© 2009 IBM Corporation
Getting Smarter with InformationAn Information Agenda Approach
Damiaan ZwieteringInformation Architect
© 2009 IBM Corporation
To create a smarter planet, we must tackle these interrelated imperatives…
GREEN AND BEYONDLimited resourcesI need efficiency…
SMART WORKNew business and process demandsI need to work smart…
NEW INTELLIGENCEData exploding and in silosI need insight…
DYNAMIC INFRASTRUCTURECostly and inflexibleinfrastructureI need to respond faster…
SMART ProductsIntelligent, interconnected productsI need to innovate…
© 2009 IBM Corporation
New Initiatives Increasingly Focus on Optimization
OptimizationInformation
Agenda
Automation
ApplicationAgenda
Effectiveness: doing the right thing
Help DeskOperationsERP &
Financials
DeclarationManagement
Single Viewof the Citizen
Financial Insight
Case Management
Efficiency: doing the thing right
© 2009 IBM Corporation
How it compares with other reference architectures
The IBM Business Analytics and Optimization Reference Architecture
Business Intelligence Reference Architecture (BI RA)
Business Analytics and Optimization Reference Architecture (BAO RA)
• Focus is on integrated data used for Analytic purposes
• Used for Business Intelligence and Data Warehousing projects
• Focus is on integrated, Analytic data, Master / Reference data and unstructured data components
• Incorporates components of the BI Reference Architecture but also integrates Master Data and Content Management components
• Broadens coverage of Advanced Analytics and Corporate Performance Management
Information on DemandReference Architecture (IOD RA)
• Describes a comprehensive, enterprise-wide, information-focused target architecture
• Emphasis on capturing, analyzing and using the right, correct information at exactly the right time across all points of the organization
• Covers all categories of data; Operational (SOA), Master / Reference Data and integrated Analytic Data
WebEnterprise
Portals
Composite &CollaborativeApplications
MobileDevices &
Disconnected
LOB Applications
ProductivityApplications
Info
rma
tion
Se
rvic
es
Tra
nsp
ort
an
d D
elivery
Data Sources
Analytical MetadataData
Domains
InformationDelivery
ChannelsEnterprise
Search
UnstructuredData
Master DataOperational Secu
rity
, P
rivac
y a
nd
Co
mp
lian
ce
Infrastructure Network & Middleware
Systems Management & Administration Systems
Query &Reporting
BI & Performance Management
Dashboards& Visualization
Exploration &Analysis
OperationalIntelligence
Metrics &Scorecards
Planning, Budgeting, Forecasting
Data ManagementEnterpriseInformationFoundation
Metadata Management Content Management
Industry Models, Solution Templates, Analytical Applications
Mining
Orc
hestr
ati
on
an
d C
ollab
ora
tio
n
Storage
Trusted Information
Managed Trusted
Information
Information Integrity
Information LifecycleManagement
HierarchyManagement
EventManagement
RecordsManagement
Content-centricBPM
InformationIntegration
Balance & Controls
WebEnterprise
Portals
Composite &CollaborativeApplications
MobileDevices &
Disconnected
LOB Applications
ProductivityApplications
Info
rma
tion
Se
rvic
es
Tra
nsp
ort
an
d D
elivery
Data Sources
Analytical MetadataData
Domains
InformationDelivery
ChannelsEnterprise
Search
UnstructuredData
Master DataOperational Secu
rity
, P
rivac
y a
nd
Co
mp
lian
ce
Infrastructure Network & Middleware
Systems Management & Administration Systems
Query &Reporting
BI & Performance Management
Dashboards& Visualization
Exploration &Analysis
OperationalIntelligence
Metrics &Scorecards
Planning, Budgeting, Forecasting
Data ManagementEnterpriseInformationFoundation
Metadata Management Content Management
Industry Models, Solution Templates, Analytical Applications
Mining
Orc
hestr
ati
on
an
d C
ollab
ora
tio
n
Storage
Trusted Information
Managed Trusted
Information
Information Integrity
Information LifecycleManagement
HierarchyManagement
EventManagement
RecordsManagement
Content-centricBPM
InformationIntegration
Balance & Controls
Data SourcesData IntegrationAccess
Hardware & Software Platforms
Collaboration
Data Mining
Modeling
Query & Reporting
Network Connectivity, Protocols & Access Middleware
Data Quality
Metadata
Scorecard
Visualization
Embedded Analytics
Data Repositories
Operational Data Stores
Data Warehouses
Metadata
Staging Areas
Data Marts
Analytics
Web Browser
Portals
Devices
Web Services
Enterprise
Unstructured
Informational
External
Data flow and Workflow
Bu
sin
ess A
pp
lica
tio
ns
Clean Staging
Extract / Subscribe
Initial Staging
Data QualityTechnical/Business
Transformation
Load-Ready Publish
Load/Publish
Data Governance
ContentManagement
Data Repositories
BIPMAccess
Operational Data Stores
Data Warehouses
Time Persistent Repository
Dimensional Layer
Master Data
Content Stores
Master Data Management
SourcesData Integration
Hardware & Software Platforms
Network Connectivity, Protocols & Access Middleware
Data Quality
Metadata
Web Browser
Portals
Devices
Web Services
Enterprise
Unstructured
Informational
External
Clean Staging
Extract / Subscribe
Initial Staging
Data Quality(Technical/Business)
Transforms
Load-Ready Publish
Load/Publish
Information Governance
Reporting
Planning, Forecasting, Budgeting
Scorecards
AdvancedAnalytics
AnalysisDocument
Management
Federation
Simulation
Optimization & Rules
Management
Visualization
PredictiveAnalytics
Business Assessment
DataMining
DataGathering
Dashboards
Query
Monitoring Web
Content Ingestion
Taxonomy Management
Text Analytics
Records Management
Content Services
Master Content
Management
Business Process Management / Workflow
Reference Data
Management
SOA OrchestrationComponents
Master Data Store
Data Load Components
CRUD Transactional Components
© 2009 IBM Corporation
Information On Demand Logical Architecture
WebEnterprise
Portals
Composite &CollaborativeApplications
MobileDevices &
Disconnected
LOB Applications
ProductivityApplications
Info
rma
tion
Se
rvic
es
Tra
nsp
ort
an
d D
eliv
ery
Data Sources
Analytical MetadataData
Domains
InformationDelivery
ChannelsEnterprise
Search
UnstructuredData
Master DataOperational Sec
uri
ty,
Pri
vacy
an
d C
om
pli
ance
Information Infrastructure
Network & Middleware
Systems Management & Administration Systems
Query &Reporting
BI & Performance Management
Dashboards& Visualization
Exploration &Analysis
OperationalIntelligence
Metrics &Scorecards
Planning, Budgeting, Forecasting
Data ManagementEnterpriseInformatio
nFoundation
Metadata Management Content Management
Industry Models, Solution Templates, Analytical Applications
Mining
Orc
hes
trat
ion
an
d C
oll
abo
rati
on
Storage
Trusted Information
Managed Trusted
Information
Information Integrity
Information LifecycleManagement
HierarchyManagement
EventManagement
RecordsManagement
Content-centricBPM
InformationIntegration
Balance & Controls
© 2009 IBM Corporation6
An information agenda offers organizations a proven approach for unlocking the business value of information.
Strategy
Creating a vision to guide decisions and help the organization determine how to best support business goals
Information Infrastructure
Identifying the technologies and capabilities to establish a common information framework
Establishing a plan for executing discrete projects
to realize short and long-term returns on investment
Roadmap
Implementing cross line of business policies & practices for managing, using, improving and protecting information
Information Governance
Information Governance
Strategy
Information Infrastructure
Roadmap
© 2009 IBM Corporation
Information StrategyQuestions to be answered!
What is the vision?
What is the end goal?
What do my customers expect from my information?
What do my customer see as obstacles?
Who are my customers?
What are my information priorities?
Is my information strategy aligned with the business strategy?
What principles will drive & guide decision-making?
What is the scope of my strategy?
How will I define success?
How will I measure success?
What are my risks and mitigation strategies?
Who are my stakeholders?
Building consensus?
© 2009 IBM Corporation
Information GovernanceQuestions to be answered!
What does the end state infrastructure look like?
What are we managing?
What are the components of my information infrastructure?
What is the role of each component?
How do the components interact with each other?
Can we divide components up and categorize the pieces?
What are the characteristics of each piece?
What is the appropriate way to use each component?
How are we going to organize are architecture?
What metrics should we be monitoring?
How do we build for change?
How and what are we going to communication and train?
© 2009 IBM Corporation
How can organizations improve the effectiveness and efficiency of enterprise architectures and infrastructure?
How can organizations better identify and leverage valuable decsioning processes?
How do organizations measure data quality and measure its variability, value, and costs?
How can organizations better define and align corporate values?
How can organizations identify and avoid critical privacy, compliance, and security issues?
Who should define and manage data within and across organizations?
What are best practices around roles and processes for data creation and destruction?
How Do Organizations Define Success and Measure Progress?
At what point does Data Governance become “business as usual”?
Information InfrastructureQuestions to be answered!
© 2009 IBM Corporation
Information RoadmapQuestions to be answered!
Which data is a priority (decomposing to the next level)?
What architectural capabilities are a priority?
What are common capabilities requirements across application initiatives?
What are my obstacles?
How do I decompose priorities into logical work units?
How do we change incrementally?
How do we minimize disruption?
How do I synchronize architectural change with business need?
How do we sequence our architectural capability to get to end-state?
What benefits will I see along the way?
What is my information supply chain and how do I manage it?
What metrics do I need to put in place?
How do we move faster, cheaper, and better?
© 2009 IBM Corporation
Drive Smarter Business Outcomes With IBM Information On Demand Portfolio
What’s needed…?
…to manage data over its lifecycle
1. Data management layer…
…to optimize content,
process and compliance
management
2. Enterprise content management layer…3. Information
integration layer…
…to establish, govern and deliver trusted
information
…to optimize business
performance
4. Business intelligence & performancemanagement
layer…
…to unlock the
business value of
information
A unified enterprise information management portfolio…
Information Agenda for each Industry
© 2009 IBM Corporation
IBM Information Agenda Guide for Government
IBM Information Agenda Guide for Government
Smarter Business Outcomes With Information Agenda Strategy, Roadmaps - Information Agenda Guides
Strategic Imperatives
The key focus areas for a specific industry that are
critical to improving overall business performance
Core Management Processes
The underlying processes that are prevalent across all areas of the company in every industry
and must be managed for improved business performance
Business Objectives
The processes and activities that can be optimized through
more effective use of information in support of the
strategic imperatives
12
© 2009 IBM Corporation
Smarter Business Outcomes With Information Agenda
Bu
sin
ess
Op
tim
izat
ion
13
IBM Information Agenda Guide for Government
IBM Information Agenda Guide for Government
© 2009 IBM Corporation14
In conclusion, what can you do to help your organization innovate using an information agenda?
Think about your current IT projects
How can they be used to improve ROI
How can they be tightly aligned with business objectives
How many have common information requirements
How can they help move the enterprise towards an Information based agenda