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School Beverage Container Recycling Challenge
Program
School Beverage Container Recycling Challenge
Program
Florida Innovative Grant Application
Collier County Solid Waste Management Department
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Objective Objective
Bottles and Cans are not garbage anymore!
Increase school recycling rates Save schools money Saving landfill airspace. Promote the culture of recycling
with school children and employees.
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Program to increase recyclingProgram to increase recycling
The American Beverage Association (ABA) created and tested an advertising campaign in 2003.
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Don’t Lecture Me, Entertain MeDon’t Lecture Me, Entertain Me
Market testing revealed people do not respond well to guilt trips and lectures about the value of
recycling.
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Don’t Lecture Me, Entertain MeDon’t Lecture Me, Entertain Me
People are fascinated with reincarnation. People are impressed with all the cool, useful items their recyclables can be made into.
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Don’t Lecture Me; Entertain MeDon’t Lecture Me; Entertain Me
This campaign has messages that demonstrate the results of recycling in ads and radio that people notice, enjoy and remember.
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‘Reincarnation’‘Reincarnation’
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Grant ResourcesGrant Resources
Bottle Recycle bins Radio ads and TV commercials Recycling Program posters,
video, brochures and Power Point Traveling Trophies and
certificates
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School Beverage Container Recycling ChallengeSchool Beverage Container Recycling Challenge
New Recycle Bins in schools
will serve as visual reminders
to recycle.
This is a
Voluntary Program.
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Recycle Challenge Elements Recycle Challenge Elements
1. Student recycling music videos & TV commercials
2. School vs. School recycling collection competition
3. Recycling poster drawing contests
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Country, Rock, Urban and Spanish Radio ads Country, Rock, Urban and Spanish Radio ads
http://www.recycleitnow.net/commercials_ads.asp?menu=5
We need student videos lip syncing 12 recycling radio ads
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Student TV commercialsStudent TV commercials
If monsters can do it, why can't you?
http://www.re3.org/flicks.htm
Click Black Area
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Student TV commercialsStudent TV commercials
Go, Go Recycle!
http://www.re3.org/flicks.htm
Click Black Area
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Keep America BeautifulKeep America Beautiful Iron Eyes Cody 1971 Earth Day
http://www.kab.org/media.asp?id=246&rid=250
Click Black Area
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School TV ProgramsSchool TV Programs
The school morning TV shows can feature the recycling commercials and contest information.
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Recycling Drawing ContestRecycling Drawing Contest
We need students for recycling drawing contest.
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Educational Interactive WebsitesEducational Interactive Websites
Exciting and creative web sites teach about recycling, end products and benefits.
http://www.recycleitnow.net
http://www.bottlesandcans.com/ http://www.getcaughtrecycling.org/
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Good News StoriesGood News Stories
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Proven Marketing PlanProven Marketing Plan
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Radio & TV PartnersRadio & TV Partners
Local radio & TV stations will be asked to stage promotional events and provide public service announcements.
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Potential Cost SavingsPotential Cost Savings
In 2005 Sarasota Schools saved approximately $275,000 in waste collection fees due to higher recycling.
Collier has 50 schools vs. Sarasota’s 41 = 1.22 times $275,000 = $335,500. We estimate Collier can save at least half that amount= $167,750.
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Think RecyclingThink Recycling
The biggest barrier to recycling is not thinking about it. Recycling becomes part of our daily routine when reminded and if containers are convenient.
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National Success StoriesNational Success Stories
School container recycling campaigns successful in Pittsburg, San Antonio, Raleigh and other cities.
Will Collier Schools become the recycling leaders of Florida?
To Recycle
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ScheduleSchedule
10/07 Produce orientation/training video with Schools and Video company
09-12/07 Introduce program to TV & Performing Arts and Green clubs
12/07 deliver recycling containers to schools with County Bar codes
01/08 Beverage Container Recycling Challenge begins with new year.
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Questions, Comments, Suggestions?Questions, Comments, Suggestions?
Dave Jaye Jodie WaltersProject Manager Recycling Co-ordinatorCollier County Solid Waste Management239-732-2508 [email protected]
Eli Mobley
Director of Security and Environment
Collier County Schools
239-377-0356 [email protected]