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Introducing Zope Corporation and zebrareach to the Spotsylvania County Economic Development Authority
24 January 2013
Thursday, January 24, 13
Zope
Observations
Conclusion
zebrareach
1
2
34
Thursday, January 24, 13
Our history, what we do, where we are goingWho is Zope?
1995
Products
Customers
About us
Digital Creations formed in Fredericksburg in 1995 • Renamed Zope Corp. in late 90’s after releasing primary product as open source • Moved to Spotsylvania in 2010
Custom web and mobile development • We build products using Zope and sell those to clients using hosted software (SaaS) • We continue to support open source community
Our clients are primarily traditional media companies • With the launch of our newest product zebrareach, we are rapidly growing customer base of independent businesses
Start-up atmosphere • Mostly software engineers • Growing sales & marketing • Currently interviewing for two newly created positions
Thursday, January 24, 13
Zope
Observations
Conclusion
zebrareach
1
2
34
Thursday, January 24, 13
Perspectives from our Spotsylvania-based small businessObservations
Peers
Talent Awareness
Stability
Hiring
Low number of commercial software companies in the area • Networking, training and employee personal development in NoVa • Many of our employees “reverse commute”
Large numbers of qualified people drive out of our area to work • It is under appreciated that local options exist for the same work and pay so they don’t even start a local search
Seasoned small businesses are MORE stable than large businesses • Attracting new small business and helping them establish roots is more beneficial over time
Current options for posting job openings that will reach local people are abysmal
Thursday, January 24, 13
Zope
Observations
Conclusion
zebrareach
1
2
34
Thursday, January 24, 13
For businesses looking for better ways to reward their repeat customers and grow their business, zebrareach is a mobile marketing program that enables them to acquire and connect with their most loyal customers.
Thursday, January 24, 13
Today’s loyalty card programsTangible benefits are difficult, if not impossible to measure
Thursday, January 24, 13
How does ZebraReach work?Two apps are available for Android and iPhone, one for customers and one for merchants. Both are free.
Get the App Be Rewarded
‣ Install zebrareach
‣ Enroll with a merchant using a plastic card or their smartphone
Earn Points
‣ Buy zebrareach specials
‣ Show the ZebraReach ID at checkout
‣ Refer friends
‣ Earn free merchandise
‣Get discounts on purchases
‣ Save points for higher reward levels
Thursday, January 24, 13
What does a business have to do?zebrareach works best if the merchant has Wi-Fi in their store or chooses to use a smartphone.
Enroll Customers Redeem Rewards
‣ Ask every customer at checkout if they are a member of their rewards program and enroll new customers
‣ Promote their zebrareach program in their marketing
Award Points
‣Merchants use the“ZR for Business” app to give points to customers who have earned loyalty points
‣Use the “ZR for Business” app and redeem points for earned rewards
‣Discounts
‣Coupons
‣ Free merchandise
Thursday, January 24, 13
What is available today?Start to get to know loyal customers
‣Customer directory
‣Enrollment, Credits and Redemption analytics
‣Multiple reward levels
‣Business listing in search results
‣Customer referrals
Thursday, January 24, 13
What does ZebraReach cost?
‣Free for consumers
‣For businesses, basic loyalty tier is $50/month
‣Cancel anytime
‣Tiered pricing for additional features
The two zebrareach apps are both free to download
Thursday, January 24, 13
Product roadmap
‣In-app messaging
‣Product inventory
‣Credit card wallet
‣Mobile purchasing
‣Special Offers
‣Scavenger hunts
‣Mobile websites
‣Events
‣Loyalty fundraising
‣Display ads
Updates to the app are released about every 15 days
Thursday, January 24, 13
Zope
Observations
Conclusion
zebrareach
1
2
34
Thursday, January 24, 13
How can you help Zope Corporation?Conclusion
zebrareach
Spreadthe word
Use local products
Help us get the word out about zebrareach • come up with a creative way to use it yourself or in your business
Pick a local business and use it • You can’t invest in everyone a little bit and make a big difference
Frequently blog, tweet and create Facebook posts • Write press releases about local business success.
Attracting talent
Stress in your messaging that there are very good jobs here • Think about how we can reach more local applicants
Thursday, January 24, 13
