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Rich Brooksflyte new mediaflyte.bizflyteblog.comyoutube.com/flytenewmedia
flyte school
How to Build Your
Business with ouTube
TODAY’S GOALS
TODAY’S GOALS
• Why online video?
TODAY’S GOALS
• Why online video?
• How to engage your audience
TODAY’S GOALS
• Why online video?
• How to engage your audience
• How to create a branded channel
TODAY’S GOALS
• Why online video?
• How to engage your audience
• How to create a branded channel
• Advanced YouTube tactics!
TODAY’S GOALS
• Why online video?
• How to engage your audience
• How to create a branded channel
• Advanced YouTube tactics!
• Measuring your ROI
MY SUMMER VACATION...
MY SUMMER VACATION... MY SUMMER VACATION...
MY SUMMER VACATION... HOLISTIC WEB MARKETING
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
• Retention
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
• Measurement
http://www.flickr.com/photos/myklroventine/
WHY VIDEO?
WHY VIDEO? WHY VIDEO?
WHY VIDEO? WHY VIDEO?
WHY YOUTUBE? WHY YOUTUBE?
• 4 billion views/day
WHY YOUTUBE?
• 4 billion views/day
• > 800 million unique visitors/month
WHY YOUTUBE?
• 4 billion views/day
• > 800 million unique visitors/month
• Advanced tools and metrics
WHY YOUTUBE?
• 4 billion views/day
• > 800 million unique visitors/month
• Advanced tools and metrics
• Ability for subscribers & engagement
WHY YOUTUBE?
• 4 billion views/day
• > 800 million unique visitors/month
• Advanced tools and metrics
• Ability for subscribers & engagement
• 2nd most popular search engine
WHY YOUTUBE?
• 4 billion views/day
• > 800 million unique visitors/month
• Advanced tools and metrics
• Ability for subscribers & engagement
• 2nd most popular search engine
• Not just for kids
VIDEO CONTENT IDEAS
SUCCESSFUL VIDEO TYPES SUCCESSFUL VIDEO TYPES
• How-tos
SUCCESSFUL VIDEO TYPES
• How-tos
• Screen capture
SUCCESSFUL VIDEO TYPES
• How-tos
• Screen capture
• Testimonials
SUCCESSFUL VIDEO TYPES
• How-tos
• Screen capture
• Testimonials
• Before/After
SUCCESSFUL VIDEO TYPES
• How-tos
• Screen capture
• Testimonials
• Before/After
• Tips/Secrets
SUCCESSFUL VIDEO TYPES
• How-tos
• Screen capture
• Testimonials
• Before/After
• Tips/Secrets
• Series
SUCCESSFUL VIDEO TYPES
• How-tos
• Screen capture
• Testimonials
• Before/After
• Tips/Secrets
• Series
• Response
UNCOVERING KEYWORDS
bit.ly/betterkeywords
UNCOVERING KEYWORDS
bit.ly/betterkeywords
GOOGLE INSIGHTS SEARCH BOX SUGGESTIONS
SEARCH BOX SUGGESTIONS CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS YOUTUBE CONCEPTS
YOUTUBE AS SOCIAL NETWORK YOUTUBE CHANNELS
YOUTUBE CHANNELS YOUTUBE CHANNELS
EDIT YOUR CHANNEL EDIT YOUR CHANNEL
EDIT YOUR CHANNEL EDIT YOUR CHANNEL
EDIT YOUR CHANNEL EDIT YOUR CHANNEL
EDIT YOUR CHANNEL EDIT YOUR CHANNEL
EDIT YOUR CHANNEL EDIT YOUR CHANNEL
EDIT YOUR CHANNEL EDIT YOUR CHANNEL
EDIT YOUR ABOUT EDIT YOUR ABOUT
EDIT YOUR ABOUT EDIT YOUR ABOUT
EDIT YOUR ABOUT EDIT YOUR FEATURED VIDEO
EDIT YOUR FEATURED VIDEO EDIT YOUR FEATURED VIDEO
EDIT YOUR FEATURED VIDEO EDIT YOUR FEATURED VIDEO
EDIT YOUR FEATURED VIDEO EDIT YOUR FEATURED VIDEO
EDIT FEATURED PLAYLISTS EDIT FEATURED PLAYLISTS
CRACKING YOUTUBE SEARCH CRACKING YOUTUBE SEARCH
CRACKING YOUTUBE SEARCH ENGAGEMENT
POST-LAUNCH CHECKLIST POST-LAUNCH CHECKLIST
POST-LAUNCH CHECKLIST POST-LAUNCH CHECKLIST
LINKING VIDEOS TOGETHER LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER LINKING OFFSITE
LINKING OFFSITE HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD ANALYTICS
ANALYTICS ANALYTICS
ANALYTICS MORE REPORTS
MORE REPORTS RETENTION
RETENTION SUBSCRIBERS & ENGAGEMENT
SUBSCRIBERS & ENGAGEMENT BEYOND YOUTUBE
BEYOND YOUTUBE BEYOND YOUTUBE
BEYOND YOUTUBE BEYOND YOUTUBE
BEYOND YOUTUBE THANK YOU
Rich Brooksflyte new media
www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks
THANK YOU
Rich Brooksflyte new media
www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks