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Gil ZeimerGil Zeimer
Travel WriterTravel Writer
•• BackgroundBackground
• Samples• Samples
• • Travel Writing TipsTravel Writing Tips
• Q & A & Offer• Q & A & Offer
Where I’ve Worked On StaffWhere I’ve Worked On Staff
Who I’ve Worked With RecentlyWho I’ve Worked With Recently
What I WriteWhat I Write
• Ads & animated banners • Packaging
• Annual Reports • Postcards
• Blogs • Promotions
• Brochures • Radio scripts
• Catalogs • Sales films
• Direct response packages • TV scripts
• Newsletters • Web sites
Sitmar Cruises: Shore BrochuresSitmar Cruises: Shore Brochures
Westin St. Francis Westin St. Francis Hotel: Ads Hotel: Ads
Westin San Westin San Francisco Airport Francisco Airport Hotel: Ads & Hotel: Ads & Radio Scripts Radio Scripts
Editorial Writing:
My First Article,
ADWEEK, 1989
$1,000 for “Ad Man Angst”
Scuba Times Article: Scuba Times Article: 1994 – Australia1994 – Australia
Adventure Journal: 1998 - MauiAdventure Journal: 1998 - Maui
Adventure Journal: 1998 - MauiAdventure Journal: 1998 - Maui
Why I Write Travel StoriesWhy I Write Travel Stories
1) To share my experiences, good (Kosrae, Baja, Hawaii) and bad (Australia, Belize, Florida)
2) To mark a place in time for my travel memories
3) To inform others of something interesting or unique(Zermatt, et.al.)
4) To make some money for my efforts
5) To write-off my travel costs as a tax deduction!
Red Sail Sports: 2002 - 4 WebsitesRed Sail Sports: 2002 - 4 Websites
Budget: $6,000
Red Sail Sports: Red Sail Sports: 2002 - Barter, 2002 - Barter, Then BucksThen Bucks
Red Sail Sports: eNewslettersRed Sail Sports: eNewsletters
NCUPS Newsletter: 1996-Disney WorldNCUPS Newsletter: 1996-Disney World
Dive Travel: 1996 – Dive BuddyDive Travel: 1996 – Dive Buddy
Dive Travel: 1996 – ProposalDive Travel: 1996 – Proposal
Dive Travel: 1997 – Waiting to InhaleDive Travel: 1997 – Waiting to Inhale
Dive Travel: 1997 – BajaDive Travel: 1997 – Baja
Dive Travel: 1997 – Family PlanningDive Travel: 1997 – Family Planning
Alert Diver: 2001 – The Sun Also BurnsAlert Diver: 2001 – The Sun Also Burns
Alert Diver: 2001 – The Sun Also BurnsAlert Diver: 2001 – The Sun Also Burns
Alert Diver: 2001 – Low AnxietyAlert Diver: 2001 – Low Anxiety
Alert Diver: 2001 – Low AnxietyAlert Diver: 2001 – Low Anxiety
Alert Diver: 2002 – To Dive or NotAlert Diver: 2002 – To Dive or Not
Alert Diver: 2002 – Equipment UpgradeAlert Diver: 2002 – Equipment Upgrade
Vagablond: 2005Vagablond: 2005
Vagablond: 2005Vagablond: 2005
Vagablond: 2005Vagablond: 2005
Vagablond: 2006Vagablond: 2006
Vagablond: 2006Vagablond: 2006
Vagablond: 2006Vagablond: 2006
Canyonlands Website: RetweetCanyonlands Website: Retweet
Vagablond: Since 2006Vagablond: Since 2006
2007: SEO for “Travel Copywriting” 2007: SEO for “Travel Copywriting”
All Nippon Airways: eNewsletters All Nippon Airways: eNewsletters
$4,000
Hilton Hotels: AdsHilton Hotels: Ads
Monterey Marriott Hotel: AdsMonterey Marriott Hotel: Ads
Kosrae: Kosrae: LA Times LA Times Online, Online, 8/21/098/21/09
Kosrae: SF Chronicle, 9/13/09Kosrae: SF Chronicle, 9/13/09
$0 fee, but a priceless promotion$0 fee, but a priceless promotion
Kosrae: Dive Pacific Magazine 2010, NZKosrae: Dive Pacific Magazine 2010, NZ
Kosrae: Dive Pacific Magazine, NZKosrae: Dive Pacific Magazine, NZ
Kosrae: Dive Pacific Magazine, NZKosrae: Dive Pacific Magazine, NZ
Kosrae: Asian Diver, NZ + Diver’s Chapbook Kosrae: Asian Diver, NZ + Diver’s Chapbook
Dive Pacific: Manta Ray Article, 2009Dive Pacific: Manta Ray Article, 2009
Dive Pacific: 2008 – Dive Pacific: 2008 – “Heavy Breathing on Half Dome”“Heavy Breathing on Half Dome”
Scuba Breathing on Land:Scuba Breathing on Land: “Heavy Breathing on Half Dome” “Heavy Breathing on Half Dome”
Climbing Half Dome’s CablesClimbing Half Dome’s Cables
VisitSFBayArea – Yosemite, 2013VisitSFBayArea – Yosemite, 2013
Visitor Guide Travel WritingVisitor Guide Travel Writing
1)Southland Chicago, Illinois
2)Dinosaurland, Utah
3)Muskegon, Michigan
4)Oxnard, California (Channel Islands/Ken Howard photos
5)Irvine, California
6)Medina County, Ohio
In 2013, approximately 20% of income will be from travel writing.
Gil’s Top Ten Travel Writing TipsGil’s Top Ten Travel Writing Tips
1) Be tough-skinned: Write yourself a rejection letter
2) Be creative: Have the chutzpah to think outside the box with unusual stories to get published
3) Be prolific: The more you write, the better your odds of getting published
4) Be aware: Know your editors’ likes and dislikes
5) Be friendly: Cultivate relationships with diving publications and website editors
Gil’s Top Ten Travel Writing TipsGil’s Top Ten Travel Writing Tips
6) Be adventurous: Write for different media – blogs, websites, newspapers, magazines, radio and interviews
7) Be flexible: If you can’t get paid, barter!
8) Be opportunistic: When life hands you lemons, make lemonade
9) Be different: Don’t write about the same old thing
10) Be funny: Humorous diving articles are rare so they stand out
www.zeimer.com www.zeimer.com
My Offer: Help with your travel article
Questions?