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Your Partner in Agribusiness. Global Vision. By partnering with farmers on an equitable basis, Global AgriSystem will position itself as India’s premier Supply Chain Managers, providing best quality fresh produce to retailers, exporters and processors. - PowerPoint PPT Presentation
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Your Partner in Agribusiness
2Privileged and Strictly Confidential
Global VisionGlobal Vision
By partnering with farmers on an equitable basis, Global AgriSystem will position itself as India’s premier Supply Chain Managers, providing best quality fresh produce to retailers, exporters and processors.
Global AgriSystem will revitalize Indian agriculture by introducing post-harvest technology and management skills of the highest international standard
Global AgriSystem – Your preferred partner in agribusiness
3Privileged and Strictly Confidential
Background Background
Incorporated as Cebeco India [ jv with Cebeco Group Co-operative, Holland] on 13th January 1998
Now a Katra Group company, www.katra.biz India’s largest agribusiness services and
solutions firm Offers consulting, technical assistance, post
harvest technology and fresh produce Operates in India and Africa
4Privileged and Strictly Confidential
Management Management
5Privileged and Strictly Confidential
Business UnitsBusiness Units
Agribusiness Services
Consulting & Technical Advisory
Post Harvest Services
Turnkey & Project
Management Services
Fresh Produce & SCM
Solutions
6Privileged and Strictly Confidential
Team GAPLTeam GAPL
Business UnitBusiness Unit
Consulting & Technical Advisory
8Privileged and Strictly Confidential
Overview Overview
India’s largest consulting and technical services provider
Clients include Indian Government, corporates and international agencies
Over 200 projects delivered covering pan India New business areas include agribusiness
development in West Africa
9Privileged and Strictly Confidential
Scope of ServicesScope of Services
Consulting & Technical
Advisory Services
Projects Industry Services Project Finance
Area Sector Market SurveyProject Reports Business PlansEvaluation M&A
Technology AuditsProcess & Protocols
Engineering
Design & PlanningTender PapersProcurementTechnical Supervision
Aid, Grant&Subsidy Partner SearchBank Appraisals
10Privileged and Strictly Confidential
Clients Clients
Government of India Commerce
– APEDA Agriculture
– NHM– DMI– NHB– NAFED– NDDB– SFAC– NIAM
Food Processing Industries Home Affairs
– Inter State Council Petroleum
– IOC Central Warehousing
Corporation(CWC)
International Agencies
Asian Development Bank
World Bank
Common Fund for Commodity
International Finance Corporation
Food & Agriculture Organization Government of the Netherlands
– EVD
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State Government State Government ClientsClients
NORTH Punjab Haryana Uttar Pradesh Himachal Pradesh Uttarakhand Jammu & KashmirNORTH EAST Meghalaya Sikkim Arunachal Pradesh Nagaland Assam Tripura Manipur Mizoram
SOUTH Andhra Pradesh Kerala Tamil Nadu Karnataka EAST West Bengal Orissa Bihar Chattisgarh Jharkhand WEST Rajasthan Gujarat Goa Maharashtra
12Privileged and Strictly Confidential
Agribusiness Clients Agribusiness Clients
Tata Group– Rallis– Tata Chemicals Khet Se– Hi-Tech Drilling
A V Birla Retail
Adani Agri Fresh
Heritage – Heritage Foods– Fresh@
Hero Group
Reliance Retail
Chambal Chemicals & Fertilizers
Field Fresh Foods
Escorts
Acme Fresh
Kellogg Brown & Root, USA
Nive bv, Holland
Aviko bv, Holland
Rixona bv, Holland
Certis bv, Holland
Servi Doryl SA, France
Rohm & Haas Inc, USA
13Privileged and Strictly Confidential
Partnerships Partnerships
Ernst & Young, India
Price Waterhouse Cooper, India
Deloitte Touche Tohmatsu, India
Rabo Bank, India
IDFC, India
ACI, USA
ANZDEC, New Zealand
HTSPE, UK
Agriment, Holland
Business UnitBusiness Unit
Turnkey & Project Management
15Privileged and Strictly Confidential
Overview Overview
Integrated agribusiness, technology and service solutions Using knowledge base and relationship using technology
engineered to Indian conditions in – Custom growing
• 40,000 acres grain and cereals• 5,000 acres vegetables• 4,000 acres fruit orchards
– Agri Engineering & Project Management • Fresh Produce Packhouses• Cold Stores• Distribution Centers• Food Industry
– Technology Development• Cheese & Paneer Processing Technology
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Scope of ServicesScope of Services
Turnkey & Project
Management Services
Contract Farming Sourcing Facility Build
Operate & Management
Design & Planning Technology Procurement Monitoring Operation Management
Technology
Agri Extension Crop Supervision Partnerships Farmer Enrolment Post Harvest Marketing Support
Planning Buying Support Producer and Seller Linkages Sourcing Teams Audits
Process Development Process Viability Localization Commercializing
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Projects Projects
Tata Chemicals Khet Se– Packhouse & Cold Store,
Malerkotla Punjab Punjab Agri Food Park
– Nursery, Packhouse, IQF Unit, Sirhind, Punjab
Heritage Foods– Packhouse & Cold Store,
Madanapalli, Andhra– Packhouse & Cold Store, Mulugu
Medak, Andhra Field Fresh Foods
– Center of Excellence, Ludhiana, Punjab
– Custom Growing & Sourcing, national
Aditya Birla Retail– Retail F&V Sourcing, national
Sunshine Farms– 1000 acre farm, Packhouse and
MA store, Uttar Pradesh HPMC
– Apple Packhouses– Apple Juice Concentrate Plants
Indian Hotels– IQF & RTE, RTC Foods
Escorts – 40,000 acre custom growing
Acme – Packhouse & Cold Store, Gurgaon
Fresh Produce Supply Fresh Produce Supply ChainChain
19Privileged and Strictly Confidential
SCM ModelSCM Model
Agri Extension & Technology Transfer to small farmers
Procurement Hubs at strategic locations Distribution Centers at Major Markets Activities
– Contract farming on 2000 acres around each facility for 1-2 national/regional products and 6-7 local products
– PHM to meet product requirements & customers needs
– Need based long term storage (ambient & controlled temperature/CA)
– Value added customized packaging for retail
20Privileged and Strictly ConfidentialApril 21, 2023
GAPL Model of Supply GAPL Model of Supply ChainChain
ExportsFood Processors Organized Retail
Aggregator Contact Farmer
Contract Farmer
DC
PH
21Privileged and Strictly Confidential
Business Model for SCMBusiness Model for SCM
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GAPL supply chain GAPL supply chain network network
Existing hubs– Nasik (Maharashtra)– Indore (Madhya Pradesh)– Sikandrabad (Uttar Pradesh)– Agra (Uttar Pradesh) – Ludhiana(Punjab)– Solan (Himachal)– Belgaum (Karnataka)– Karur (Tamilnadu)
Proposed Hubs- (2009 - 10)– Kullu – Chomu– Valsad– Guwahati– Bhubaneshwar– Anantpur
Future Targets (2010-12)– 14 units to be established in next 2 years for which 11 potential locations already identified – Horizontal & vertical expansion of selected units
Privileged and Strictly Confidential
LUDHIANA
DELHI
CHOMU
VALSAD
INDORE
NASHIK
MUMBAI
BELGAUM
CHENNAI
BULANDSHAHAR
BANGALURU
AGRA
GUWAHATI
BHUBANESHWAR
ANANTPUR
Supply Chain Supply Chain NetworkNetwork
KARUR
HYDERABAD
Pack House
Existing
Planned Planned
Existing
Distribution Centre
KULLU
SOLAN
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Karur
Bulandshahar
Solan
Indore
Ludhiana
Ananthapur
Agra
Belgaun
Kullu
Sangli
Kolkatta
Guwahati
Jalgaon
Bhuwaneshwar
Patna
Mettupalayam
Nashik
Valsad
Ganganagar
Existing
Under Imple
Phase II
Supply Chain Network - 2012
Mumbai
Delhi
Bangalore
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Where we want to beWhere we want to be
Particulars 2010-11 2011-12 2012-13
Turnover 114.01 Cr 167.73 Cr 212.27 Cr
Gross Profit 35.79 Cr 51.07 Cr 64.04 Cr
EBIDTA 24.75 Cr 37.66 Cr 48.68 Cr
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Expansion-Phase-IExpansion-Phase-I Location Type
Project Cost Karur Green Field 347.54 Lacs Solan Green Field 643.63 Lacs Belgaum Green Field 571.01 Lacs Jalgaon Lease 100.00 Lacs Kullu Lease 125.00 Lacs DC-Delhi Lease 75.00 Lacs DC-Mumbai Lease 75.00 Lacs DC- BangaluruLease 90.00 Lacs
TOTAL 2,027.49 Lacs
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Summary Summary
Particulars Project Cost Existing Units 2,458.14
Lacs Expansion Phase-I 2,027.49 Lacs Expansion Phase-II 1,757.03 Lacs TOTAL 6,242.66 Lacs Equity 2,797.77 Lacs Term Loan 2,283.53 Lacs Subsidy 1,161.31 Lacs
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These 5 products make up 52% of consumers’ purchase basket
STRATEGY: MARKET DOMINANCE THROUGH NATIONAL FOOTPRINTS
& PRODUCT DIFFERENTIATION
STRATEGY: MARKET DOMINANCE THROUGH NATIONAL FOOTPRINTS
& PRODUCT DIFFERENTIATION
ProductDevelopment
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Contract Farming:-Contract farming would be carried out through an agreement with farmers. Typically, the farmer will produce established quantities of an identified produce, meeting the quality standards and delivery schedule set by the company. Prices will be set up depending on the product either in advance or indexed to reference market(s). GAPL is already involved in the contract Farming in Products like Carrots, Onions, Grapes, Baby Corn etc.
National Sourcing Team:-This team will be constituted at the Central level. This team will remain mobile identifying the orchards at different places all over India. This team will be involved in the sourcing of Fruits and vegetables across India.
Guaranteed Off Take::-In this model Global Agri Systems Pvt. Ltd. Will enter into a contract with the large farmers or group of farmers having large acreage starting from 50 acres and above. GAPL will provide crop planning and technical know-how and other support including critical inputs, to those farmers for growing products, which will be marketed through company network
SourcingSOURCING: AS A MEANS TO GET BEST QUALITY PRODUCE AT BEST MARKET PRICE
SOURCING: AS A MEANS TO GET BEST QUALITY PRODUCE AT BEST MARKET PRICE
30
Contract Farming:-Contract farming would be carried out through an agreement with farmers. Typically, the farmer will produce established quantities of an identified produce, meeting the quality standards and delivery schedule set by the company. Prices will be set up depending on the product either in advance or indexed to reference market(s). GAPL is already involved in the contract Farming in Products like Carrots, Onions, Grapes, Baby Corn etc.
National Sourcing Team:-This team will be constituted at the Central level. This team will remain mobile identifying the orchards at different places all over India. This team will be involved in the sourcing of Fruits and vegetables across India.
Guaranteed Off Take::-In this model Global Agri Systems Pvt. Ltd. Will enter into a contract with the large farmers or group of farmers having large acreage starting from 50 acres and above. GAPL will provide crop planning and technical know-how and other support including critical inputs, to those farmers for growing products, which will be marketed through company network
SourcingSOURCING: AS A MEANS TO GET BEST QUALITY PRODUCE AT BEST MARKET PRICE
SOURCING: AS A MEANS TO GET BEST QUALITY PRODUCE AT BEST MARKET PRICE
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Central Marketing: The central marketing team will coordinate with all the hubs. It will be involved from sourcing till the final distribution and sales of the products. Core Marketing Strategies will be developed and be repository of brand
Verticals: Separate Marketing verticals will be developed for the five major crops like Onion ,Potato, Carrot, Tomato, banana. Execution of all the activities from sourcing till sales will be done by these verticals and coordination will be maintained with the hubs
Packaging ConceptsPackaging design for the brand will reflect the brand's attributes and positioning. The packaging design will be aligned to the various product offerings
Distribution•Distribution Networks at Chennai, Bangaluru, Mumbai, Delhi &Kolkatta to be leveraged for supplies and be developed as Cash & Carry points
Brand guidelines for marketing materialsA fixed family of colours with PMS, CMYK & RGB break downs. Rules of Typography with fonts, weights & sizes for future use. Appearance of logo/mark with placement position & size, etc.
MARKETING: AS A STRATEGY TO INCREASE THE VALUE REALISATION AND ENHANCING THE INTRINSIC VALUE OF THE ORGANISATION
MARKETING: AS A STRATEGY TO INCREASE THE VALUE REALISATION AND ENHANCING THE INTRINSIC VALUE OF THE ORGANISATION
MarketDevelopment
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SYSTEMS & PROCESSES
MANAGEMENT CONTROL TOOLS: Each unit will be an Independent profit center, will have its own set of plans, strong systems and processes & corporate level strategic planning & monitoring
MANAGEMENT CONTROL TOOLS: Each unit will be an Independent profit center, will have its own set of plans, strong systems and processes & corporate level strategic planning & monitoring
Business Planning•Planning at two levels – Unit and Corporate•Unit level planning -Volume driven, Target Oriented,Responsibility for the top line & bottom line•Corporate level planning - Policy driven, Strategic and long term decision making, National co-ordinationInventory Control & Sales•Central MIS cell to monitor all the units for Inventory, Procurement and Sales. Reporting on day to day basisAccounts & Finance•Day to day book keeping at the unit•Corporate Finance Team to look after the capex, credit, internal & statutory audits•Frame policies and guidelines regarding book keeping formats and accounting practicesSourcing & Quality•Corporate sourcing strategy based on National Marketing plan.•Implemented by units•Quality specifications, monitoring processes and guidelines to be developed by National team•Traceability to be ensured at all levels
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RISK MANAGEMENT: AS MEANS TO REDUCE THE HAZARDS AND STREAMLINE THE BUSINESS
PROCESS TO IMPROVE THE EFFICIENCY
RISK MANAGEMENT: AS MEANS TO REDUCE THE HAZARDS AND STREAMLINE THE BUSINESS
PROCESS TO IMPROVE THE EFFICIENCY
RiskManagement
Strategic Risk: Sourcing Decisions of what to source and from where to source
Operational Risk: Risk In terms of Low Shelf Life of Produce , Cold Chain Breakdown, Quality Issues
Market Risk: Market Fluctuations in Terms of Demand & Supply, export market behavior
Financial Risk: Unexpected Changes in Prices or rates
Risk management cell will be constituted at corporate level for live assessment of risks for each unit and its seasonal operations and work out mitigation strategies. This cell is expected to be operational by 2012
34April 21, 2023 34
Board / CHAIRMAN
Managing Director
Senior Manager Finance
ManagerProject
Implementation
Accounts Executive
Manager MIS
Internal Auditors
HeadMarketing
Chief Finance Officer
ManagerStrategic
Planning & Inst Sales
Manager Quality Assurance
Manager Logistics /Distributio
n
Organogram 2012 – Corporate (SCM)
Regional Heads (Sikandrabad, Nasik, Ludhiana, Kolkatta), Avan Agro
35Privileged and Strictly Confidential
Amaya Food -NasikAmaya Food -Nasik
PACK HOUSE
COLD STORE
GRADING LINES
36Privileged and Strictly Confidential
Discussion with Discussion with StakeholdersStakeholders
37Privileged and Strictly Confidential
Nursery Nursery
38Privileged and Strictly Confidential
A Field Day In NasikA Field Day In Nasik
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Sunshine -Sikanderabad Sunshine -Sikanderabad Amidst Growing FieldsAmidst Growing Fields
40Privileged and Strictly Confidential
Improved Farm Improved Farm Equipment Equipment
ROTAVATOR
LASER LEVELLER
PNEUMATIC SEEDER
41Privileged and Strictly Confidential
Carrot FieldCarrot Field
42Privileged and Strictly Confidential
Carrot – Just HarvestedCarrot – Just Harvested
43Privileged and Strictly Confidential
Indore Cold StoreIndore Cold Store
Visit us at www.globalagri.com
Your Partner in Agribusiness