Aquatics Program PlanningAquatics Program Planning
The Issue
The Bédard Aquatics Center at CRC has an Olympic-sized pool that is primarily used in the winter by the swimming and diving
occasional lonely lap swimmer or students taking required physical education courses. How can we market this facility to
The Bédard Aquatics Center at CRC has an Olympic-sized pool that is primarily used in the winter by the swimming and diving
occasional lonely lap swimmer or students taking required physical education courses. How can we market this facility to swimming and diving
team. The rest of the year, it is almost empty seven days a week—except for the
market this facility to students, faculty and staff, alumni, and community members to keep it busier?
swimming and diving team. The rest of the year, it is almost empty seven days a week—except for the
market this facility to students, faculty and staff, alumni, and community members to keep it busier?
Proposed ProgramsWill Likely Appeal To . . .
Students Faculty/Staff Community
Youth swim lessons X X
Adult swim lessons X X X
Youth stroke clinic X X
Lifeguarding course X X
Masters swim team X
Aquacize X X X
Program Details
Class
Cost for
Members
Cost for
Non-
members
Course
No.
Youth Swim Lessons
Preschool with Parent (in water) $40.00 $52.00 001APreschool with Parent (in water) $40.00 $52.00 001A
Youth 6 - 8 years $40.00 $52.00 002A
Youth 9 - 15 $40.00 $52.00 003A
Adult Swim Lessons (16 yrs. and over)
Adult Beginner $45.00 $59.00 015A
Adult Intermediate $45.00 $59.00 018A
Adult Advanced $45.00 $59.00 021A
Other Aquatic Programming
Youth Stroke Clinic $100.00 $130.00 028A
Red Cross Lifeguarding Course $125.00 $150.00 031A
Masters Swim Team (18 and over) TBA TBA 030A
Aquacize Get Fit Fast $100.00 $130.00 029A
Fee Structure
Monthly Yearly
Parking/
Month
Monthly
Total
Yearly
Total
Parttime/Graduate Students $20 $200 $10 $30 $320
Faculty/Employees $40 $440 $15 $55 $620
Membership
Faculty/Employees $40 $440 $15 $55 $620
Alumni $50 $560 $18 $68 $776
Community $60 $680 $24 $84 $968
Survey Results
Where Do We Start?
• Campus newsletter
• Brochures in student union
Students
Alumni
• Mailing to local Alumni
• Local newspaper
• Mailing to families within five miles of campus
Community
• Information via department mail to all faculty and staff
• Brochures in department offices
Faculty Staff
Proposed Logo