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752016
1
TITLE SECTION SLIDES IN PINK
0
your
Signature Feature
This is Your Brain on Beauty
752016
2
bull Photo of Sunset Strip
2
Media Are Messages (TITLE
SECTION SLIDE)
3
Insert Video Amy Schumer ldquoNew Bodyrdquo Clip
752016
3
4
Media replaces outdated rules
with current concepts
Maximum Exposure
If a Stone Age girl wasnrsquot the prettiest in her small tribe the difference wasnrsquot likely to be dramatic Now society culls from millions of young women to select the best faces and bodies and then perfects these with Adobe Photoshop
Dierdre Barrett Supernormal Stimuli How Primal Urges Overran Their Evolutionary Purpose
5
752016
4
6
bull The act of snapping a picture is no longer enough to confirm reality and enhance experience only sharing can give us that validation
ndash Karen Rosenberg ldquoEveryonersquos Lives In Picturesrdquo The New York Times
App In Your Face
7
752016
5
Skin under Siege
(TITLE SECTION SLIDE)
10
Stress
bull Raised Cortisol
Levels Trigger
ndash Acne
ndash Inflammation
ndash Collagen breakdown
ndash Oxygen depletion
ndash Sleeplessness
11
752016
6
bull Junk food-heavy
diets mean
ndash Acne breakouts
ndash Collagen breakdown
ndash Less internal UV
protection
ndash Obesity
ndash Metabolic syndrome
and diabetes
12
Poor Nutrition
bull Alcohol
bull Food
bull Drugs
bull Sleeping pattern
Other factors
752016
7
14
Components of aging
bull Bone and Fat ndash Loss of tissue
bull Ligaments and Muscle action ndash Sagging
ndash Wrinkles
bull Skin ndash Loss of collagen and
elastin
ndash Hyper-pigmentation
Bone Loss amp Facial Aging
Photo by Howard LangsteinUniversity of Rochester Medical Center
15
752016
8
bull Senescent Cells
16
17
Telomere Sequences
752016
9
18
UV Damage
bull Heightened Expectations
ndash Longer lives
ndash Health and quality of life
ndash Changing ideas as to what is normal
ndash Changing ideas as to what is possible
ndash Changing ideas as to entitlement
19
Redefinition of Aging (TITLE
SECTION SLIDE)
752016
10
bull Heightened Expectations
bull Longer lives
bull Health and quality of life Changing ideas
ndash As to what is normal
ndash As to what is possible
ndash As to entitlement
20
Aging Redefined
21
The Cougar Phenomenon
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
2
bull Photo of Sunset Strip
2
Media Are Messages (TITLE
SECTION SLIDE)
3
Insert Video Amy Schumer ldquoNew Bodyrdquo Clip
752016
3
4
Media replaces outdated rules
with current concepts
Maximum Exposure
If a Stone Age girl wasnrsquot the prettiest in her small tribe the difference wasnrsquot likely to be dramatic Now society culls from millions of young women to select the best faces and bodies and then perfects these with Adobe Photoshop
Dierdre Barrett Supernormal Stimuli How Primal Urges Overran Their Evolutionary Purpose
5
752016
4
6
bull The act of snapping a picture is no longer enough to confirm reality and enhance experience only sharing can give us that validation
ndash Karen Rosenberg ldquoEveryonersquos Lives In Picturesrdquo The New York Times
App In Your Face
7
752016
5
Skin under Siege
(TITLE SECTION SLIDE)
10
Stress
bull Raised Cortisol
Levels Trigger
ndash Acne
ndash Inflammation
ndash Collagen breakdown
ndash Oxygen depletion
ndash Sleeplessness
11
752016
6
bull Junk food-heavy
diets mean
ndash Acne breakouts
ndash Collagen breakdown
ndash Less internal UV
protection
ndash Obesity
ndash Metabolic syndrome
and diabetes
12
Poor Nutrition
bull Alcohol
bull Food
bull Drugs
bull Sleeping pattern
Other factors
752016
7
14
Components of aging
bull Bone and Fat ndash Loss of tissue
bull Ligaments and Muscle action ndash Sagging
ndash Wrinkles
bull Skin ndash Loss of collagen and
elastin
ndash Hyper-pigmentation
Bone Loss amp Facial Aging
Photo by Howard LangsteinUniversity of Rochester Medical Center
15
752016
8
bull Senescent Cells
16
17
Telomere Sequences
752016
9
18
UV Damage
bull Heightened Expectations
ndash Longer lives
ndash Health and quality of life
ndash Changing ideas as to what is normal
ndash Changing ideas as to what is possible
ndash Changing ideas as to entitlement
19
Redefinition of Aging (TITLE
SECTION SLIDE)
752016
10
bull Heightened Expectations
bull Longer lives
bull Health and quality of life Changing ideas
ndash As to what is normal
ndash As to what is possible
ndash As to entitlement
20
Aging Redefined
21
The Cougar Phenomenon
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
3
4
Media replaces outdated rules
with current concepts
Maximum Exposure
If a Stone Age girl wasnrsquot the prettiest in her small tribe the difference wasnrsquot likely to be dramatic Now society culls from millions of young women to select the best faces and bodies and then perfects these with Adobe Photoshop
Dierdre Barrett Supernormal Stimuli How Primal Urges Overran Their Evolutionary Purpose
5
752016
4
6
bull The act of snapping a picture is no longer enough to confirm reality and enhance experience only sharing can give us that validation
ndash Karen Rosenberg ldquoEveryonersquos Lives In Picturesrdquo The New York Times
App In Your Face
7
752016
5
Skin under Siege
(TITLE SECTION SLIDE)
10
Stress
bull Raised Cortisol
Levels Trigger
ndash Acne
ndash Inflammation
ndash Collagen breakdown
ndash Oxygen depletion
ndash Sleeplessness
11
752016
6
bull Junk food-heavy
diets mean
ndash Acne breakouts
ndash Collagen breakdown
ndash Less internal UV
protection
ndash Obesity
ndash Metabolic syndrome
and diabetes
12
Poor Nutrition
bull Alcohol
bull Food
bull Drugs
bull Sleeping pattern
Other factors
752016
7
14
Components of aging
bull Bone and Fat ndash Loss of tissue
bull Ligaments and Muscle action ndash Sagging
ndash Wrinkles
bull Skin ndash Loss of collagen and
elastin
ndash Hyper-pigmentation
Bone Loss amp Facial Aging
Photo by Howard LangsteinUniversity of Rochester Medical Center
15
752016
8
bull Senescent Cells
16
17
Telomere Sequences
752016
9
18
UV Damage
bull Heightened Expectations
ndash Longer lives
ndash Health and quality of life
ndash Changing ideas as to what is normal
ndash Changing ideas as to what is possible
ndash Changing ideas as to entitlement
19
Redefinition of Aging (TITLE
SECTION SLIDE)
752016
10
bull Heightened Expectations
bull Longer lives
bull Health and quality of life Changing ideas
ndash As to what is normal
ndash As to what is possible
ndash As to entitlement
20
Aging Redefined
21
The Cougar Phenomenon
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
4
6
bull The act of snapping a picture is no longer enough to confirm reality and enhance experience only sharing can give us that validation
ndash Karen Rosenberg ldquoEveryonersquos Lives In Picturesrdquo The New York Times
App In Your Face
7
752016
5
Skin under Siege
(TITLE SECTION SLIDE)
10
Stress
bull Raised Cortisol
Levels Trigger
ndash Acne
ndash Inflammation
ndash Collagen breakdown
ndash Oxygen depletion
ndash Sleeplessness
11
752016
6
bull Junk food-heavy
diets mean
ndash Acne breakouts
ndash Collagen breakdown
ndash Less internal UV
protection
ndash Obesity
ndash Metabolic syndrome
and diabetes
12
Poor Nutrition
bull Alcohol
bull Food
bull Drugs
bull Sleeping pattern
Other factors
752016
7
14
Components of aging
bull Bone and Fat ndash Loss of tissue
bull Ligaments and Muscle action ndash Sagging
ndash Wrinkles
bull Skin ndash Loss of collagen and
elastin
ndash Hyper-pigmentation
Bone Loss amp Facial Aging
Photo by Howard LangsteinUniversity of Rochester Medical Center
15
752016
8
bull Senescent Cells
16
17
Telomere Sequences
752016
9
18
UV Damage
bull Heightened Expectations
ndash Longer lives
ndash Health and quality of life
ndash Changing ideas as to what is normal
ndash Changing ideas as to what is possible
ndash Changing ideas as to entitlement
19
Redefinition of Aging (TITLE
SECTION SLIDE)
752016
10
bull Heightened Expectations
bull Longer lives
bull Health and quality of life Changing ideas
ndash As to what is normal
ndash As to what is possible
ndash As to entitlement
20
Aging Redefined
21
The Cougar Phenomenon
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
5
Skin under Siege
(TITLE SECTION SLIDE)
10
Stress
bull Raised Cortisol
Levels Trigger
ndash Acne
ndash Inflammation
ndash Collagen breakdown
ndash Oxygen depletion
ndash Sleeplessness
11
752016
6
bull Junk food-heavy
diets mean
ndash Acne breakouts
ndash Collagen breakdown
ndash Less internal UV
protection
ndash Obesity
ndash Metabolic syndrome
and diabetes
12
Poor Nutrition
bull Alcohol
bull Food
bull Drugs
bull Sleeping pattern
Other factors
752016
7
14
Components of aging
bull Bone and Fat ndash Loss of tissue
bull Ligaments and Muscle action ndash Sagging
ndash Wrinkles
bull Skin ndash Loss of collagen and
elastin
ndash Hyper-pigmentation
Bone Loss amp Facial Aging
Photo by Howard LangsteinUniversity of Rochester Medical Center
15
752016
8
bull Senescent Cells
16
17
Telomere Sequences
752016
9
18
UV Damage
bull Heightened Expectations
ndash Longer lives
ndash Health and quality of life
ndash Changing ideas as to what is normal
ndash Changing ideas as to what is possible
ndash Changing ideas as to entitlement
19
Redefinition of Aging (TITLE
SECTION SLIDE)
752016
10
bull Heightened Expectations
bull Longer lives
bull Health and quality of life Changing ideas
ndash As to what is normal
ndash As to what is possible
ndash As to entitlement
20
Aging Redefined
21
The Cougar Phenomenon
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
6
bull Junk food-heavy
diets mean
ndash Acne breakouts
ndash Collagen breakdown
ndash Less internal UV
protection
ndash Obesity
ndash Metabolic syndrome
and diabetes
12
Poor Nutrition
bull Alcohol
bull Food
bull Drugs
bull Sleeping pattern
Other factors
752016
7
14
Components of aging
bull Bone and Fat ndash Loss of tissue
bull Ligaments and Muscle action ndash Sagging
ndash Wrinkles
bull Skin ndash Loss of collagen and
elastin
ndash Hyper-pigmentation
Bone Loss amp Facial Aging
Photo by Howard LangsteinUniversity of Rochester Medical Center
15
752016
8
bull Senescent Cells
16
17
Telomere Sequences
752016
9
18
UV Damage
bull Heightened Expectations
ndash Longer lives
ndash Health and quality of life
ndash Changing ideas as to what is normal
ndash Changing ideas as to what is possible
ndash Changing ideas as to entitlement
19
Redefinition of Aging (TITLE
SECTION SLIDE)
752016
10
bull Heightened Expectations
bull Longer lives
bull Health and quality of life Changing ideas
ndash As to what is normal
ndash As to what is possible
ndash As to entitlement
20
Aging Redefined
21
The Cougar Phenomenon
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
7
14
Components of aging
bull Bone and Fat ndash Loss of tissue
bull Ligaments and Muscle action ndash Sagging
ndash Wrinkles
bull Skin ndash Loss of collagen and
elastin
ndash Hyper-pigmentation
Bone Loss amp Facial Aging
Photo by Howard LangsteinUniversity of Rochester Medical Center
15
752016
8
bull Senescent Cells
16
17
Telomere Sequences
752016
9
18
UV Damage
bull Heightened Expectations
ndash Longer lives
ndash Health and quality of life
ndash Changing ideas as to what is normal
ndash Changing ideas as to what is possible
ndash Changing ideas as to entitlement
19
Redefinition of Aging (TITLE
SECTION SLIDE)
752016
10
bull Heightened Expectations
bull Longer lives
bull Health and quality of life Changing ideas
ndash As to what is normal
ndash As to what is possible
ndash As to entitlement
20
Aging Redefined
21
The Cougar Phenomenon
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
8
bull Senescent Cells
16
17
Telomere Sequences
752016
9
18
UV Damage
bull Heightened Expectations
ndash Longer lives
ndash Health and quality of life
ndash Changing ideas as to what is normal
ndash Changing ideas as to what is possible
ndash Changing ideas as to entitlement
19
Redefinition of Aging (TITLE
SECTION SLIDE)
752016
10
bull Heightened Expectations
bull Longer lives
bull Health and quality of life Changing ideas
ndash As to what is normal
ndash As to what is possible
ndash As to entitlement
20
Aging Redefined
21
The Cougar Phenomenon
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
9
18
UV Damage
bull Heightened Expectations
ndash Longer lives
ndash Health and quality of life
ndash Changing ideas as to what is normal
ndash Changing ideas as to what is possible
ndash Changing ideas as to entitlement
19
Redefinition of Aging (TITLE
SECTION SLIDE)
752016
10
bull Heightened Expectations
bull Longer lives
bull Health and quality of life Changing ideas
ndash As to what is normal
ndash As to what is possible
ndash As to entitlement
20
Aging Redefined
21
The Cougar Phenomenon
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
10
bull Heightened Expectations
bull Longer lives
bull Health and quality of life Changing ideas
ndash As to what is normal
ndash As to what is possible
ndash As to entitlement
20
Aging Redefined
21
The Cougar Phenomenon
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
11
The Cougar Phenomenon
bull Women who have more to offer men including the economic advantages they can offer prospective husbands will obtain better-looking husbands
Daniel S Hamermesh
BEAUTY PAYS Why Attractive People are More Successful
22
23
Our reaction to beauty is hardwired and non-negotiable It may not be fair but it sure is real
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
12
24
Hardwired for Beauty
Babies show a
marked
preference for
attractive faces
Langlois J H Ritter J M Roggman LA amp Vaughn LS (1991) Facial diversity and infant preferences for attractive faces Developmental Psychology 27 79-84
25
Hardwired for Beauty
Adults show a
marked
preference for
attractive babies
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
13
BEAUTY
ndash As living creatures we
know it when we see it
instinctively
26
Hardwired for Beauty
bull Nancy Etcoff explains that beauty is a universal part of human experience
bull Beauty is valued in a mate because other qualities have no physical markers
bull ldquoBeautifulrdquo people marry more marry better and get better salaries
bull Strangers are more likely to assist better-looking people
Survival of the Prettiest
27
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
14
Beauty Features
bull What makes faces and bodies beautiful ndash FORM
bull Symmetry
bull Proportion
bull Averageness
bull Defined contour
ndash SURFACE bull Smooth draping
bull Even texture
bull Even pigment
bull Light reflection
28
Beautyrsquos Message
bull FORM ndash Symmetry
ndash Proportion
ndash Averageness
ndash Defined contour
bull SURFACE ndash Smooth draping
ndash Even texture
ndash Even pigment
ndash Light reflection
29
bull Instinctive shorthand for reproductive viability
capability and suitability
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
15
Dimorphism
30
There are Consistent Cross-
Cultural Universals in Beauty
31
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
16
32
Beauty as Rationale
bull How we feel affects how we look
bull How we look affects how we feel
33
Positive feedback loop
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
17
34
Point of View
Female Male
35
The Cosmetic Consult 1 Introduce yourself 2 Educate the patient 3 Identify the issues 4 Identify the changes 5 Make a plan
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
18
36
1 Introduction
bull Education bull Research bull Publications bull Special training
37
2 Patient Education
bull Changes in the skin occur over time bull Changes in the underlying muscles bull Fat pads bull Boney changes
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
19
38
3 The Issues
bull Brow spots bull Red spots bull Fine lines bull Deep wrinkles bull Tissue laxity
39
4 The Changes
bull Structural changes bull Fat pad decent bull Weak chin bull Indistinct jaw line bull Loosening of retaining ligaments
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
20
40
5 The Plan
bull Series of treatments bull Combinations of modalities bull SKIN CARE SKIN CARE SKIN CARE bull Concierge service
41
NEVER DISCUSS MONEY
You are the Doctor
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
21
43
Why a Cosmetic Consulthellip
44
THE PURPOSE OF AESTHETICS
HIGHLIGHT THE NATURAL BEAUTY OF
THE INDIVIDUAL
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
22
bull Work It Like a Makeup Artist
bull Remember if you go darker brighter or bolder with your lips keep your eyes toned down and make sure your blush is gently applied If you use pale lip colors then you need darker eyes and should add a pop of pretty blush ndash Bobbi Brown Beauty Rules
45
Signature FeatureTM
Signature FeatureTM
bull Mick Jagger Actor
bull Signature Feature
Lips
46
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
23
bull Nicole Kidman Actress
bull Signature
Feature Eyes
47
Signature FeatureTM
bull Kate Upton Model
bull Signature
Feature Breasts
48
Signature FeatureTM
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
24
bull Charlize Theron
Actress
bull Signature
Feature Legs
49
Signature FeatureTM
50
Signature FeatureTM in cartoons
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
25
51
Persona
bull Barbra Streisand
bull Signature
feature Nose
52
Signature Feature as persona
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
26
bull Masculine features
bull Casual chic
bull Aligned carriage
ndash Excellent Posture
ndash Present Manner
ndash Truly confident
bull Bad girl turned World Mother
53
Angelina Jolie Persona
bull Sweet even features
bull California casual style
bull Graceful yet goofy
ndash Fluid posture
ndash Kind manner
ndash Not too confident
bull Americarsquos Sweetheart turned what
54
Meg Ryan Persona
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
27
55
Gwyneth Paltrow
56
How to identify the signature feature
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
28
ldquoWhen you meet someone for the first time your mind
takes about two seconds to jump to a series of conclusionsrdquo
Malcolm Gladwell
BLINK The Power of Thinking Without Thinking
57
Use the Blink Factor
Dr Finzi suggests that depression could be alleviated by physically inhibiting the ability to frown
The Face of Emotion Finzi E Palgrave Macmillan 2013
58
The Link Between Mood State
and Facial Expressions
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
29
Studies show that
when you are
exposed to a range
of facial
expressions from
happy to angry to
sad you physically
react involuntarily
59
Subconscious Communication
Unconscious facial reactions to emotional facial expressions Dimberg U Psychol Sci 2000 Jan11(1)86-9
60
How to Showcase or Highlight the
Signature Feature
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
30
61
Showcase the signature feature
Increase Signal-to-Noise Ratio
62
Reduce Background Noise
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
31
63
Reduce Background Noise
64
Reduce Background Noise
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
32
65
5 Principles of Signature Feature
bull Use the BLINK test to initially find the
SIGNATURE FEATURE
bull Use the UNIVERSAL aesthetic as a guide to
what is natural looking
bull Use CULTURAL aesthetic for the face to be at
home in its world
bull Match the features with the PERSONA
bull Delete BACKGROUND NOISE to bring up the
SIGNATURE FEATURE
Be yourself everyone else is already taken
-Oscar Wilde
66
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
752016
33
Follow me on Twitter DrAvaMD and friend me on Facebook Dr Ava Shamban
