Zoomlion Crane intro

CLIENT- ZOOMLION

CONTENTS

Mobile Crane Branch Introduction

Mobile Crane International Trade Co., Ltd. Introduction

31 ZOOMLION Group Introduction

33

32

Changsha Zoomlion Heavy Industry Science & Technology Development Co., Ltd(hereinafter referred to as Zoomlion，stock code is 000157), which was founded in 1992, was listed in Shenzhen stock exchange market in December, 2000. It is a pioneer enterprise in China construction machinery industry and one of the first 103 innovative experimental enterprises in China. Zoomlion is engaged in researching and manufacturing the major hi-tech machineries for national key infrastructural construction such as constructing projects, energy source projects, transportation projects etc. With RMB 1.521 billion of registered capital, Zoomlion employs over 20,000 staffs. In 2008, Zoomlion Group achieved RMB 24.6 billion of output value, with profit and tax surpassing RMB 3 billion.

Zoomlion Group Brief Introduction

History

National Construction Machinery Research Institute

Under the Construction Ministry

1956, in Beijing

1969, in Changde

1978, in Changsha

Now, in Changsha

Zoomlion Group History

Shanxi Huang Gong Machinery Co., LtdForetide Heavy Industry Co., LtdDahan Automobile Manufacturing Co., LtdHunan Automobile Axle PlantXincheng Hydraulic Company.

2008

2003

PUYUAN Mobile Crane Group

2001

POWERMOLE (Britain)

2002

Hunan Machine Tool Plant

The Step of M&AThe Step of M&A


ChinaChinaEUEU After the acquisition of CIFA in 2008, ZOOMLION had secured the leading role in concrete machinery industry globally

After the acquisition of CIFA in 2008, ZOOMLION had secured the leading role in concrete machinery industry globally

History

ZOOMLION & CIFA CONCRETE MACHINERY

INTERNATIONAL MANAGEMENT CO.


1、ZOOMLION ranked 17th in global construction machinery manufacturers;

The profit rank NO. 1 in Chinese construction industry;

2、After merging CIFA, Concrete Machinery rank NO.1 in the world；

3、Mobile crane rank NO.2 in China, NO.6 in the world；

4、Tower crane rank NO.1 in China；

5、Environment &Sanitation machinery rank NO.1 in China；

6、Other machinery like Rotary Drilling Rig , Paver , Road Surface

Cold Planner and so on are also very Competitive in China；

Zoomlion Group Competing Power

Competitive Power of ZoomlionGroup in Construction IndustryCompetitive Power of ZoomlionGroup in Construction Industry

1、Chinese Top 500 Enterprises, Chinese Top 50 Machinery Manufacturers；

2、“ZOOMLION” brand —— Chinese Well-known Brand ；

3、 The Best Growing Enterprise, the Best Influential Enterprise and the

Customers Satisfied Enterprise in China ；

4、 A demonstration enterprise of modern management progress in Chinese

machinery industry;

5、 “National May 1st Labor Prize”, Chinese Top 10 Independent Innovation

Enterprises, the Best Influential Brand；

6、 Unit of Chinese Charities That Has Made Outstanding Contributions,

National Hero Company in Earthquake Relieve work;

Zoomlion Group Honor

Zoomlion Group HonorZoomlion Group Honor

l Among them，Foreign Institutional Shares include LENOVO HONY

INVESTMENT，GOLDMAN SACHS INVESTMENT，MANDARIN FUND。

Zoomlion Group Stock Structure in 2009

Zoomlion Group Stock Structure in 2009

Zoomlion Group Scale

Public Shares46.89%

ForeignInstitutional

Shares16.36%

GroupManagement

Shares12.50%

State Shares24.25%

Zoomlion Group Staff Structure in 2009Zoomlion Group Staff Structure in 2009

• Technicians takes 44% of all ZOOMLION staff amount. • 24 people enjoy special government allowances.• 9 National and Provincial middle aged and young experts.


Technology: Highlight Self-Innovation

Acquired Patents

more than 400 patents

Research Project

National 863 Project670 key research items

Industry Standards

Zoomlion have established and modified more than 300 industry standard.

l Member of the International Standard Organization (ISO).

l Hold more than 1400 items of complete intellectual property of ourselves.

Technology Zoomlion Group Scale

Zoomlion Sales Revenue and Profit from 2004 to 2008


497

56

482

46

680

71

1,320

201

1,992

263

0250

500750

1,000

1,2501,500

1,750

2,0002,250

2,500

2004 2005 2006 2007 2008

Sales Revenue Total Profit

2008 Sales Revenue: nearly USD 2 billion

2008 Sales Revenue: nearly USD 2 billion

Unit: USD Million

ZOOMLION

CraneEarth MovingMachinery

Road Machinery

Environmental Sanitation Machinery

Others

Truck Crane

All-Terrain Truck Crane

Crawler Crane

Tower Crane

Road Roller

Paver

Road Surface Cold Planner

Derrick Cargo Truck

Aerial Working PlatformGrader

Rotary Drilling Rig

Bulldozer

Excavator

Loader

Road Surface Heater

Road Sweeper

Refuse Compression Transfer Vehicle

Waste Compression Series Equipment

Asphalt Mixing Equipment

Snow Removal

Refuse Transfer Vehicle

Fire Fighting Truck with Compressed Air Foam

System

Water Tower Fire Truck

bulk material transportation equipment

Bucket wheel stacker & reclaimer

13 categories 28 series andover 450 models

13 categories 28 series andover 450 models

Boom Pumps

Trailer-Pumps

Concrete Mixing Plant

Truck Mixers

Truck-mounted Line Pumps

Placing Booms

Concrete Machinery

Zoomlion Group Products

12 Industrial Bases

ZOOMLION Sci-Tech Park109,900㎡

Lugu Industrial Park518,772㎡

Shanghai Industrial Park144,601㎡

CIFA park

Wangcheng Industrial Park372,077㎡

Weinan Industrial Park

Guanxi Industrial Park

805,948㎡ 420,670㎡Yuanjiang Industrial

Park

1,266,673㎡

132,056㎡Quantang Industrial

Park

Huayin Industrial Park507,363㎡

Cheqiao Industrial Park430,353 ㎡

Fortide Lugu Industrial Park358,213㎡

Zoomlion Group Hardware Facilities

The core opinion of Zoomlion’s corporation culture

is: SINCERE,CEASELESS, LARGE, SUBSTANTIAL, FAR-

REACHING&LONG-ENDURING.

The core opinion of Zoomlion’s corporation culture

expressed Zoomlion’s honesty，innovation，and targe

to global construction machinery manufacturer.

Zoomlion Spirit： Honesty and Persistency,

Justice and Love,

Self-development.

Zoomlion Group Culture

Zhan Chun Xin (Mr.)

Chairman and Managing Director

CONTENTS

Mobile Crane International Trade Co., Ltd. Introduction


33

Mobile Crane Branch Introduction32

Zoomlion Mobile Crane Branch Brief Introduction

Mobile Crane Branch Company of Changsha Zoomlion Heavy Industrial Science & Technology Development Co., Ltd. (Hereinafter referred to as Mobile Crane Branch Company), which ranks 6th among the world mobile crane industry, is one of the most important branch companies under Changsha Zoomlion Heavy Industrial Science & Technology Development Co., Ltd. It is a famous construction crane manufacturer integrating product R & D, manufacturing and testing.

It covers 3 modern industrial parks: QuanTang Industrial Park, GuanXi Industrial Park and LuGuIndustrial Park, with more than 5,000 staff and nearly 17 billion RMB annual sales income, providing 3 product series including truck cranes from 12T to 300T, all terrain cranes from 25T to 350T, and crawler cranes from 50T to 1000T.

Trust Rooted from 50-year History

Zoomlion Mobile Crane Branch History

• In 1972, ZOOMLION (Puyuan) first truck crane—Wuling brand

• In1973, special chassis truck crane in China ZOOMLION (Puyuan)

• In1989, First all-terrain truck crane with introduced technology in China

• In 2001, ZOOMLION (Puyuan) First 16t truck crane landed on Antarcticcontinent

• In 2002, ZOOMLION (Puyuan) First 65t truck crane in China

• In 2003, ZOOMLION (Puyuan) First 100t truck in China

• In 2004, ZOOMLION (Puyuan) First 130t truck in China

• In 2006, ZOOMLION (Puyuan) First 600t crawler crane in China

We insist on the pursuit of perfect product performance as time change by.

Honor

Zoomlion Mobile Crane Branch Honor

Organizational Structure of Zoomlion Mobile Crane Branch Company

Zoomlion Mobile Crane Branch Scale

Zoomlion Mobile Crane Branch Company

Technical Division Production Division Sales Division Management Division

Company Office

Planning Dep.

HR Dep.

Training Dep.

Finance Dep.

IT-oriented Development Office

……

Truck Crane Dep.

Crawler Crane Dep.

Changde Branch

Quality Control Dep.

Technical Dep. Domestic Sale Co.,

Domestic Marketing Dep.

International Trading Co.,

Spare Parts Co.,

Management staff 15%

Technician 19%

worker 55%

Sales Staff 11%

Zoomlion Mobile Crane Branch Staff Structure in 2009

Zoomlion Mobile Crane Branch Staff Structure in 2009

• Technicians takes nearly 20%

of Zoomlion Mobile Crane

Branch.• 5% of sales revenue are invested

into R&D in order to keep the

company active every year.


Unit：USD1,000,000


Zoomlion Mobile Crane Total Sales Revenue and Overseas sales revenue from 2004 to 2008

210.29

8.82

217.65

32.35

352.94

58.82

647.06

147.06

852.94

264.71

0100200300400500600700800900

1,000

2004 2005 2006 2007 2008

Total Sales Revenue Oversea Sales Revenue

2008 Overseas sales revenue: nearly USD300 million

New V Series Truck Cranes

In 2008, by integrating 30-year truck crane’s developing and manufacturing experience, we have upgraded all the cranes no matter in technology or quality on the basis of the original ones and formed the new generation of V-series.

QY25V432， QY25V532

QY30V532， QY40V532

QY50V532， QY60V532

QY70V533， QY90V533

QY120V633，QY150V633

New V SeriesNew V Series

QY16H431，QY20H431

QY25H431，QY25H432

QY25H531，QY50H531

QY65H531，QY70H531

QY100H-3，QY130H-1

Full Cab SeriesFull Cab Series

QY12D431

QY25E431

QY25E531

QY50D531

Half Cab SeriesHalf Cab Series

Zoomlion Mobile Crane Branch Products

QY90V

Since 1990’s, we have concentrated on researching and developing all-

terrain technology. Now, we have wholly mastered the core technology

(holding an independent IPR) in all-terrain crane field, and been of the

developing and manufacturing ability to produce QAY180, QAY220, QAY260,

QAY350 and even bigger all-terrain cranes.

All Terrain Crane


QY90V

• Small Tonnage： QUY50, QUY70, QUY80；• Middle Tonnage: QUY100、QUY160、 QUY200、 QUY260；• Big Tonnage: QUY350、QUY400、QUY500、QUY600、QUY800；• Super Tonnage: QUY1000、QUY1200 、QUY1600 、 QUY2000、

QUY2400、QUY3200 …• W Series: QUY200、QUY300、QUY400、QUY600；

Crawler Crane


W series crawler cranes are Zoomlion's newly

unveiled products with easy assembling &

disassembling and simple working conditions,

and is specialized for wind power set-up.

。

QUY200W is apply to < 1Mw wind power installation.

QUY300W is apply to 1.5MW~2MW wind power installation.

QUY400W is apply to 2MW~2.5MW wind power installation.

QUY600W is apply to 2.5MW~3MW wind power installation.


Zoomlion Mobile Crane Branch Hardware Facilities

Zoomlion Mobile Crane Branch Company has thress manufacturing parks, with over will 660,000 square meters. And the annual production capacity is 1.5 billion while annual production scale above 10,000 units

Product production layout:◆Small tonnage truck crane below 25t Changde Industrial Park

◆Medium & large tonnage truck crane above 25t Quantang Industrial Park

◆ Crawler Crane Foretide Industrial Park

CONTENTS


Mobile Crane International Trade Co., Ltd. Introduction33

Mobile Crane Branch Introduction32

Zoomlion Mobile Crane International Trade Co. Ltd.

International Trading Company of Zoomlion Mobile Crane Branch ( hereinafter

referred to as International Trading Company), which was established in 2007, is an special

institution integrating Mobile Crane sales and after-sale service. Currently, over 140 staffs

are working for this company, with over 30 salesmen, 40 administrators and managers, and

60 technicians. In 2008, the company has realized almost RMB 2 billion of sales income.

International Trading Company Headquater Overseas Division

Management Dep.

Overseas Marketing Dep.

Sales Supporting Dep.

Service Dep.

Indian Branch

Brazilian Branch

North-African Branch

South-east Asian Branch

Russian Branch

Other trading institution

Trading Dep.

2008$265 Million

2006$ 66 Million

History

2007$106 Million

Sales data of International Trading Co. Ltd. 2006 -2008

Five-year Developing Goal

Zoomlion Mobile Crane International Trade Co. Ltd.

USA

Brazil

Britis h

Russia

India

Singapore

Vietnam

Australia

Angola

Hong KongUAE ShanghaiAlgeria

South-Africa

Libya

Branch Office Parts service centre

Tunis

Kazakhstan

UkraineUkraine

Indonesia

Global Sales and Service network of International Trade Co., Ltd.

In USA

In Middle East

In Russia

The international trading company has already built its service network in over 60 countries and area, successfully covered Asia, Europe, America, Australia and Africa.

Global Service Network of International Trade Co., Ltd.

In Australia

UAE -- AL WASIT MACHINERY EST.

Global Key Customers Introduction of International Trade Co., Ltd. ( A )

The Market sales bellwether of UAE earth work

machinery and construction machinery. Beside

Zoomlion, it has also been the agent of the following

world construction machineries, •SUMITOMO— Japen ;•HUNDAI— Korea •NPK Hammer – Japen•Amman Vibratory Roller – Sweden•SIM Asphalt Plant – Germany

As the key partner of Zoomlion in Middle-East, Al

WASIT has covered its sales network on UAE, Omen,

Qatar, Jean-Paul Sartre, Bahrain, Yemen, Iran and

Iraq through 5-year friendly and steady cooperation

with Zoomlion. Al WASIT has totally sold over 600

units of Zoomlion truck crane, all terrain crane and

crawler cane to Middle-East market.

Australia —DELLGALE PTY LIMITED

Global Key Customers Introduction of International Trading Co. ( B )

Local construction machinery sales enterprise in Australia and the standout of the industry. DELLGALE has been persisted firmly on its cooperation with Zoomlion since their first meeting in 2006.

In June, 2008, DELLGALE built successfully Zoomlion’s first overseas 4S shop integrating crane sale, parts sale, service and inf. Feedback, and becoming the agent of All series of Zoomlion Construction machinery products.

In May, 2009, GELLGALE successfully assistant Zoomlion to promote “one stop”financial leasing service in Australia. It has satisfied customers needs for diversified financing, and start the new try of Chinese construction machinery industry on overseas market financial leasing.

America—LEWIS EQUIPMENT CO.，

In March，2008， Zoomlion QUY200 crawler crane was successfully exported to US, and has making the record of the largest exported Chinese mobile crane.

In November, 2008, International Trade Co., Ltd. and Lewis Equipment Co. signed successfully a sales contract which valued USD40 million.

Currently, the first Zoomlion QUY200 exported to US is still working in order in Houston, America.

Lewis Equipment Co. is now in deed the beginning of International Trade Co., Ltd. ’s expansion to Top market of mobile crane.

Global Key Customers Introduction of International Trading Co. ( C )

India —Essar Global Limited

Global Key Customers Introduction of International Trade Co., Ltd. ( D )

Essar, one of the World Top 500, majored in seven industry as petroleum, steel, shipping, energy, communication etc.

In June, 2008, Zoomlion QUY600 crawler crane was successfully sold to ESSAR, which refreshed again the largest exporting record in Chinese mobile crane industry. The picture displayed that Xiong Yanming, General manager of Zoomlion Mobile Crane Branch, delivered the Key of QUY600 to Mr. D.V.Chaudhary, CEO of ESSAR.

In November, 2008, The second QUY600 was exported again to India. Currently , the two QUY600 is proving the strong power of Chinese construction machinery manufacturing with their excellent performance.

Global Construction Case of Zoomlion Mobile Crane ( A )

QY20 in Bird’s NestQY16 in Antarctica

QY50 in South-Africa QY70 in Brazil

Truck Crane

QY25 in UAE QY30 in British QY90 in China

Global Construction Case of Zoomlion Mobile Crane ( B )

QY130 in ChinaQY100 in Bird’s Nest, China

Global Construction Case of Zoomlion Mobile Crane ( C )

All Terrain Crane

QAY180 in China QAY220 in China

Global Construction Case of Zoomlion Mobile Crane ( D )

Crawler Crane

QUY70 in Hangzhou Bay Bridge, China

QUY100 in Australia QUY160 in South to North Water Diversion project,

China

Global Construction Case of Zoomlion Mobile Crane ( E )

QUY260 in real estate project of Lianyuan, China

QUY350 in dockyar of the North Sea, Qingdao, China

QUY200 in Houston, America

Global Construction Case of Zoomlion Mobile Crane ( F )

QUY400 in China

QUY600 in AnshanSteel Plan, China

QUY600 in Indian ESSAR Steel Plant

QUY1000

Global Construction Case of Zoomlion Mobile Crane ( G)

通过产品技术、经销网络的发展，

继续扩展海外市场

牢牢树立中联起重机品牌

在国际市场的知名度

成为汽车起重机、全路面起重机、

履带起重机全吨位产品的专业制造商

成为全球移动式起重机供应

龙头企业

海外营销公司未来5—10年规划

中联工起海外营销公司未来发展战略

To expand the overseas market throughThe development of product technology

And sales network

To establish firmly the popularity of

Zoomlion brand in global market

To become the professional manufacturer

Of truck crane, all terrain crane and

Crawler crane

Becoming the Giant of Global Mobile Crane Supplier

5 – 10 year Development Program

Future Developing Strategy of International Trade Co. Ltd.

Professional rely on ZOOMLION,

your Construction Machinery Professor !

Documents

Zoomlion Crane intro