2011 MEDIA KIT
LEDs and OLEDs form the foundation for solid state lighting (SSL) technologies, the next step in the continuing evolution of lighting technology. Addressing the technical and design issues affecting the multi-faceted market for LED luminaires and the emerging market for OLED luminaires and displays is the mission of Global LEDs/OLEDs magazine.
Significant research efforts by established corporations, start-ups, academia and government agencies are underway worldwide to improve SSL devices for commercialization. The technologies necessary to realize commercial processes and equipment sets can lead to a low manufacturing cost structure. Commercialization research and development efforts, as well as manufacturing optimization processes address a multitude of issues ranging from semiconducting materials development and thermal, mechanical and electrical design to manufacturing cost reductions and sustainability. These efforts are underway to improve:
• Efficiency: for reduced energy consumption • Color: for improved user experience • Form factor: for more product and market
opportunities• Manufacturing cost: for greater consumer
acceptance and increased profit margins• Sustainability: for lower overall carbon
footprint and environmental responsibility
The result of these investments has been improved LED SSL lamp performance that in some cases is equal to or better than existing incandescent and fluorescent lamps. Long lived SSL products yield cost savings through reduced maintenance costs, further enhancing the SSL value proposition. Consequently, LED-based lamps are now commercially available, and in more and more cases are becoming cost competitive with incandescent and fluorescent lighting systems. The excitement within the SSL industry arises from the rapid performance increase demonstrated by LED-based lighting technology.
Since most incandescent and fluorescent lamps are commodity products, LED and OLED SSL products will ultimately participate in a commodity market. SSL products can command premium pricing in their initial roll-out, but in the established lighting value chain, cost will be a critical factor as SSL competes against the incumbent technologies. Global LEDs/OLEDs magazine will present to its readers technologies that drive toward solutions critical for ultimate market success.
In this rapidly evolving SSL industry, new supply chains and distribution channels are developing. Along the supply chain companies are learning how to design and manufacture SSL products and test their performance. Global LEDs/OLEDs magazine will bring to its readers the necessary knowledge to help them participate in these new value chains and increase their market share.
The inaugural Global LEDs/OLEDs magazine issue will focus on technologies that support the evolving SSL supply chain and value chain. The special features section will examine the European Union’s government funded programs in the LED and OLED space.
The second issue will look at the materials used in fabricating LED and OLED devices. Articles from companies participating in substrates, packages and encapsulants will be featured. The special features section will look at light emitting materials, such as quantum dots or phosphors, as well as OLED fabrication.
The final issue of 2011 will take an in depth look at the SSL test & measurement technologies and the issue of SSL sustainability. The special features section will address the US DOE Gateway Projects.
Editorial Advisory BoardGlobal LEDs/OLEDs has assembled an Editorial Advisory Board composed of leading technologists in the industry to provide editorial direction of the publication. Chaired by Marc Chason, Global LEDs/OLEDs’ editor-in-chief, present members include:
• Dr. Ravi Bhatkal, vice president, Energy Technologies, Cookson Electronics• Dr. Makarand H. (Chips) Chipalkatti, sr. dir. SSL & Emerging Market Initiative, Osram Sylvania Inc. • Dr. G. (Raj) Rajeswaran, group CTO, Moser Baer India Ltd, CEO, Moser Baer Technologies, Inc.• Dr. Tamim P. Sidiki, global marketing manager, DSM Engineering Plastics
Invitations have been extended to several other technology leaders from around the world for their consideration.
Marc ChasonEditor-In-Chief
Global LEDs/OLEDs
“Addressing the technical and design issues affecting the multi-faceted market for LED luminaires and the emerging market for OLED luminaires and displays is the mission of Global LEDs/OLEDs magazine.”
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Global lEDs/olEDs
Lighting the way: LEDs in SMT production
Global LEDs/OLEDs – Spring 2011 – 10
www.globalledoled.com
LED technology. The range of new
and potential applications for LEDs in
electronics is practically endless.
In order for electronics manufacturers
to get these LEDs into their products,
they must use one of two methods:
hand assembly or automated assembly.
Hand assembly is where skilled
technicians carefully place individual
LED components onto circuit boards
using specialized tooling. This is a
long, tedious process that can slow the
production rates of electronic devices
and tie up major labor resources. On the
other hand, automated assembly uses the
company’s existing SMT equipment to
quickly and efficiently place thousands of
LED components every hour. Most SMT
equipment is capable of placing multiple
components on a circuit board at one
time, increasing the overall production
rates while decreasing labor costs.
Obviously, the goal of a high-volume
electronics manufacturing company would
be to transition assembly into automated
production.
No SMT equipment can place
components accurately or run efficiently
without quality nozzles and feeders. These
two factors are the core of the pick-and-
place process. If the machine is either
unable to pick parts consistently or hold
on to the components during the transport
from feeder to PCB, defects will result.
An increase in defects means a decrease
in production, costing the company more
money over a short period of time. Proper
feeder and nozzle selection is critical,
especially with the current market growth
and technological advancements in SMT
equipment. At first sight, the principle of using
vacuum pressure and precision nozzles
to enable component placement are basic
and straightforward. It is a process that is
repeated in every type of SMT equipment.
There are five distinct stages of the pick-
and-place process:
1. Picking—components are withdrawn
from a feeder or tray by a vacuum
nozzle.
2. Holding—components are steadied for
rapid movement while the machine
detects proper alignment.
3. Transport—components are
transferred from the picking location
to the PCB for assembly.
4. Placement—components are lowered
to their specific location on the circuit
board.
5. Release—components are released
by the nozzle, which returns to the
picking area to restart the process.
Nozzles are the first and last thing to
touch all components placed, and they
move tens of thousands of these parts
every hour. With components sizes
reaching microscopic proportions, nozzle
manufacturers must strive to maintain
precision tolerances and exact dimensions
in their designs. These nozzles are required
to hold the part during transport to the
board while the machine is moving and/
or rotating at high speeds. Electronics
manufacturing service (EMS) providers
must use this technology to get LED
components into their customer’s
products.Debron Industrial Electronics,
Inc., is an EMS provider specializing in
high-technology electronic assemblies,
printed circuit board assemblies,
electronic wiring, cable assemblies
and box build. The company caters
to several customers specializing in
cutting-edge LED technologies, who
rely on Debron’s expertise to develop,
document, implement and sustain their
manufacturing processes. When one of the
company’s customers needed a product
that required the placement of LED
components in its design, Debron decided
to move forward with the automated
assembly process.
Since making the transition, Debron
has helped several of its customers to
fully automate the production of products
that previously had been assembled by
hand. The company was able to do this
by creating custom pick-and-place trays
for LEDs that were available only in bulk
for hand assembly. Debron also has been
working with tooling companies such as
Count On Tools to develop custom pick-
and-place nozzles that enable LEDs to be
picked, vision centered and placed with
high-speed, automated SMT assembly
equipment. Streamlining the automated
placement process has allowed Debron
to free needed manpower to use in other
areas of the assembly process.
As with any new project, there are
some challenges associated with the
placement of LED components in the
SMT production environment. It is the
goal of the EMS provider to overcome
each of these obstacles to cut production
costs and provide quality product
to its customers and their end users.
Some of the major challenges that EMS
companies face when trying to place LED
components in SMT production include:
1. Component handling in the feeder.
During the picking process, LED
components are withdrawn from
the feeder by a vacuum nozzle. SMT
technicians must ensure that the LED
components are correctly positioned
in the feeder pocket to guarantee
that pick-up is achieved and that the
LED is properly handled during the
transport stages. Slop in the pocket
may require nozzle centering during
the picking process while excessively
fast advancements of the feeder may
skew the part in the pocket, preventing
component pick-up.
2. Component handling on the nozzle
and proper nozzle selection. Some
LED technologies, such as CREE®
LED components, require special
handling operations to prevent
damage to the optical lens. They must
avoid placing mechanical stress on
the LED lens by not touching the
optical surface during the component
picking or placement processes. This
eliminates the possibility of degraded
performance from the LED after the
circuit board is assembled. Proper
nozzle selection also is important for
the transport and placement processes.
Not only does the SMT nozzle have to
pick the component, it also must move
Figure 2. LED nozzle.
Figure 3. LED nozzle.
Lighting the way: LEDs in
SMT production
www.globalledoled.com
9 – Global LEDs/OLEDs – Spring 2011
Lighting the way: LEDs in SMT production
Recent growth in LED technology
and solid state lighting has
provided the electronics
manufacturing industry with viable
solutions for its addition into today’s
electronic devices. LEDs have become an
alternative light source to conventional
incandescent and fluorescent bulbs. The
electronics manufacturing industry sees
the greatest benefits from the small size
and lower power consumption of today’s
LEDs. There also is the recent trend to “go
green” and use “green technology” in
consumer and commercial electronics.
LED components offer high brightness
and power efficiency for electronics
manufacturers. LEDs also offer lower
carbon emissions than traditional
technologies such as incandescent and
halogen lighting. This aspect has made
LED lighting popular with government
organizations, which are now installing
LED lighting in public places and
government offices worldwide.
When used for illumination
purposes, LEDs are more cost-effective
than traditional lighting sources. Thus,
the global LED component market
is witnessing an increasing demand.
As a result, companies in the surface
mount technology (SMT) industry
are expanding their manufacturing
capabilities to meet this demand. High
brightness LED components currently
are experiencing high growth as the
backlighting application in TVs is shifting
from traditional CCFL technology to
Keywords: LEDs, Pick and Place,
Automating Assembly, Component
Handling, Scaling Production
With demand growing for LEDs
in consumer and commercial
electronics, companies in the
surface mount technology (SMT)
industry are expanding their
manufacturing capabilities to
meet it. The range of new and
potential applications for LEDs
in electronics is practically
endless. In order for electronics
manufacturers to get these LEDs
into their products, they must
use one of two methods: hand
assembly or automated assembly.
This article discusses the
challenges that EMS companies
face when trying to place LED
components in SMT production.
Zachery Shook, Count On Tools, Inc., Gainesville, GA, USA
Figure 1. SMT production.
The Global Assembly Journal for SMT and Advanced Packaging Professionals
ISSN 1474 - 0893
www.globalledoled.com
NEW PRODUCTS
INDUSTRY NEWS
INTERNATIONAL DIARY
Lighting the way: LeDs in sMt proDuctionpec (printeD eLectronic circuit) process for LeD interconnection
LeD bin vaLiDation anD traceabiLity
printeD eLectronics for fLexibLe soLiD state Lighting
Volume 1 Number 1 Spring 2011
Each issue of the magazine is produced in both print and digital formats. The digital editions, available as a downloadable PDF or via a web browser, can be read from computers, netbooks, tablets, many smart and mobile phones, and the Apple iPad. Notifications are sent to our digital subscribers when a new issue goes online. The digital edition is also promoted in the e-newsletter, giving your print advertisement the widest possible exposure. Contact your local sales rep for login access to the digital archive.
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EDIToRIAl CAlENDAR
Publication dates are 5-7 business days after ad materials deadlines. Submit papers and articles to [email protected], news to [email protected] and ad materials to [email protected].
Issue Technology Features
Special Features
Additional Distribution Articles Deadline
News Deadline
Ad Mat’ls Deadline
Spring issue 1.1
• Supply Chain and Value Chain: Indian LED lighting market
• LED-Edison base replacement• LED Color Control• OLED-Transparent Conductive Oxides
LIGHTFAIR International
European Union R&D programs
lIGhTFAIR International, Philadelpha, PA, USA, May 17-19
lED Asia, Guangzhou, China, June 9-12
l-oPEC, Frankfurt, Germany, June 28-30
Apr. 1 Apr. 8 Apr. 22
Summerissue 1.2
• LED Materials • Substrates • Ceramic Packages • Polymers for LEDs • OLED Materials:
• Substrates • Encapsulants
Strategies in Light Quantum Dots for SSL
OLED Technology
lED Japan, Yokohama, Japan, September 28-30
Jun. 21 Jun. 28 Jul. 12
Autumn issue 1.3
• Test & Measurement and Standards• Lighting standards• SSL Sustainability
LEDS 2011
US DOE Gateway Projects
lEDs 2011, San Diego, CA, USA, October 24-26 Aug. 25 Sep. 16 Sep. 30
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