10 Tips for
Turning National Storiesinto
Great Local Ones
June 21, 2011
Welcome!
• So glad you could make it !
• Please use the chat room to join the brainstorming – your questions, suggestions and comments will be valuable to the entire group.
Poll #1
Do you typically find yourself localizing national stories…
Brainstorming
• Two parts:– What local angle will
resonate with your readers?
– What’s the best way to tell it? See the handout.
• Mix & match from
this checklist
Write-through wire
feature MAp
Inverted
pyramid
multi-media Trends
traditional
profile Q&A
Finding fresh angles
Brainstorming: What’s your angle?
TIP #1: Tap into trade groups
TIP #2: Source the suppliers
TIP #2: Source the suppliers
Brainstorming: What’s your angle?
TIP #3: Silver linings / Who benefits?
TIP #3: Silver lining / Who benefits?
TIP #4: Engage local expertise
Brainstorming: What’s your angle?
TIP #5: Go beyond the biz wire
TIP #5: Go beyond the biz wire
TIP #6: Find the fun
Poll #2
Who typically determines the storytelling format?
Any questions? Comments?
Thanks for attending!
• Please feel free to send questions, comments and suggestions for blog-post topics.
• I’d love to highlight your work on BusinessJournalism.org.
• Melissa Preddy• [email protected]
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