LBS SNS
2012. 11. 15 ([email protected])
(SeeOn)
@LBSAHN
mailto:[email protected]
Social Network(Ex)
http://cfs8.tistory.com/upload_control/download.blog?fhandle=YmxvZzk3NDEyQGZzOC50aXN0b3J5LmNvbTovYXR0YWNoLzAvMTguanBn
The Social Media Universe is Expanding
15MM+ users
135MM+ users
51MM+ users
15MM+ users
62MM+ users
232MM+ monthly active users
115MM+ subscribers
20MM+ blogs
6MM+ users
800 MM+ monthly active users
230MM+ users 2MM+ users
500K+ users
800MM+ monthly users visit site
Source: Official and Estimated statistics. Facebook, YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabis LinkedIn
100K+ users
2MM+ users
2MM+ users
1.5MM+ users
Source: Estebancontreras, The State of Social Media Marketing in 2012
http://advertising.yahoo.com/article/flickr.htmlhttp://www.slashgear.com/google-passes-62-million-users-adding-625000-new-users-daily-28204738/http://techcrunch.com/2011/12/22/googlesplus/http://techcrunch.com/2011/12/22/googlesplus/http://techcrunch.com/2011/12/22/googlesplus/http://techcrunch.com/2011/12/22/googlesplus/http://www.fastcompany.com/1726460/fashion-site-polyvore-is-creating-an-army-of-anna-wintourshttp://techcrunch.com/2011/11/22/oink-hits-100k-downloads-with-a-100k-items-added-in-under-three-weeks/http://blog.getglue.com/?p=8976http://www.linkedin.com/in/sorayadarabihttp://www.linkedin.com/in/sorayadarabihttp://www.linkedin.com/in/sorayadarabihttp://www.linkedin.com/in/sorayadarabihttp://www.linkedin.com/in/sorayadarabihttp://www.linkedin.com/in/sorayadarabi
Location
App Store : 34% Android Market : 28% Mash Up Contents : 39%
Opportunity of LBS
NEXT SNS? Facebook, Twitter
Check-In Services (LBSNS : Location based SNS)
The Times : 2010 (Check in) !
RWW(ReadWriteWeb) : .(The Era of Location-As-Platform Has Arrived)
(Facebook) (what youre doing) , (where youre doing it) !
LBSNS : Print(Check-In)
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-
LBSNS : Gamification(Battle Ground)
9
LBSNS : Near Communications(SNS)
10
11
?
, , , ?
15 20~40 : 0.1%
~
, ,
?
.
.
/
: SNS ? ? ?
, --> -->
8 9 10 11
187 213 256 289
13 16 19 21
11 15 17 20
85% 94% 89% 95%
- 1 Event
(427~5 25)
1184
125
110
88%
8 9 10 11
57,802 59,510 63,297 66,798
21,678 22,513 23,847 25,798
4,336 5,178 4,531 5,676
20% 23% 19% 22%
- 6 3 377 - 100 - 10
- 20, 30 12 277 - - 11 3
- 3 - 7 4 586
Brands with SeeOn
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Mobile location-based services to more than $12.7 billion by 2014, according to Juniper Research - Sales of Apps - Mobile Ad tied with apps One of every 5 searches is location related
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Korea eCommerce Market : 24B$ SoLoMo Market : 8B$(E)
SoLoMo Market
26
27
28
Gowalla
30
SeeOn
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3,600,000 People use SeeOn Service
Story & Place
32 Ahem, Bubble, View, Sync to SNS
http://twitter.com/http://me2day.net/http://me2day.net/
SeeOn Concept May, 2010
SeeOn - July, 2010
SeeOn Apps.
Social Graph vs ()
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F
F
f
f f
A
A
A
F : friend relationships f : following relationships A: region relationships
: People
: POI
f
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SeeOn is a Real Game !! (On & Off-Line)
SeeOn Principle
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Socialization Gamification
Gratification
Social Graph
Sharing
Community
Fun
Interactive
(Collaborate)
Location Aware
Special Offers
Information
Commerce
SeeOn HOT Place
40
41
SeeOn
, T 1
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SeeOner
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150 peoples - SeeOn Supporters http://www.youtube.com/watch?v=W6j8cDQuqxA
http://www.youtube.com/watch?v=W6j8cDQuqxA
http://www.youtube.com/watch?v=Xl6Bnrs6jp4
http://www.youtube.com/watch?v=Xl6Bnrs6jp4
[] blogs.wsj.com [] 2012 SNS ,
Facebook Place/Deals Facebook
- : 2004. 2, USA - URL : www.facebook.com - : 9 1 (2012 3 ) - : 7(2012 5 ) - : 118.34
Facebook LBS
- - ( ) - ( ) - - Friend Shake
Source -SNS by , 2012.6
http://cfile9.uf.tistory.com/original/2054C3364CD1FF4955D8BB
-Geo Location API -
[] [] gigatweeter.com
Twitter Twitter
- : 2006. 7, USA - URL : www.twitter.com - / : 5 / 64(2012 5 ) - : 297(2012 5 ) - : 8 8 (2011 9 ) - : 71.43
Twitter LBS
Source -SNS by , 2012.6
[] [] , DMC Media
Google+ Google+
- : 2011. 6, USA - URL : http://plus.google.com - : 9(2012 1)
Google LBS
- - / / - - (Google Maps Coordinate) 5 / 15
Source -SNS by , 2012.6
[] uc.sungshin.ac.kr/course/data/DisSys2010 [] www.foursquare.com
SNS 2
Foursquare Foursquare
- : 2009. 3, USA - URL : www.foursquare.com - : 2,000 (2012 4 ) - : 20 - : 75 - (mayor) Social () 60 ,
-
Foursquare
Yelp NASDAQ Market Cap : 1.6B$ Monthly Visit Users : 70M - : 2,500 (2012 4 )
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Local Commerce
http://www.youtube.com/watch?v=ImNEWcg0d80
http://www.youtube.com/watch?v=ImNEWcg0d80
SoLoMo Commerce
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,
Longtail
,
On-Line
,
On-Line +Off-Line
()
Local
E-commerce (Commerce 2.0)
Smart-commerce LBS + S-Commerce
(Commerce 3.0)
Mobile Local Ad.
Advertising targeted based on your physical location and proximity
Push : Changes in location trigger a message Example: Bluetooth transmitters
Pull : User requests data and gets targeted ads Example: logging onto the Grid
LBA makes digital advertising appealing for smaller advertisers, should increase the volume of clicks and improve relevance of the advertising
Mobile Advertising Industry to Reach $24 Billion by 2015
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4.11 Check-In Data
Thank You
@LBSAHN
(SeeOn) 1577-3957 1303-36 BD 4F
mailto:[email protected]