting started, there are a few sound points that we should all bear in mind when making investment decisions.

1. modern investing is Global In the age of globalization, the line between “foreign” and “domestic” investing has become increasingly blur-ry. If there is one thing that the current economic crisis has taught us is that what impacts one country or region affects us all. So even if you choose to invest exclusively in your domestic markets, you still need to be aware of what’s going on in foreign markets. No investment analysis is complete anymore without looking at the global picture.

2. invest in Good Companies, not Good marketsMarkets are cyclical, and as such there will always be peaks and troughs in performance. Even a company that has positive earnings and growth may be affected by a general downturn in the market. That being said, it is better to consistently invest in companies that have good earning potential regardless of where the market is, rather than trying to time the top or bottom of the market. By buying in both high and low market con-ditions you will be doing what is called “Dollar Cost Averaging”, which reduces the risk of investing a large amount in a single investment at the wrong time.

3. be Contrarian Most people have heard the old rule of “Buying low, and selling high”. At any given time, stock prices are driven by fear and greed, and there is no better time to buy low than when the market is afraid. As mentioned in our last point, the goal is to find sound companies to invest in that are out of favor at the moment and hold the stock until they are in favor again. By investing in companies with positive earning potential when the market is low, we stand a greater chance of seeing our investment grow over time.

4. All parts of A Well-diversified portfolio Will never do Well At the same timeFollowing on our last point of being Contrarian, we must also make sure parts of our portfolios are operating in opposite directions. Lets say that your entire portfolio was made up of all fixed income securities (Bonds); you would see your entire portfolio increase and decrease in value as the market moved up and down. To temper the downward movement in the portfolio, we could add some equities (Stocks), as stocks and bonds move in op-posite directions. This is the beginning of a diversified portfolio, and although both parts of your portfolio may not be increasing at the same time, you are better off making the average between the two.

5. have the Courage to stay the CourseFor most people this is easier said than done, but by following the points mentioned above, there should be significantly less anxiety for holding an investment even in a downturn. First, by focusing on great companies, you can have confidence when the news is anything but reassuring, and can give these companies the benefit of the doubt. Second, if you create a portfolio that is made up of investments that thrive at different times, you are assured to earn a happy average throughout the portfo-lio’s lifespan. By investing a certain amount every quar-ter or every year (known as dollar cost averaging), you will automatically be buying more shares when stock prices are low and fewer when prices are high.

Successful investors know that the key to investing is to have a well thought out strategy, and to be consistent in their investment habits. Although simple to execute, these few reminders can go a long way in helping to minimize the stress of making financial decisions. Keep-ing these few points in mind will also allow you to relax, and let your investments compound, understanding that your plan is rooted in knowledge, not hype. Of course, always remember to seek professional advice when making investment decisions!

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Managing direCtorTyrone Wilson

Your MoneY reportersAndre’ BurnettRyan BlakeKenartur Mitchell Jr.Latoya Hutchinson

ColuMnistCherryl Hanson SimpsonFinancially S.M.A.R.T ServicesFrancis Wade

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