Yummy Interactive, Inc.

www.yummy.net

Cloud GamingChristopher Hennebery, CD

Director of Software Distribution

Oct 22, 2009

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Pop Quiz

What is the largestgaming portal? 

"Playfish's user base alonehas grown from 35 million to60 million players in the last year alone"  .tech-net

What is the number #1 game authoring platform?

• Has a 98% install base worldwide• Been around for 13 years

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What is the Cloud?

Cloud computing is the process of distributing business and functional processes across multiple, internet bases resources. It acts as both application & platform.

PC's drove computing, Internet drove distributed systems and internet appliances will drive cloud computing

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Where is the Cloud

Outlook and Notes    Facebook or Twitter

Microsoft Word    Google Docs 

   Static CRM    Linkedin or Salesforce.com

Video Games    Onlive and GaiKai 

Music    Last.FM or iMeemPowerPoint    Google Docs

Scrapbook    Flickr or Facebook

Excel    Google Docs

Movies and TV    Hulu

Out with the old    In with the new

Accounting Software    Clarity Accounting

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Why the Cloud?

•Scalable and extensible

•No more versioning

•Not reliant on the local host

•Full control of the product, post sale

•Avoids channel conflict

•Simplified support

•No piracy

So is Cloud Computing going to be successful in

the gaming industry?

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No Dependencies

Does not tie you to the internet"Kudos to Google for committing to data-portability in its online applications: its new "Data Liberation Front" initiative makes it easier to take your data and move it back to your own computer, or a competing service." BoingBoing

Fewer Barriers to Adoption• Netbooks sales have increased

by over 400% in the last two Q's• Banwidth prices decreasing• More companies switching over

to cloud services and distribution

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New Methods

...of Consumption More online consumption and distribution More downward pressure on pricing of physical

products and offsetting through online/mobile channels

Fewer POS opportunities... retail continues to move online

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And this means….

Resource Distribution Platform agnostic Managing game

resources Unified code base

Reduced reliance on host systems

Social Accessibility Peer to peer Network gaming Profile management

across games Centralized yet

diverse environments

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Impact on the Gaming Business

Symbiotic Relationships Game companies push the limits on system requirements Hardware manufactures rely on games to drive sale

Consoles? No reliance on consoles

The Game Utility Company Game access becomes commoditized Method of distribution is no longer relevant

Game Publishers Game publishers redirect efforts towards networks and the games

themselves

$60 Billion

$25 Billion in Consoles

$35 Billion in Games

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New vs Old

Old Dynamic

New Dynamic

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And the winner is…

The Winners Telcoms and Cablecos Software Publishers and game creators Game consumers Mobile device makers Game Network service providers

The Losers Console makers Direct to consumer hardware providers

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The end

QUESTIONS