1 YEAR- BY THE NUMBERS A look at YouTube highlights from

Jan. 1, 2016 – Jan. 3, 2017

TOP 10 VIDEOS OF 2016

490 Subscribers

Gained 180 subscribers to our channel, growing our audience by 36.8% this past year.

348,768 Total Watch Time

YouTube users consumed 348,768 minutes of NAVSEA videos. September had the most watch time, based on our top video for 2016.

202,418 Total Number of Top Video Views

While the channel’s videos had 348, 560 total views in 2016, our top watched video (of 35 total videos posted) was LCS-6 FSST highlights, posted on Sept. 9.

470 The total number of NAVSEA videos added to YouTube users’ playlists in 2016. The top video added to users’ playlists: Jason Phillips’ Career Snapshot, an engineer at NSWC Dahlgren, which was added to 140 playlists.

AUDIENCE DEMOGRAPHICS

Our channel received 320 likes, 44 dislikes, 636 shares and 47 comments over the past year.

Average watch time per video was 1 minute, which confirms that shorter, action-packed

videos perform better. Below are the top 10 videos for 2016 based on engagement. Leading

the list is the USS Jackson (LCS-6) Full Ship Shock Trials video, posted on Sept. 9, which

had 202,418 views, 138 likes, 273 shares and 27 comments (8% positive, 40% negative and

44% neutral). While our #2 video of railgun tests came from 2014 and our #3 video of LCS-5

Acceptance Trials came from 2015, they remain quite popular and receive traffic from being

embedded in external sites like Popular Mechanics and Breaking Defense.