CASE SUDY: ZOMBIELAND (2009)By

Connor Redman

Technical aspects

• Title: Zombieland• Release date: 7th October 2009• Genre: Horror/ Comedy• Running Time: 88 Minutes (1 Hour 28 Min)• Director: Ruben Fleischer• Writers: Rhett Reese, Paul Wernick• Stars: Jesse Eisenberg, Emma Stone, Woody

Harrelson

• Main Distribution companies: Sony and Columbia

• Budget:• World-Wide Gross:$102,391,540

Structure Of Companies

Relativity Media

Pariah FilmsColombia Pictures

Sony Pictures Entertainment

Production

• Panavision genesis digital cameras and Green screens where used to both capture the true landscape and surroundings and change the world captured into the desired zombie ridden hell hole.

• The Make up on the zombie characters was rough and then during the editing stage of production it was touched up and vast detail was imposed.

Production Job Roles

• Screen Writers: Rhett Reese and Paul Wernick.

• Director: Ruben Fleischer

• Filming started in February 2009 after the script and original story was developed in 2005.

Synergy Techniques Used

• Synergy was used in the promotion of Zombieland during the production stage all over America, Especially in the countries largest shopping center branch.

• Wall Mart could be seen promoting the release of the film a great amount, the stores nationwide even put up cardboard cutouts of characters in wall mart in the process of a scene that could later be viewed in the film itself and clearly showed the company Wall Mart name.

• The fact that relativity media worked in collaboration with Sony Entertainment to complete the film is another example of Synergy, Relativity media which is the parent company of Pariah Films worked solely on the production of the film with input from Sony and its daughter company Colombia pictures worked on the distribution, this works positively for all companies involved as Sony is a huge name in the film market which means the companies involved gain more money from publicity.

Promotion Methods• Zombieland used many different

promotion techniques, from the conventional methods of posters and billboards scattered around major cities in the targeted country seen to the left in the middle image, all the way to the extraordinary idea of creating ‘Zombie – Me’ outposts for the public where any person can show up and get zombified to do a Zombieland promotion run through their city.As seen as top and bottom left images.

• Merchandise also held a key part.

Side Notes

• Internet trailers where also used as a large amount of promotion for the film, the trailers where shown on all major video streaming websites such as ‘YouTube’ including the films own website along with links to the production and distribution companies web pages.

• On these sites you could also see video recordings of promotion techniques such as press conferences with stars of the film and the director and producer.