10 Great Reasons to Get Into or Expand Your Footprint in Digital Marketing
By: Bobby Kraft
Why Digital Marketing is Critical for all Business Types and Sizes
Way, back when in the business world 15 years ago in 2003, when you asked the CEO or CMO of any company about their methods for achieving revenue goals, you would get a mix of print, direct mail, radio spots, maybe some tv, etc.Welcome to 2018, and how times have changed at light speed!! Now, when you ask that same question to CEOs, CMOs, and heads of marketing/sales, an intricate digital marketing strategy will be without question number one. What’s amazing is that this was not even in anyone’s vernacular 15 years ago! Digital marketing back then, in 2003, meant you could put someone’s name personalized on a piece of mail. Here are the facts, and they are irrefutable: Digital marketing is more affordable, flexible, and significantly more engaging than traditional marketing methods. That is the bread and butter of New Edge Marketing for our clients.Regardless of the size of your company, the industry you are in, or your location, digital is a necessity for growth and marketing success today.
Marketing During Covid-19 And Staying Positive In Sales with Bobby Kraft
NewEdgeMarketing,LLC
Start with a list of all items in your marketing
budget, including paid advertising, crowdsourcing
websites, social media campaigns and other marketing strategies.
The secret weapon of 20210 due to COVID has now
become webinar marketing which has been around
for years. Clearly, its popularity is still rising...for
obvious reasons.
Machine learning has started reshaping the marketing
stack and possibly improved marketing practices. We,
for example, are HUGE believers in using the proper
software stack to augment your sales and marketing
efforts. The opportunity to do more with less and
constantly measure, adjust, reload the next campaign,
and measure again, etc. etc.
Lessons from Marketing During a Pandemic
By Bobby Kraft
Communication
Changes - Impact
on Print
Jennifer Matt speaks about the dramatic transition we find ourselves in the middle of today, from
physical communication mediums to digital devices. This transition is impacting all aspects of
your business and your customer’s businesses. The per-page business model that print has
been anchored to starts to look awkwardly dated in this connected, mobile, marketplace.
Insights The Transition from
Physical to Digital
CommunicationThis pace of change is outrunning
your print business’ technology
decisions. A web-to-print platform
decision you made two years ago
could be completely out of date
with the mobile-first world we live
in today. Your aging ERP/Print MIS
system has no way of
understanding a product that exits
your building via an Ethernet cable
rather than a shipping truck.
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