Zillow a to Z Presentation_May 11_2010_REMAX Mercer Island

8/9/2019 Zillow a to Z Presentation_May 11_2010_REMAX Mercer Island

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“Zillow A to Z”

Spencer Rascoff

Chief Operating Officer

Twitter: @spencerrascoff

Email: [email protected]





Edit Property Attributes

• Editing property attributes will automatically recalculate the

Zestimate

• Listings feeds cause property attributes to be edited



Owner or Agent Can Post Feedback

• Leave feedback on a Zestimate



Create and Publish an Estimate



Zestimate Accuracy





• Just a starting point – not the end-all-be-all

• Recalculate when get new property attributes from listings

• Value range on each Zestimate is unique to each home, and Zestimate isnot necessarily the midpoint

• Owner or agent can respond to the Zestimate

• Publish a “My Estimate”• Accuracy table

• Less accurate on high-end & unusual homes, especially when fewer compsare selling & when that home hasn’t sold in a long time

• On listings, Zestimate comes off the map and is pushed down on listingpage.

• When no Zestimate, it’s due to address-matching issue.

8

What you need to know about Zestimates



Use it to showcase your expertise.

You’re smarter than the machine.

9

What you need to know about Zestimates

What’s this

house worth?

Agent

ClientAVM

Turn the Triangle of Tension into an OPPORTUNITY to

demonstrate your expertise and gain business.



• Doesn’t affect Zillow.com because we’re not a brokerage

and we don’t have an IDX feed

• Zestimates appear on listings pages on some brokeragesites (e.g., Redfin.com, ZipRealty.com)

• If seller opts out of AVM, then brokerage site removes AVM from

brokerage site

• But that listing will still appear on Zillow via broker feed, and will stillhave a Zestimate

• If no Zestimate, it’s an address matching issue

10

NWMLS “AVM Opt Out”



Market Your Listings



Market Your Listings



•ATTRACT BUYERS:

•#2 real estate site nationwide with 10.4 million monthly unique visitors

• #1 website in the Northwest – 665,000 monthly unique visitors in Puget Sound area alone!

•#1 on iPhone and Android (~10% of our usage)

•2/3 of our visitors are in the market to buy now or soon

•Over half of all buyers use Zillow!

13

Why put your listings on Zillow?



• 3 out of 4 sellers use Zillow!

14

Why put your listings on Zillow?



Market Yourself

• Agent Photo

• Contact Info• FB, Twitter, LI

• Link To Website• Badges

• Marketing Text• Can Embed

Links & Video• Contributions Listed• Listing Showcased

• Great SEO Capabilities

Listing

Email

Address

Profile

Email

Address

IMPORTANT!

http://www.zillow.com/profile/SeattleHome.com

http://seattlehome.com/






http://www.zillow.com/profile/SeattleHome.com



Market Your Expertise – Zillow Advice











Zillow AdviceMarket Your Expertise – Zillow Advice



• Each online community has its own quirks and customs

• “God gave you two ears and one mouth…”

• Imagine your virtual conversations IRL (In Real Life)

• Blog comments = crowded room full of strangers

• Community forum = you’re the new guy/gal in room full of old friends

• Twitter = talking out loud as you stroll main street USA

• The soft sell is better than hard sell. Use links for upsell.

• Acknowledge your bias

• Transparency + Consistency + Thoughtfulness = Credibility

• Blogging (on your own blog) isn’t all it’s cracked up to be

• Be yourself & have fun

22

Social Media Tips



• Get the most that you can out of Zillow for free.

• Fish where the fish are.

• Fishing is free, but bait isn’t.

23

Advice to Agents



ZillowPremier AgentConnectingZillow’shomebuyersandsellerstoanelitegroupof agents

Zillow Premier Agent Features Description Available Now

Showcase Ads Secure 100%of the searches in your key ZIP codes

Featured Listings Listings sort to the top of search pages and get 6x more traffic

Top2 Featured Listings Listings rotate through one of the top two positions on the search page

Agent Profile Your online resume for real estate customers

Power Agent List A list that highlights four elite agents in an each zip

Enhanced Contact Module Contact form for Premier Agents’ listings

Premier Agent Logos Logo decals for business cards and agent websites Coming Soon

Mobile Showcase Ads Get your ad on the iPhone and Android Coming Soon

Enhanced Reporting Rich statistics on your ad performance Coming Soon

Email Showcase Ads Ads appear on saved search emails Coming Soon



Power Agent List

Listingagent: Alwayslistedfirst if theyhaveactivatedtheir account andprovideda

photo

Premier Agents: UptotwoPremier Agentslisted

TopAgents: ActiveagentswithlistingsintheZIPcodewhofrequentlycontributeto



EnhancedContact Module

Clickstoprofile

Phonenumber pulledfromfeed

Emailssent toaddressinlistingfeed

More info:

866-324-4005



Reaching Zillow’s 9 Million VisitorsLocal Data and Charts



Reaching Zillow’s 9 Million VisitorsLocal Data and Charts



Reaching Zillow’s 9 Million VisitorsWidgets

www.zillow.com/wid ets



Reaching Zillow’s 9 Million VisitorsWidgets




Widgets – Co-Branding












Reaching Zillow’s 9 Million VisitorsThe Most Important Slide

www.zillowvideos.com



Resources

www.zillowvideos.com

www.ZillowPros.com

How to reach me

Email: [email protected]

Twitter - @spencerrascoff

http://activerain.com/blogs/srascoff

HelpFlags on the site

Reaching Zillow’s 9 Million Visitors

How to reach Zillow

[email protected]

[email protected]

Twitter: @zillow

www.facebook.com/Zillow

Zillow Advice

Advertising

866-324-4005

[email protected]

More information

http://www.zillowvideos.com/

http://www.zillowpros.com/


mailto:[email protected]


http://www.facebook.com/Zillow



http://www.facebook.com/Zillow




http://www.zillowpros.com/

http://www.zillowvideos.com/

Documents

Zillow a to Z Presentation_May 11_2010_REMAX Mercer Island