HOW TO INNOVATEMichael Allen
Ready my blog www.everythingbrilliant.co.uk@Brillianttideas
http://uk.linkedin.com/pub/michael-allen/0/360/b03/
Learn more about idea management software www.TalkFreely.com
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
About me…..- Innovator- Speak, blog about and help organisations innovate- Partner in a idea management software business called TalkFreely- I ‘walk the talk’ and share all my ideas online
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
IDEAS STICK
How to Innovate (in <40 mins)
There’s some BAD news and some GOOD news
Innovation isn’t always easy,
BUT it is simple
Solve a problem people care about
3 Innovation Horizons
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
What in this photograph of a colleague’s desk will change in
the next 5 years?
Or ask us to think of the future
Provocations can jolt us into an emotional state
Or inspire us
What processes or process steps do you take that waste time or add no value?
Or ask questions that don’t get asked enough
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
First, the basics.
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
What are ideas?
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
It’s as simple as that.
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
MORE CONNECTIONS = MORE IDEAS
Go where smart people go
Be inquisitive
Go where ideas thrive
Allow yourself to be inspired
We can trigger more connections with
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- Questions / challenges- Events- Tools / training / inspirations
#IdeaHacksTake something and hack it by changing or re-organising some of the components to create new value
#PainStormingGo looking for pain or problems and dare to imagine that just because it hasn’t yet been solved, that it can be solved
#DifferentiationTake existing products and change the value proposition by changing the utility, configuration or customer experience
Blue sky thinking, radical ideas that can make the World better
#BlueSky
#Reverse InnovationRather than ask for ideas, ask the opposite then reverse them
#Ideation Tools
#DifferentiationTake existing products and make it different by changing the; - value proposition (what it offers people)- the utility (how it works / what it does)- the configuration or (the way it is sold or offered)- Customer experience (how people use and interact with it)
#Your ChallengeTake existing your product or one of your products and seek ideas by changing the; - value proposition (what it offers people)- the utility (how it works / what it does)- the configuration or (the way it is sold or offered)- Customer experience (how people use and interact with it)
Why I share my ideas
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- Because all things are difficult before they are easy
- The idea is the first and easiest step- The more ideas you have, the more
ideas you have
#LeanUXUsing Lean as a strategic Innovation Tool
#Idea Canvas6 questions to test any idea
#Dump&ClumpA fast way to evaluate ideas
Understanding the customer experience through storyboarding
#Storyboarding
Idea Evaluation Tools
#IdeaCanvasA 6 step model to describe any idea
#1. My idea is..a product that..a solution to..a service for
Brilliant Idea #298 is an app called Trading Places. It allows people to trade, for
example their seat on a train or place in a queue
with someone that is happy to pay for their place
#2. My idea solves the problem that
Brilliant Idea #298 is an app called Trading
Places. It allows people to trade, for example their seat on a train or place
in a queue with someone that is happy to pay for
their place
My idea solves the problem that many of the things
we value are over-subscribed and, if we
could, we’d happily pay more to jump a queue or
have a seat
#3. The Problem affectsWho are your early adopters likely to be?
Brilliant Idea #298 is an app called Trading Places. It allows people to trade, for example
their seat on a train or place in a queue with someone that is happy to pay for their place
My idea solves the problem that many of the things we value are over-subscribed and, if we could, we’d happily
pay more to jump a queue or have a seat
The problem affects regular users of public transport and millennials
that eat out regularly
#4. They care enough to adopt my idea because (this is the hardest one)
Brilliant Idea #298 is an app called Trading Places. It allows people to trade, for example
their seat on a train or place in a queue with someone that is happy to pay for their place
My idea solves the problem that many of the things we value are over-subscribed and, if we could, we’d happily
pay more to jump a queue or have a seat
My target users care enough about
the problem because they value their time more than
their money
The problem affects regular users of public
transport and millennials that eat out
regularly
#5. My idea solves the problem by
Brilliant Idea #298 is an app called Trading
Places. It allows people to trade, for example their
seat on a train or place in a queue with someone
that is happy to pay for their place
My idea solves the problem that many of the things we value are over-subscribed and, if we could, we’d happily
pay more to jump a queue or have a seat
The problem affects regular users of public
transport and millennials that eat out
regularly
My target users care enough about the
problem because they value their time more
than their money
My idea solves the problem by
integrating with other social tools to link people ‘with’
and people ‘without’
#6. I can test my idea by
Brilliant Idea #298 is an app called Trading
Places. It allows people to trade, for example their seat on a train or place
in a queue with someone that is happy to pay for their place
My idea solves the problem that many of the things we value are over-subscribed and, if we could, we’d happily
pay more to jump a queue or have a seat
The problem affects regular users of public
transport and millennials that eat out
regularly
My target users care enough about the
problem because they value their time more
than their money
My idea solves the problem by integrating with other social tools to link people ‘with’ and
people ‘without’
I can test the app by running social media marketing campaigns to test
whether people sign-up
BUT remember,
innovation and ideas are NOT the same
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
BUT it’s worth it.....- Innovative organisations generate more value- Solves problems for individuals, organisations and communities- Makes fortunes, generates value and drives growth- Innovation has never had a greater currency (but the speed at which innovation can become obsolete is faster than ever)
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Final Thought“The way to get started, is to stop talking and get started”!
1. Choose a problem to solve or opportunity to exploit
2. Challenge people and help them to find ideas
3. Build a crowd to help you find the good from not so good ideas, and collaborate to turn the good into great ideas
4. Test and prototype the best5. Implement to innovate
Ask for help. Connect to me if you want to know more @Brillianttideas or on my blog www.EverythingBrilliant.co.uk
THANKYOUMichael Allen
Ready my blog www.everythingbrilliant.co.uk@Brillianttideas
http://uk.linkedin.com/pub/michael-allen/0/360/b03/
Learn more about idea management software www.TalkFreely.com
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
The Idea to Innovation Business Model Canvas
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
IdeaDescribe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.
FunctionWhat problem does your idea solve?
SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Idea Owner: ______________________________Date: __________
i2i Business Model Canvas
GO / NO-GO
Idea
Key Activities
Commercial
Alignment
Key
Resources
How does this idea link to the organisation’s strategic objectives?
Idea to Prototype
Strategic
Alignment Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.
What are the key activities that need to be done to develop this idea
How does this idea align to the organisation’s commercial objectives? Who is the target user?How much money will it make / save
Other than you and your team, what resources do you need to develop this idea
FunctionWhat problem does your idea solve?
SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?
Idea Owner: ______________________________Date: __________
Help Help
HelpHelp
i2i Business Model Canvas
GO / NO-GO
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Idea
Key Activities
Commercial
Alignment
Key
Resources
How does this idea link to the organisation’s strategic objectives?
Idea to Prototype
Strategic
Alignment Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.
What are the key activities that need to be done to develop this idea
How does this idea align to the organisation’s commercial objectives? Who is the target user?How much money will it make / save
Other than you and your team, what resources do you need to develop this idea
FunctionWhat problem does your idea solve?
SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?
Socialising your idea
Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time
Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision
GO / NO-GO
Idea Owner: ______________________________Date: __________
Help Help
HelpHelp
i2i Business Model Canvas
GO / NO-GO
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Idea
Key Activities
Commercial
Alignment
Business case
to prototype
Prototype
Key
Resources
How does this idea link to the organisation’s strategic objectives?
Idea to Prototype
Commercialise
Strategic
Alignment Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.
Do we have the right distribution partners? Our key Partners are:
What are the key activities that need to be done to develop this idea
How does this idea align to the organisation’s commercial objectives? Who is the target user?How much money will it make / save
Other than you and your team, what resources do you need to develop this idea
Build
Build the innovation taking into account the findings from the prototype
Perform the prototype / test and record the results. Did it meet the expectations in the business case?Do you need to recalculate the business case? Are your target users involved in the testing?
What’s the business case to prototype the idea?What will it cost?Who will sponsor it?Do we have the appropriate partners in place to test it?Is the funding in place?
FunctionWhat problem does your idea solve?
SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?
Socialising your idea
Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time
Prototype to Innovation
Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision
GO / NO-GO
GO / NO-GO
Idea Owner: ______________________________Date: __________
Help Help
HelpHelp
i2i Business Model Canvas
Help
Help
GO / NO-GO
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
First steps- Find your intrapreneurs- Challenge them- Support and mentor them
(or get them help and support)
- Don’t stop. This takes time
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
HOW BIG ORGANISATIONS CAN INNOVATE LIKE STARTUPS