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Riding to KICK CANCER’S BUTT!
YOUR RIDE GUIDE
2020
LET’S KICK CANCER’S BUTT!WELCOME MESSAGEI’m SO grateful that you’ve joined us and will be riding to fight kids’ cancer this August.Great Cycle Challenge Canada started in 2016 and since then, we’ve raised over $12 million dollars in support of research to develop better treatments and cures.Whether you’re new to the challenge or a returning rider, YOU are part of our movement to give kids with cancer the brighter futures they deserve.So thank you for your commitment to riding with us. The funds YOU raise enable vital research and save little lives. And there’s no slowing down, because we’ll keep pedaling until we end childhood cancer FOR GOOD!Together, we’re on track to making this year our biggest and best yet. I can’t wait.Let’s kick cancer’s butt!
MEL GCC Support Manager
CONTENTSWelcome to the Great Cycle Challenge....................................................2About the Challenge................................................................................... 3Meet Roux.................................................................................................... 4Kids’ Cancer Stats....................................................................................... 5Our Impact...................................................................................................6Support and Resources..............................................................................7How to Log Kilometres.............................................................................. 8Cycling Safety & Road Rules...................................................................... 9How to Fundraise...................................................................................... 10Fundraising Rewards................................................................................ 11
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ABOUT THE CHALLENGE
HOW IT WORKS1. Set your goal – choose any distance or take on
a virtual challenge
2. Pedal anytime throughout the month of August
4. Monitor your progress via your rider page
3. Log your kilometres via the GCC App,
Strava or manually
5. Ask your family and friends to support
your challenge
Since the first event in 2016, Great Cycle Challenge has grown to become one of the biggest cycling events across Canada. GCC Canada is a national SickKids Foundation fundraising initiative.Every year, our community of riders across the country get on their bikes and pedal to fight kids cancer and we’re going to keep at it until we end childhood cancer.
Because kids should be living life, NOT fighting for it.
OUR STORY SO FAR:
…and we’re still counting!
RAISED RIDERSRIDDEN$12,342,538 62,352 10,695,045 km
km’s?
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WE’RE RIDING FOR KIDS LIKE ROUX
MEET ROUX, ONE BRAVE LITTLE GIRL3-year-old Roux was diagnosed with stage 4 hepatoblastoma (liver cancer) in January 2019.After 10 cycles of chemotherapy and a short time in remission, Roux’s cancer returned and she’s now back in treatment to beat the disease.
Roux’s cancer journey started in late 2018, when she started to experience high fevers, nausea and vomiting. Her parents, Gillian and Adam, took her to numerous doctors and the common verdict was ‘a nasty virus’.
But in January last year, Roux was rushed to hospital after another high fever and having trouble walking. This emergency room trip lead to a devastating diagnosis…
Roux had stage 4 hepatoblastoma with metastases in her lungs.
Three days later she began a 10-cycle chemotherapy treatment protocol, with surgery to resect her liver part-way through. Little Roux finished her 10th cycle of treatment on June 12, 2019 and life slowly started to return to normal.
However, a post-chemo scan in October 2019 revealed that Roux’s cancer had returned. Spots were found on her lungs, and this courageous little girl is now in treatment again.
At the end of February, Roux finished an intensive course of ICE chemotherapy – named for the specific combination of three drugs. She then had double lung surgery and is now
undergoing ‘clean up’ maintenance chemo which will go for another 6 months.
Cancer magnifies the little victories: a day without vomiting, a playful laugh after weeks of fatigue, a walk around the hospital ward hand-in-hand with mum or dad, a couple of hours playing with her beloved little brother Silvio. Nothing is taken for granted.
Through it all, Roux has been incredible. She’s cooperative, even with the most uncomfortable of pokes and pricks. She has a wisdom far beyond her 3 years.
And she recently told her mum that when she grows up, she wants to be a nurse.
The road ahead is uncertain, but as her mum Gillian told us, “our little girl is strong and has surprised us at so many turns so far”.
Roux is an inspiration to her family and everyone who knows her. And this August, she will inspire an entire country to ride in Great Cycle Challenge.
We’re riding for you this August! GO ROUX!
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ROUX BACK IN HOSPITAL IN NOVEMBER 2019, POST-RELAPSE.
NAP TIME IN MAY 2019, WHILE IN HOSPITAL FOR CHEMO. ROUX ON THE DAY OF HER DIAGNOSIS.
WE’RE RIDING TO FIGHT KIDS’ CANCER, BECAUSE...
KIDS SHOULD BE LIVING LIFE, NOT FIGHTING FOR IT.
Every Over
a child is diagnosed with cancer around the world.
Canadian children are diagnosed every year.
2 MINUTES 1,400
“We are so grateful to the Great Cycle Challenge participants and supporters. We feel as though Canada is rooting for our Roux”- Gillian and Adam (Roux’s Parents)
GCC CHAMPIONS GUIDE 5
YOUR CHALLENGE. THEIR FIGHT. OUR IMPACT. Cancer is the largest killer of children from disease in Canada. Over 1,400 Canadian children are diagnosed with cancer every year.
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Great Cycle Challenge Canada has raised $12,412,026 for vital research to develop more effective treatments and find cures for childhood cancers.
Only a small portion of federal funding goes towards childhood cancer research, so your support is crucial to finding safer, more effective therapies for these brave kids.
Children’s cancers can’t be treated like adult cancers, as the types of cancer that occur for kids are different and typically more aggressive. Adult treatments are often far too toxic for little bodies.
We ride to give these kids the brighter futures they deserve.
Great Cycle Challenge is a national initiative of SickKids Foundation, the largest charitable funder of child health research in Canada.
FUNDS RAISED THROUGH THE GREAT CYCLE CHALLENGE ARE:
A new clinical trial at SickKids has seen children with brain tumours surpassing their
survival expectancies by years. Successful clinical trials can change the trajectory of care for patients, but they demand
additional resources. GCC supported a Fellow in Radiology to provide highly detailed, continued assessment of patient scans.
The GCC funded a trial that combines two existing cancer drugs and administers them
at a slower, more consistent rate, making them more effective at destroying tumours
with less side effects than traditional chemotherapy. The trial is available for
children at cancer centres across Canada.
CAR-T-cell therapy is an immunotherapy where immune cells are removed and
engineered to seek and destroy leukemia cells. This is a far more targeted treatment than standard chemotherapy. GCC funds are helping engineer these cells in-house,
reducing the cost of such advanced therapies to patients.
In 2016, SickKids established the world-leading SickKids Cancer Sequencing
Program (KiCS), with GCC funds supporting its continuing operation.
It’s a national program designed to analyse the makeup of a child’s cancer and
implement personalized treatments.
TRAINING THE NEXT WORLD- LEADERS IN CANCER CARE
CONDUCTING LIFE-SAVING CROSS-CANADA CLINICAL TRIALS
HARNESSING THE POWER OF THE IMMUNE SYSTEM
PROVIDING PERSONALIZED TREATMENTS
SUPPORT AND RESOURCESThere’s a variety of support and resources to help you make your personal IMPACT to fight kids’ cancer.
JOIN THE GCC FRIENDS CANADA FACEBOOK GROUPThis group is for GCC riders to share tips, fundraising ideas and their cycling adventures with the GCC community. It’s a helpful, supportive bunch of riders cheering each other on as they kick cancer’s butt.
Meet your new GCC Friends today… search “GCC Friends Canada” on Facebook to join!
POSTERS AND RESOURCESThere are a variety of posters and other resources on the website to help you promote your challenge in your local community.
This includes event posters, certificates, group ride resources, a ride calendar, email signatures and more!
SUPPORTWe’re here for you! Mel will check in throughout the challenge and send you updates and announcements as they happen.
You can get in touch with the support team at [email protected]
SOCIAL MEDIA DOWNLOADSIn 2019, a whopping 46% of total donations came via Facebook… don’t underestimate the power of sharing your challenge on social media!
We have a range of pics, posts and frames for you to use on Facebook and Instagram to help you spread the word about your challenge.
GCC RIDE GUIDE 7
HOW TO LOG KILOMETRESIt’s important to log your kilometres throughout August to track your progress in the challenge, here are the ways you can do it:
1. THE GCC CANADA APPThe FREE Great Cycle Challenge Canada app allows you to easily record your kilometres and will automatically display each ride you complete on your profile page.
You can also:
• View individual and team leaderboards• Post blog updates to your profile page• Thank your sponsors…and MORE!
The app is available on both iPhone and Android.
2. STRAVA OR MAPMYFITNESS
If you use Strava or MapMyFitness (which includes MapMyRide and MapMyRun) then you can connect these apps to your GCC account.
Visit “Download/Connect Apps” in your dashboard.
3. GPS DEVICEIf you already use a GPS enabled device like a Garmin, you can upload your ride file to your GCC Canada account.
Go to “Add/Delete Rides” in your dashboard.
4. MANUALLYIf you’re using an odometer or taking part in the Spin Bike Challenge, you can manually add your kilometres onto your rider profile page.
Simply go to “Add/Delete Rides” in your dashboard.
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CYCLING SAFETY & ROAD RULES
HERE ARE SOME TIPS TO HELP YOU HAVE A SAFE MONTH OF RIDING:
We want Great Cycle Challenge to be a fun, fit and enjoyable challenge for everyone, so it’s important for all participants to ride safely throughout the event and obey the rules when riding on the road.
• Cyclists must obey all road rules in their respective province at all times, including – but not limited to – stopping at traffic signals, stop signs and yielding at intersections when appropriate.
• Keep to the right and ride at least a metre clear of the curb and parked cars.
• Keep an eye out for car doors which might be opened in front of you.
• Wear bright clothing to ensure you’re visible to other road users.
• If riding at dawn/dusk or nighttime, ensure you use a white front light and red rear light placed in a visible location so other road users can see you.
• Never assume a driver has seen you and look closely for other vehicles at intersections.
• Avoid riding in an erratic manner – always follow a straight line.
• Use hand signals to show your intention to turn or change lanes.
• Ensure helmet laws in your province are always adhered to at a minimum, and we recommend all riders wear a helmet at all times.
• Do not – under any circumstance – hold on to another moving vehicle to be towed by it.
• Great Cycle Challenge is a personal challenge, not a race, so ensure you ride within your abilities – both physically and skill level
• Strictly follow the advice of provincial health authorities on group activity and appropriate social distancing measures.
HOW TO FUNDRAISE Check out these tips and ideas to help you smash your fundraising goal to fight kids’ cancer!
SET YOUR FUNDRAISING GOAL Update your fundraising goal to show everyone how much you plan to raise to save little lives.
PERSONALIZE YOUR PAGEUpload a photo, share your story and personalize your fundraising page to make it your own!
FIRST, GET READY…
SEND AN EMAILUse our email templates (in your dashboard) to tell your friends, family and colleagues about your personal challenge to kick cancer’s butt!
YOU CAN ORGANIZE A...• Bake sale
• Raffle
YOU CAN PLEDGE TO…• Ride in a silly outfit if you reach your target
• Increase your ride goal for every donation
POST ON SOCIAL MEDIAShare your page on Facebook and Instagram regularly to promote your efforts. There’s also a range of social media pics available on the website.
UPDATE YOUR SOCIAL PROFILESUse one of our Facebook Frames to update your profile picture, and show people just how committed you are to fighting kids cancer.
PRINT A POSTERPrint out some GCC posters and place them around your workplace, cycling store or in your local community.
THEN, SPREAD THE WORD…
WHY NOT TAKE IT TO THE NEXT LEVEL?
And keep updating people on your progress, make it fun and interesting!
• Movie night
• Donation box
• Wax your legs / shave your head / dye your hair
• Post a personalized thank you message for every donor
• Trivia night
• Group ride
• Spin-a-thon at your local gym
• Nonprofit night at a brewery
$
@
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2020 GCC JERSEYRAISE $500 AND YOU’LL RECEIVE AN OFFICIAL 2020 GCC JERSEY!
Wear this awesome jersey throughout your challenge in August to show everyone that you’re riding to kick cancer’s butt!
2020 HERO JERSEYRAISE $2,500 AND YOU’LL RECEIVE AN EXCLUSIVE GCC HERO JERSEY!
Our kids designed this SUPER SPECIAL jersey to acknowledge your superhero efforts to defeat our arch enemy… cancer!
This jersey is guaranteed to give you extra superpowers to climb those hills.
Check out these great incentives to reward your fundraising efforts to fight kids’ cancer!
FUNDRAISING REWARDS
GCC RIDE GUIDE 11
RAISE $500
RAISE $2,500
Thank you for riding to fight kids’ cancer...
YOU ROCK!
