Youth Student & Educational Travel Statistics Report 2018

Youth Student & Educational Travel Statistics Report 2018

NETWORKING | REPRESENTATION | LEGISLATION | PROMOTION

Youth Student & Educational Travel Statistics Report 2018Published and printed by the: British Educational Travel Association (BETA), London, UK

First printing 2018. All rights reserved

Copyright © 2018British Educational Travel Association (BETA)

ForewordBETA is dedicated to benchmarking the industry and delivering relevant and updated statistics to enable stakeholders and influencers alike to benefit from a deeper understanding of the volume and value of the youth, student and educational travel sector to the UK.

This report follows on from our comprehensive study entitled Unlocking the Value of Youth Travel which was published in 2017.

For the first time we are able to look at the results y-o-y and compare growth within the sector. Whilst the report shows increase in the spend and number of arrivals, we are aware that its pace remains slower than that of our competitors.

Overall 15.2 million youth and student travellers visited or studied in the UK in 2017 – a 3% increase on 2016. Holiday makers and those travelling to the UK to visit friends and relatives accounted for more than 73 million nights in 2017. The English Language Training Sector saw a strong rebound in 2017 with 14% growth, largely down to an increase in the number of junior students. The Higher Education sector, where 20% of all students are internationals, saw a tiny y-o-y increase. Primary and Secondary Education in the independent school segment grew by 3% and figures show that 61% of those pupils were from Asia.

BETA is working with our fellow industry associations and other parties who are regularly gathering data on trends in the

youth, student and educational travel market so that we may collectively present a picture of the whole of the market – a market that contributed £27 billion to the UK economy in 2017.We aim to continually improve our market intelligence so that we can support our members and share widely the benefits of youth mobility to, from and within the UK.

Board of DirectorsBritish Educational Travel Association (BETA)

MethodologyData presented in this report is based on industry mapping and literature review through desktop research. The report utilises national and sector association data. This approach was selected due to under-representation of student numbers in IPS. Unless stated otherwise, figures refer to 2017 or 2016/17. Since data collection,

and subsequent reporting by the respective institutions vary, this initiative aimed to put the numbers on a like-for-like basis.

It was not possible to provide a more recent market size and value for further education despite reaching out to a number of UK institutions.

This outcome does not constitute a piece of economic research and should be used as such.

StudentMarketingYouth Travel Consultancy

YOUTH STUDENT & EDUCATIONAL TRAVEL STATISTICS REPORT 20184

21%

1%

11.9 13.2 13.5 14.1 14.5

32.7 34.4 36 .1 37.6 39 .2

2013 2014 2015 2016 2017

Further Education

227,000

Other3,230,000

Youth Student & Educational Travel to the UK

22%

11%

4%

Share

37%

100%

Share

Note: Sector approach was selected due to under-representation of student numbers in IPS. The figures are rounded. Percentages do not add up to 100% due to rounding.Source: English UK, 2018; HESA, 2018; Home Office, 2018; ISC, 2018; StudentMarketing, 2018; Office for National Statistics, 2018; BETA, 2017; British Council, 2009

+4%+4%+5%+5%

+3%+5%+2%+10%

15.2 million youth and student travel arrivals to the UK in 2017

YOUTH TRAVEL ARRIVAL TRENDS

1.4 2.1 1.9 1.8 1.5

3.7 3.9 4.0 4.2 4.4

6 .8 7.2 7.78 .1

8 .7

2013 2014 2015 2016 2017

42% Holiday6,440,000

28%

Visiting Friends

& Relatives4,330,000

3%

English Language Training497,000

3%

Higher Education

442,000

<1%

Primary & Secondary

Education28,500

<1%

Youth Mobility Scheme

21,600

Est. sector share

Sector Number of

youthtravellers/students

million

million

2xpopulation of London

5xpopulation

of Manchester

MARKET SIZE

1.4 2.1 1.9 1.8 1.5

3.7 3.9 4.0 4.2 4.4

6 .8 7.2 7.7 8 .18 .7

2013 2014 2015 2016 2017

0- 15 16- 24 25- 34

11.9 13.2 13.5 14.1 14.5

32.7 34.4 36 .1 37.6 39 .2

2013 2014 2015 2016 2017

Youth tra vel ( 0- 34 years old ) Total

3% growth on 2016


8%

11%

Further Education

£2.9 bn

Other£2.1 bn

Note: The figures are rounded. Source: BETA/StudentMarketing, 2015; 2017; Capital Economics, 2018; English UK, 2018; HESA, 2018; Home Office, 2018; ISC, 2014, 2018; Kantar Millward Brown, 2018; Office for National Statistics, 2018; Universities UK, 2018; BETA, 2017; British Council, 2009

1xbrand value of Vodafone

3xbrand value

of TESCO

JOBS SUPPORTED

15%

Holiday£4 bn 6%

Visiting Friends

& Relatives£1.5 bn

5%

English Language Training£1.4 bn

52%

Higher Education

£13.8 bn

3%

Primary & Secondary

Education£0.9 bn

£27 billion contribution generated by youth and student travellers in 2017

265,000+ UK jobs are supported by the international education sector

206,600 jobs in Higher

Education

35,700 jobs in English

Language Training

22,700 jobs in Primary & Secondary

Education

MARKET VALUE


160,000number of Royal Mail

employees

150,000number of Sainsbury’s

employees

5% growth on 2016

Est. sector share

Sector Expenditures/

GVA

* The measurement of the economic contribution generated by individual sectors varies to a great extent. The figure represents a minimum value based on GVA; where this was unavailable, data on expenditures was used.


TOP VISITED CITIES IN THE UK

TOP SOURCE COUNTRIES

Source: Office for National Statistics, 2016-2018

France Germany

USA Ireland

SpainPoland

The NetherlandsItaly

BelgiumRomania

London Edinburgh

Manchester Birmingham

LiverpoolGlasgow

BristolOxford

Brighton/HoveCambridge

Top ten source

countries account for

63% of total youth

and student travel to the UK

Young travellers in London represent

40% of total visits

to London

39 6,778

432,542

733,726

76 1,230

78 7,533

9 22,575

9 43,293

1,204,219

1,273,432

1,727,329

2017

2016

2015


203,178

203,631

212,949

216,624

252,733

325,900

359,911

539,303

723,601

7,974,972

In 2017 Australia droppedfrom the top ten source countries ranking


Holiday-making and VFR in the UK

5,330,000 6,120,000 6,140,000 6,110,000 6,440,000

5%

Y-o-y change

3,230,000 3,640,000 3,720,000 4,280,000 4,330,000

Holiday

Visiting Friends & Relatives2013 2014 2015 2016 2017

Youth travellers spent more than 73 million nights in the UK in 2017. Holidaymakers, seeing opportunities for cultural activities and attractions, stayed

on average almost six nights in the UK and spend £615 per visit (16% y-o-y increase). Young travellers visiting friends and relatives in the UK spent £357.

Source: Office for National Statistics, 2018

-0.5%<1%15%

13% 2% 15% 1%

NUMBER OF VISITS

TOP SOURCE COUNTRIES Average spend

per visit in 2017 stood at £511

Expenditures£5.5 bn

924,424

6 50,6196 06 ,320

494,143

248,738

372,695

299,934

115,359171,146

232,708

446,620

345,461307,590 272,000

358,776

188,652233,252

349,781

173,411

96,506

France Germ any USA Spain Ireland Ita ly TheNetherlands

Poland Austra lia Belgium

924,424

6 50,6196 06 ,320

494,143

248,738

372,695299,934

115,359171,146

232,708

446,620

345,461307,590 272,000

358,776

188,652 233,252

349,781

173,41196,506

France Germ any USA Spain Ireland Ita ly TheNetherlands

Poland Austra lia Belgium

Holiday purposes Visiting Friends & Relatives


Primary and Secondary Education

25,912 24,391 27,211 27,633 28,513

2013 2014 2015 2016 2017

3%2%12%-6%

NUMBER OF STUDENTS

Source: ISC, 2011, 2018; StudentMarketing, 2018


GVA£0.9 bn

UK’s global market share

14%

This overview is based on the figures provided by the Independent Schools Council (ISC), which represents the majority of the independent school sector in the UK and measures the number of pupils with parents living overseas. Its 1,326 schools hosted 28,513

students in 2017, an increase of 3% over 2016. Of this number, Asian students constituted 61% and students from Europe 31%. Among the most notable developments was a surge of students from the USA and South Korea (y-o-y growth of 30% and 19% respectively).

An ISC survey carried out in 2011 found that

77% of overseas students leaving ISC schools went on to study at universities in the UK

It is estimated that in independent schools in the UK:

every 20th

pupil has parents

overseas

7,297

4,905

1,817 1,6 99 1,430910 86 2

498 456 404

China Hong Kong Germ any Russia Spain Nigeria Thailand Malaysia South Korea France

Y-o-y changeY-o-y

change


Higher Education

424,815 435,210 436,585 438,010 442,375

1%

2012/13 2013/14 2014/15 2015/16 2016/17

The UK has the 2nd highest number of ranked institutions

0.3%0.3%2%

Source: HESA, 2018; Project Atlas, 2018; QS Quacquarelli Symonds, 2018; UNESCO, 2017

NUMBER OF STUDENTS


GVA£13.8 bn

Every fifth higher education student in the UK is an international student. With a population of 442,375 the UK represents the second most popular study destination worldwide.

However, the UK is not keeping pace with other destinations

such as Canada, Australia, and China, which experienced double-digit growth. More importantly, destinations such Ireland and New Zealand have joined the race for international students and developed post-study work opportunities which increase their attractiveness amongst international talent.

9 5 ,090

17,580 16 ,680 16 ,550 16 ,370 13,735 13,560 13,455 12,665 10 ,070

China USA Hong Kong India Malaysia Germ any France Ita ly Nigeria Ireland

Y-o-y change

The highest revenue

generator among all youth and student

travel sectors


10%


546,887 537,614 494,745 437,411 497,028

14%

2013 2014 2015 2016 2017

-12%-8%-2%

Sources: English UK, 2018; StudentMarketing, 2018; Capital Economics, 2018

of ELT students plan to return to the UK for holidays, business, or further study


GVA£1.4 bn

NUMBER OF STUDENTS

After three years of consecutive decline, the UK experienced a strong rebound in 2017.

Strategic marketing and recruitment efforts coupled with positive development in external factors (favourable exchange rates) strengthened its position of

the most popular English learning destination in the world. The growth was mostly driven by a rise in the number of junior students, who now constitute a majority at English UK private sector member centres. Most recent English UK data points to a continuation of this trend in the first half of 2018.

English Language Training

58% of English language students

come from

the EU

129,893

44,6 73 44,36235 ,201 31,014

18 ,148 17,683 16 ,410 15 ,270 13,579

Italy China Sp ain Fra nce Germ any Switzerland Russia Sa udiArabia

Turkey Japa n

Y-o-y change


41%

LENGTH OF STAY

SPEND PER VISIT BY AGE GROUP

YOUTH TRAVELLERS BY AGE

up to 128%

13 - 1743%

18 - 2429%

25 - 3515%

over 354%

PREFERRED LOCATIONS

60Countriesworldwide

336Responding

organisations

1.5 millionYouth & student

travellers

8.2weeks

www.BETAUK.com

Leisure travel

Visiting friends & relatives

Higher education

Primary & secondaryeducation

Further education

Other

English language training

Youth mobility scheme

© 2017 British Educational Travel Association

Manchester35%

Liverpool21%

Bath31%

Stonehenge17%

Oxford58%

York17%

Cambridge40%

London96%

Brighton35%

Edinburgh 50%

0-15 £415

16-24 £723

25-34 £573

35-44 £539

45-54 £607

55-64 £666

65+ £621

OF YOUTH, STUDENT& EDUCATIONAL TRAVEL

INTERNATIONAL YOUTH TRAVEL VISITS TO THE UK

Data comes from various sources. Some segments are only covered partially.

4.3 million

476,900

438,000

227,200

27,600

22,300

3.3 million

6.1 million

For more information on the research, sources as well as media inquiries, please contact BETA at [email protected] or refer to the full report.

Unlocking the Value

14.9 millionyouth travelarrivals to the UK

£22.3 bnexpenditureof youth travellersto the UK

38%of overall tourismto the UK

UNLOCKING THE VALUE OF YOUTH STUDENT & EDUCATIONAL TRAVEL

Published in June 2017. This publication provides a comprehensive analysis of the UK as a travel, education, and work experience destination for young people.

An extensive literature review took place, followed by worldwide research on both inbound UK providers and organisations internationally that regularly send youth travellers to the UK.

The results draw conclusions from 336 businesses, which cumulatively represent more than 1.5 million youth travellers from 60 countries.

British Educational Travel AssociationPO Box 182CarshaltonSurrey SM5 2XWUnited Kingdom

www.betauk.com

+44 (0)20 8669 1444

[email protected]

Documents

Youth Student & Educational Travel Statistics Report 2018