SPONSORSHIP AND ADVERTISING

OPPORTUNITIES 2010

N-DUBZ ARE THE CRITICALLY ACCLAIMED, TOP 40 HIT

MAKING, PLATINUM SELLING, MAJOR HEADLINE ACT OF

YOUTH BEATZ 2010

FEATURING

SPONSORSHIP SERVICES:MANAGED BY: MAIN PARTNER:

Created in partnership with, and at the request of, young people

An interactive event for young people aged 12-25 to have fun, take part and be better informed: about relevant issues, services, opportunities and products

Over 8,000 people attended the first Youth Beatz in 2009

YOUTH BEATZ

One of the biggest acts to have ever played Dumfries, N-Dubz:

Have had six UK Top 40 singles and two platinum selling albums

Their most recent UK tour was completely sold out

Are confirmed to headline a stage at Glastonbury 2010

Have featured on a number of global brands’ advertising campaigns, including Adidas commercials alongside David Beckham, Snoop Dogg and Noel Gallagher

Have won Mobo and O2 Silver Clef Awards, and been nominated for Urban Music Awards and The BRIT Awards

On Myspace, N-Dubz frontman, Dappy, was recently voted the popstar people would most like to be Prime Minister (ahead of Cheryl Cole, Simon Cowell, Morrissey and Sir Paul McCartney)

N-Dubz’s appearance at Youth Beatz 2010 is a once in a lifetime chance to experience a live set from such a major act in Dumfries & Galloway.

YOUTH BEATZ: the natural event to sponsor:

*A very conservative estimate

stYOUTH BEATZ 2010 takes place on July 31 and will:

Attract an estimated audience of 10,000-15,000* from throughout the UK

Make in excess of 75,000,000 points of contact with audiences through advertising, direct marketing, publicity and social media

A dynamic context for businesses and organisations: directly interact with key market of 12-25 year olds, in an environment which they own and want to be in

An ideal platform for businesses and organisations to demonstrate their support and commitment to young people

Brand association with an event of the highest quality, the deepest integrity and which has the widest support from the target audience, key community leaders and leading national organisations

Generate awareness, drive sales and/or uptake of services, build alliances and gain positive PR

A flexible approach to sponsorship, including bespoke packages and experiential marketing

N-DUBZ ARE THE CRITICALLY ACCLAIMED, TOP 40 HIT MAKING, PLATINUM SELLING, MAJOR HEADLINE ACT OF YOUTH BEATZ 2010

YOUTH BEATZ: A NATURALLY DYNAMIC TARGET AUDIENCE

Survey of target audience aged 12-25*

Top 5 interests:

75% listening to music

68% the Internet

66% watching sport

63% computing

62% volunteering

Room for improved engagement?

85% don’t take part in outdoor pursuits**

80% don’t play a sport***

78% say reading isn’t one of their interests

70% either never use, or only go once a year to, a sports centre

55% of voting age do not vote

53% do not use their local library

49% never, or only once a year, visit a local tourist attraction

43% do not attend local festivals

*Survey of 100 young people aged 12 to 25 living in Dumfries and Galloway (Dumfries and Galloway Council, Community Learning & Development Nithsdale, January-February 2010). For the full survey results, please visit www.youthbeatz.co.uk

**Out of a choice of mountain biking, nature and fishing

***Out of a choice of football, rugby, running/jogging or ice hockey

71% SPEND 5

TO OVER 15 HOURS PER

WEEK ONLINE 77%

LISTEN TO THE RADIO

52% BUY MUSIC

ONLINE

75% HAVE A BANK

ACCOUNT

81% LISTEN

TO MUSIC ONLINE

86% HAVE A MOBILE PHONE

SPONSORSHIP OPPORTUNITIES

EVENT SPONSOR

Advertising and Promotion

Publicity

At Youth Beatz 2010

£4,000 + VAT

Or tailored Event Sponsor packages are negotiable

Logo accreditation in official event programme

Logo on all paid advertising and direct marketing

Website header banner (rotation with 4 others), logo accreditation throughout, and profiled in Sponsors/Friends section

Logo on all press releases and other accreditation where relevant

Branding on official event banners, back of staff t-shirts and of the official photocall

Highlighting via public address system and between stage acts

4 invites to the VIP area, including opportunity to meet the headline act

Sponsors can also purchase discounted opportunities, including banner sites and Main Stage screen adverts. In addition, sponsors can also discuss opportunities for bespoke experiential marketing (for example, product demonstrations, samplings, give-aways and research), and PR opportunities.

ZONE SPONSOR

Zone Sponsor Profile

Advertising and Promotion

Publicity

At Youth Beatz 2010

£1,000 + VAT

Or tailored Zone Sponsor packages are negotiable

Naming rights of the zone area [ ‘X’ name of zone - logo precedes zone name]

Named zone title in official event programme, and logo accreditation on Sponsors page

Named zone title on all paid advertising and direct marketing

Website: Named zone title and profiled in Sponsorship/Friends section

Named zone title on all relevant press releases

Branding of the zone and back of staff t-shirts

Highlighting via public address and on Main Stage

Please note: the Zone areas are removed for the evening part of the event

Sponsors can also purchase discounted opportunities, including banner sites and Main Stage screen adverts. In addition, sponsors can also discuss opportunities for bespoke experiential marketing (for example, product demonstrations, samplings, give-aways and research), and PR opportunities.

SPORTS ZONE, DISPLAY ZONE OR FUNFAIR ZONE

MARQUEE SPONSOR

Marquee Sponsor profile

Advertising and Promotion

Publicity

At Youth Beatz 2010

Day: £2,000 + VAT

Evening: £2,000 + VAT

Day and Evening: £3,000 + VAT

Or tailored Marquee Sponsor packages are negotiable

Naming rights of the marquee [ ‘X’ marquee - logo proceeds the word ‘marquee’]

Named marquee title in official event programme, and logo accreditation on Sponsors page

Named marquee title on all paid advertising and direct marketing

Website: Named marquee title and profiled in Sponsorship/Friends section

Named marquee title on all relevant press releases

Branding of the marquee and back of staff t-shirts

Exhibition space in marquee

Highlighting via public address and on Main Stage

During the day: the marquee will be the hub of the event, including stalls by organisations who work with young people

Evening only: the Sponsor will be the sole occupant of the marquee, which presents a unique and high-impact experiential marketing opportunity

Please see the back inside page for more information about the difference between day and evening activities at Youth Beatz 2010

Sponsors can also purchase discounted opportunities, including banner sites and Main Stage screen adverts. In addition, sponsors can also discuss opportunities for bespoke experiential marketing (for example, product demonstrations, samplings, give-aways and research), and PR opportunities.

VIP Area Sponsor Profile

Advertising and Promotion

Publicity

At Youth Beatz 2010

£1,500 + VAT + in-kind (for example, furniture, staff and catering)

Or a tailored VIP Area Sponsor package is negotiable

Naming rights of the VIP area [Title: ‘X’ VIP Area - logo precedes area name]

Branding of VIP Area invites

Logo accreditation in official event programme

Named VIP Area title on all relevant press releases

Branding of the VIP area and of the official photocall

Opportunity to meet and greet VIPs including Sponsors, performers, senior council officials, elected members and community leaders

20 invites to the VIP area, including opportunity to meet the headline act

Sponsors can also purchase discounted opportunities, including banner sites and Main Stage screen adverts. In addition, sponsors can also discuss opportunities for bespoke experiential marketing (for example, product demonstrations, samplings, give-aways and research), and PR opportunities.

VIP SPONSOR