There’s black and white and then there’s ZebraUnique marketing and communications solutions for your business

We appreciate that choosing the right marketingand PR company is not always a simple black andwhite decision. That’s why we’ve created thisbrochure, to help you decide if Zebra is the rightcompany for you. So if you are looking to develop a relationship with a marketing and PR company,then remember there’s black and white and thenthere’s Zebra.

Take a look inside to learn all about us, you’ll be amazed at how big a service a small company can provide!

2 Zebra Marketing & Communications Ltd

Every Zebra has its own unique stripes, just likeevery business has its own needs. Zebra Marketing and Communications Ltd (Zebra) offers a bespokemarketing, communications and PR service, tailoredto suit each client. We have over 25 years ofcombined industry experience, from a variety of different roles.

Our team at Zebra is small but experienced andtalented. Our working style is one of collaborationand idea sharing, and we all have an important roleto play in any project we undertake. Our approachto our work is to listen to your needs and respondwith a realistic proposal on how we can meet yourrequirements. What makes us unique from ourcompetitors is our ability to become an integral part of your team.

How we’ve earned our stripes

Brochures • Newsletters •Website copy • Tender copy

Communicating the brandStorytelling is one of the most powerful toolsavailable to marketers; because plots andcharacters are what connect people emotionally to the brand. Zebra has a team of experiencedmarketing writers that can establish continuity of brand message throughout all marketingchannels. We will work with you to identify whatliterature you need, before working with you tomake it happen.

Positioning the brand Every company has different requirements, sopositioning yours correctly within your area ofbusiness is where we can help. This often forms a key part of the PR plan and can include industryawards, sponsorship opportunities, CSR activity and local community work.

It is important that you have a structured approachto your marketing and PR – we will work with you to establish what you are trying to achieve and howyou aim to get there. When it comes to crisismanagement, ‘No Comment’ is never an option. But, Zebra is able to work as your press office torespond promptly to press queries.

Selling the brandFace-to-face contact with your target audience is a vital component to marketing your brand, and that’s why we offer a total event managementservice. We can source the venue, organise thecatering, find the MC and all the other things thatneed doing to ensure an event is a success. We arehappy to organise all types of events including staff and customer conferences and exhibitions,corporate, community and fundraising events andaward ceremonies. All you need to do is turn up and enjoy!

Exhibit with ConfidenceAlongside Black Iris Exhibitions, we also providehalf-day workshop training for exhibitors to equipthem with the right tools to generate leads and‘Exhibit with Confidence’.

Marketing matters

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Getting the right people involved in the brandTo deliver excellence across all marketing channels,collaboration with other key creative professionalsis essential. We work alongside trusted graphicdesigners, exhibition stand designers,photographers, videographers and web developersthat we have built strong relationships with to dojust that. For more information about whoseservices we use, visit www.zebra-comms.co.uk.

Simply ‘the brand’Marketing is as simple as you make it. You won’thear industry jargon from us or elaboratejustifications for why marketing is essential forbusiness. If you want straightforward marketingand PR support, done well, then keep it simple,choose Zebra.

Email marketing • Brand guidelines • Award submissions • Media relations

We have a range of clients, both locally andnationally, whose business sectors cover a variety of different industries. From engineering andconstruction, through to social housing, charities,sport and various business services – we cover them all!

Having a diverse client base means we havedeveloped the ability to adapt our writing style to reflect our customer, recognising and identifyingthe appropriate target audience, content and toneof voice.

Words about our words...

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“I Love it!... We couldn’t have produced anything of this qualityand standard in-house. We’re all over the moon with our new-look newsletter!”sarah smithson, stick ‘n’ step charity

“I loved what you did for Artistig - very creative! Thank youvery much.”victoria lee, artistig

“Thank you so much for writing the submission for the Womenin Construction Awards. This is the first time I have receivedindustry recognition and I’m so grateful for Zebra’s help inmaking this happen.”mary alexander, northumbrian water

“The website looks great, and feels aligned to our newstrategy. Thanks again for all your hard work.”graeme wylie, imtech

Ads and advertorials • Features articles •Crisis management • Event management

There is nothing better than putting a face to aname, and the easiest way for us to understandwhat you are trying to achieve is to meet for aninformal discussion.

If you can say it in 140 characters, why not get in touch by tweeting us @Zebra_Marketing(It’s easy to do, that was only 76 characters!)

Looking forward to hearing from you soon!

Team Zebra

Hot off the press

07702 736 763info@zebra-comms.co.uk

www.zebra-comms.co.uk

We provide professional, high-quality marketing,communications and PR support at affordableprices. We pride ourselves on the quality of our work and the service we provide - our pricing is a fair reflection of this.

Our services are tailored to suit, and so too is ourpricing scheme. We charge for our time and anyadditional costs, such as print and design, will beoutsourced and quoted for independently.

Each project has different objectives and how weachieve these depends on how much of our time is required. So the best way to understand how we can help and how much it will cost, is to simplyget in touch for an informal, friendly chat with anyone of our team members! We can listen to yourneeds and respond quickly with a fair andreasonable quote.

Quality costs...