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2015Exhibitor + Sponsorship Information
Canadas largest consumer show and lifestyle expo for men and
women 45+
OTTAWAMay 910, 2015Ottawa Convention Centre/Shaw Centre
TORONTOOctober 2425, 2015Direct Energy Centre
VANCOUVERMarch 2122, 2015Vancouver Convention Centre
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The Zoomer Philosophy
Its an attitude toward livinglong an open, optimistic
attitude
that combines a desire for newexperiences with a sense of
purpose
and value. Its an attitude thatrecognizes the challenges of
Aging
(and actively advocates for remedies to them), but also insists
thataging doesnt have to mean
retreating from life.- Moses Znaimer
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Over 250,000 haveattended since 2008!
Growing from 1 market and 14,000 attendees in
2008 to 3 markets and an anticipated audience of
over 65,000 in 2015!
ZoomerMedias expertise in staging large-scale live events led to
the formation of its Trade-show Division and the launch of the
first annualZoomerShow at Torontos Direct Energy Centre,Exhibition
Place, in November 2008. The ZoomerShow expanded to Vancouver, at
the new Convention Centre, in 2010.
Now in entering its eighth successful year, the ZoomerShow is
Canadas largest consumer show and lifestyle expo for men and women
45+.
On site, attendees receive the latest trends, adviceand
information on positive aging from more than 250 exhibitors in
categories such as Health & Well-ness, Financial Planning, Real
Estate & Community,Caregiving, Fitness, Technology,
Employment,Education, Pets, Volunteerism, Faith, HomeRenovations
& Safety and Travel.
The show is loaded with extras, such as celebrityspeakers, free
vaccinations, blood pressure checks, fitness demonstrations,
samples, discountsand interactive kiosks.
There is live all-day entertainment, which alone is worth the
price of admission. Past entertainershave included guitarist Liona
Boyd, Grammy Award-nominated singer Dan Hill, Juno Award-winner
Sass Jordan and Les Misrables starMichael Burgess. There is always
a strong line-up of tribute bands celebrating the music of
the45-plus generation from Buddy Holly to Billy Joel,from the
Beatles to the Beach Boys.
ZoomerMedia Limited understands that consumer shows are one of
the most powerful ways to engage its audience while providing
marketers with an efficient, effective platform to promote products
or services to this critically important market.
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The 45-plus population is a force to be reckoned with they are a
market of 15.1 million people1, accounting for 57%2
of all consumer spending and controlling 78%3 of the wealth
They are receptive to messagesthat mirror their life. They are
the healthiest, wealthiest and most active 45-plus generationever,
and they have the time and money to live life well
Contradictory to stereotypes, they change loyalties with
ruth-less effi ciency
They lead, transform and dominate wherever they go and whatever
they do, continuing to chase aspirations and covet new goods and
services
More Boomers attended showsand exhibitions in the past 12 months
than all other age groups in Canada combined! Source: PMB Spring
2013, A18+
1Stats Canada Population modifi ed Sep 27 2012, 2PMBSpring 2013
(% Of Combined Volumetric Spend-ing Totals) 3PMB Spring 2013
(A18+)
You would think that every entrepreneur with a product to sell,
every politician with votes to win and every media buying agency
with clients to please would be falling over themselves to woo the
Boomer demographic. But most arent. Theyre pitching to the youth
market even though youth are fewer, poorer, and relatively
powerless. National Post, July 2011
Access a Powerful Audience
Get face to face with nearly 65,000 in uential attendees
(Toronto, Vancouver, & Ottawa)
They come excited to listen and learn, buy and try
Boomers Dont Follow the CrowdThey are the Crowd
Appeal to Baby Boomers active lives to capture a piece of
their
buying power!
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Audience Profile
Zoomer Magazine Subscribers......... 51%CARP
Members.................................. 45%
Under 45.............................................
4%45-54...................................................
17%55-64...................................................
45%65+......................................................
34%Average Age........................................ 61
Toronto................................................
50%GTA......................................................
36%Northern Ontario................................ 7%Southwestern
Ontario....................... 6%Out of
Province................................... 1%
Source: TabbleDabble attendee survey based on 1,591 responses
from the 2012 Toronto ZoomerShow
Attended the Ottawa ZoomerShow last week.The venue was the
best
available in Ottawa. The entertainment was excel-lent. The
exhibitors were
interesting I had fun and made new contacts. Cant
wait for next yearsZoomerShow!
- Attendee, Ray Buciak
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10x10 BOOTH$1,500 Toronto*$1,000 Ottawa & Vancouver*
>> Listing in the guidebook & online exhibitor
directory
>> Carpet & Drapery >> 24 hour security >>
4 exhibitor badges
10x20 BOOTH$2,500 Toronto*$1,750 Ottawa & Vancouver*
>> Listing in the guidebook & online exhibitor
directory
>> Carpet & Drapery >> 24 hour security >>
6 exhibitor badges
*$250 for each corner upgrade
20x20 BOOTH$3,500 Toronto $3,000 Ottawa & Vancouver
>> Listing in the guidebook & online exhibitor
directory
>> Carpet & Drapery >> 24 hour security >>
8 exhibitor badges
I would love to be back, it was a great success for us to be
there again!My highlight was the attendees, they were great to
speak to and were en-thusiastic the entire weekend, I also enjoyed
the information sta avail-
able throughout the venue! - Michael Degli-Angeli
Marketing and Events ManagerTouch Corporation (Group of
Companies)
Exhibitor Rates & Information
Exhibitor Categories
Lifestyle& Travel
Zone
Main Stage
Food & DrinkSample Zone
WellnessZone
ActiveZone
CarZone
TalkTheatre
Health& Vitality
Zone
Money& Finance
Zone
PetZone
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GOLD SPONSOR $25,000
>> 20x20 booth
>> 8 Exhibitor Badges
>> Attendee Bag Insert
>> Unlimited Free tickets, with personalized code &
direct sales link
>> Full Page Guide Book Ad
>> Mention in CARP dedicated blast promoting a show
offer
>> 1 - Seat Drop
>> 2 - Direct Response Opportunities
>> 2 - questions included in the Attendee Survey (and
opt-in emails)
>> 2 15 minutes talks on a zone stage 1 per show per
day
>> Logo recognition: Website, Attendee Guidebook,
e-blasts, On-site Sponsor Signage, Stage presentation, Print
ads
SILVER SPONSOR$15,000
>> 10x20 booth
>> 6 Exhibitor Badges
>> Attendee Bag Insert
>> Unlimited Free tickets, with personalized code &
direct sales link
>> Half Page Guide Book Ad
>> Mention in CARP dedicated blast promoting a show
offer
>> 1 Direct Response Opportunities
>> 2 15 minutes talks on a zone stage
>> Logo recognition: Website, Attendee Guidebook,
e-blasts, On-site Sponsor Signage
SUPPORTING SPONSOR$7,500
>> 10x20 booth
>> 6 Exhibitor Badges
>> Attendee Bag Insert
>> Unlimited Free tickets, with personalized code &
direct sales link
>> 15 minutes talks on a zone stage 1 per show per day
(additional $2,500 investment)
>> Logo recognition: Website, Attendee Guidebook,
e-blasts, On-site Sponsor Signage
Sponsorship Rates & InformationAll Sponsorships can be
customized - please speak to your sales representative
Looking forward to it! Great Reception from the public and
networking with other exhibitors.
- Lauren WhelanToronto exhibitor - ID My Meds
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Additional Opportunities
We would LOVE to do it again! It was
amazing! The Zoomer people were wonderful
and so supportive. - Barb Myers
Butterfly of Hope, exhibitor
ATTENDEE BAG INSERT$5,000
>> Toronto: 20,000
>> Vancouver: 10,000
>> Ottawa: 8,000
GUIDE BOOK AD
>> Full Page Ad - $1200
>> Page Ad or coupon - $799
ZONE STAGE TALKS$2,500 each for both days
>> Lifestyle / Travel
>> Health & Vitality Zone
>> Pet Zone
>> Talk Theatre
>> Active Zone
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Wonderful guest speakers, quality entertainment and lots of
happyattendees just what a vendor is looking for! Well be
participating
in the next one for sure!-Jane Wilkins, IRIS (national
exhibitor)
CONTACT INFORMATION
LISA TURNEYNational Account Director / Direct Line: 416 607 7705
/ Cell: 416 999 9033
Fax: 416 367 1742 / [email protected]
