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Your Path to LeadStreet Success. Sarah Westney eBusiness Training Manager RE/MAX of New England. Your Responses!. LeadStreet Agenda. REMAX.com Updates & Structural Reminders Basics & Fundamentals Proper Account Setup Nurturing Leads Contact Management Enhancing Every Listing - PowerPoint PPT Presentation
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Your Path to Your Path to LeadStreet LeadStreet
SuccessSuccessSarah WestneyeBusiness Training ManagerRE/MAX of New England
Your Responses!Your Responses!
LeadStreet AgendaLeadStreet Agenda
REMAX.com Updates & Structural Reminders
Basics & Fundamentals Proper Account Setup
Nurturing Leads Contact Management
Enhancing Every Listing Customizing your Microsite Listing Presentation Ideas Additional Training
1st Phase Mobile Browser
2nd Phase Mobile App
• Geolocation – if you haven't searched on remax.com before the system will geolocate you – identify your current city using your IP address – and autopopulate the search box.
• Auto-suggest search – the search box will "suggest" results as you type. The tool functions for all cities, area names, zip codes and counties provided by an MLS.
• Last search – the last city searched will be auto-populated in the search box when a visitor returns to remax.com.
• Browser toolbar
Data IntegrationData Integration
Property Search
Nearly 600 MLS Boards
Residential & Luxury
RealtyTrac
Foreclosures
Catalyst
Commercial
Search Handler ReminderSearch Handler Reminder
3 Factorsa. Physical Locationb. Agent Countc. Office Service Areas
Algorithm: Statistical Lead Distribution is designed to
evenly distribute leads among eligible agents
Lead Distribution RulesLead Distribution Rules
A new lead will always be offered to the listing agent first, regardless of which office site the consumer landed on.
Requests from previously assigned leads (matched by email address), will always be assigned to the same agent, regardless of which office site the consumer landed on.
Lead GenerationLead Generation
Lead Acceptance at 1Lead Acceptance at 1stst Offer Offer
DashboardDashboard
Pending Leads Time it came in, expires, type of lead Contact info received upon acceptance
New Leads 3 most recent leads
Active Leads 3 most recently active leads on remax.com
Agent OptionsAgent Options
Verify Lead Acceptance Ensure valid email address Opt-in for lead notification and
acceptance via txt message Ensure valid Agent Code(s)
Online leads are much earlier in the process –otherwise referred to as “cold” Internet lead time frame = 6, 9, 12, 18
months! Response times have to be instant Internet consumers have no patience or loyalty Reputations and brands can be harmed
Response TimeResponse Time
Click-to-CallClick-to-Call
► Entice online consumers viewing your listings to call you immediately
► You set the timeframe of when the Connect Now button appears
► Bridges a conference call between the online consumer and the agent
Click-to-Call….Click-to-Call….contcont
► Select your primary number to use
► Select your local time zone► Select your Optimum Call Times
► Utilize "Page Push" to send websites in real-time to consumers
Editing ContactsEditing Contacts
Every accepted lead is automatically saved as a contact
Can Manually add a New Contact
To open a Contact record, click on the blue notepad icon (Edit icon)
Import ContactsImport Contacts
► Import your Contact Importing Contacts
Guide Import unlimited
contacts Create your own
My Categories
Contact TabContact Tab
Info carried over from remax.com when lead was generated
Valid email address—unique identifying piece of information
Category/My Category RealtyTrac Subscriber General Notes
Activities TabActivities Tab
Track what they did to generate the lead on remax.com
Any Drip Campaigns Can manually add an Activity Can send the Neighborhood Valuation
Report
Profile TabProfile Tab
Home Finder profiles Either filled out by the consumer or you
can manually fill out it out for them Send email updates with list of properties
that match criteria Can do a “Test Search” at the top
Advanced TabAdvanced Tab
Additional email addresses “My RE/MAX” Account Login Information for
remax.com (personalizes their experience) Password will appear blank Can then pull the Website Contact Profile
Report
Personalizes their experience on remax.com
Consumer can save searches, listings, open houses, etc
New “My RE/MAX” is more engaging, with automated lists of recent searches and viewed listings
““My RE/MAX” ProfileMy RE/MAX” Profile
Listings TabListings Tab
Any Saved Listings Any Listing they requested more
information on from remax.com
Campaigns TabCampaigns Tab
Can quickly sign them up on a Drip Email Campaign
Campaign Manager Can View/Manage/Edit each Campaign New Email
Form Email (to send out the email template one at a time)
Drip CampaignsDrip Campaigns
► Preloaded Drip Campaigns ready to use
► Customizable content & schedule
► Create your own
ReportsReports
►Managing Contacts using LeadStreet Reports
• Contact Website Profile
• Listing View by Agent
• Mailing Labels
Search ListingsSearch Listings
Automatically pulled from the MLS Click on the address to see how it currently
appears
To open a Listing, click on the blue notepad icon (Edit icon)
General TabGeneral Tab
Data is auto-populated based on the MLS feed
MLS Sync Method Options (for enhancing your listing on remax.com)
Activities TabActivities Tab
Any activities generated from remax.com and/or Microsite on this listing
An Open House Any Manually Entered Activities
Contacts TabContacts Tab
Can add a Co-Agent Co-Agent will also have access to the
listing in their LS Account
Can link this listing to a Contact Can then opt-in to have co-agent and seller
notified of a new lead (once it is accepted)
Brochure TabBrochure Tab
► Enhancing your Listing Customize your Brochure
Headline and Description Add your branded Multi-
Media Project (ie. Design Center)
Add unlimited photos & captions
Advanced TabAdvanced Tab
School/Condo Details Room Details (flooring, dimensions,
location, etc) Listing Features (garage, granite
countertops, stainless steel appliances, etc)
Open HousesOpen Houses
►Create your Open House Select listing Customizable
start & end dates Display Showing
Instructions
EnhancementsEnhancements
Any enhancement made to your listing will appear on www.remax.com within
1-2 hrs!
COMING SOON…seamless link into COMING SOON…seamless link into projection creation within Design projection creation within Design
Center!Center!
► Integrated with LeadStreet
► Website Features• IDX feed with all MLS
listings • All leads assigned
directly to you, no lead acceptance required
► FREE!
Agent MicrositesAgent Microsites
COMING SOON…new COMING SOON…new design theme and design theme and
foreclosure search!foreclosure search!
Domain & TrafficDomain & Traffic username.remax.com
Can register a different domain (Setup>Domains)
Market it as much as you can Setup a Tracking Script with Google
Analytics (Setup>Tracking Script) Measure traffic on your site
My BizCard OptionsMy BizCard Options
Automatically update from Mainstreet profile or keep it separate
Personal Info Contact Info Market Areas Agent Photo
ListingsListings
Featured Properties (Listings>Featured Properties) My Listings Office Listings Team Member
Featured Searches (Setup>Featured Searches) Add new Featured Search for
your popular market areas
Edit Webpage ContentEdit Webpage Content
Setup>Page Manager Click Edit icon for
“About Us” General Tab
“How Can I Help You” (under “Content” field)
Can enhance with customized content, photos, and multi-media (either in HTML or plain text)
NEW Customizable Pages!NEW Customizable Pages!
Can now edit Homepage and Contact Page!
For additional dynamic content and widgets such as local weather and school information visit: Google - http://www.google.com/ig/directory Weather Channel - http://www.weatherchannel.com YourMinis - http://www.yourminis.com Great Schools – http://www.greatschools.net Real Estate Today Radio – http://www.retradio.com/grow.php YouTube – http://www.youtube.com/remax
http://www.youtube.com/remaxne
Listing Presentation ToolsListing Presentation Tools
Remax.com working for you http://workingforyou.remax.com
TV Ad Campaign & Share of Voice Flyer (MaxAve>Agent Tools>Sell Sheets)
Design Center Flyer (RE/MAX Library>Flyers>Technology)
Technology ReportsTechnology Reports
Mainstreet>Marketing Tab>Downloads>Technology Fast Facts Report Hitwise Rankings
Marketing ClaimsMarketing Claims
Mainstreet>Marketing Tab>Marketing Claims
Millions of buyers and sellers visit remax.com
Millions of buyers and sellers visit remax.com for their real estate needs
remax.com attracts millions of buyers and sellers
remax.com attracts millions of real estate buyers and sellers
remax.com is the most visited real estate franchise Web site(With this claim always use the following footnote: "ComScore, Compete.com and Hitwise for 6-month period through August 2010")
remax.com shows all of the listings in thousands of cities and towns
Additional TrainingAdditional Training
Downloads (Comprehensive Guides, “How to Guides”,
etc) and Recorded Webinars www.MaxAve.net>Technology Tab
My LeadStreet Tab (In LeadStreet) User Guides and Resources
RE/MAX University Mainstreet>Learn Tab
Training Calendar LeadStreet Skill Series
Webinar WednesdayWebinar Wednesday
10:00am LeadStreet 2:00pm Design Center
Register via AGENT LOGIN of
www.remax-newengland.com
Technical SupportTechnical Support
[email protected] (Subj—Attn: Ro) Regular Business hours
24/7 Call Center 888-398-7171
Sarah WestneyeBusiness Training [email protected]