Your part to play.

PHASE 0

Sept Oct Nov Dec

Critical Path

End to End Biz. Strategy & Planning

Lucas

Industry Insight & Strategy

Shapiro

Technology StrategyColsey/Cookson

Technical Standardization

Hearty/Stephens

PC-Based 4K Server Dev.Clement/Hofrichter

Content Security & Encoding Technology

Stephens/Clement

Content AggregationFox-Metoyer

PJ ManagementFox-Metoyer /Espinoza

3 Team Formation

10 PJ Admin Tools

24 Milestone Schedule

Status Reporting, PM Administration

F1 Milestone TimelineProject Efforts/Track

31 Marketing Assets & Metadata3 Scorecard for Content Review

15 HQ position labeling

15 CEA WG outcome

22 Alpha Release(Demo)

7 Beta Release

8 WatermarkTesting

9 Release Candidate 20

Content Quality control 5 Golden Master

5 Start Server production

18 Initial Approval of Phase 0

15 Joint content security & encoding plan w/SPE

18 P0 UXP0 Exec. cost

18 Watermark-encoding approach

10 Marketing Plan

28 Final List: Studio/Non-studio Content

10 Technical roadmap

24 Define encoding spec

19 Announce

31 Qty- PC Orders

30 UX Process for Install

Premium Home Service Content Delivery

Lucas

Quality AssuranceYazaki/Brison

24 Workflow process

13 Legal review of security approach

5 19 FinalSoftware/Hardware QA

29 Alpha

10 Install Support Processes

4K Player Avail

1 Three shorts

for CES

V 12-5-12

25PC Order

20 Marketing Materials for DirectTraining

31 Premium Service Support R&Rs

22 Content from SPE

10 Customer Journey Support Processes

26

25 All 10 Titles received

10

TV Avail

28 Install Training

4

19 Contact preorder customers offer Player

23 Final Approval of Phase 0

Customer Focused Solution to Market On Plan On Time On Budget

Your part to play.

PHASE 0Dec Jan Feb Mar Apr May

End to End Biz. Strategy & Planning

Lucas

Industry Insight & Strategy

Shapiro

Content AggregationFox-Metoyer

PJ ManagementFox-Metoyer /Espinoza

Status Reporting, PM Administration

F1 Milestone TimelineProject Efforts/Track

15 Complete Content Scorecard-final

Premium Home Service Content Delivery

Cheng

15 Install Support Processes

V 12-6-12

Refresh-115

28 Installer Training

4 Frontline Training

Refresh-215

Phase 0 Content Refresh

25 Obtain Metadata

15Mkting/Comms messaging plan

20 Estab. Contracts

PC-Based 4K Server Dev.Clement/Hofrichter

28Build Content BD

8Complete BDs

28Build Content BD

8Complete BDs

15PR Announce?

28Seihan unit forecasting

15 Complete Content Scorecard-final

25 Obtain Metadata 20 Estab. Contracts

15PR Announce?

28Seihan unit forecasting

4 Frontline Training

Your part to play.

PHASE 1

Dec Jan Feb Mar Apr May Jun Jul

Critical Path

End to End Biz. Strategy & Planning

Lucas/Shinohara

Technology Strategy

Cookson/Takashima

Technical Standardization

Hearty/Stephens

F1 BoxY.Matsumoto/O. Izaki

Content Security & Encoding

TechnologyStephens/Kuni

Takahashi

Content Aggregation

Fox-Metoyer

PJ ManagementFox-Metoyer/Espinoza

14 Team Formation

18 Milestone Schedule Status Reporting, PM Administration

F1 Milestone Timeline

3 HDMI Standardization

Naming

15 Marketing Plan

25 Announce

V 12-7-12

15 Mkting Materials for Direct, Field Sales Training

10 Customer Journey Support Processes

FSL/FSM Avail

F1 ServiceN. Colsey/M. Aragon/H.

Shinohara

4K BoxAvail

20 Interface Specification

6 Marketing Assets & Metadata3 Scorecard for Content Review 28 Final List:

Studio/Non-studio Content

Pre Sales

Estab. Pricing & Channel Approach

Seihan Qty Plan

Estab. Pricing & Service Approach

Branding 28 Final Title selection

Promo: Bundle or stand-alone

10 PitchDeck

FSH Upgrade

Confidential4Sony Electronics (SEL)╬ Strategy Office ╬ Your part to play.

4K footprint

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep

Q3-12 Q4-12 Q1-13 Q2-13

CES

FSH TV

House of Rock Press EventAnnounce Phase 0---Content Service, Website Live, Direct Concierge Trained

FSL/FSM TVs 4K Mastered

BD

Enthusiast Print & Digital Media 84” 4K TV Focus

Announce Phase 1: 4K Master BD, FSM & FSL

4K box

AlwaysOnHollywood Event

Lau

nch

Eve

nts

& M

essa

gin

g

Server Content Update 1

(non-studio, LOA)

Server Content Update 2 (non-studio)

President’s Media roundtable

F5/F55 Professional

Cameras

Roadshow: Content Creators

4K Camera Launch EventIntroduce naïve 4K camera s

Pilot Season 4K outreach program

SPT Global Creative Council

Present F5/F55 cameras

PS

AS

PE

SE

L

29

19 Announce Phase 0: Exclusive blog post: on Sony Blog & single press outlet (teaser)

29

Expand retail shop front demos to select 3rd party retailers

Web, CRM, Social goes live

FSH Upgrade

V 12/3/12

4K UHD Video Player

10

Sony Open -4K Dealer Roundtable