2 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
Government of KenyaMinistry of Tourism & Wildlife
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“It is no longer possible for travel and tourism providers, or destinations, to continue in a “business as usual” model or mind-set. Innovation and change coupled with agility and ability to respond are
critical for success today and into the future.”
Hon. Najib Balala, EGHCabinet Secretary
4 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
The Tourism Agenda 2018 – 2022 establishes the foundation on which the National Tourism Blueprint 2030 is hinged. Its implementation during the 2018 – 2022 period ignites all the
Blueprint components and actors, and sets Kenyan tourism on the path to
everlasting vibrancy.
Fatuma Hirsi Mohamed (Mrs.), CBSPrincipal Secretary
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USING TOURISM
TO GROW GDP
Pg. 8
CONTENT
THE TOURISM TRANSFORMATION
FUND
Pg. 10
INNOVATION HUB
Pg. 10
PRODUCT STRATEGY FLAGSHIPS
Pg. 11
INFRASTRUCTURE
STRATEGY FLAGSHIPS
Pg. 21
BUSINESS TOURISM FLAGSHIPS
Pg. 25
HUMAN CAPITAL FLAGSHIPS
Pg. 27
CITY TOURISM FLAGSHIPS
Pg. 29
MARKETING STRATEGY FLAGSHIPS
Pg. 31
INVESTMENT
STRATEGY FLAGSHIPS
Pg. 37
STRATEGIC AREAS,
LANDMARK INITIATIVES,
ACTIONS AND TIMELINES
Pg. 39
GDP
15JUL
PASSPORT
HOTEL
6 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
In January 2018, His Excellency the President brought together tourism and wildlife. This consolidated and synergized two key elements in our iconic African Safari tourism experience, which is defined by our unique Big Five, namely, the Lion, Elephant, Cheetah, Rhino, and Buffalo. While the blending of these two sectors is happening, it is important that we keep the eye on the ball as regards each of these domains. For tourism, this is the Agenda.
FOCUSING
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8 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
ONE FOUR THIRTY TWOBLUEPRINT STRATEGIC
COMPONENTS
Objectives& Targets
TourismComparativeAdvantage
Human ResourceDevelopment Strategy
Implementation Plan
Institutional Structure
1 2 3 415JUL
PASSPORT
HOTEL
ProductStrategy
MarketingStrategy Strategy Strategy
Investment Infrastructure
Core TourismExperience(s)
TourismResources
Vision Mission
TourismMarkets
Inn
ova
tio
n &
Ch
an
ge
Re
sea
rch &
Kn
ow
led
ge
» Rollout the NTB2030 Execution Strategy » Institutional Reorganization » New Institutions » County Engagements » National Tourism Sessional Paper
The National Tourism Blueprint 2030 (NTB2030) is the basis of the Tourism Agenda 2018-2022. This transformational framework for Kenyan tourism was developed by Grant Thornton, following a sector diagnostics, undertaken in 2016-2017. Cabinet approved the Blueprint in 2017 and directed that it be implemented.
ACTION POINTS
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2
30
4
7 68
14
5
10 119
1
17
13
29
19
26
3132
22
16
29
21
20
12
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15
23
3
18
24
ONE FOUR THIRTY TWOSTRATEGICCOMPONENTS
LANDMARK INITIATIVES
Tourism Trasnformation Fund - TTF
Cruise Terminal
Tourism Management Companies
KICC Expansion
Little Theatre
Ronald Ngala Utalii College
Shanzu Creek Tourism Development City
Resort Cities
Tourism Innovation Hub
MICC
Beach Management Program
NICC - Bomas
Mombasa Waterfront Development
Kanya Utalii College
International Branded Hotels
Events Strategy
The Maasai Mara Strategy
Airgrowth Strategy
Airline Incentive Program
Global PR
Kenya Signature Wildlife
Nairobi Urban Regeneration
Refurbishment
Digital Marketing Strategy
Elevate Amboseli to ‘MUST SEE’
Tourism Infrastructure
Cruise Tourism Strategy
Overseas Representation Model
Develope Niche Tourism in Parks
National Convetional Bureau
Beach Promotion Strategy
Domestic Tourism
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USING TOURISM TO GROW GDP
Total contribution of travel and tourism to employment, including wider effects from investment, the supply chain
and induced income impacts being 1,072,500 jobs in 2016 (9.2% of total employment), and forecast to reach 1,475,000 jobs (8.9% of total employment) by 2027, an
increase of 2.9% per annum over the period.
4.6bn
411bn2,144%
11 1Tourist Kenyan
Job
In 4 YearsCharter Incentive
Program (CIP)
Refunded - $ 820,170Returns - $ 17,586,210
Received
Revenue tothe economy
TICKETS
AIRPLANEPASSPORT
11T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2 |
SOURCE: World Travel & Tourism Council: Travel & Tourism Economic Impact 2017 - March 2017.
DIRECT
INDIRECT
JOBS
INDUCED
Airlines, coaches, rental cars, trains, cruise lines, travel agents, hotels, convention centres, restaurants, shopping centres, sports arenas, entertainment, theatre, recreation etc.
TRAVELLERS PAY DIRECTLY TO...
Outside goods and services such as marketing and PR, cleaning and maintenance, energy providers, catering and food production, design and print etc.
THESE ARE SUPPLIED BY...
BOTH OF WHICH CREATE JOBS...Which pay salaries, wages, profits, and taxes
WHICH PAY INTO...infrastructure, agriculture, technology, real estate, communications, education, banks, healthcare and more.
HOW MONEY TRAVELSTHE DIRECT, INDIRECT AND INDUCED EFFECT OF TOURISM SPENDING
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TOURISM TRANSFORMATION
FUND - TTF
INNOVATION HUB
The Tourism Transformation Fund was established by finance ACT 2016 to provide resources for development and transformation of the Tourism sector.
An innovation hub will be developed to spearhead innovation in tourism. Under the hub, incubators, competitions and challenges will be operated for the tech and tourism industry, so as to ensure continuous flow of new business models, technology and systems in Kenyan tourism.
ACTION POINTS » Finalize the regulations and
gazettement » Appoint Board and Secretary » Set up Secretariat and systems » Develop disbursement criteria » Transfer allocated funds » Launch and promote
ACTION POINTS » Finalize procurement » Undertake the Construction » Determine ownership and
management » Launch and promote
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PRODUCT STRATEGY
INITIATIVES
Kenya’s key tourism products are the African Safari and the Beach Destinations. These must
be fixed, refreshed and revamped.
PHOTO: Hemingways Ol-Seki Mara Camp, Maasai Mara National Reserve Kenya 3291
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THE MAASAI MARA STRATEGY
DEVELOP NICHE TOURISM
ACTION POINTS » Formulate a detailed tourism strategy for
the Maasai Mara » Investigate the potential to establish an
airport close to the Maasai Mara » Improve the extent and quality of visitor
information provided when in the reserve » Enhance interactions and integration of
the Maasai people through interpretation and cultural tourism experiences .
» Attain World Heritage Status for the Maasai Mara
African Safari is the unique selling point of the Kenyan Tourism Experience, and the ultimate dream
experience visitors to Kenya would like to have.
Maasai Mara is iconic and well known for the Wildebeest migration.
ACTION POINTS » Enhance existing and develop new niche
tourism products, including avitourism, photography, voluntourism, flora, entomology, scientific research, film
AFRICAN SAFARIFLAGSHIPS
» Enhance existing and develop new events – see Events Strategy
» Develop a visitor information and interpretive strategy and policy
TITLE
DIRECTOR
CAMERA
DATE SCENE TAKE
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ELEVATE AMBOSELI’S STATUS TO A ‘MUST SEE’
Amboseli is an impressive wildlife and nature destination with the backdrop of Mt. Kilimanjaro.
ACTION POINTS » Formulate and implement area Tourism Development Strategy & Plan » Determine reserve carrying capacities » Enforce compliance to set standards and practices » Deal with livestock infringements » Promote as Amboseli-Nairobi-Nakuru Circuit » Adopt action points as per Maasai Mara
TITLE
DIRECTOR
CAMERA
DATE SCENE TAKE
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TSAVO--SHIMBACIRCUIT
MT. KENYA--MERU-
-SAMBURUCIRCUIT
AMBOSELI--NAIROBI--NAKURUCIRCUIT
KENYA SIGNATURE
WILDLIFE PARKSACTION POINTS » Develop strategy for each parks » Develop scenic drives and viewpoints
in key scenic areas » Develop a visitor information and
interpretive strategy and policy » Develop and implement programmes
to deal with litter clean-up » Expand/improve tourism support
facilities » Develop activity hubs at parks with
nature-based and adventure activities
» Enhance existing and develop new activities
» Identify opportunities for community-based tourism to be developed around wildlife, nature and scenic products
» Enhance existing and develop new events
» Promote the circuits
Develop and transform KWS parks into signature Africa Safari Product.
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Development of Mama Ngina Drive and Jomo Kenyatta Public Beach will involve redesigning and re-planning the area to an iconic international standard seafront recreation iconic seafront areas of international standard.
Relaxation and quiet time
Leisure walks Entertainment, sporting and other outdoor activities
Food and beverages sales and service
Souvenir shopping
Mama Ngina WaterfrontJomo Kenyatta Public Beach
MOMBASA WATERFRONT
DEVELOPMENT
ACTION POINTS » Finalize Designs » Establish Waterfront Authority » Secure Financing » Construction » Launch and Promote use
LITTLE THEATRE
Development of Little Theatre in Mombasa will provide diversity to the experiences offered in the area, and foster integration of heritage and culture in the region’s tourism product.
ACTION POINTS » Finalize construction » Launch » Promote use
BEACH DESTINATION
FLAGSHIPS
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BEACH STRATEGY
The goal of the Strategy is to transform and develop the beach destination to a leading and competitive dream experience.
ACTION POINTS » Engage Expertise » Determine Legal Framework » Form a holding Company » Engage stakeholders » Full Participation of the stakeholders
ACTION POINTS » Approve framework by KWS » Determine oversight structure » Enforce waste management compliance » Rollout implementation of beach program
in phases » Develop coastal shoreline policy » Cleanliness, Law & order and management
of the beach » Enforce oversight structures » Costline policy & regulations
ACTION POINTS » Extend the implementation to 2022 » Develop framework to expand to
scheduled airlines » Approve promotion strategy
ACTION POINTS » Engage Expertise » Develop strategy » Roll out implementation
ACTION POINTS » Develop a branding strategy » Engage a reputable PR firm » Service » Beach Festivals
TOURISM MANAGEMENT
COMPANIES
BEACH MANAGEMENT
PROGRAM
AIRLINE INCENTIVE PROGRAM
CRUISE TOURISM STRATEGY
BEACH PROMOTION
STRATEGY
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REFURBISHMENT FUND
INTERNATIONAL BRANDED HOTELS
RESORT CITIES
SHANZU CREEK TOURISM DEVELOPMENT CITY (SCTDC)
ACTION POINTS » Source affordable
Source Funding » Establish a unit to
manage » Approve Operation
Framework » Pilot with 20 hotels
ACTION POINTS » Identify hotels, meet
with local owners » Develop beneficial
partnership arrangement
» Encourage international brands to diversify from Nairobi
ACTION POINTS » Develop an authority
to manage » Develop a master plan » Develop an incentive
investment framework » Seek investors
ACTION POINTS » Establish the status of
the Resort Cities and current constraints
» Support interventions for their prioritization
20 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
ACTION POINTS » Monitor completion » Determine Management
Framework » Promote and Market for the
next season
CRUISE TERMINAL
MICC
Kenya is committed to being part of the cruise ship circuit. Towards this end, a first cruise terminal whose construction is underway in Mombasa will be completed within the 2018 – 2022 period.
Mombasa International Convention Centre (MICC) will intro duce 15,000 conference capacity to the region.
ACTION POINTS » Agree on financing model » Determine government
requirements to guide criteria
» Seek approval for legal framework for the venture
» Call for expression of interest
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AIR GROWTH STRATEGY
Air travel provides potential for the fastest and most efficient access to a tourism destination and its products. The Air Growth Strategy seeks to maximize this air travel potential for Kenyan tourism.
MOMBASA
ACTION POINTS » Facilitative policy to expand affordable local air travel » Incentives for low-cost airline operators » Implementation of open sky policy
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INFRASTRUCTURE STRATEGY
INITIATIVES
PRODUCT STRATEGY
FLAGSHIPSAFRICAN SAFARI
1. The Maasai Mara Strategy2. Elevate Amboseli’s 3. Status to a ‘Must See’4. Develop Niche Tourism5. Kenya Signature Wildlife Parks
BEACH DESTINATION
1. Mombasa Waterfront Development
2. Little Theatre3. Tourism Management
Companies4. Beach Management Program5. Airline Incentive Program6. Cruise Tourism Strategy
7. Beach Promotion Strategy8. Refurbishment Fund9. International Branded Hotels10. Shanzu Creek Tourism
Development City11. Cruise Terminal12. MICC13. Air Growth Strategy
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INFRASTRUCTURE STRATEGY
INITIATIVESTourism infrastructure supports tourism product and marketing components. It helps ease access
to products and makes tourism experiences affordable. Key domains for the strategic
component are tourism roads and air travel.
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INTERNATIONALAIRLINES
REGIONAL AIRLINES
» Beijing » Dubai » Tokyo » London » Hong Kong » Istanbul Atatürk Airport » John F. Kennedy I » Singapore Changi Airport » Zurich Airport (ZRH) » Munich Airport (MUC)
» O. R. Tambo » Cairo » Tunis » Lusaka » East Africa » Khartoum » Casablanca » Lagos » Accra » Lome
DESTINATIONS
DESTINATIONS
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MALINDI N. CoastLink
KISUMU VictoriaGateway
NANYUKI
MOI CoastalGateway
WILSON Local NS Hub
LODWAR TurkanaLink
MUSIARA MaraLink ELDORET
ISIOLO Mt. Kenya Link
Mt. Kenya Link
DIANI S. CoastLink
INTEGRATED AIRPORTS, PORTS AND SATIATIONS
ACTION POINTS » Consolidation and integration of aviation
mandate » Make KQ an international airline » Establish a regional airline strategy
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The Mombasa Connection
Coastal Treasure Trove
Back to our Roots
Classic Mara Safari 01
02
Highway to the Sky0304
05
The Victorian West06 Southern
Safari 07
Nairobi-Mombasa artery
Lamu - Mombasa - Nairobi
Malindi-Mombasa-LungalungaDual Carriage
Nairobi - Maasai MaraNarok-Mara
Amboseli - Loita Hills
Nairobi - Eldoret - Kisumu
Nairobi - Nanyuki - IsioloGarsen - Isiolo
Nairobi - Amboseli - Tsavo
Nairobi - L. Turkana
2,400Number of Km
of roads initially targeted
SGR
BRANDED CORRIDORS
TOURISM INFRASTRUCTURE
Tourism infrastructure supports tourism product and marketing components. It helps ease access to products and makes tourism experiences affordable.
ACTION POINTS » Establish the status of the road and constraints faced by users » Intervene for prioritization of development
27T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2 |
The Mombasa Connection
Coastal Treasure Trove
Back to our Roots
Classic Mara Safari 01
02
Highway to the Sky0304
05
The Victorian West06 Southern
Safari 07
Nairobi-Mombasa artery
Lamu - Mombasa - Nairobi
Malindi-Mombasa-LungalungaDual Carriage
Nairobi - Maasai MaraNarok-Mara
Amboseli - Loita Hills
Nairobi - Eldoret - Kisumu
Nairobi - Nanyuki - IsioloGarsen - Isiolo
Nairobi - Amboseli - Tsavo
Nairobi - L. Turkana
2,400Number of Km
of roads initially targeted
SGR
BRANDED CORRIDORS
ACTION POINTS » Appoint Coordinator » Set up a Secretariat » Develop bidding framework » Develop 3 year strategic plan » Launch and Promote
Business tourism is a lucrative and fast-growing segment of the world’s tourism. Establishment of the National Convention Bureau will be undertaken in line with the recommendations of the Task Force on the Establishment of the National Convention Bureau.Nairobi City remain the leading business tourism destination in the region. The establishment of NCB aims to consolidate and grow this pole position
NATIONAL CONVENTION
BUREAU
BUSINESS TOURISM
FLAGSHIPS
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The Nairobi International Convention and Exhibition Centre (NAICEC) will be developed at the Bomas of Kenya.
KICC expansion will add 10,000 conference capacity to the current KICC capacity.
INTERVENTIONSGovernment intervebtions act as pull factors for further
investments by the private sector. To stir investment in business tourism, the Government will invest in
convention centres.
ACTION POINTS » Source Financing » Agree on Design » Construct » Approve promotion and
management model
NAICEC AT BOMAS
KICC EXPANSION
ACTION POINTS » Remodel & Develop a state
of the art NICC » Agree on financing model » Determine government
minimums to guide criteria » Seek approval for legal
framework for the venture » Call for expression of
interest
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HUMAN CAPITALINITIATIVES
Audit of the National tourism skills Training, mentorship and
coaching for counties and community-based
tourism projects.
Rationalization of tourism training institutions and review
of tourism training curricula Clarifying roles of agencies responsible for tourism
training accreditation
Partnerships with internationally renowned tourism and hotel schools Mentorship and talent
awards programme for tourism sector
Tourism enterprise support programs
Tourism and hospitality awareness programs for
Government officials
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RNUC
RONALD NGALA UTALII
COLLEGE
The project to establish a hospitality college of excellence in Kilifi has escalated in cost and is indeterminate completion. The Hotel component remains undecided.
ACTION POINTS » Institutional assesment » Organisational restructuring,
training review » Transition strategy
ACTION POINTS » Determine Management Model » Determine Completion Model » Implement PPP on Hotel
component
The Kenya Utalii College (KUC) is mandated to undertake tourism and hospitality training, capacity-building for the tourism sector, among other duties. KUC needs to autograph its work through deliverying training whose impact is a strong culture of service excellence in hospitality and service.
KENYA UTALII COLLEGE
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NAIROBI URBAN
REGENERATIONREGENERATION
NAIROBI
Nairobi is increasingly growing as a main hub for the African region in relation to international relations, business and investment, logistics and access to the continent. It therefore needs to live up to the required standards of a city of international standards.
ACTION POINTS » Secure concurrence with
county government » Determine financing model » Implement in phasesNAIROBI RIVER
CITY TOURISMFLAGSHIPS
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INFRASTRUCTURE STRATEGY
FLAGSHIPS1. Local Airlines Strategy2. Tourism Infrastructure
1. National Convention Bureau2. KICC Expansion3. NAICEC at Bomas
1. Kenya Utalii College2. Ronald Ngala Utalii College
1. Nairobi Urban Regeneration - Nairobi River
BUSINESS TOURISM
HUMAN CAPITAL
CITY TOURISM
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MARKETING STRATEGY
INITIATIVES
Tourism marketing is a continuous, sequential process through which management in tourism
plans, researches, implements, controls, and evaluates activities designed to satisfy the
needs and wants of a tourist, as well as meet the organization’s objectives.
PHOTO: KTB
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MARKETING APPROACH
Marketing initiatives have been formulated to achieve the established measures (KPIs) and their targets
ACTION POINTS » Implement a portfolio of Top,
Signature and Quality Assured experiences
» Put in place a system of product sub-brands
» Implement the Safari Innovation & Development Program (SIDP)
» Implement Brand Kenya’s initiative » Deploy the 360º communication
plan » Digital marketing development
program
» Implement a CRM Initiative » Facilitate distribution & sales » Implement the Kenyan Industry
Engagement Program » Set up a Marketing Education
initiative » Implement the new in-market
presence model » Implement the new funding model » Put into effect the new operating
model of KTB » Set up a framework for cascading
the Marketing Strategy locally
Deliver an exceptional
tourist experience
Inspire the world through a powerful
Brand Kenya
Improve competitive position of Kenya
in the sales System
Become the preferred partner
for the industry
Improving the performance of the
tourism industry marketing
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GLOBAL PR
OVERSEAS REPRESENTATION
MODEL
DOMESTICTOURISM
Defining, Securing and Promoting one country brand for tourism, investments, exports and culture.
Rethinking and Redesigning of country representation through tourism experts resident in source markets, under the Kenyan Embassy umbrella and directed by KTB.
Kenyans travelling in their country grow GDP provides exposure and unites the country.
ACTION POINTS » Secure funding » Determine Scope » Procure PR firm » Monitor and review
ACTION POINTS » Develop Framework » Determine scope and profile » Seek concurrence with
Ministry of Foreign Affairs » Recruit competitively » Train and orientate new team » Monitor and review
ACTION POINTS » Develop county governement
capacity for domestic tourism » Execute Campaigns » Provide Incentives
36 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
DIGITAL MARKETING
STRATEGY
A deliberate shift to digital platform and tools will drive our marketing approach to reach targeted turist segments
» Adopt 5P Model in international campaigns, cooperative marketing with the trade and international representation: flexible Policy, a well thought out Plan, we redefine Processes, incorporate Professionalism and eliminate Pushbacks
» Accept proactive change management at an organizational level, Move beyond marketing through management to partnership and communitize our destinations
» Adopt digital content that have purpose(s), with different platforms for different people targeting of communities over countries. Merging of word of mouth with social media
» Expand the digital team to include trade and customers. The KTB team with a head of digital, a channel manager and a community manager.
» Adapt to improve » Rise above other destinations in terms
of product, pricing & service standards » Do less of what is unproductive, that
which replicates other destinations or immeasurable
» Stop doing that which isn’t working or aren’t appealing to higher value markets
» Create product that is clearly different to competing destinations or an entirely new approach
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EVENTS STRATEGY
The strategy aims to consolidate all events accross the country and establish a single calendar of events for the country.
ACTION POINTS » Compile a database of tourism-related
events taking place across Kenya » Classify events by type and significance
(i.e. international, regional, national, local and community)
» Identify existing events with potential to grow in significance and develop strategies to achieve growth
» Improve the geographic spread of events
» Improve the spread of events during the year
» Create signature events » Identify important sporting codes
that are already established in Kenya and bring World Championship events to Kenya, e.g. athletics
» Develop an events policy (classification of events, funding mechanisms, support that can be provided at national and county level etc.)
PHOTO: Courtesy
38 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
MARKETING STRATEGY
FLAGSHIPS1. Marketing Approach2. Global PR3. Overseas Representation Model4. Domestic Tourism5. Digital Marketing Strategy6. Events Strategy7. Tourism Calendar of Events8. The Kenya Tourism Festival
39T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2 |
INVESTMENT STRATEGY
INITIATIVES
Tourism Investment refers to the creation of capital or goods that are capable of producing other goods or services in the tourism industry
towards earning higher profits in the private sector or the revitalization and growth for public
purposes.
PHOTO: KTB
40 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
TOURISM INCENTIVE
PROGRAMME
Tourism Incentive Programmes seek to drive sales and grow the tourist base of tourism establishments by providing them with better access to buyers and potential guests
Promote current incentives,
Check uptake of incentives,
Provide newincentives,
Inclussion of incentives to finance houses
41T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2 |
Strategic Areas, Landmark
Initiatives and Actions
PHOTO: KTB
42 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
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rie
d p
roje
cts
to
ad
dre
ss b
ea
ch
issu
es
at
the
co
ast
.
2.1
.1.2
Be
ac
h M
an
ag
em
en
t
Pro
gra
mm
e (
BM
P)
2.1
.1 B
ea
ch
Str
ate
gy
The
se a
re p
riv
ate
se
cto
r-fo
un
de
d a
nd
led
to
urism
inst
itu
tio
ns,
ea
ch
fo
rme
d t
o m
an
ag
e t
ou
rism
in t
he
ir
resp
ec
tiv
e b
ea
ch
no
de
s.
2.1
.1.1
To
urism
Ma
na
ge
me
nt
Co
mp
an
ies
(TM
Cs)
Ac
tiva
tio
n
1.1
Na
tio
na
l To
urism
Blu
ep
rin
t 2
03
0
(NTB
20
30
)
1. Th
e A
nc
ho
rs
1.3
To
urism
Tra
nsf
orm
atio
n F
un
d
1.2
In
no
va
tio
n H
ub
The
inn
ov
atio
n h
ub
will
pro
vid
e in
cu
ba
tors
, c
om
pe
titio
ns,
an
d c
ha
llen
ge
s th
at
will
nu
rtu
re im
me
rsiv
e a
nd
co
nn
ec
ted
tou
rism
tra
ve
l exp
erie
nc
es
tha
t a
re d
esi
red
by t
ou
rist
s, a
s
we
ll a
s d
igita
l an
d c
yb
er
ec
on
om
y, a
mo
ng
oth
ers
.
2. To
urism
Pro
du
ct
The
NTB
20
30
is K
en
ya
's t
ou
rism
tra
sfo
rma
tio
na
l fra
me
wo
rk
for
the
pe
rio
d 2
01
7-2
03
0. It
wa
s a
pp
rov
ed
by C
ab
ine
t in
Se
pte
mb
er
20
17
. C
ab
ine
t th
en
dire
cte
d t
ha
t it b
e
imp
lem
en
ted
.
The
20
16
/20
17
Bu
dg
et
Sta
tem
en
t in
cre
ase
d a
ir p
ass
en
ge
r
ch
arg
es
for
ext
ern
al t
rav
el f
rom
US$
40
to
US$
50
an
d f
or
inte
rna
l tra
ve
l fro
m K
shs.
50
0 t
o K
shs.
60
0. Th
e r
ea
lize
d
rev
en
ue
is t
o b
e u
sed
exc
lusi
ve
ly f
or
tou
rism
pro
mo
tio
n.
The
str
ate
gy s
ee
ks
to t
ran
sfo
rm a
nd
de
ve
lop
to
urism
in
Ke
nya
's c
oa
sta
l re
gio
n, a
nd
ma
ke
th
e r
eg
ion
co
mp
etitiv
e.
43T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2 |
Imp
lem
en
tatio
n F
ram
ew
ork
Str
ate
gic
Are
aLa
nd
ma
rk In
itia
tive
De
scrip
tio
nA
ctiva
tio
n
4D
ete
rmin
e o
ve
rsig
ht
stru
ctu
re
5En
forc
e w
ast
e m
an
ag
em
en
t
co
mp
lian
ce
6D
eve
lop
co
ast
al s
ho
relin
e p
olic
y
1Ext
en
d t
he
imp
lem
en
tatio
n
pe
rio
d o
f th
e c
ha
rte
r in
ce
ntive
pro
gra
mm
e
2D
eve
lop
a f
ram
ew
ork
to
exp
an
d
sch
ed
ule
d a
irlin
es
3A
pp
rove
th
e A
IP p
rom
otio
n
stra
teg
y
1H
ire
exp
ert
ise
to
de
ve
lop
an
d
ste
er
imp
lem
en
tatio
n o
f th
e
stra
teg
y
2A
gre
e o
n a
n o
ve
rsig
ht
me
ch
an
ism
fo
r im
ple
me
nta
tio
n
1Se
cu
re f
ina
nc
ing
2A
gre
e o
n a
pp
rop
ria
te d
esi
gn
s
3U
nd
ert
ake
th
e c
on
stru
ctio
n
4
2.2
Th
e A
fric
an
Sa
fari
Exp
erie
nc
e
1Fo
rmu
late
th
e a
rea
To
urism
Str
ate
gy &
Pla
n
2D
ete
rmin
e t
he
ca
rryin
g c
ap
ac
ity
of
the
Re
serv
e
3En
forc
e c
om
plia
nc
e t
o
est
ab
lish
ed
sta
nd
ard
s a
nd
pra
ctic
es
4D
ea
l with
live
sto
ck in
frin
ge
me
nts
5P
rom
ote
no
n-m
igra
tio
n p
erio
ds
6Im
ple
me
nt
are
a N
TB2030
ac
tivitie
s
2.1
.1.4
Cru
ise
To
urism
Str
ate
gy
Form
an
au
tho
rity
to
ma
na
ge
the
m
The
AIP
is a
n in
itia
tive
aim
ed
at
att
rac
tin
g m
ore
dire
ct
flig
ht
to t
he
co
ast
al r
eg
ion
.
The
str
ate
gy p
rovid
es
a c
lea
r ro
ad
ma
p f
or
rec
laim
ing
an
d
gro
win
g t
he
luc
rative
, h
igh
-en
d c
ruis
e s
hip
tra
ve
llers
.
2.1
.2 M
om
ba
sa W
ate
rfro
nt
Ma
ma
Ng
ina
Wa
terf
ron
t a
nd
Jo
mo
Ke
nya
tta
Pu
blic
Be
ac
h
are
th
e o
nly
pu
blic
wa
terf
ron
ts in
Mo
mb
asa
. Th
ey a
re in
ne
ed
of
red
esi
gn
ing
an
d r
e-p
lan
nin
g t
o ic
on
ic s
ea
fro
nt
rec
rea
tio
na
l are
as
of
inte
rna
tio
na
l sta
ture
.
2.2
.1 T
he
Ma
asa
i Ma
ra R
ese
rve
Ma
asa
i Ma
ra is
a m
ajo
r to
urism
att
rac
tio
n in
Ke
nya
. It
ha
s
ou
tsta
nd
ing
wild
life
op
po
rtu
nitie
s, a
nd
is r
en
ow
ne
d f
or
the
wild
eb
ee
st m
igra
tio
n.
2.1
.1.3
Airlin
e In
ce
ntive
Pro
gra
mm
e
(AIP
)
44 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
Imp
lem
en
tatio
n F
ram
ew
ork
Str
ate
gic
Are
aLa
nd
ma
rk In
itia
tive
De
scrip
tio
nA
ctiva
tio
n
1Fo
rmu
late
are
a T
ou
rism
De
ve
lop
me
nt
Str
ate
gy &
Pla
n
2D
ete
rmin
e t
he
ca
rryin
g c
ap
ac
ity
of
the
pa
rks
in t
he
circ
uit
3En
forc
e c
om
plia
nc
e t
o s
et
sta
nd
ard
s a
nd
pra
ctic
es
4D
ea
l with
liv
est
oc
k in
frin
ge
me
nts
5P
rom
ote
th
e P
ark
as
pa
rt o
f th
e
wid
er
Am
bo
seli-
Na
iro
bi-N
aku
ru
Tou
rism
circ
uit
6Im
ple
me
nt
the
NTB
20
30
ac
tiv
itie
s
for
the
Pa
rk a
nd
th
e e
ntire
circ
uit
1Fo
rmu
late
th
e T
ou
rism
De
ve
lop
me
nt
Str
ate
gie
s a
nd
Pla
ns
for
all
Na
tio
na
l Pa
rks
&
Ga
me
Re
serv
es
2D
ete
rmin
e t
he
ca
rryin
g
ca
pa
citie
s o
f a
ll th
e N
atio
na
l
Pa
rks
& R
ese
rve
s
1A
pp
oin
t th
e N
CB
Co
ord
ina
tor
2Se
t u
p N
CB
Se
cre
taria
t
3D
ev
elo
p a
bu
sin
ess
to
urism
bid
din
g f
ram
ew
ork
4D
ev
elo
p a
3-y
ea
r Str
ate
gic
Pla
n
5P
rom
ote
NC
B w
ork
1Est
ab
lish
co
nc
urr
en
ce
with
NC
C
2A
gre
e o
n t
he
fin
an
cin
g m
od
el
3A
gre
e o
n d
esi
gn
4A
gre
e o
n t
he
imp
lem
en
tatio
n
an
d s
ust
ain
ab
ility
Ke
nya
's N
atio
na
l Pa
rks
& G
am
e R
ese
rve
s a
re g
lob
ally
ren
ow
ne
d f
or
the
ir im
pre
ssiv
en
ess
an
d r
ich
ne
ss in
wild
life
,
na
ture
, a
dv
en
ture
, c
ultu
re a
nd
he
rita
ge
. Fi
xin
g t
he
m t
o
rep
uta
ble
sta
nd
ard
s is
re
qu
ire
d.
2.2
.2 T
he
Am
bo
seli
Na
tio
na
l Pa
rkTh
e P
ark
pro
vid
es
imp
ress
ive
wild
life
an
d n
atu
re
exp
erie
nc
es,
with
th
e b
ac
kd
rop
of
Mt.
Kili
ma
nja
ro. It
will
be
pro
mo
ted
as
pa
rt o
f th
e A
mb
ose
li-N
airo
bi-N
aku
ru T
ou
rism
circ
uit, to
en
ha
nc
e t
he
qu
alit
y o
f th
e e
xpe
rie
nc
e.
2.2
.3 S
ign
atu
re W
ildlif
e P
ark
s &
Ga
me
Re
serv
es
2.3
.1 N
atio
na
l Co
nv
en
tio
n B
ure
au
(NC
B)
The
Bu
rea
u w
ill h
elp
to
gro
w b
usi
ne
ss t
ou
rism
. B
ue
au
s a
re
ren
ow
ne
d f
or
en
ab
ling
co
ord
ina
tio
n o
f b
idd
ing
fo
r b
usi
ne
ss
tou
rism
. Th
is is
be
ca
use
MIC
E b
uye
rs p
refe
r o
ne
-sto
p s
ho
ps.
2.4
City T
ou
rism
2.4
.1 N
airo
bi R
ive
r R
e-I
ma
gin
gN
airo
bi R
ive
r d
ep
icts
th
e s
tate
of
Na
iro
bi C
ity, a
nd
aff
ec
ts
its
ass
oc
iate
d c
ity t
ou
rism
. R
ec
lam
atio
n o
f N
airo
bi R
ive
r w
ill
cre
ate
a p
osi
tiv
e im
ag
e o
f N
airo
bi C
ity, a
nd
to
urism
in t
he
City.
2.3
Bu
sin
ess
To
urism
45T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2 |
Imp
lem
en
tatio
n F
ram
ew
ork
Str
ate
gic
Are
aLa
nd
ma
rk In
itia
tiv
eD
esc
rip
tio
nA
ctiv
atio
n
3. To
urism
Ma
rke
tin
g1
Se
cu
re f
ina
nc
ing
2D
ete
rmin
e t
he
ma
rke
tin
g s
co
pe
3P
roc
ure
a P
R F
irm
to
un
de
rta
ke
ma
rke
tin
g
4M
on
ito
r &
Re
vie
w p
rog
ress
1D
ev
elo
p a
fra
me
wo
rk f
or
imp
lem
en
tatio
n
2D
ete
rmin
e t
he
sc
op
e a
nd
pro
file
s
for
ea
ch
ma
rke
t
3Se
ek c
on
cu
rre
nc
e o
f th
e M
inis
try
of
Fore
ign
Aff
airs
4R
ec
ruit c
om
pe
titiv
ely
5Tr
ain
an
d o
rie
nta
te n
ew
te
am
s
1A
gre
e o
n a
sta
nd
ard
ize
d
bra
nd
ing
of
exp
erie
nc
es
2D
ev
elo
p a
fra
me
wo
rk f
or
brid
gin
g
the
div
ide
be
twe
en
do
me
stic
an
d in
tern
atio
na
l ma
rke
tin
g
4. To
urism
In
fra
stru
ctu
re
4.1
To
urism
Ro
ad
s1
Est
ab
lish
th
e s
tatu
s o
f th
e r
oa
d
an
d c
on
stra
ints
fa
ce
d b
y it
s u
sers
2In
terv
en
e f
or
prio
ritiza
tio
n o
f
de
ve
lop
me
nt
4.1
.2 M
om
ba
sa-M
alin
di D
ua
l
Ca
rria
ge
1Est
ab
lish
sta
tus
of
the
ca
rria
ge
an
d c
on
stra
ints
fa
ce
d b
y u
sers
2In
terv
en
e f
or
prio
ritiza
tio
n o
f th
e r
e-
de
ve
lop
me
nt
3.1
Glo
ba
l Pu
blic
Re
latio
ns
Glo
ba
l Pu
blic
Re
latio
ns
refe
rs t
o t
he
de
fin
ing
, se
cu
rin
g, a
nd
pro
mo
tin
g o
ne
co
un
try b
ran
d f
or
tou
rism
, in
ve
stm
en
ts,
exp
ort
s, a
nd
cu
ltu
re.
3.2
Ov
ers
ea
s R
ep
rese
nta
tio
nO
ve
rse
as
Re
pre
sen
tatio
n e
nta
ils r
eth
inkin
g a
nd
re
-
de
sig
nin
g t
ou
rism
re
pre
sen
tatio
n in
ov
ers
ea
s m
ark
et
co
un
trie
s b
y u
sin
g t
ou
rism
exp
ert
s so
urc
ed
in t
he
ma
rke
ts
an
d o
pe
ratin
g u
nd
er
Ke
nya
n M
issi
on
s in
th
e m
ark
ets
wh
ile
dire
cte
d b
y t
he
Ke
nya
To
urism
Bo
ard
(K
TB).
3.3
Do
me
stic
Ma
rke
tin
gD
om
est
ic t
ou
rism
is o
n a
ste
ad
y in
cre
ase
in K
en
ya
. Th
e
seg
me
nt
is u
sefu
l no
t ju
st f
or
tou
rism
gro
wth
, b
ut
als
o f
or
na
tio
na
l co
he
sio
n a
nd
inte
gra
tio
n. M
ark
etin
g o
f D
om
est
ic
Tou
rism
will
be
dire
cte
d b
y K
TB.
4.1
.1 M
alin
di-W
ata
mu
Be
ac
h R
oa
dC
on
ne
cts
th
e b
ea
utifu
l co
ast
al t
ow
n o
f M
alin
di t
ha
t is
ste
ep
ed
in r
ich
he
rita
ge
an
d s
ev
era
l cu
ltu
ral a
nd
his
toric
pla
ce
s to
dis
co
ve
r a
nd
re
-dis
co
ve
r w
ith
W
ata
mu
th
at
ha
s
be
au
tifu
l be
ac
he
s a
nd
fa
nta
stic
tra
de
win
ds
tha
t m
ake
it a
gre
at
de
stin
atio
n f
or
wa
ters
po
rts,
an
d h
as
be
en
de
sig
na
ted
UN
are
a o
f o
uts
tan
din
g n
atu
ral b
ea
uty
.
The
Mo
mb
asa
-Ma
lind
i Du
al C
arr
iag
e is
fa
ce
d w
ith
en
cro
ac
hm
en
t b
y in
form
al b
usi
ne
ss a
ctiv
itie
s, c
on
ge
stio
n,
tra
ffic
jam
s, e
tc t
ha
t d
etr
ac
t v
isito
r e
xpe
rie
nc
es.
It
req
uire
s
to b
e f
ixe
d a
s p
art
of
rev
am
pin
g o
f c
oa
sta
l to
urism
.
46 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
Imp
lem
en
tatio
n F
ram
ew
ork
Str
ate
gic
Are
aLa
nd
ma
rk In
itia
tive
De
scrip
tio
nA
ctiva
tio
n
4.2
Air T
rave
l4.2
.1 A
ir G
row
th S
tra
teg
y1
Pro
po
se f
or
co
nsi
de
ratio
n a
fac
ilita
tive
po
licy t
o e
xpa
nd
aff
ord
ab
le a
ir t
rave
l
2P
rop
ose
fo
r c
on
sid
era
tio
n
inc
en
tive
s fo
r lo
w-c
ost
airlin
e
op
era
tors
1Est
ab
lish
th
e s
tatu
s o
f th
e a
irp
ort
s
2In
terv
en
e f
or
prio
ritiza
tio
n o
f th
eir
de
ve
lop
me
nt
1Est
ab
lish
th
e s
tatu
s o
f th
e c
orr
ido
rs
2In
terv
en
e f
or
prio
ritiza
tio
n
4.2
.4 L
am
u-M
om
ba
sa-N
airo
bi
Sta
nd
ard
Ra
ilwa
y
En
ha
nc
ed
co
nn
ec
ted
ne
ss o
f to
urism
exp
erie
nc
es
in L
am
u
will
be
ac
hie
ve
d v
ia e
xte
nsi
on
of
the
SG
R f
rom
Mo
mb
asa
to L
am
u
1In
terv
en
e f
or
prio
ritiza
tio
n
5. To
urism
In
ve
stm
en
ts
5.1
To
urism
In
ce
ntive
s
Pro
gra
mm
e (
TIP
)
5.1
.1 R
efu
rbis
hm
en
t Fu
nd
1Se
cu
re f
ina
nc
ing
fo
r th
e f
un
d
2Est
ab
lish
th
e f
un
d m
an
ag
em
en
t
un
it3
Ap
pro
ve
th
e o
pe
ratio
na
liza
tio
n
fra
me
wo
rk
4P
ilot
with
20 h
ote
ls t
he
n e
xpa
nd
to
oth
er
ho
tels
th
ere
aft
er
1Id
en
tify
loc
als
be
ac
h h
ote
ls t
o
pa
rtic
ipa
te
2M
ee
t w
ith
will
ing
loc
al b
ea
ch
ho
tel o
wn
ers
3D
eve
lop
a b
en
efitia
l pa
rtn
ers
hip
4Li
nk t
he
loc
al h
ote
l ow
ne
rs t
o
bra
nd
ed
ho
tels
Ho
tels
on
th
e K
en
ya
n b
ea
ch
are
old
an
d t
ire
d. Y
et
tou
rist
s
pre
fer
kn
ow
n h
ote
l bra
nd
s. T
o e
leva
te K
en
ya
n b
ea
ch
ho
tels
to
th
e d
esi
red
sta
ture
, th
e lo
ca
l ho
tels
will
be
lin
ke
d
to k
no
wn
inte
rna
tio
na
l bra
nd
ho
tels
fo
r p
art
ne
rsh
ip t
ow
ard
s
en
ha
nc
ing
th
eir s
tatu
re.
5.1
.2 In
tern
atio
na
l Bra
nd
ed
Ho
tels
on
th
e B
ea
ch
7 M
ajo
r R
oa
ds
tha
t w
ill f
ost
er
ac
ce
lera
ted
to
urism
exp
erie
nc
es
in K
en
ya
ha
ve
be
en
ide
ntifie
d a
nd
bra
nd
na
me
s a
ssig
ne
d t
o t
he
m (
NB
I-M
SA
Art
ery
, C
oa
sta
l Tre
asu
re
Tro
ve
, B
ac
k t
o O
ur
Ro
ots
, C
lass
ic M
aa
sai M
ara
, Th
e
Vic
toria
n W
est
, a
nd
So
uth
ern
Sa
fari).
4.2
.3 T
ou
rism
Bra
nd
ed
Co
rrid
ors
This
is a
Fu
nd
wo
rth
US$
100 M
illio
n t
ha
t is
to
be
se
t u
p t
o
pro
vid
e a
ffo
rda
ble
loa
ns
to c
oa
sta
l ho
tels
to
en
ab
le t
he
m
refu
rbis
h t
he
ir f
ac
ilitie
s.
The
Air G
row
th S
tra
teg
y (
AG
S)
see
ks
to m
axi
miz
e t
he
co
un
try's
air t
rave
l po
ten
tia
l fo
r to
urism
gro
wth
. It
is
un
de
rpin
ne
d b
y t
he
fa
ct
tha
t a
ir t
rave
l pro
vid
es
the
fa
ste
st
an
d m
ost
eff
icie
nt
ac
ce
ss t
o t
ou
rism
de
stin
atio
ns
an
d t
he
ir
pro
du
cts
.
To e
nh
an
ce
air t
rave
l to
an
d f
rom
th
e c
oa
sta
l re
gio
n,
Ma
lind
i an
d D
ian
i Airp
ort
s re
qu
ire
to
be
de
ve
lop
ed
so
th
at
the
y c
an
ha
nd
le b
igg
er
airc
raft
s a
s w
ell
as
dire
ct
flig
hts
.
4.2
.2 M
alin
di &
Dia
ni A
irp
ort
s
47T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2 |
Imp
lem
en
tatio
n F
ram
ew
ork
Str
ate
gic
Are
aLa
nd
ma
rk In
itia
tive
De
scrip
tio
nA
ctiva
tio
n
1D
ev
elo
p a
n a
uth
ority
to
ma
na
ge
2D
ev
elo
p a
ma
ste
r p
lan
3D
ev
elo
p in
ce
ntiv
es
for
inv
est
me
nt
in t
he
initia
tiv
e
4P
rom
ote
th
e m
ast
er
pla
n a
nd
co
ntr
ac
t in
ve
sto
rs
1Est
ab
lish
th
e s
tatu
s o
f th
e R
eso
rt
Citie
s a
nd
cu
rre
nt
co
nst
rain
ts
2Su
pp
ort
inte
rve
ntio
ns
for
the
ir
prio
ritiza
tio
n
5.2
Go
ve
rnm
en
t
Inv
est
me
nts
5.2
.1 C
on
ve
ntio
n C
en
tre
s
1Se
cu
re f
un
an
cin
g
2A
gre
e o
n t
he
ap
pro
pria
te d
esi
gn
3U
nd
ert
ake
th
e c
on
stru
ctio
n
4 1D
ev
elo
p a
sta
te-o
f-th
e-a
rt m
od
el
of
the
fa
cili
ty
2A
gre
e o
n t
he
fin
an
cin
g m
od
el
3D
ete
rmin
e g
ov
ern
me
nt
min
imu
ms
to g
uid
e t
he
crite
ria
fo
r
de
ve
lop
me
nt
4Se
ek a
pp
rov
al o
f th
e le
ga
l
fra
me
wo
rk f
or
the
ve
ntu
re
5C
all
for
exp
ress
ion
s o
f in
tere
st
6N
eg
otia
te w
ith
th
e s
uc
ce
ssfu
l
bid
de
r
5.1
.1.3
MIC
C D
ev
elo
pm
en
tM
ICC
will
intr
od
uc
e 1
0,0
00
co
nv
en
tio
n c
ap
ac
ity t
o t
he
co
ast
al r
eg
ion
. Th
e f
ac
ility
will
be
de
ve
lop
ed
at
the
cu
rre
nt
Mo
mb
asa
Be
ac
h H
ote
l lo
ca
tio
n.
1D
ev
elo
p a
sta
te-o
f-th
e-a
rt m
od
el
of
the
fa
cili
ty
2A
gre
e o
n t
he
fin
an
cin
g m
od
el
3D
ete
rmin
e g
ov
ern
me
nt
min
imu
ms
to g
uid
e t
he
crite
ria
fo
r
de
ve
lop
me
nt
This
is a
pro
po
sed
ne
w t
ou
rism
city t
ha
t is
to
be
de
ve
lop
ed
on
ab
ou
t 6
00
ac
res
of
lan
d in
Sh
an
zu.
5.1
.3 S
ha
nzu
Cre
ek T
ou
rism
De
ve
lop
me
nt
City
5.2
.1.1
KIC
C E
xpa
nsi
on
KIC
C e
xpa
nsi
n w
ill a
dd
10
,00
0 c
on
ve
ntio
n c
ap
ac
ity t
o t
he
cu
rre
nt
cu
pa
city a
t th
e K
ICC
.
5.2
.1.2
NA
ICEC
De
ve
lop
me
nt
NA
ICEC
is a
15
,00
0 u
ltra
-mo
de
rn c
on
ve
ntio
n f
ac
ility
th
at
is
to b
e d
ev
elo
pe
d t
hro
ug
h a
lon
g-t
erm
lea
se a
rra
ng
em
en
t
to a
priv
ate
co
nse
ssio
ns
co
mp
an
y.
The
Ke
nya
Vis
ion
20
30
ide
ntifie
s R
eso
rt C
itie
s th
at
are
to
be
est
ab
lish
ed
as
pa
rt o
f K
en
ya
's t
ran
sfo
rma
tio
na
l ag
en
da
.
The
se C
itie
s a
re k
ey t
ou
rism
ta
rge
ts, a
s th
ey f
ost
er
the
co
nn
ec
ted
ne
ss t
ha
t to
urism
asp
ire
s fo
r.
5.1
.4 R
eso
rt C
itie
s
Ap
pro
ve
bo
th t
he
pro
mo
tio
n a
nd
ma
na
ge
me
nt
mo
de
ls
48 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
Imp
lem
en
tatio
n F
ram
ew
ork
Str
ate
gic
Are
aLa
nd
ma
rk In
itia
tive
De
scrip
tio
nA
ctiva
tio
n
4Se
ek a
pp
rov
al o
f th
e le
ga
l
fra
me
wo
rk f
or
the
ve
ntu
re
5C
all
for
exp
ress
ion
s o
f in
tere
st
6N
eg
otia
te w
ith
th
e s
uc
ce
ssfu
l
bid
de
r
5.2
Oth
er
Inv
est
me
nts
1Fi
na
lize
th
e c
on
stru
ctio
n
2La
un
ch
an
d p
rom
ote
use
1M
on
ito
r th
e c
om
ple
tio
n
2La
un
ch
an
d p
rom
ote
use
1A
ud
it if
th
e N
atio
na
l To
urism
Skill
s
2Tr
ain
ing
, m
en
tors
hip
, a
nd
co
ac
hin
g f
or
co
un
tie
s a
nd
co
mm
un
ity-b
ase
d t
ou
rism
pro
jec
ts
3R
atio
na
liza
tio
n o
f to
urism
tra
inin
g
inst
itu
tio
ns
an
d r
ev
iew
of
tou
rism
tra
inin
g c
urr
icu
la
4C
larify
ing
on
th
e r
ole
s o
f a
ge
nc
ies
resp
on
sib
le f
or
tou
rism
tra
inin
g
5P
art
ne
rsh
ip w
ith
inte
rna
tio
na
lly-
ren
ow
ne
d t
ou
rism
an
d h
ote
l
sch
oo
ls f
or
ac
cre
dita
tio
n
6M
en
tors
hip
an
d t
ale
nt
aw
ard
s
pro
gra
mm
e f
or
pe
op
le w
ork
ing
in
tou
rism
7To
urism
en
terp
rise
su
pp
ort
pro
gra
mm
e
8To
urism
ho
spita
lity a
wa
ren
ess
pro
gra
ms
for
go
ve
rnm
en
t o
ffic
ials
in t
he
to
urism
se
cto
r
1U
nd
ert
ake
an
au
dit o
f K
UC
an
d
the
tra
inin
g t
ha
t it o
ffe
rs
2A
do
pt
the
use
of
tec
hn
olo
gy in
ad
mis
sio
ns
Litt
le T
he
atr
e is
sp
ac
e f
or
sho
wc
asi
ng
loc
al a
rt a
nd
cu
ltu
re.
Its
de
ve
lop
me
nt
will
pro
vid
e d
ive
rsity t
o t
ou
rism
exp
erie
nc
es
in M
om
ba
sa.
5.2
.1 L
ittle
Th
ea
tre
6. To
urism
Hu
ma
n
Ca
pita
l De
ve
lop
me
nt
6.1
Se
rvic
e E
xce
llen
ce
The
to
urism
se
cto
r su
ffe
rs f
rom
un
co
ord
ina
ted
hu
ma
np
ow
er
de
ve
lop
me
nt,
as
we
ll a
s a
dh
oc
an
d
un
reg
ula
ted
up
take
. Fu
rth
er,
ca
ses
of
inc
rea
sed
em
plo
ym
en
t o
f u
ntr
ain
ed
pe
rso
nn
el
in t
ou
rism
est
ab
lish
me
nts
an
d h
osp
ita
lity-b
ase
d t
ask
s e
xist
. Th
ese
re
sult
in d
ete
roria
tio
n o
f se
rvic
e q
ua
lity s
tan
da
rds.
Th
is is
ev
ide
nt
fro
m in
cre
asi
ng
inc
ide
nc
es
of
co
mp
lain
ts b
y u
nsa
tisf
ied
cu
sto
me
rs.
The
Ke
nya
Uta
lii C
olle
ge
is m
an
da
ted
to
tra
in f
or
the
ho
spita
lity in
du
stry
in K
en
ya
. It
th
ere
fore
ne
ed
s to
au
tog
rap
h it
s w
ork
th
rou
gh
de
live
ry o
f tr
ain
ing
th
at
lea
ds
to
serv
ice
exc
elle
nc
e.
6.2
Ke
nya
Uta
lii C
olle
ge
Ke
nya
is c
om
mite
d t
o b
e p
art
of
the
cru
ise
sh
ip c
irc
uit. To
this
en
d, th
e c
ruis
e s
hip
te
rmin
al h
as
be
en
un
de
r
co
nst
ruc
tio
n in
Mo
mb
asa
.
5.2
.2 C
ruis
e S
hip
Te
rmin
al
49T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2 |
Imp
lem
en
tatio
n F
ram
ew
ork
Str
ate
gic
Are
aLa
nd
ma
rk In
itia
tive
De
scrip
tio
nA
ctiva
tio
n
1D
ete
rmin
e c
om
ple
tio
n m
od
el
2Im
ple
me
nt
a P
PP
mo
de
l on
th
e
ho
tel c
om
po
ne
nt
3D
ete
rmin
e t
he
ma
na
ge
me
nt
mo
de
l
4La
un
ch
an
d p
rom
ote
use
7.1
To
urism
Ca
len
da
r o
f Eve
nts
The
NTB
2030 c
alls
fo
r th
e h
old
ing
of
at
lea
st 1
inte
rna
tio
na
l
tou
rism
eve
nt
eve
ry 3
mo
nth
s a
nd
1 n
atio
na
l eve
nt
in t
he
co
un
try e
ve
ry m
on
th f
rom
no
w t
ill 2
020, a
nd
at
lea
st 1
inte
rna
tio
na
l eve
nt
eve
ry 2
mo
nth
s a
nd
2 n
atio
na
l eve
nts
in
the
co
un
try e
ve
ry m
on
th f
rom
2020 t
o 2
025. A
ca
len
da
r o
f
eve
nts
th
at
ac
tua
lize
s th
is is
to
be
de
ve
lop
ed
.
1A
gre
e o
n a
nd
imp
lem
en
t b
est
ap
pro
ac
h t
o d
eve
lop
ing
th
e
ca
len
da
r
1Se
cu
re f
un
din
g
2In
vite
inve
stm
en
t e
xhib
ito
rs
3So
urc
e f
or
inve
stm
en
t sp
ea
ke
rs
6.3
Ro
na
ld N
ga
la U
talii
Co
lleg
eR
on
ald
Ng
ala
Uta
lii C
olle
ge
is e
xpe
cte
d t
o o
ffe
r m
ore
ca
pa
city f
or
ho
spita
lity t
rain
ing
in K
en
ya
.
7. To
urism
Eve
nts
7.2
Th
e K
en
ya
To
urism
Fe
stiv
al
This
is a
n e
ve
nt
tha
t w
ill s
ho
wc
ase
th
e v
ast
op
po
rtu
nitie
s
tha
t e
xist
in t
ou
rism
in K
en
ya
. It
will
co
mp
rise
of
tou
rism
inve
stm
en
t e
xhib
itio
ns,
inv
est
me
nt
spe
ake
rs, a
nd
sho
wc
asi
ng
of
ava
ilab
le in
ve
stm
en
t o
pp
ort
un
itie
s.
50 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
51T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2 |
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52 T O U R I S M A G E N D A 2 0 1 8 - 2 0 2 2
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