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Yums Spring 2012
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Ricky MoselyCover Shot BMX Plus
AJ AnayaDew Tour (L.A.)
Big DaddyDew Tour (Portland)
Jorge Jovel Woodward
Spencer BassSimpel Session (Helsinki)
yumsshoes.com • yumsbmx.com
for more information, please contact Curt McClintock214.674.5360 or [email protected]
Steezy Suede/BallistekBlack/Gum Bottom ReUp Suede/Ballistek
Gray/Blue Bottom
YUMS is not your typical action sports brand. Rooted in today’s street culture, the YUMS movement appeals to today’s connected generation.
Several years ago, our involvement in the BMX scene ignited organically from the competitive BMX rider and their interest in the YUMS brand. As a result, YUMS collaborated with a broad base of Pro/Am riders to develop a performance-based shoe geared to meet the demands of various styles displayed by BMX athletes. Whether it be park, vert, dirt, or street, the Yums ReUp mid’s versatility conquers any BMX venue.
Supported by an international marketing push that includes the YUMS BMX Team, major competition and media exposure ranging from television to video edits to magazine covers, YUMS is proud to launch its flagship ReUp BMX shoe for the 2011 Holiday Season.
YUMS will distribute its shoes, apparel and accessories through retailers who cater to the action sports/lifestyle market. Additionally, YUMS will provide a continuous flow of retail support items targeted to enhance the YUMS brand image and its retail store partners' buying atmosphere. We look forward to partnering with you.
-ONE SIZE FITS MOST-ALL SOLD OUT STYLES AREAVAILABLE FOR PREORDER(144 pcs.)
www.yumsshoes.com
•(817) 354 - YUMS (9867)
fax (817) 685-9551
9 FIFTYSNAPBACKS
9 FIFTY *mesh*SNAPBACKS
BLACK/RED BIGFACEMESH SNAPBACKSTYLE# 23-65303
BLACK/YELLOW CLASSICMESH SNAPBACKSTYLE# 02-65003
GREY/PURPLE OG MARKERSNAPBACK
STYLE# 48-67202
BLACK/BLACK CORNER FACEMESH SNAPBACKSTYLE# 22-65903
BLACK/YELLOW CLASSICSNAPBACK
STYLE# 02-65002
BLACK/WHITE CLASSICMESH SNAPBACKSTYLE# 02-65203
LACED UPSNAPBACK
STYLE# 23-67502
RASTA PATHWAYSNAPBACK
STYLE# 42-66702
DREADHEADSNAPBACK
STYLE# 02-66602
SPLATTER FACESNAPBACK
STYLE# 27-67402
DESERT CAMO CLASSICSNAPBACK
STYLE# 46-65002
WOODLANDCAMO CLASSICSNAPBACK
STYLE# 45-65002
-ONE SIZE FITS MOST-ALL SOLD OUT STYLES AREAVAILABLE FOR PREORDER(144 pcs.)
www.yumsshoes.com
•(817) 354 - YUMS (9867)
fax (817) 685-9551
9 FIFTYSNAPBACKS
BLACK/RED CLASSICSNAPBACK
STYLE# 23-65202
BLACK/GRAPHITE CLASSICSNAPBACK
STYLE# 39-65202
BLACK/PURPLE CLASSICSNAPBACK
STYLE# 31-66502
BLUE/WHITE CLASSICSNAPBACK
STYLE# 46-65102
RED/WHITE CLASSICSNAPBACK
STYLE# 47-65102
BIG CHIEFSNAPBACK
STYLE# 02-67302
FLATLINE (ELECTRIC BLUE)SNAPBACK
STYLE# 53-66402
FLATLINE (CYBER GREEN)SNAPBACK
STYLE# 55-66402
FLATLINE (LIME)SNAPBACK
STYLE# 25-66402
FLATLINE (PURPLE)SNAPBACK
STYLE# 31-66402
FLATLINE (PINK)SNAPBACK
STYLE# 47-66402
tee shirts
Sizes available s - 3x
www.yumsshoes.com
•(817) 354 - YUMS (9867)
fax (817) 685-9551
DISTRESSED BIG FACESTYLE# 21-01801
SPLATTER FACESTYLE# 01-02801
BIG FACESTYLE# 21-01701
SPLATTER FACESNAPBACK
STYLE# 27-67402 SPLATTER FACESTYLE# 21-02801
SPLATTER FACE
STYLE# 10-02801
BLACK/RED CLASSICSNAPBACK
STYLE# 23-65202
BLACK/WHITE CLASSICMESH SNAPBACK
STYLE# 02-65203
tee shirts
www.yumsshoes.com
•(817) 354 - YUMS (9867)
fax (817) 685-9551
Sizes available s - 3x
PATHWAYSTYLE# 02-02001
STARFACESTYLE# 03-02201
STARFACESTYLE# 02-02201
ASTRONAUTSTYLE# 13-02301
PUDDLESTYLE# 35-02501
NEON BLOCKSTYLE# 02-04101
tee shirts
www.yumsshoes.com
•(817) 354 - YUMS (9867)
fax (817) 685-9551
Sizes available s - 3x
SMOKED OUTSTYLE# 02-03801
BARCODESTYLE# 02-04201
TURN’T ONSTYLE# 02-04601
BIG CHIEFSTYLE# 02-02601
front
back
BIG CHIEFSNAPBACK
STYLE# 02-67302
tee shirts
CIRCUS POSTERSTYLE# 13-03601
www.yumsshoes.com
•(817) 354 - YUMS (9867)
fax (817) 685-9551
Sizes available s - 3x
BLOCKSTYLE# 07-00701
RASTA FACESTYLE# 02-03901front
back
LACED UPSTYLE# 02-03701
tee shirts
www.yumsshoes.com
•(817) 354 - YUMS (9867)
fax (817) 685-9551
Sizes available s - 3x
TEAM CRESTSTYLE# 01-03101
CAN MANSTYLE# 02-02701
HEADPHONESSTYLE# 30-05801
YUMS TRAXSTYLE# 02-05701
PATHWAY RASTASTYLE# 02-05401
WOODLAND CAMO FACESTYLE# 01-05301
DESERT STORM CAMO FACESTYLE# 02-05401
LAZERSTYLE# 02-05001
LACED UPSNAPBACK
STYLE# 23-67502
DESERT CAMOSNAPBACK
STYLE# 46-65002
WOODLANDCAMOSNAPBACK
STYLE# 45-65002
BLUE/WHITE CLASSICSNAPBACK
STYLE# 46-65102
RASTA PATHWAYSNAPBACK
STYLE# 42-66702
BLACK/GRAPHITE CLASSICSNAPBACK
STYLE# 39-65202
FLATLINE (CYBER GREEN)SNAPBACK
STYLE# 55-6640212/15/2011
GREEN TIE DYE FACESTYLE# 05-01318
GRAY TIE DYE FACESTYLE# 27-01318
MULTI-COLOR TIE DYE FACESTYLE# 32-01318
tee shirts
www.yumsshoes.com
•(817) 354 - YUMS (9867)
fax (817) 685-9551
Sizes available s - 3x
JAMBOXSTYLE# 02-06301
DREADHEADSTYLE# 02-06701
DREADHEADSTYLE# 03-06701
OUTLINE FACE BLK/PURPSTYLE# 32-04701
OUTLINE FACE RED/BLKSTYLE# 02-04701
OUTLINE FACE BLK/GRAPSTYLE# 28-04701
BLACK/REDCLASSIC
SNAPBACKSTYLE# 23-65202
BLACK/GRAPHITECLASSIC
SNAPBACKSTYLE# 39-65202
DREADHEADSNAPBACK
STYLE# 02-66602
BLK/PURPCLASSIC
SNAPBACKSTYLE# 31-66502
Toe cap design adds grip for increased board flick.
Lacing system is placed high & back to keep laces out of ollie area. This limits abrasion exposure.
Tongue uses three stages of padding for improved protection, fit, stability, comfort and breathability.
Interior cupsole support is elevated at the heel to decrease fatigue and increase heel impact absorption.
Outsole tread pattern designed to flex with the foot’s natural movement and offer maximum grip.
Interior support is lower at the toe and ball of the foot. This increases board & pedal feel by placing the forward pressure points of the foot closer to the contact surface.
retail: $55 • includes 2 sets of lacesavailable in black/gum outsole or urban chic gray/red outsole
Footbed is made with Flexmax EVA – used in marathon running shoes – was chosen for it’s light weight, flexibility and improved impact resistance.
Ultra low profile design for freedomof movement and comfort.
Simpel Session. Dew Tour. The Maloof Cup. These are our proving grounds – where the Yums team has tested, developed and innovated. Now we’re ready for the streets.
also available in
yumsshoes.com • yumsskate.com • yumsbmx.comsteezy
BRANDON TURNER KE’CHAUD JOHNSONJOSH LOVED’ANDRE MARTIN
Stitch & turn toe cap hides stitching to improve wear + durability (no more popped stitches).
Tongue uses three stages of padding for improved protection, fit, stability, comfort and breathability.
Collar designed with three stages of foam & flexible reinforcement technology. Guards against impact and abrasion injury while providing superior ankle stability.
Interior cupsole support is elevated at the heel to decrease fatigue and increase heel impact absorption.
Outsole tread pattern designed to flex with the foot’s natural movement and offer maximum grip.
Interior support is lower at the toe and ball of the foot. This increases board & pedal feel by placing the forward pressure points of the foot closer to the contact surface.
retail: $65 • includes 2 pair of lacesavailable in black/gum outsole or urban chic gray/blue outsole
Footbed is made with Flexmax EVA – used in marathon running shoes – was chosen for it’s light weight, flexibility and improved impact resistance.
Simpel Session. Dew Tour. The Maloof Cup. These are our proving grounds – where the Yums team has tested, developed and innovated. Now we’re ready for the streets.
also available in
yumsshoes.com • yumsskate.com • yumsbmx.comreup
AJ ANAYA SPENCER BASS BIG DADDY MIKE FEDE
