Zenia Labropoulou po_v6

my portfolioZenia Labropoulou

With a passion for design, I take great pride in the work I create and always strive to

deliver effective, focused and on-target products that fit my clients’ needs. I’m fast,

imaginative, dependable and motivated, either individually or in a collaborative

team environment. As a senior designer, I am used to overseeing the work of other

designers within a team, managing their workflows and arranging brainstorming

meeting for upcoming campaigns.

Over 10 years in the industry, I have undertaken work for many large international

brands including Vodafone, Volvo, GSK, HSBC, BOSE, SONY, Lucozade, Emirates and

many other brands for several companies around Europe, across a wide range of

media. Further details of my experience can be found on my CV and some of my

design solutions are showcased on the following pages.

Hello!

Conceptual design

PERSONALWORK

Who? BOSE

What? Visuals for the new BOSE campaign

How? I came up with the idea of adding soundproofing to the walls in a very busy areas for the new Acoustic Noise Cancelling™ campaign.

Who? Iggy Pop

What? Poster-proposals for the GREY annual seminar in Cannes with Iggy Pop.

More Colour. More Emotion.

Kate Moss for

Who? SONY BRAVIA

What? A pitch for the new SONY BRAVIA campaign, highlighting how the brilliant colours on the TV.

How? I came up with the idea of creating montage of colourful images describing different mood states.

Lifts &

losses

Cracks &

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NEW

Drops & spills

home & away

CLICK & CLAIM

HOME & AWAY

Drops &

spillsDrops & spills

DAY2 2TURNAROUND

DAY

For theft and lost phones For accidental damage

Claim online and track its progress

For liquid damage For liquid damageFor liquid damage

For when you’re overseas


Replacement phone in two working days



Lifts &

losses

Cracks &

smashes

NEW

Drops & spills

home & away

CLICK & CLAIM

HOME & AWAY

Drops &


DAY2 2TURNAROUND

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Lifts &

losses

Cracks &

smashes

NEW

Drops & spills

home & away

CLICK & CLAIM

HOME & AWAY

Drops &


DAY2 2TURNAROUND

DAY









Lifts &

losses

Cracks &

smashes

NEW

Drops & spills

home & away

CLICK & CLAIM

HOME & AWAY

Drops &


DAY2 2TURNAROUND

DAY









Lifts &

losses

Cracks &

smashes

NEW

Drops & spills

home & away

CLICK & CLAIM

HOME & AWAY

Drops &


DAY2 2TURNAROUND

DAY









Lifts &

losses

Cracks &

smashes

NEW

Drops & spills

home & away

CLICK & CLAIM

HOME & AWAY

Drops &


DAY2 2TURNAROUND

DAY









Who? Vodafone Ireland

What? The client wanted to create some icons to refresh the look and feel of the insurance policy services.

How? Working alongside the copywriter, I illustrated these memorable and easy-to-understand icons and copy to rival Vodafone Ireland’s competitors’ offerings.

TEXAS STATE CAPITOL BUILDING Free to visit, open 7 days a week, and 14 feet taller than the White House. What are you waiting for?

LADY BIRD LAKE A beautiful, iconic lake, in the middle of Downtown. Swim in it, paddleboard on it, jog around it; just be sure to make use of it.

SOUTH CONGRESS NEIGHBORHOOD Nowhere does the city’s strapline, ‘Keep Austin Weird’, apply more. Directly across the lake from Downtown, SoCo is full of things to do, places to eat, and stuff to buy.

AUSTIN B-CYCLE Austin’s Bike Share system. You’ll see them all over Downtown. For $8 a day, or $25 a week, you get unlimited 30-minute rides (there is a $4 surcharge if you take the bikes for longer).

TEXAS CAMOUFLAGE Although Austin might be all about flat caps and hi-top trainers, the Lone Star State is more famous for Stetsons and cowboy boots. Take a trip to Allen’s Boots and Goorin Bros. Hat Shop to get the look.

CONGRESS AVENUE BRIDGE BAT COLONYBats aren’t everyone’s idea of fun, but seeing the 1.5 million Mexican free-tailed bats (the largest urban bat colony in North America) emerge at sunset is truly a sight to behold.hold.

KEEP AUSTIN WEIRD

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APPS YOU NEED TO HAVE

SXSW GOSXSW’s custom app, download this NOW.

EVERNOTEIf this Moleskine isn’t good enough for you, Evernote makes note taking easy.

RIDESCOUTAggregates local transport info so you can get to where you need to be, when you need to be there.

TWITTERNeeds no introduction. Get with the times, download it… you’re only 8 years too late.

FOLLOWUP Scan someone’s business card and immediately send a follow-up email.

LIKTERReport and discover all the cool things going on around you.

LINKEDINNetworking at your fingertips, what more could you want?

URBANSPOONFind great places to eat nearby, the app even has a SXSW microsite.

VOICE MEMOSIf you have an iPhone, this app is hiding in the Utilities folder. Use it to record your thoughts. The same service is on Android.

1 SXSW should be called SXSWalk, wear

appropriate footwear.

2 Your feet are your friends, take care of

them — pack comfortable socks and blister plasters.

3 After your feet, your phone is your most important tool — make sure it’s charged.

4 The weather in Austin is extremely

changeable, be prepared for all eventualities.

5 Sunglasses are a must… come on,

we’re in Texas.

6 Those that need it, bring sun-cream (here’s

looking at you northern hemisphere).

7 Drink water. Goes without saying, but we said

it anyway… it’s that important.

8 Carry snacks, they are the perfect antidote to

the occasional mid-morning dip in energy.

9 Follow your schedule, it’s been made

for a reason.

10 “I’m late!”, “It’s full!!”…RELAX: if you miss an event, chances are there’s a bunch of other cool things going on right where you’re standing.

1 Speak to the person next to you when

you’re outside a venue; who knows, he might be CEO of the next Facebook.

2 Make networking easy: have business

cards, and make sure your social media sites are updated.

3 Follow @sxsw on Twitter.

4 Social media is key to SXSW: maybe

live-tweet an event… if you do, use the official #s.

5 Take notes: on your phone, in this book,

wherever… it doesn’t matter, just make sure you record what you’ve learnt and who you’ve met.

6 Pace yourself: aim for Mo Farah, not

Usain Bolt.

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HOW TO AVOID SOUTH BY SELF DESTRUCTION

MAKING THE SXSBEST

OF SXSW

AUSTIN

DOWNTOWN

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Austin Music Hall

Auditorium Shores at Town Lake

Austin Rowing Club

Shoal Creek

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2 Parkside

3 JW Marriot

4 Hampton Inn

5 Austin Convention Centre

6 Raddison Town Lake

7 Four Seasons

8 The Long Center

9 Hyatt Regency

Austin

Double Tree By Hilton

Aloft @ The Domain

Residence Inn

Habitat Suites

Rockin’ Y Ranch

Holiday Inn

Downtown

Austin - Bergstrom International Airport

WINDSOR PARKROSEDALE

BRENTWOOD

CRESTVIEW

WINDSOR HILLS

COPPERFIELD

NORTH SHOAL CREEK

ALLANDALE

WEST LAKE HILLS

ROLLINGWOOD

SOUTH RIVER CITY

BARTON HILLSOAK HILL

SUNSET VALLEY

LOST CREEK

EAST RIVERSIDE - OLTORF

HANCOCK

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WALK — a lot of the venues and restaurants are under a 10-minute walk away from each other.

PEDICABS — if you don’t fancy doing your own cycling, these are a great option. And they’re dotted all over the city.

AUSTIN B-CYCLE — go to page 8 for more details.

APPS — Although everyone will be using them, Uber and Lyft are easy ways to get around. We recommend downloading them.

GETTING TO DOWNTOWN

Hotel Shuttle Service $80 for 5-day pass.

Capital Metro and Capital MetroRail connect the city.

ONCE YOU’RE IN DOWNTOWN

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UNLEASH YOUR INNER FOODIE

I DRINK THEREFORE

I AM

GRAB SOME MUNCHMEXICANPueblo Viejo 907 E 6th Street, TX 78702

Chuy’s1728 Barton Springs Road, TX 78704

El Naranjo85 Rainey Street, TX 78701

TEXAS BBQ Jmueller BBQ2500 E 6th Street, TX 78702

Franklin’s BBQ900 E 11th Street, TX 78701

BURGERSWholly Cow Burgers619 N Congress Avenue, TX 78701

Hopdoddy Burger Bar 1400 S Congress Avenue, TX 78704

PIZZAHome Slice Pizza1415 S Congress Avenue, TX 78704

Via 313 Pizza1111 E 6th Street, TX 78702

WAKE UP AND SMELL THE...Flat Track Coffee 913 E Cesar Chavez Street, TX 78702

Brian’s Brew 515 Congress Avenue, TX 78701

Mozart’s Coffee Roasters 3825 Lake Austin Blvd, TX 78703

SOCIAL LUBRICANTDIRTY SIXTH AREAMidnight Cowboy313 E 6th Street, TX 78701

Jackalope404 E 6th Street, TX 78701

Maggie Mae’s323 E 6th Street, TX 78701

Pete’s Duelling Piano Bar421 E 6th Street, TX 78701

RAINEY STREET AREAIcenhauer’s83 Rainey Street, TX 78701

Clive609 Davis Street, TX 78701

Black Heart86 Rainey Street, TX 78701

WAREHOUSE DISTRICTThe Ginger Man301 Lavaca Street, TX 78701

Halcyon 218 W 4th Street, TX 78701

Few cities exemplify the ‘foodie revolution’ as well as Austin. Whether it’s beer brewed in the most micro of breweries, or culinary fusions you had never considered, this city will be able to cater for all tastes. Austin is particularly famous for its food trucks, which you will see parked up all over the city. The SXSW organizers have even put a load of their favorites in one spot — the SouthBites Trailer Park, located at 604 Driskill Street.

While you’re here, you should make sure to eat as well as possible and, to make it that much easier, here are a few recommended spots.

INFOMO /’ ɪNFƏƱMƏƱ/

n. Medical term meaning the

fear of missing out on key bits of

information

Follow these four steps to avoid this condition when sharing learnings with others:

WHAT DID I LEARN?WHAT’S THE ONE KEY TAKEAWAY?HOW DO WE NEED TO CHANGE?WHAT CAN I START TO DO TOMORROW?

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SO, HOW IS THIS ACTUALLY GONNA WORK

SXSW is an amazing event; fun, fascinating and totally unique. In order to make the most of it, we have created a formal program for Sunday, Monday and Tuesday.

Each morning the group will meet for breakfast from 8-9am.

After breakfast, everyone is scheduled to attend three sessions, at 9.30, 11.00, and 12.30. Your personal schedule has been uploaded to SXSW Go, South By’s custom app.

Following the sessions, we will regroup for lunch at 14.00. Lunch will be followed by an afternoon sharing session, which will include talks from external speakers, and will end at 18.00.

A group dinner will be arranged each evening, the times and locations of which are yet to be confirmed.

Who? South by Southwest (SXSW) Conferences and Festivals

What? The client came up with the idea of creating a notebook to guide people around their music, independent film and emerging technologies event held in Austin, Texas.

How? I took the client’s concept and developed it further, choosing fonts, colours and layout, to make something both informative and stylish. It was a learning curve, as I hadn’t previously designed a map, but the client loved it.

Who? Volvo

What? The Volvo team wanted to come up with a design for the brand’s new strategy and costs for their 2015 services.

How? To replicate the premium look and feel of their advertising, I chose photos from the Volvo image library and created a minimalist, clean template for the proposal.

PERSONALWORK

Who? Comudad Inti Wara Yassi (CIWY), a charity for wild animals.

What? We were asked to design a poster to highlight a specific endangered animal and I was tasked with focusing on the ocelot.

How? A bright poster is more likely to catch the eye of a potential buyer, so I made mine as colourful as I could. My design sold more than any others of different animals, raising a large amount of money towards protecting ocelots in South America.


What? To create window vinyls for the Grafton St., Dublin store, based on the ‘Dear Santa…’ concept.

How? I used traditional Christmas images to project a warm, inviting feel to the store, encouraging customers to go in and investigate further.

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INCLUDES 6 MONTHS Wireless Multi-room

and broadband€40

Includes 6 months: Wireless Multi-room

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All the features you love, plus choose two add-ons for 6 months:

Wireless Multi-room


What? To create window vinyls for the TV/Fixed campaign in September and 3D table tops.

How? I used circus typography and graphics to create an entertaining and fun look and feel for the stores.

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Who? The Sun newspaper

What? To promote their TV campaign, the client wanted us to come up with a lock-up design that reflected their sense of fun and the season.

How? Taking the line ‘Making telly even better’, I created a simple, yet memorable design for the lock up and incorporated it into a fun and summery scene.

NEWChat Extra Data Extra Extra

€20€20 €20€20 €30€30For every €20 top up

For €10 of every €20 top up

For every €30 top up

Unlimited any network mobile and landline calls

Unlimited any network texts

Unlimited Vodafone callsUnlimited Vodafone texts

Keep €10 credit

Unlimited any network mobile and landline calls

Unlimited any network texts

1GB

Text CHAT EXTRA to 50222

5GB

Text DATA EXTRA to 50222

5GB

Text EXTRA to 50222

Who? Vodafone

What? The new Vodafone Chat extra plan

How? I used typography and graphics to encourage the young customers to check the new pay as you go plans.

THERE IS NO BETTER

DESIGNERth an nature

PERSONALWORK

GRAND PRIXGillette – Body of Work

MediaCom

BEST CAMPAIGN THE EUREKA AWARD

Febreze – NoseblindGrey New York, GreyShopper, POSSIBLE

Gillette – First Real Grey New York

P&G – Fan TrainerWing, Grey Argentina, H+K Strategies Mexico

AUSSIE – The Down-Under Project: AUSSIE’s launch in France

H+K Strategies

Duracell – Firies MediaCom Australia,

MediaCom Beyond Advertising

BEST INSIGHT THE GAME CHANGER

Gillette – First Real Grey New York

Magistral – Medical Examination Grey Argentina

Febreze – Noseblind Grey New York, GreyShopper, POSSIBLE

Gillette – Social Experiment MediaCom India

Always – In My Shoes Campaign: Project Demi H+K Strategies Europe

Gold Bronze

Silver Runner-up

IVISUAL ICONOGRAPHY

Hair Recipe – Launch Landor Singapore, Landor Cincinnati,

Wunderman, Grey Tokyo

Pantene – LifeCare Grey Argentina

Gillette – Gillette & McLaren. Partners in Precision Grey London, GreyShopper, MediaCom

Gillette – The Blade Grey New York

BEST of beauty

Pantene – Station Domination Grey New York

Hair Recipe – First Ever Gourmet For Your Hair Landor, Grey Tokyo, Wunderman

COVERGIRL – Katy Perry Grey New York

COVERGIRL – Instagram Grey NY, POSSIBLE

Wella Care – Elements Landor Associates

BEST IDEA ON A SHOESTRING

Gillette – Beard Balls Grey New York

Febreze – The Febreze Road Trip H+K Strategies, Grey Düsseldorf

Duracell – 2 Boys in a Boat Grey London, H+K Strategies

Fairy – Power of Soft H+K Strategies

SELGROS – Roll Out Advantage Geometry Global Romania

VSPS – #BeBold Catalyst

S

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WPP’s Achievements Celebrated Internally:• WPP Partnership Awards

celebrates teams across our companies who have collaborated and made the most valuable contribution to a client’s business objectives.

• WPP Atticus Awards honour original thinking in communications services which are open exclusively to professionals working in WPP companies.

• WPPED Cream Awards recognise the best work produced by WPP companies in the last year, across eight categories: Advertising, Consumer Insight, Design & Branding, Digital, Direct, Integrated, Media, Public Relations.

facts• The Group has almost 179,000

people (including associates) working in over 3,000 offices in 111 countries.

• There are over 155 companies and associates within WPP.

• WPP companies work with 342 of the Fortune Global 500, all 30 of the Dow Jones 30, 68 of the NASDAQ 100 and 31 of the Fortune e-50.

• Some 716 clients are served in three disciplines.

• Almost 450 clients are served in four disciplines, accounting for over 53% of Group revenues.

• The Group also works with nearly 371 clients in six or more countries.

Recognition and Awards• For the fourth year running,

WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity.

• For the third year running, WPP was ranked Most Effective Holding Company, Globally, in the 2014 Effie Effectiveness Index.

• In addition, WPP was named Holding Company of the Year for a second consecutive year at the 41st Annual One Show Awards 2014.

• In 2013, Global Corporate Venturing named WPP Digital the Most Influential Unit in the Services Sector.

• During 2012/13, WPP’s sustainability program was recognised with six major awards, including the Global Award for Sustainability at the Golden Peacock Awards.

• In 2013, WPP’s Annual Report received Platinum and Gold Awards at the International ARC Awards, LACP Vision Awards, Galaxy Awards and Communicate magazine’s Corporate and Financial Awards.

• WPP’s global newspaper and ebook, The WIRE, is consistently ranked in the Top 50 worldwide for Internal Communications Materials in the LACP Inspire Awards, and took Gold for the Best Online Magazine at the 2013 Galaxy Awards.

• Winner, PwC Building Public Trust Awards 2013.

Our Four Strategic PrioritiesOur reason for being, the justification for WPP’s existence, continues to be to add value to our clients’ businesses and our people’s careers.

Our goal remains to be the world’s most successful provider of communications services to multinational, regional, and local companies. To that end, we have four, core strategic priorities:

• Horizontality: Ensure our people work together through client teams and Country Managers for the benefit of clients.

• New Markets: Increase share of revenues from faster-developing nations to 42.5% by 2020.

• New Media: Increase share of revenues from new media to 42.5% by 2020.

• Data Investment Management: Increase share of more measurable marketing services to more than 50% by 2020.

What is wpp?WPP is the world leader in communication services, with leading companies in all disciplines:

• Advertising• Media Investment Management• Data Investment Management• Public Relations & Public Affairs• Branding & Identity• Healthcare Communications• Direct, Digital, Promotion &

Relationship Marketing• Specialist Communications

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Who? Team P&G, WPP

How? I designed a template using photos of people who seemed to look the reader in the eye, connecting with them.

What? WPP wanted to refresh the template for their annual report, focusing on the human element.

TEAM P&GISSUE 9 2015/16Human

Who? Clarion Events/Pulse

What? The client wanted to create a showguide on a tight budget for Pulse, an exhibition for home, gift fashion and wellbeing retailers.

How? My first design was in A5 format, opening in an unusual way and had a motif of items hanging from the top of each page, to make it visually exciting. The client loved this first concept so much that I didn’t have to present any other options, which allowed me the freedom to play with the colours and typography.

Who? Me!

What? As I have a passion for typography and design, this was an exercise to create something around my initial, Z for Zenia.

How? I wanted to create 3D geometrical illustrations

PERSONALWORK

Design

Who? WPP

What? I was tasked to create strategy charts based on the client’s scamp, but with the freedom to offer up a new solution.

How? Feeling that the original design wouldn’t capture the reader’s interest enough, I designed a set of icons for each stage of the strategy and added colour. By grabbing their attention and making it easy to read at a glance, I hoped to ensure that this document would be kept in desk drawers, rather than be just another piece of admin to be ignored.

Who? Vodafone Global

What? I was asked to create new global guidelines for the 30 Day Guarantee stamp for the upcoming Vodafone Campaign.

How? I made an interactive document that the users will find easy to use and consult.

Vodafone The 30 Day Guarantee stamp

S - Specialist brand guidelines


ContentsSpecialist guidelines

1 Introduction to the stamp 04 1.1 What the stamps need to deliver 05 1.2 Launch Phase strategic guidelines 06 1.3 Post Launch Phase strategic guidelines 07 1.4 The role of the stamp across the ecosystem 08

2 Colours 09 2.1 Colour examples 11

3 Sizing 12

4 Positioning 144.1 Using a grid 154.2 In relation to existing brand assets 164.3 In relation to layouts 17 4.4 The exclusion zone 18

5 Mediaplatform-specificguidelines 195.1 Press 205.2 OOH 215.3 Digital 225.4 DM 235.5 Social 24 5.6 TV 26

6. Further support 27

Sections: 0 1 2 3 4 5 6 The 30 Day Guarantee Stamp 25

The 30 Day Guarantee Stamp 25


Sections: 0 1 2 3 4 5 6

SizingConsistent sizing of the stamp ensures that it reinforces our guarantee, so that it’s seen as both robust and trustworthy.

Size

Maximum: 200% of icon sizeMinimum: 150% of icon size

Minimum size 150% of the icon

Maximum size 200% of the icon

The 30 Day Guarantee Stamp 25


ColoursExamples

The colours of the stamp are always red and white, never another colour.The preferred background colour for the stamp is red or white.

The stamp has to be positioned in a clear space of an image.

The stamp is always red and white.

Sections: 0 1 2 3 4 5 6

ImportantDo not reverse the colour of the stamp.

Who? Lucozade

What? Oxford Circus 180 Corridor wrap

How? Find your lane, find your flow! The client wanted to jazz up Oxford Circus tube station so I used the colours and the style of the campaign to catch the eye of thousands of passengers.

EVEN THE MOST EXPERIENCED EXPLORERS NEED A GUIDE.Expanding to new markets rarely takes a single path, but with local expertise your company could forge its own way.

Over the last 150 years, we have provided companies with bespoke banking solutions built on the strength of our global network. With teams where 90% of the world’s payments and capital flows, we could give you local insight on today’s most important markets.

Discover growth opportunities through our global network at gbm.hsbc.com

Issued by HSBC Holdings plc. AC30446. *For full information on awards won visit http://www.hsbcnet.com/gbm/about-us/awards

YOU NEVER KNOW HOW FAR A CONVERSATION WILL TAKE YOU.Speaking to the right people could turn your ambitions into real opportunities.

Over the last 150 years, we’ve been creating a far-reaching network by building lasting relationships. Our Relationship Managers could connect you to specialists in over 60 markets, to help you towards the next step for your company.



YOU NEVER KNOW HOW FAR A CONVERSATION WILL TAKE YOU.Speaking to the right people could turn your ambitions into real opportunities.

Over the last 150 years, we’ve been creating a far-reaching global network by building lasting relationships in over 60 markets. Our Relationship Managers could connect you to this wealth of experience to help you reach your next business goal, wherever that may take you.

See where our global network could take your business at globalconnections.hsbc.com


Issued by HSBC Holdings plc. AC32847

IT’S NOT WHO YOU KNOW BUT WHERE YOU KNOW THEM.Success isn’t just being in the right place at the right time, it’s knowing the right people.

Over the last 150 years, we have created a far-reaching network by building lasting client relationships in over 60 markets. With connections in some of the world’s highest growth markets, our Global Relationship Managers are well placed to support your business’s local and international banking needs.

See where our global network could take your business at globalconnections.hsbc.com

WHEN BREAKING NEW GROUND IT HELPS TO KNOW THE LAND.With expert local knowledge, your company could grow confidently in a new market.

Our experienced teams are on the ground in emerging economies and top trading corridors where 90% of the world’s payment and capital flows originate. Access this network through our Relationship Managers, for the international expertise and tools you need to fulfil your company’s ambition.



Who? HSBC

What? The brief was to design some adverts for HSBC’s global network campaign.

How? When you’re working with big brands you need to follow their guidelines. The challenge for this global campaign was selecting the images. They need to bring the campaign to life, whilst showcasing the global premium look and feel associated with HSBC.

What? To promote their global reach, the client wanted us to create some press adverts.

Who? Shelter

What? The brief was to design some posters for a bake sale to raise money for the homeless charity.

How? Helping raise money for charity is always a pleasure, so I used my illustration skills to create three, eye-catching posters to encourage others to get involved with this worthwhile cause.


What? One of my key responsibilities at GreyWorks is to produce Vodafone Ireland’s monthly in-store magazine, showcasing their latest offers and services.

How? The magazine usually takes less than a week to complete and such a fast turnaround requires me to draw on my technical skills and in-depth knowledge of the brand from having produced 20+ issues in my time here.

Thank you!

Documents

Zenia Labropoulou po_v6