The tag line ‘IF BAD PEOPLE HURT SOMEONE YOU LOVE, HOW FAR WOULD YOU GO TO HURT THEM BACK?’ is very effective and powerful as it asks a rhetorical question, directed to the audience, which gets the audience involved in the film.

One of the film posters I have chosen to analyse is ‘The Last House on the Left’. The poster focuses on dark mise-en-scene elements which show traditional horror conventions. The poster is very simplistic however very effective.In the title, the word ‘HOUSE’ is in red writing, rather than the rest of the title which is in white. The red writing shows connotations of blood, danger and death. The word ‘HOUSE’ also looks as though the writing has been ‘clawed’ which could suggest there is some type of monster in the house.

The only lit area is a light shining behind the house showing the house is emerging from the darkness.

The film poster for ‘Sinister’ is very powerful and effective. Unlike other horror posters, the mise-en-scene is light which juxtaposes the typical horror conventions.

By including what other hit films, the producer has produced, this attracts the fan audience of these other films and since the other films were so successful it shows what can be expected of the film.

The child suggests vulnerability. We can not see her face which adds mystery to the character. The child is looking down which suggests she fears what is around her. The child is dressed in nightwear, this shows that the events which happen in the film happen at night which reflects the typical horror genre.

The tag line ‘ONCE YOU SEE HIM, NOTHING CAN SAVE YOU’ is very effective as it gets the audience involved by saying ‘YOU’.

‘Mirrors’ is a horror film released in 2008. The poster for this film shows all horror conventions. The mise-en-scene is very dark, which suggests mystery and the unknown. We can’t see all of the characters face which adds a chilling character to the woman. The poster shows a typical female victim which reflects typical horror conventions.

At the top of the poster another film is mentioned which will attract the fan audience of this film. The audience will also know what to expect of the film by including this. On the poster, the creators have mentioned a famous actor who appears in the film. This will attract his fan base however this goes against the typical horror films as famous actors/actresses do not normally appear in horror films to make the film seem more realistic.

The title of the film ‘MIRRORS’ is in red which shows connotations of blood and danger. The poster does not feature a tag line.

Another film poster I have chose to analyse is the poster for ‘THE WOMAN IN BLACK’. At the top of the poster a famous actor is mentioned which will attract his fans and fans of the other films he appears in. However including an extremely famous actor in a horror film juxtaposes the typical horrors as famous actors do not regularly appear in horror films to make it seem more realistic and based on facts.

The marshland background shows where the film is set. The woman is the main focus of the poster, we can not see her face which adds mystery. There is also a group of children however they appear as ghosts. The children characters suggest vulnerability.

The tag line ‘SHE’LL NEVER LET GO’ causes the audience to ask questions to themselves and imagine their own plot for the film.

Paranormal Activity 3 was released in 2011 and is the third film of the Paranormal activity series. It is a prequel to the other two films.

There is a shadow on the wall but we can not see that figure anywhere else in the room suggesting it is not a human. The shadow is dark which suggest death.

The image is clearly been taken by a CCTV camera which implies that the events are factual and have actually happened. It has been taken at night which reflects typical horror conventions.

‘PARANORMAL ACTIVITY’ is written in red which shows connotations of blood and danger.

The tag line ‘DISCOVER HOW THE ACTIVITY BEGAN’ attracts the fan audience of the other Paranormal Activity films.