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which they live and the way that life in that society should be lived, the latter being an indirect conceptualization of what should be culturally normal.

Key words: cultural cognitive models, cultural conceptualization, normal

and abnormal, anthropology, Serbia, popular culture – film

Le Film serbe à quel point est- i l « serbe » ?

La conceptualisat ion du culturellement normal et anormal dans la Serbie contemporaine

L’objet du présent article est la création du modèle culturel cognitif de la normalité, et l’objectif en est de montrer la manière dont cette catégorie cog-nitive est appréhendée dans la culture serbe contemporaine par un groupe précis d’interrogés, formé à partir des paramètres suivants: l’âge – entre 24 et 37 ans; l’éducation – études supérieures terminées ou encore en cours; enfin, les interrogés devaient avoir vu le « Film serbe ». L’hypothèse de départ de c-ette étude a été la suivante : les contenus de la réponse à la question de savoir pourquoi le film porte le nom qu’il porte devraient rendre compte du concept du culturellement anormal, tout en aidant à trouver le modèle culturel cognitif de la société dans laquelle on vit et la manière dont il faudrait effectuer cette opération – où cette dernière suggérerait indirectement ce qui est supposé être culturellement normal.

Mots clés: modèles culturels cognitifs; conceptualisation culturelle; normal

et anormal; anthropologie; Serbie; culture populaire – film.

Primljeno: 07.03.2011 PrihvaUeno: 19.03.2011