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Sofrecom presentation for WiMAXJakarta, Novembre 26th 2010
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Agenda
Sofrecom Group, part of France Telecom – Orange Group
Broadband market and trends
WiMAX experience and feed back
Sofrecom in Indonesia
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France Telecom - Orange Group is
the 5th telecommunication company worldwide
France Telecom Orange Group successfully launched 28 mobile operations
The precursor of 3G services
The leader in convergent and innovative services (IPTV, m-payment…)
The operational excellence (Quality of Service, QoS of network)
An international footprint
186M clients / 126M mobile
¾ under Orange Brand
54 B € revenues
Egypt
Jordan
MadagascarDominican Republic
RCA
Botswana
Cameron
Equatorial
Guinea
ée
Mali
CDI
Senegal
Guinea - BissauGuinea
Mauritius
CaribbeanReunion
Vanuatu
Kenya
Niger
France
United Kingdom
Spain
Poland
Romania
MoldaviaSlovakia
Switzerland
Belgium
Austria
Armenia
Ouganda
Tunisia
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Sofrecom is the engineering, deployment and consulting
Company of France Telecom Orange Group (100% subsidiary)
Sofrecom supports FranceTelecom Orange Group in itsinternational developmentby conducting launch and day-
to-day operations
Sofrecom provides consultancyin more than 100 countries : webuild solutions for telecom
players, structure operators,can manage companies andhelp creating value
France EuropeAMEA / RoW
Outside Orange Footprint• Telecom operators
• Governments
• Investors
Expertise
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Indonesia
Argentina
Morocco
Algeria
Libya
Poland
Senegal Yemen
Egypt
El Salvador
Jordan
our subsidiariesbranches & presence
ThailandVietnam
Operators and Service
Providers
VNOs, FVNOs et MVNOs
Governments Regulatory
bodies & International
Organizations
Investors
More than 1000 consultants
& experts
2009 turnover: 105 m €
ISO 9001 certification
Established in 1966
Groupe France Telecom
Strategy &
Marketing
Networks &
Operations
Information
Systems
Sofrecom, global leader in telecom and ICT
Key figures
Our clients
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Sofrecom provides a large range of skills, from Strategy
to Operations, either on marketing, IT or Network
Business planning Offers design &
launch
Distribution & salespromotion Communication &
operational marketing Churn & loyalty
management Innovative products :
IPTV, multiplay,audience, m-payment
Strategy &Marketing
CRM policy Commercial
processes (distribution
support, customerservice, billing…) Change management Audit & risk
management Quality management Revenue assurance Fraud management
Organisation&
Processes
Advice on tools choice(billing, CRM, BI…)
Integration &
development ofsolutions Functional & technical
architecture BSS/OSS solutions MVNO solutions Geographic
Information System
InformationSystems
Technology expertise:Broadband,backbones, NGN,WiMax, 2G-3G
Global network design Engineering & RFP Contract supervision Roll-out management Commissioning QoS Improvement Operation
enhancement
Networks&
Services
• Project management end to end (think, build, run)
• Implementation & roll-out
• Market intelligence
• Strategic analysis
• Due Diligence
• Management services
• Human resources & training
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Sofrecom has an exceptional experience-based know-how
Sofrecom has deployedmore than half ofexisting Orange
Operations worldwide
~ 100 M clients~ 30 B € revenue
Sofrecom hasconducted the 6 majorMobile launches of FTOrange Group over the
past 3 years
We’ve based this success on :
1. High-level expertise (Marketing, Sales, Regulatory, Network & IT)
2. Strong and best in class program management3. Bringing those expertises all together as an operator for higher impact
4. Knowledge Management / Methods
Sofrecom is alsolaunching Greenfield
operations out ofOrange footprint :Tunisia, Pakistan,
Uganda + 3G launches
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Sofrecom has conducted numerous launches of operators
>1990’s >2000 >2005 >2007 Today
Orangere-branding
3G technologyspreads
Emergence ofGSM technology
New external growth wave with M/E & Africa acquisitions& launches : RCA, Kenya, Uganda, Niger, Armenia
3G and edge launches in Western Europe (UK, Spain, Poland, Romania, …)followed by Eastern Europe (ie Moldavia) and M/E & Africa
High implication in the re-brandings of European countries (France, Netherlands, Switzerland, …)
followed by Middle East and Africa (Cameroun, Senegal, Jordan, …)
Support the mobile launches in France, Slovakia, Netherlands, Belgium, Denmark, Romania, Switzerland, Poland
Today, our challenge is to accompanyGrowth (audience, contents, health,convergence) and to continuesupporting Greenfields
Orange ExternalGrowths start again
Convergence+ New Models
Over the years, we have accumulated unrivalled experience from having conductednumerous consulting projects for the launch of 2nd and 3rd generation mobile operators
in the various evolutions stages of the mobile market and in very different countries
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Some references
Shadow Management and Management Al Madar Libya
Teleyemen Ethio Telecom
Program Management Office Telkom Kenya, Orange Uganda Vietnam Ministry of Information and Communications : ITC Policy Support
Program financed by the World Bank
Revenue assurance Data accuracy and internal fraud prevention (Telecom Argentina, PT
Telkom Indonesia, CIT Ivory Coast, AT-Algeria, etc.) Measurement of atypical interconnection traffic TPSA Poland Overconsumption Management Process TPSA Poland
Due Diligence / Assets evaluation Türk Telekom, Tunisie Telecom, Telkom Kenya, Ghana Telecom…
GSM licenses valuation in Chad Asia, Middle-East (on going)
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Broadband marketand trends
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Our vision of the world mobile market
While mobile subscribers outnumber fixed-line subscribers worldwide,most international traffic is still originated and terminated on fixed
lines. However, it’s clear that mobile originated traffic growth willcontinue to outpace fixed-line growth. In emerging markets, mobile networks are cheaper and easier to deploy than fixed-line
networks and are frequently the only telecommunications service available to consumers.
In Europe, Asia, the U.S., and Canada, younger consumers are increasingly opting out of thefixed phone network and using mobiles for all voice communications. Continued fixed-mobilesubstitution will keep mobile subscribers central to the fortunes of international carriers for
years to come
Convergence is everywhere Convergence was only a word in 2006. Two years later, it has become an obvious fact. As of
today, it takes two new forms:
The possible mixture of offers or services unties the imagination.
• Under the term “Open world”, each of the major players attempts to attract the greatest worldwide
community of developers to their profits.• Google and Apple are trying to attract vast communities of developers, chasing good ideas well
beyond their own respective R&D centres.
The services are instantly available and can be used by competing operators’ customers
as well.
• The attitude of Nokia, Apple or Google with their “Application Stores” is driving operators to change
their own operating procedure and to adopt the “from subscribers to consumers” method.
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Global trends
Broadband everywhere Towards all-IP networks;
Impressive growth of communication services (IP traffic explosion); Global coverage and access ubiquity (anywhere, any devices);
Improve radio efficiency;
Increase capacity on mobile backhaul;
Explore ways to reduce the cost per bit;
Put in place content delivery architecture;
Increase knowledge and management of Internet Traffic.
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South East Asia Mobile
One of the fastest growing regions for the mobile phone industry is the Asia Pacific region.
Asia is an area of contrasts, between the industrialised markets of Japan, South Korea,
Australia and New Zealand, and the developing economies, some of which aremassive, namely China and India.
More than 8 countries (including Bangladesh, Cambodia, India, Indonesia, Laos, Pakistan,
Sri Lanka and Vietnam) should see an increase of more than 500 million subscribers
before 2012, which represents 37% of the total market in Asia.
China and Asia Pacific are the regions which will offer most growth in the years to come
but it is not without risk. These emerging markets have low incomes and weak ARPU(average revenue per user), just US$3.90 per month in some countries. Moreover, more
than 85% of mobile users in these markets are prepaid subscribers. The challenge for
mobile phone operators is to introduce new business models with attractive fixed price
plans.
In Indonesia – where 3G networks have been up and running for several years but whose
market did not really get off the ground until 2008 – there are already plans to migrate to
4G in the short to medium term, with a service launch scheduled for late 2013.
Asia-Pacific has the lowest ARPU levels of all the regions covered, and there is significant
churn in countries such as the Philippines, where Globe averaged over 7% churn per
quarter the last three quarters of 2009, and especially Indonesia, where 3 (an MNO)
reported a striking 24%+ churn per quarter in 2009 (source: Wireless Intelligence, 2010).
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Broadband Global
WiMAX represents 0,8%of the market today andwill represent 3,56% by2015,
during that period theWiMAX users will increaseby 6,6 times
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Broadband Asia Pacific
WiMAX represents 0,65%
of the market today and willrepresent 4,26% by 2015,
during that period theWiMAX users will increase
by more than 12 times
And will represent morethan 50% of the globalusers
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Open questions ..
Does WiMAX still have a role? How to positioning WiMAX successfully in emerging markets
Spectrum Challenges & Availability in emerging markets
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WiMAX experience
feed back
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Sofrecom WiMAX references
Sofrecom has supported Orange Group to launch severalGreenfield operators, where WiMAX was one of thetechnology chosen to be a convergent operator and bring akey differentiator in the market :
Orange Uganda
Orange Niger
Sofrecom has also helped Augere Group to launch severaloperations fully WiMAX in
Bangladesh
Pakistan Uganda
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Sofrecom Indonesia
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Sofrecom Indonesia More than 30 years of cooperation on the field
Sofrecom has been working in Indonesia since 1976
Official branch opened in 1994 in Jakarta Today fully integrated in the local Indonesian context Local resources and expertise
Some examples of projects PALAPA Network construction and supervision (1977-1981) Master plan for data communication services (1986-1987) Project management assistance for PBH2 (125.000 lines) Implementation of Customer Care and Billing system with PT Telkom btw 1994-
1997 Maintenance of the Customer Care and Billing System of PT Telkom
World Bank and Dirgen Postel Project 2007 : Demand estimates from 2015 till2020 and network design for the Palapa Ring project National Fiber OpticBackbone
Consulting services for the FO. MPLS and WiMAX Project for PT InfokomElektrindo in 2007
OSS/BSS solution Upgrade at Telkom with latest Gaïa version, starting 2009
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Sofrecom Indonesia
Sofrecom Indonesia mission is to accompany the development of all types of telecoms players
in Indonesia and further more in South East Asia – fixed line,wireless, WiMAX, ISP, MVNO, VoIP, convergent
Provide IT services to Telco projects in Indonesia, using
local skills Provide IT services in other related domains where
Sofrecom Indonesia has skills and resources, as banking,utilities and traffic systems
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Sofrecom Indonesia
Sofrecom Indonesia - Our skill Centers
Maintenance and Support
CRM expertise centre
BSS OSS IS Implementation and Support Software Development and
Parameterization
Gaïa solutions dedicated to telecomsoperators
Gaïa BCC Sof’Network
CRM experts: CRM strategy, project owner,process, deployment of solutions
Other domains Banking Public Utility (Water and electricity) Traffic solutions
Training Integration of market solutions Mediation, DigitalRoute Billing for greenfield GIS Marketing Network Testing Tools
Specialist in telecoms training : introductionto telecommunications, training for salespersonnel, human resources optimizationtraining, telecommunicationsspecializations
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In order to enhance its positioning and support its actions oninternational markets, Sofrecom has set up partnership networks.These networks enable us to provide our clients, in response totheir needs, with the best solutions on the market. In this regard andin all Sofrecom Indonesia areas of expertise, technology watch andsustainable relationship with software editors, equipment
manufacturers and consulting agencies enable us to concludepartnership agreements in order to complete our offer.
Sofrecom Indonesia - Partners
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Thank You
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Argentina Morocco Algeria France Poland Dubai Indonesia Thailand Vietnam
Creating value for operator