ZocialAwardTH2013_V1.10

#ZocialAward

Zocial Inc. Online Analysis

#ZocialAward * Data from ZocialRank.com

Company Group Structure

E-Commerce Service

• Largest B2B2C Shopping Mall in Thailand

• Advance E-Commerce Platform for

Business

• Online Payment Solution

Share : Join with Rakuten Inc. (Japan)

Found in 1999 Total Employee +110 staffs

• Brand & Social Network Analysis

• Data Mining and Researching

• Brand and Online Ranking

• Real Time Monitoring

We are Expert in Digital Service more than 15 years experience

Online Analysis


Brand “Monitoring & Research” System what’s people talk about your brand

Brand “Ranking & Analysis” System Where are you compare with competitor

Zocial inc. Advance and Unique Social Media Platform Service

(Cover 10 Countries in ASIAN)


Asian Social Media Ranking

ZocialRank is a Online Brand Ranking & Aanalytic system that can help brand keep up on their brand direction

and customer engagement in to better know your customer insight and competitor.

Ranking in Top Social Network Service


Range of Time

Total Trend by Channels

Social Interaction Category of Message Total Keywords

Where people talking

Sentimental

Product Launched Period

Gender


Dash Board Top Post in Facebook

Top message in Facebook

Top User In Twiter

Top Photo in Instagram

Top Message in Twitter


Real Voice from People in Social Media

Related VDO from Youtube from this candidate

Real Time Monitor The Voice Thailand Final Date (15 Dec 2012)

http://www.zocialeye.com/thevoice/


Bangkok Governor Election 2013

• Real Time Monitor Voice of People

• Faebook, Twitter, Instagram

• Sentiment Message

• Predict and Forecast the winner

http://realtime.zocialeye.com/bkk2013

Total Social Media Value

Social Awareness Trend

Full Detail for Each Person

Social Data Real Time Trend

Real Data and Reference


ZocialEye Monitor The Star#9 Thailand Top Reality Show (SCB Bank Buy this and put it in their Facebook App)

Real time monitor which candidate top

buzz in online

SCB Sponsor this program and want to show movement of

this competition


Customer * Service Launched in March 2012

Many Agency and Corporate Using This Service

#ZocialAward

#ZocialAward

#ZocialAward

#ZocialAward

Growth 28% Growth 54%

Growth 163% Growth 128%

#ZocialAward

#ZocialAward

TOTAL THAILAND FACEBOOK USER

18.5 MILLION

9.0 million user

9.3 million user

Other 0.2 million user


0

0.5

1

1.5

2

2.5

3

3.5

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Average FB post in a day

Thailand Average Post in a Day

Peak Post Time 23:00


Facebook Post Per Day

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Facebook Page Post in Each Day


Thailand Facebook User Post Trend in a week

#ZocialAward


TOTAL THAILAND TWITTER USER

2MILLION

Average

> 5.5 Tweet/Day

> 200,000 active user/day


FOLLOWER Average

> 180 follower

> 136 following

Average Text 72 Characters in Tweet


Tweet in a day

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

Tweet Rate in Each Day Week Day Week End


Which Device they tweet from?

Desktop

33.3%

Mobile

66.7%


Tweet in a Week

360,000

370,000

380,000

390,000

400,000

410,000

420,000

430,000

440,000

450,000

460,000



คนบ่นว่าร้อนเยอะที่สุดวันไหน

(the most hottest day)

26 มีนา 2556


Tweet by location in Bangkok Thamasar

t

Dhrma Guy

Rangsit U

Bangkok U

Mahidol U

Suwanabhum


Tweet by location in Thailand

#ZocialAward


Total Thailand Instagram user

603,288 Public 433,780 (72%)

Private 169,508 (28%)

Since : May 3, 2013

0.6% of Total Instagram Active Global User


Total Thailand Photo in Year 2013

(4 months) 21,377,480 Average 60-70 million/year

Active User 79,600/day


Instagram Average

• 656 Follower/User

• 178 Photo/user

• 159,000 Photo/day

• 82% of photo taged

• 69 Like/Post

• 2 Comment/Post


คนที่ถูกพดูถงึมากที่สุดใน Instagram

Top Mention on Instagram No. User Post Remark

1 @instaplaceapp 139,308 Tag of Instaplace App

2 @instaplacemobi 27,702 Tag of Instaplace App Mobile

3 @instaweatherpro 11,303 Tag of InstaWather

4 @mark_prin 3,568

5 @boy_pakorn 2,591

6 @insplaceus 1,515 Tag of InstaWather

7 @Tweegram 1,432 Tag of Tweegram App

8 @Photo 1,329

9 @instaquoteapp 1,246 Tag of InstaQuote App

10 @kimmy_kimberley 1,154


Popular App in Stagram


Top Instagram Photo in Thailand


No.3 Top Likes in Instagram in Thailand


No.2 Top Likes in Instagram in Thailand


` No.1 Top Likes in Instagram in Thailand


Top Likes Photos in Instagram

1. Boy_Pakorn

2. Aum_Patchrapa

3. Aum_Patchrapa

4. Boy_Pakorn

5. Boy_Pakorn

6. Boy_Pakorn

7. Boy_Pakorn

8. Boy_Pakorn

9. Aum_Patchrapa

10.Boy_Pakorn

Likes 79.1K

Likes 79.8K

Likes 80.9K

Likes 81.2K

Likes 83.5K Likes 108K

Likes 90.1K

Likes 107K

Likes 104K

Likes 83.6K


รวมอันดับ Top 10

X 7 pics

X 3 pics


สถานที่ๆ ที่นิยมถ่ายภาพมากที่สุดใน Instagram

Top Location in Stagram

สถานที่ (Location) Photo

1.Suvarnabhumi Airport (BKK) 18,766

2.Siam Paragon 18,682

3.Starbucks 16,254

4.my home 12,577

5.Siam Center 12,096

6.CentralWorld 11,792

7.Home 8,662

8.After You 8,057

9.Don Mueang Airport (DMK) 8,032

10.Asiatique The Riverfront 6,834


พืน้ที่ๆ มีคนถ่ายภาพมากที่สุดในประเทศไทย

(Top Location of Instagram Photo in Thailand)

ภาพส่วนใหญ่ถกูถ่ายริมทะเล (Most of Photos Taken on the Beach)

Pattaya

Rayong

Cha-am, Hua Hin

Koh Kong


IKEA

BANGNA

ABAC

Siam Paragon

King Mongkut’s Institute

of Technology

Ladkrabang

Suvarnabhumi Airport

King Mongkut’s

University of

Technology

Thonburi

Mahidol

University

Donmuang

Airport

Muangthong

Stadium

Samutsakorn ‘s Capital

Thamasat University

(Rangsit)

Rangsit

University

Bangkok University

(Rangsit)

พืน้ที่ๆ มีคนถ่ายภาพ Instagram ในกรุงเทพ

(Top Location of Instagram Photo in Bangkok)


Top 10 Starbucks Location by Instagram 1. เช็นทรลั ลาดพรา้ว

2. Town in Town

3. ถนน นิมมานเหมนิท ์เชยีงใหม ่

4. รชัโยธนิอเวนิว

(Ratchayothin Ave)

5. วลิลา่อารยี (Vila Aree)

6. พารากอน (Paragon)

7. เช็นทรลั พระราม 9

8. เช็นทรลั แอรพ์อรท์ เชยีงใหม ่

9. The circle ราชพฤกษ ์

10.เซ็นทรลั ป่ินเกลา้

** เซ็นทรลั มถีงึ 4 ต าแหน่ง


0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

0

500,000

1,000,000

1,500,000

2,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Instagram Post All Day

Post Likes

Instagram Data Upload

15.97% 15.98% 15.82% 15.75% 16.46%

20.02% 19.86%


Instagram Photo Upload by Day

Peak Time 20:00 – 22:00

Peak Time Sat - Sunday



Total Video in Youtube by Thai People

5.3 million

Average New

2,500 Upload Viedo/day


Top View Video in Thailand in 2012


เพลงอะไรเอย?


Top 5 Video in Thailand Year 2012

1. ลูกอม - WhatChaRaWaLee

44,443,157

2. แค่ได้รักเธอ-7Days Crazy

38,497,916

3. ไกลแค่ไหน คือ ใกล้ - getsunova



รักต้องเปิด (แน่นอก) - 3.2.1 feat.ใบเตย อาร์สยาม (Upload 1 May 2013)

7 Days 4 million views


Top Video Category in Youtube (TH)

1. Music 1,083,207

2. Entertainment 942,655

3. People 604,397

4. Comedy 598,505

5. People & Blogs 568,231

6. Sports 544,884

7. Education 503,111

8. Travel 371,014

9. Animals 356,498



Total Google Plus User World Wide

million user


Thailand Top Google + Page


Thailand Top Google + Page


Location


Total Location in Thailand

348,763

Thai People Check-in

25,250 per/day


Instagram 4square

Compare Location Check-in between 4square and Instagram

The new

way to

connect

It took Twitter 1,400 days and Facebook 1,600 days

to reach the 100M milestone. For WeChat, it took 433 days.

200M Born 100M 300M

2011 2012 2012 2013

Jan. Mar. Sep. Jan.

300M Users Worldwide 40M International

Thailand: Growing user base. 400% growth 5 months after launch



Line Global User


15 Million User

Total Line user in Thailand


Top Member Official Account in Line

1. Muang thai life 4,620,642

2. Oishi 4,529,361

3. Singha 4,160,329

4. Truemove 4,143,177

5. Thai Air way 3,997,592

** As 7th May 2013


3G มีปัจจยัในการท าให้

Social Media เตบิโตอย่างมากในไทย

3G will push Thailand Social Media


Summary


Summary in Thailand

• Facebook 18.5 million user

• Twitter 2 million user

• Instagram 603,288 user

• Wechat 300 million user (Worldwide)

• Google Plus 500 million user (Worldwide)

• Line Chat 15 million user


Top Zocial Award in Category

1. Real estate Sansiri Family

2. Banking Kbank Live

3. Entertainment & Media VRZO

4. Insurance ไทยประกนัชวีติ

5. Electronics Samsung Mobile Thailand

6. Food&Beverage Ichitan

7. Telecom Dtac

8. Airline AirAsiaThailand

9. Auto Chevrolet Thailand

10. Beauty Beauty Mouthsy

11. Fashion Panicloset

[ Facebook + Twitter + Youtube + Instagram ]





What we lean from this data?

• พฤตกิรรมคนไทยบางส่วนเปลีย่นไปแลว้

• โซเชีย่ลมเีดยีเข้ามามส่ีวนในชวีติของเรา

• บรษิทัและแบรนด ์ น าโซเชีย่ลมเีดยีมาใช้เป็นส่วนหน่ึงของการส่ือสารกบัลกูค้า

• ข้อมลูเชงิลกึเหลา่น้ีจะท าให้เราเข้าใจในพฤตกิรรมคนไทยและอาเซยีนมากขึน้

• Zocial Inc จะท าให้คุณเข้าใจคนในโลกออนไลนม์ากขึน้


Welcome to Zocial

World. • More data at http://blog.Zocialinc.com

Pawoot P. (Pom) E-Mail : [email protected] Facebook, Twitter, Instagram : pawoot

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ZocialAwardTH2013_V1.10