CISION
UK Social Journalism Study 2013
(Extracts)
Time journalists spend on social media each day
Social media tools journalists use each week
Number of followers journalists have on their
preferred social media sites
How journalists use social media in a typical week
Journalists’ perceptions of their own knowledge of social media
Perceptions of the impact of social media on how journalists work
35% of journalists named social media as one way PR professionals contacted them
Non-news journalists are more likely to be contacted through social media
30% of journalists would prefer social media as one of two preferred ways of being contacted
Country rankings CISION social journalism barometer
2012
How journalists want to be contacted versus how they actually are contacted
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