Each Best Western® branded hotel is independently owned and operated. Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2020 Best Western International, Inc. All rights reserved.

YOUR STAY JUST GOT BRIGHTER.

NASHVILLE, TN

d

PAGE 2

An iconic brand with more than 70 years of

exceptional hospitality, Best Western® Hotels &

Resorts has undergone a transformative brand

refresh, giving life to contemporary design, modern

amenities and superior accommodations.

DESOTO, TX

Explore a snapshot of today’s GLō with Amy Hulbert, Vice President of Boutique and Upscale Brands.

d

PAGE 3

Since 2015, Best Western Hotels & Resorts has launched 11 new global brands – each with its own logo and distinctive identity. Today’s Best Western remains a leader in hospitality with more than 4,700 locations in over 100 countries worldwide.

Welcome to Today’s Best WesternTM

OTTOWA, ON

When Best Western Hotels & Resorts launched its iconic refresh in 2015, it unveiled a new contemporary look, complete with new logos to enhance Best Western’s image as a modern, forward-thinking hospitality brand. Investing more than $2 billion in renovations and improvements, Best Western hotels revealed stylish designs with upgraded lobbies, spacious guest rooms and plentiful amenities to meet the expectations of today’s travelers. The brand also revamped its award-winning loyalty program – Best Western Rewards® (BWR®) – giving members access to exclusive benefits and exciting opportunities to earn and redeem points for instant rewards.

GLō is a hip, boutique hotel delivering a well-traveled lifestyle with bold options to work smarter, play harder and live healthier on the road. Warm, exceptional service is always tailored to your every need to help you travel with ease. Connecting you to an award-winning rewards program, GLō is value focused, allowing you to easily earn and redeem points through Best Western Rewards®. With a boldly expressive design and a fresh take on hospitality, GLō makes your stay.

BEHIND THE BRAND: GLōASHEVILLE, NC

OTTAWA, ON

PAGE 4

GLō GUESTS ARE WELL TRAVELED, AND EXPECT TO TRAVEL WELL

PAGE 5

BROOKLYN, NY

OTTAWA, ON

GLō brings the personal comforts of home to you, so you have the energized focus to travel well. Immerse yourself in a hotel

experience that joins contemporary style with convenient, modern amenities for life on the go. Life moves fast, that’s why the Wi-Fi

does too. The wholesome breakfast refuels you to power forward. At GLō, your room is more than just a cozy escape to unwind from the commotions of the day – it is a smart, spacious and productive

workspace that keeps you engaged with the things that matter most.

LIGHTING THE WAY

PAGE 6

With over $2 billion in renovations, today’s Best Western is fresh and contemporary, delivering an exceptional stay with modern conveniences*.

DESOTO, TX

• Free Wi-Fi with adaptable and smart technology• Complimentary breakfast• State-of-the-art fitness center• Contemporary social business center• On-site guest laundry and same-day dry cleaning• Unique, modern guest rooms• In-room work station• Gel-topped signature mattresses• Space saving guest bathrooms with stylish bath amenities• Award-winning hotel loyalty program – Best Western Rewards®

*Amenities and services may vary at individual hotels worldwide. Please check individual hotel listings for a complete list of amenities and services.

BRIGHT AND REWARDING

PAGE 7

OTTAWA, ON

ASHEVILLE, NC

IGNITING THE SPARK

PAGE 8

A NEW STANDARD FOR INNOVATION AND SPACE UTILIZATION

BROOKLYN, NY

LEXINGTON, KY

ASHEVILLE, NC

PAGE 9

BRAND SPOTLIGHT

GLō PROPERTY TOUR WITH CHET GARNER

GLō DESIGN INSPIRATION WITH NICK VERREOS

EXPERIENCE

NO BLACKOUTDATES ON FREEROOM NIGHTS

POINTS NEVEREXPIRE

LOWEST FREENIGHT REDEMPTION

THRESHOLD

*Rewards redemption options and details available on bestwestern.com

INSTANT REWARDS*

& INCENTIVESMATCH ELITE

STATUS INSTANTLY

PLATINUMELITE

GOLDELITE

After 10 qualifying nights

•7 Stays• 10,000 points

After 15 qualifying nights

•10 Stays• 15,000 points

10% 15%

BONUS POINTS PER STAY BONUS POINTS PER STAY

DIAMONDSELECT

DIAMONDELITE

After 30 qualifying nights

•20 Stays• 30,000 points

After 50 qualifying nights

•40 Stays• 50,000 points

30% 50%

BONUS POINTS PER STAY BONUS POINTS PER STAY

COMPARE MEMBERSHIP LEVELS & BENEFITS

Best Western Rewards® Members Get Even More!It’s FREE to enroll. With more hotels in more locations,

you have many reward choices and opportunities.

GO. GET. REWARDED.®

*Some amenities not available at all locations. **Numbers are approximate and can fluctuate. Best Western and Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2020 Best Western International, Inc. All rights reserved. Each Best Western® branded hotel is independently owned and operatedgogetrewarded.com

PAGE 10

glo.bestwestern.com

YOUR STAY JUST GOT BRIGHTER.