20 Shocking Email
Marketing Stats All
Business Owners
Should Know
Email marketing yields an average
4,300% return on investment for
businesses in the United States.
Source: Direct Marketing Association
Companies using email to nurture leads
generate 50% more sales-ready leads and
at 33% lower cost.
Source: Hubspot
Small business owners estimate that
getting an hour of their day back from
doing email marketing (and other
activities) is worth $273/hour.
Source: Constant Contact
For every $1 spent on email marketing,
the average return on investment is
$44.25.
Source: ExactTarget
Marketers consistently ranked email as
the single most effective tactic for
awareness, acquisition, conversion, and
retention.
Source: Gigaom Research
Email conversion rates are three times
higher than social media, with a 17%
higher value in the conversion.
Source: McKinsey & Company
Email is nearly 40 times better than
Facebook and Twitter at acquiring
customers.
Source: McKinsey & Company
70% of people say they always open
emails from their favorite companies.
Source: ExactTarget
95% of those who opt into email
messages from brands find these
messages somewhat or very useful.
Source: Salesforce
You have just 3-4 seconds to grab your
readers’ attention and interest them
enough to open and read your email.
Source: Litmus
In Q1 2014, more email was opened on
iPhones (38%) than all desktops
combined (34%).
Source: MovableInk
64% of decision makers read emails via
mobile device.
Source: EmailExpert.org
How much time people spend reading an
email on desktop vs. mobile:
Source: MovableInk
Desktop
0–3 seconds: 37.88%
3-15 seconds: 24.67%
15+ seconds: 37.45%
Mobile
0–3 seconds: 41.01%
3-15 seconds: 24.93%
15+ seconds: 34.06%
91% of consumers check their email at
least once per day on their smartphone,
making it the most used functionality.
Source: ExactTarget
Using marketing automation can increase
conversion rates by over 50%.
Source: Aberdeen Group
Personalized promotional mailings have
29% higher unique open rates and 41%
higher unique click rates than non-
personalized mailings.
Source: Experian
Companies that use email list
segmentation saw 39% higher open rates
and 28% lower unsubscribe rates.
Source: Lyris
Email with social sharing buttons increase
click through rates by 158%.
Source: Nonprofit Hub
The two biggest factors influencing open
rates are the organization the email is
from (64%) and the subject line (47%).
Source: Chadwick Martin Bailey
If an email does not display correctly,
71.2% will delete it immediately.
Source: BlueHornet
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