Zent Workbook 2014

7/18/2019 Zent Workbook 2014

http://slidepdf.com/reader/full/zent-workbook-2014 1/18

Zentrepreneur Webinar

Workbook

Discover the 7 Unconventional Tactics Mindvalley Used

to Generate $25M+ in Revenue with No VC or Loans



Copyright © 2014 MindValley LLC and TribeLearn.com. All rights reserved. | 2

YOUR OFFICIAL WEBINAR GUIDEBOOK

6 Simple Tips to Get the Most Out of this Live Session

1. Print out these Webinar Notes before it starts so you can write down

your notes as you listen.

2. Review the topic outline so you know what to listen out for.

3. Make sure you’ve set aside 60 minutes of private time for this session

so you’ll be able to focus and fully receive the benefits of the Webinar.

4. During the event, write down ALL the interesting and new ideas and

inspirations you get while listening - that way you won’t lose the most

relevant information to you.

5. Think of how you can implement the steps revealed in this session to

start taking you to the next level.

6. Be in a comfortable position (ideally not driving) so you can fully take

part in what Vishen will be guiding you through.




7 NEW things you’ll learn in this session:

1. How to Build _____________ and More ____________ Products

2. How to Understand _______________________ and Why it’s Smarter

than _________________

3. The _____ Elements of Being _________________ Focused

4. ______________ Strategies

5. How to Boost Customer __________________________

6. How to Scale Your Business ______________________

7. How to Structure Your Business for Hyper ________________

Section 1 - Introduction

This webinar is about the one lesson that completely transformed Vishen’s life

and business and was worth ____________________

POWERFUL RESULTS we got from this lesson

1. With ZERO _______________________ or ______________________,

Vishen was able to build a business that is doing __________________

a year

2. He created a cult brand, growing each year, and ___________________




3. The company’s valuation goes up every ______ by _________________

4. He learned to abandon ________________________ from Internet

Marketing type mentality and instead adopt thinking to build a business to

last a long time and/or _____________

“If you want to teach people a new way of thinking, don’t bother trying to teach

them. Instead, give them a tool, the use of which will lead to new ways of

thinking.” - Buckminster Fuller

Section 2- C.E.S Model of Designing Your Business

The Framework adapted from Zentrepreneur is one to use with your business,

no matter what kind of business it is, called the C.E.S Model of Designing

Your Business

Zentrepreneur, is Vishen’s personal mastermind, where he and Ajit, the CEO

of Mindvalley Media, share many of our ______________________ and

______________________.

C.E.S combines:

1. The best of the Internet Marketing World , which means

_____________________,

2. With ideas from _________________________, namely high valuation

3. To help you build __________________, __________________, and

___________________ businesses




Here are the 3 common problems you might be facing:

1. With a background in Internet Marketing, you create businesses that create

cash flow but are not ______________________

2. You find yourself constantly __________________________ but not

building sustainable businesses.

3. The Industry is _______________ - even many of the top dogs of that

industry are _______________________, having to come up low quality

projects to generate cash flow, that they will not later on be able to

_____________________________________________.

BUT not everything from Internet Marketing is thrown away!

We combine great practices from that industry, such as how to use

____________ effectively, how to build for __________________ with models

from ____________________________.

CASE STUDY: The Big Life

Carl Harvey, member of Zentrepreneur and Vishen’s business partner was

initially making about ____________________ a month.

By applying the C.E.S model, this is what happened:

1. The business was built in _____________________

2. In less than a year the business is on track to do ____________________

in revenue, with just 2 ___________________

3. Now in 1 good month it will do __________________




4. Not only is it generating cash now, it’s ____________________ every year

5. Finally, it’s developing a _____________ and loyal ________________ that

is ever expanding, meaning ___________________ (creating a

subscription model)

And all it took was about 3 to 4 months!

Section 3- What is C.E.S?

C.E.S stands for:

C______________________

E______________________

S______________________

In 2012 we found Mindvalley hit a wall: our company had only grown by

about ___%. It was our _______________ that was holding us back"

Why would it take us 2 to 3 months to build websites, of which ____% would

fail?

_____________________________________________________________

_____________________________________________________________

With C.E.S, rather than launch __________, we simply ________________

and put all of out effort on _____ website. (http://mindvalleyacademy.com)

And this is what we achieved:

1. The number of New Product Launches increased by ________%

2. Our Total Revenue increased by _______%

http://mindvalleyacademy.com/




3. Our Customer Lifetime Value went from $197 to $________ in ______

months

4. We went from 18 authors signed to _________

5. We made __________ money with less ___________

6. Finally, we managed to free up more time to ______________________

EXAMPLE: The Story of Spoons

To understand C.E.S, you must understand the evolution of

__________________________

How come?

___________________________________________________________

1ST LEVEL

With Mass Production, a spoon seller (we) could create many more utensils

by using a concept called the ________________: this is what we mean by

S___________________

2ND LEVEL

What was then needed to do to stand out was to innovate on

_______________

ASK YOURSELF

How can I improve on my design?

___________________________________________________________




How can I create a better and more useful product?

___________________________________________________________

Write examples of questions a spoon maker would ask himself to help you

formulate your own questions:

___________________________________________________________

___________________________________________________________

3RD LEVELWhat you have to bring in next is _______________________

ASK YOURSELF

How can I market my product?

___________________________________________________________

How can I sell my product?

___________________________________________________________

Write examples of questions a spoon maker would ask himself to help you

formulate your own questions:

___________________________________________________________

___________________________________________________________

___________________________________________________________

The 3 elements above compose C.E.S:

Conversions: ___________________

Experience: ____________________Scaling: _______________________




This combined gives us the emerging term in Silicon Valley called:

___________________

“Growth Hacking is like Marketing, but you also think about Customer

Experience” - Neil Patel

While Vishen agrees with Neil, he would add one component to the definition:

_______________________

ASK YOURSELF

1. How do I Convert Customers?

___________________________________________________________

2. How do I Create Amazing User Experiences?

___________________________________________________________

3. How do I Scale?

___________________________________________________________

Section 3.1 - Conversions

We talk a lot about Conversions in the many Mindvalley Insights’ posts, that

you can find here: http://www.mindvalleyinsights.com/

The most important insight to keep in mind about Conversions is:

Marketing is evolving to be ________________ focused. It’s about

____________________________, which leads us to move on to the next

topic.




Section 3.2 - Experience

You need to create an Experience of your product that is so beautiful your

customers:

1. ________________

2. ________________

3. _______________

CASE STUDY: Wally’s Taxi

What was the first thing Wally did that differentiated him from any other taxi

driver?

___________________________________________________________

What did he do after?

___________________________________________________________What was the icing on the cake?

___________________________________________________________

Wally’s brand allowed Wally to grow and create a great relationship with his

customers.

This is what he said about his Business:

“I don’t sit at cabstands anymore. My customers call me for appointments

on my cell phone or leave a message on my answering machine.

If I can’t pick them up myself, I get a reliable cabbie friend to do it and I take a

piece of the action.” - Wally




List below some examples of what Mindvalley did to innovate on Customer

Experience, to help you think about Your Own Business:

___________________________________________________________

___________________________________________________________

___________________________________________________________

___________________________________________________________

With this, our Customer Lifetime Value went up _______% in about ____

months, which is a ____% increase in profitability!

IMAGINE

If you mastered this skill, where could you be 3 years from now?

______________________________________________________________

How about 3 months from now?

______________________________________________________________

Section 3.3 - Scalability

Scalability is about helping Your Business ___________ rapidly with

_________ work.

What is the Conversion Trap?

____________________________________________________________

We took our Sales Pages from 13 days to _____ days and our Launches from

100 hours to ______ hours.




We saw a drop in conversions of about ____% BUT by cutting down time this

much, we could do_____________________, thus we made

______________________.

What did Perry Belcher, a brilliant copywriter, do to increase his Scalability?

____________________________________________________________

It didn’t now take him ___ days to create a piece of copy, he could now

create 5 pieces of copy _________________________!

But Perry didn’t stop there. He thought about Customer Experience and

instead of hiring trained copywriters, he hired

____________________________________.

Why? _______________________________________________________.

You must be prepared to cut down ____________________ in exchange forScale.

What helps you Scale? Creating a __________________.

STORY: The Goose or the Golden Egg

What matters the most, the Goose or the Golden Egg?

_____________________________________________________________.

ASK YOURSELF

What can be my Goose?

______________________________________________________________




List some of Mindvalley’s examples:

______________________________________________________________

______________________________________________________________

______________________________________________________________

Here’s how you think Scale:

1. Everything you do, turn it into a _________________________

2. Work in ________________________

3. Challenge yourself with __________________________

1ST ELEMENT

How do we create a process?

1. We use tools like Google Drive or Dropbox to

_________________________

2. Mindvalley uses Google Sites (Wiki) and has some ____________ pages

of docs and processes saved since 2008

3. Every Process point should have a _________

List our 6 step process to launch this webinar:

1. _______________________________________________________

2. _______________________________________________________

3. _______________________________________________________

4. _______________________________________________________

5. _______________________________________________________

6. _______________________________________________________




2ND ELEMENT

Cadence is a really important to create a particular _____________

List the Mindvalley Cadence rules:

1. Never do a promo or launch _________________________________

2. Instead, always think from the beginning “how do I design this to be

replicable ____ times straight?”

3. Miscellaneous or Random Promos become ___________________

4. Randomized Launches become __________________________

With this, we could go from $______________ to $_____________ doing a

lot less work, which is why these ideas are so important!

3RD ELEMENT

Timed Constraints simply means that you constantly try to beat your

__________________________.

Here are the 5 steps Vishen follows:

1. Use a __________ and time yourself

2. Know how long it takes you ____________________

3. Reduce to ____% of that time and try again

4. The Constraint causes you to think in unique _________________

5. Often we are _________________ and we don’t know it




Section 4 - Building Your Product Focused Organization

Draw below what most companies look like and what the Missing Axis

Vishen explains is (in grey):

_______________

______________




MINDVALLEY'S STRUCTURE

The 4 teams whose mission is to create the best customer Experience at

Mindvalley are:

1.Design

2.Copywriting

3.Video

4.Customer Support

The 6 teams who are under Conversions:

1.Google Adwords

2.Facebook Marketing

3.Email Drops

4. Affiliates

5.ReTargeting

6.SEO

The 4 teams who are under Scalability:

1.Programers

2. App Developers

3.Server Maintenance

4.Data Analysis




If you’re looking to build a holistic organization, your Raw Material must be

_______________, such as: ______________________________________

BUT the C.E.S will usually be the same, no matter what your company.

Conversions and Raw Materials represent the _____________ axis

Experience and Scalability represent the _____________ axis, which is what

will:

1.Raise your customer _______________,

2.Bring them back, and

3.Help you build a ___________________________.

Use this space for your own notes




Use this space for your own notes

THANK YOU for joining Vishen’s Webinar!

This webinar is held in conjunction with

Mindvalley's new TribeLearn model for Peer

to Peer learning to connect people in different

occupations. Vishen and Ajit, Mindvalley’s

Founder and CEO, will be the host of ourTribeLearn community for Entrepreneurs. And

at the end of this webinar you will learn how

you can join this community for a reduced

price as a thank you for participating in the

webinar. Please visit http://

www.zentrepreneur.com/tribe

http://www.zentrepreneur.com/tribe

http://www.zentrepreneur.com/tribe

Documents

Zent Workbook 2014